Everybody wins withContest Marketing

At RAVEN 5 we do ONE THING really really well: we run contests and sweepstakes (make that two things).

We are the World's First Contest Marketing AgencyTM. Just ask Google, Bing and Yahoo! (seriously)

Who is RAVEN 5?

We create contests for brands and agencies of all sizes.

What is a contest?

A contest is an incentivized marketing program where participants can compete for prizes. Contests

appeal to consumers on many levels, they are fun, engaging and interesting.

Contests engage existing consumers and appeal to prospects.

Contests build highly impactful experiences that influence consumer action.

Increase Positive Brand AwarenessYour consumers create chatter about your brand while discovering new prospects.

Build an Email ListReach your audience directly when you have something to share.

Gather Data and InsightLearn about your consumers and adjust your future marketing accordingly.

Increase Social Activity & FollowingBring attention to what your brand is doing. Engage & recognize your consumers.

Distribute Coupons or Offers

Encourage product trials and sales. Allow for brand (re)discovery and stay top-of-mind.

The benefits of contest marketing

What do you get?

1. Email Opt-ins – Consumers provide CONTACT information.

2. Data – Valuable DATA through our survey component.

3. Social – Consumers LIKE, FOLLOW & SHARE your brand.

4. Download – Consumers get a COUPON, WHITEPAPER or INVITATION.

5. Auto Respond Email – Directly into their INBOX.

Contests leverage word of mouth marketing by integrating promotions.

What is social sharing?

Social sharing is the practice of sharing via a social platform. Today’s consumer has a personal

relationship with your brand and like to share their opinions. People share content for a variety of

reasons and contests are a great way to create a sharing environment. Our programs deliver 7 new

prospects and 3 existing prospects out of every 10 opt-ins.

Here’s why:

• 84% provide product recommendations with friends and family.

• 68% give others a sense of who they are and what they care about.

• 78% stay connected and express loyalty with a brand.

• 61% share positive experiences they have with brands.

• 40% have purchased a product after sharing it on social.

Reach remote audiences through the use of social sharing.

What is social sharing?

92% of consumers trust earned media and word of mouth above all other forms of advertising.

Sharing Platforms

1. Facebook

2. Twitter

3. LinkedIn

4. Google+

5. Pinterest

6. Email

2.44 Billion Social Media Monthly Active Users

1.49 Billion 316 Million 300 Million 97 Million 100 Million 230 Million

PURL Technology

Personal URL, is a unique numeric code attached to an email address that allows for generational tracking, sharing and the ability to identify brand advocates.

Eyes on the prize. Prizing is an integral part of a contest marketing program. We suggest prizing and offers that are related and resonate with your target audience. Your success is highly dependant on it.

Prizing & Offers should be:

1. Enticing

2. Valuable

3. Relevant

to your target audience.

Our programs deliver highly targeted prospects and work extremely well for niche markets.

What about prizing and offers?

Contests encourage social sharing through multiple channels.

Clients receive a monthly white labeled report detailing activity and Opt-ins on the microsite, as well as any survey results. Additionally, email

deploy(s) and social media activity reports are provided.

Is there reporting?

Contest marketing provides valuable and insightful metrics.

We track:

1. Response, total, share & purl.

2. Opt-ins, total, new & existing.

3. Submissions.

4. Shares, networks & generational.

* RAVEN5 uses Google Analytics, UTM Tracking code and our own comprehensive backend to provide measurable results.

* Based on a 4-month campaign.

For data accuracy all sites are tracked using Google Analytics in addition to our platform and social tracking tools.

Campaign Metrics

Contests marketing gets results

Contest marketing results are not duplicated in any other media offering.

RAVEN5 works with clients solving their primary business challenge, finding new prospects and new

customers. We provide services in creative, design, branding, digital, strategy and communications. We

work with our clients to find new customers, build online engagement and in-store sales.

Contests marketing gets results

So, what do you get?

Contest marketing ALWAYS achieves these FIVE amazing results:

1. Develop Brand Awareness

2. Build Email Lists

3. Increase Social Followings

4. Gather Data and Insight

5. Deliver Consumer Coupons

No other marketing initiative providesFIVE benefits in one simple program.

Contests provide favourable brand impressions by integrating authentic and persuasive content.

Standard Contest Template

1. Email or Social Driver

4. Share

5. Coupon

6A. Printable Coupon

*Patented Personalized URL Technology pre-populates the required input boxes with the available information.

6B. Exit Link

3. Survey

2. Contest Microsite

Custom Contest Example

1. Email or Social Driver

4. Share

5. Coupon

6A. Printable Coupon2. Contest Microsite

(Opt-in) 6B. Exit Link

3. Survey

2. Contest Microsite

*Patented Personalized URL Technology pre-populates the required input boxes with the available information.

Contest marketing pricing

* 1 monthly email. Additional legal costs for Florida state, New York state, and Quebec, Canada.

When can we get started?

Here’s what we need to get your contest marketing program rocking.

q Logo

q Tagline

q Prizing (full details)

q Coupon, white paper or invitation offer (and image)

q Survey questions (optional)

q Auto respond email offer (optional)

q Social media links

q Exit page info/links

q Email list formatted in CSV/XLS

q Anything else you’d like to add?

EXTRASSurvey, auto-responder, coupon, email

templates or additional deployments,

social covers, social postings, channels,

reports, legal and sponsored emails.

It’s true! Go ahead, give it a try on Google, Bing and Yahoo: “the world’s first contest marketing agency”.

Everybody wins with contest marketing.

• Consumers win

• Brands win

• Marketers win

• Everybody wins

It’s a wrap, thank you.

One third of marketer’s say their primary objective is providing sustainable and engaging content.