Everybody’s TalkingSocial Media and Social Networking

Agenda

Shift Happens

The Internet Evolution

Web 1.0 – static search

Web 2.0 – social media

Web 3.0 – semantic

web

Going Social

Social Media

• Asynchronous• Dialogue driven• Content driven

Social Networking

• Community driven

• Relationship based

• Credibility expected

Platforms

• Blogs• Forums• Social Networks• Virtual Worlds• Wikis

Characteristics

• Transparent• Dynamic• Credible• Conversational• Shared • Participative

The Social Web

You are here!

Brand Management

Customer Service

Recruitment Brand

Research

Dialogue

Public Relations

Marketing/WOMM

Mapping the Social Web

Influencing the conversation

Conversation is occurring right now

Social media is Everywhere on the Web

Social Media is about Social

Social Media is supported by various tools

Your company is part of the conversation

Risk Factors

GM / The Apprentice ads

Comcast technician video

Kryptonite “invulnerable” lock

YouTube

Social Media Starfish

Social W

eb

Personal Social Networks

Facebook

MySpace

LinkedIn

Ecademy, Ryze, Xing Hyves, Friendster

Microblogging

Twitter

Identi.ca

Plurk

Jaiku

Twitter• 140 character limit• “I love subs”• Time suck• Google/Twitter• All time / Real time • Twitter Revolution?

Sansolo Speaks: “Taking it to the Tweets”

I have never really understood Twitter. I honestly can’t fathom who would care to hear my most banal thoughts spilled out in increments of 140 characters at a time. Now I think I was wrong.

We all have to consider what is happening in Iran and wonder what this means. Incredible as it may seem, web-based communication vehicles like Twitter, Flickr, Facebook and good-old web sites are fueling a revolution. There’s something extraordinary in the Tweets from Tehran, where the senders are constantly aware that their protests will likely result in a beating, arrest or even death.

…it has to make you consider what kind of power these websites could produce. On the positive side, Twitter and the like could become the ultimate connection to shoppers and associates; on the negative it could be used for organized retail theft, consumer protests and Lord knows what else.

Political Tweets

SMS / Chat

SMS • Text messaging

Chat clients

• AIM• Google Talk• Yahoo! IM• Facebook Chat• Meebo

Mobile• iPhones• Blackberry• Twitter

E-mail/Bac’n

E-mail• Constant

Contact• iContact

RSS • Feedburner

Opt-in • aWeber

Audio / Podcasts

BlogTalkRadio

Odeo

iTunes

Skype

Jott

BlogTalkRadioOdeoPodcastsiTunesSkypeJott

Audio/Podcasts

Audio / Podcasts

iTunes

BlogTalkRadio

Podcasts

Odeo

Skype

Jott

Social Web

Wikis WikipediaWikispaces

Collaborative Tools

Google DocsZimbra Zoho

“White Label” Social

Networks Ning Groupsite

Blogging

Huffington Post TechCrunch Engadget Boingboing Mashable

Social Web

Research Tools LinkedInMeetup

Go2MeetingTwtvite

Eventbrite

Photos / Presentations

FlickrPicasa

SmugMugSlideshare

Video / LivecastingYouTubeVimeoooVooSeemic

Hulu

BloggingCompanies who blog include:

GoogleMicrosoftWalmartAmazonMcDonald’sWhole Foods

Events

Brand Management

Virtual Worlds

Social Tools

Aggregators

2008 Social Recruiting Starfish

2009 Social Recruiting Starfish

Recruiting

Glassdoor.com