>R STAFF MEMBERS ONLY kTSV

Vol. XIII , No. 50 ~ •ppi

December 17, 1958

"Everybody stopped talking when

I mentioned Machu Picchu" Ears acted as only an ear can act when it expects to hear something new. Heads turned. My ploy had hit these experienced name-droppers high on the crumpet to score an easy win. And tha t without mention of 30-pound trout, graceful llamas, fifty-cent steaks, or the world's most modern hotelB, all of which make South America a must for any true master of "Where-have-you-beenmanship." Machu Picchu, long-lost Inca city, is one sight South America offers to travelers who've been to better known places. Other joys are fine hotels, favorable exchange, shopping bargains. For details, write Don WilBon, Panagra, Rm. 4458, Chrysler Bldg., New York 17, N.Y.

PANAGRA

NEW PANAGRA SERIES CHIDES "NAME DROPPERS" W H O HAVE SEEN JUST "ORDINARY PLACES"

New York.. .A new series in the NEW YORKER continues to emphasize Panagra's year-old theme that "You haven't seen anything 'til you've seen South America." To promote this prop­osition, Thompson has created a program with a light touch which spoofs ordinary "name droppers" who have only been to those "ordinary places" abroad.

An interesting pictorial technique being incorporated is the use of a picture instead of words in a balloon to tell the story of a "true" traveller.

Tell u s y o u r <$jf

f a v o r i t e

t o p p i n g •

•. 41» A family vacation anywhere in the U.S. every year for 5 years/ For holiday b r m l d u u , bnincha and mat in , Ikmt't nothing like Aunt

Jemima P w a i l m — Regular. Buckwheat, or new Buttermilk—lopped in o n .

of Utett rrtfWhinj waya. And . . . j u s For naming your favaritt topping

•nd entering the Aunt Jemima \iacation S m p m k i i , . you and y a w

- Florid*. Sun Vilify, New England, California—you name i t - w i t h all

your tipwKW paid up to J2.000 each year for five y e a n !

•t Thr QuaknO*U Ctttnpuy, C

s

DECEMBER ADVERTISING FOR AUNT JEMIMA

PROMOTES TOPPINGS AND TRIPS

\

Chicago... "What do you like on your holiday Aunt Jemimas?" is the question asked in the December na­tional promotion for Aunt Jemima pancakes.

Advertisements invite the consumer to pick out her favorite topping and enter a sweepstakes. The first prize is a family vacation anywhere in the continental United States every year for five years. The second prizes are two-week vaca­tions with all expenses paid up to $2,000.

As with all Aunt Jemi­ma promotions, this one con­tinues to emphasize the gen­eral copy strategy — creat­ing new uses for Aunt Jemima Pancakes.

The advertising gla­morizes pancakes by tying in with holiday foods, and sug­gests making pancakes a more important part of holiday meals.

To give the sweep­stakes unusual immediacy, the first prize winner will be announced on the Quaker broadcast of the Tournament of Roses parade on New Year's Day.

The four-color spread shown above is appearing in the December issues of LAD­IES' HOME JOURNAL and BETTER HOMES & GARDENS. Commer­cials featuring the promo­tion will be seen on all five Quaker television programs.

"The Alaskan Market/' newest

booklet in Thompson series,

brings strong reader response

New York... As of Decem­ber 5, almost 700 requests have been received for copies of "The Alaskan Market." The majority of these came from readers of publications which carried the House advertise­ment featuring the booklet.

"The Alaskan Market" is a concise description of the h9th state. Timely and com­prehensive, it is thoroughly documented with charts and ta­bles. It analyzes and evalu­ates the Alaskan market, in such categories as population and its characteristics; the land and its climate, energy and power.

Insurance executives see 20-year evolution of public relations

through unique audio-visual presentation prepared by Thompson

New York... A dramatic picture of how the public re­lations philosophy of the In­stitute of Life Insurance has been developed over the past two decades was presented at the Institute's a-inual meeting at the Waldorf on December 9«

The audio-visual presen­tation included tape record­ings, motion picture clips and slides, all electronically cued into the narration. This new technique enabled the more than 500 insurance executives attend­ing the meeting to place in perspective the growing impor­tance attached to sound public relations in all areas of the business.

Using procedures employ­ed in newscasting, the commen­tator tied together the various segments of the presentation: recordings of significant quo­tations from talks made at ear­lier Institute annual meetings, clips from three of the Insti­tute 's motion pictures, and slides illustrating various public relations aids developed over the years.

I i

HENRY C. FLOWER

Henry C. Flower (NY), above, actively associated with the Institute since its inception and who addressed members at the first meeting in 1939 and Henry E. Curtis (NY") who spoke at the second annual meeting, were among the 20 executives quoted dur­ing the program.

J. Walter Thompson used the facilities of the Tele-prompter Corporation of New York in producing the one-and-a-quarter hour telemation presentation.

For details, contact William Whited (NY).

"Cyrano" — new picture book -

written by Chicago Art Director

Chicago... Robert Taylor, an Art Director in the Chicago Office, has written a new book entitled "Cyrano." The hero is a sometimes lovable, always funny, little puppy. Publish­ed by Doubleday, the book is selling for $1.00.

Mr. Taylor, who has a series of cartoons — COPY-ART -- running in ADVERTISING AGE, first started drawing dogs while working on a dog food account. As the book's intin­duction says, "Sooner or later this...led the artist to Cyra­no, who began to establish a definite character or lack of it and here he is."

Awrlgh. . . . Awrtght' Go to the moon'"

new galaxie of fashion where daring and imagination^

give i/ou beauttftel proportions

/ m x////t to the . T/nWf-fer/u.

m ^uiKimuK !•» a l lThun

rj Thunderbird-eicepl in lo* Ton - ^ r K - O <&-i 1 THE WORLD OF FASHION HAILS FORD'S NEW GLAMOUR CAR

New York & Detroit... Inspired by Ford's new glamour car of the year — the Galaxie — more than 100 of the prestige women's shops across the country are joining in a promotion entitled "Out of the Blue — New Galaxie of Fashion." Window displays, fashion shows and local fashion advertising during January will introduce the beautifully proportioned Galaxie with exciting new fashions. In many shops, the Galaxie itself, full-size, will star in the fashion window showcase or will be prominently displayed on one of the store's fashion floors.

In addition the Galaxie will be fea­tured in a color picture story in the Janu­ary issue of HARPER'S BAZAAR.

Ford is no newcomer to the world of style, for the cars have received accolades from outstanding fashion authorities of both the United States and Europe. A year ago, on its trek around the world, the new 1958 Ford paused long enough in Paris and Rome to be photographed with the gowns of such outstanding couturiers as Jacques Heim, Jean Patou and Guy La Roche.

Early this year a select group of New York fashion experts, including top editors from fashion and decorating magazines, news­papers and networks flew to Detroit for a Fashion Trends Preview show presented by the Styling Studio of Ford Motor Company. With the assistance of Thompson's Fashion Depart­ment, Ford showed an advanced group of fab­

rics and costumes, many of them air-expressed from Europe, to illustrate graphically its interest in anticipating the influence of fashion trends on automotive trends.

Several months ago, at the Brussels World Fair, the 1959 Fords were awarded the Gold Medal of the Comite Francais de 1'Ele­gance for their beautiful proportions. At that time a member of Thompson's fashion group went to Brussels to assist with the filming of the award presentation and a fashion commercial combining VOGUE magazajie's collection of American fashions at the U.S. Pavilion with the award-xiinning car styles by Ford — then went on to Paris to cover the French openings and fabric market.

Again, this January the world of fash­ion pays tribute to Ford's newest car, the Galaxie. In addition to the displays in exclusive stores and the editorial page in HARPER'S BAZAAR, Ford will run six four-color pages in HARPER'S BAZAAR combining the Galaxie by Ford with a Galaxie collection of resort fashions by David Crystal, four-color spreads in LIFE, SATEVEPOST, LOOK, four-color pages in READER'S DIGEST and advertising in Sunday supplements, bill­boards, national newspapers, and a television commercial on Wagon Train.

This extensive style promotion will cover 112 of Ford's top major markets in the U.S. and Hawaii — making up 56% of all Ford's registrations.

COLIN MaclVOR -- New York

Representative

Colin Maclvor, one of nine Interna­tional Account Representatives in the New York Office, is concerned with the market­ing of American-made products abroad. He also represents the foreign affiliates of our American clients in whatever service the New York Office may be called upon to give them.

Colin was born and educated in Eng­land. He continued his studies in Europe, and undertook various jobs of writing, teaching and selling. Shortly before com­ing to the United States, Colin broadcast a series of talks to East Germany over the B.B.C.'s foreign service network. He an­alyzed East German reviews of worth-while Western books, defending them whenever necessary, from the politically oriented attacks of the East German "experts". Dur­ing this same period he taught remedial reading to American servicemen at an Air Force base, and also edited the base news­paper,

Colin came to the U.S. in May, 19!?6, and soon after joined J. Walter Thompson as a copywriter. He soon took a large role in researching and editing Thompson's Interurbia, a slide film presentation on

the spread of "urban regions" in various parts of the U.S. In January 1957 he be­came an account representative in the In­ternational Department.

His daily schedule in any recent month may include:

•* checking estimates for space in a Swedish magazine or for time on a Mexican radio station;

* reporting to a client on progress made in the filming of a commercial in Paris;

* reviewing with the Media Department a consumer reading habit report from the Netherlands;

* planning with a client a new sales promotion kit for use by the client's ad­vertising managers in Europe;

* scanning the final proofs of a new international campaign produced in eleven different languages.

Although Colin's job is dealing with an endless number of details, he never loses the large view of international mar­kets and their key problems. He believes, for instance, that the major contribution of the United States to Europe's economy will be in the .American way of marketing; not, as most people assume, in American pro­duction method. In fact, Colin points out, European manufacturing practices often meet problems imposed by local conditions better than American methods could.

Colin came to America because he felt that the U.S. is becoming "the dominant force in shaping the new social pattern in Europe". He chose advertising because he felt it would be "an ideal vantage point from which to study the American consumer-economy". He is so pleased with his choices that he has applied for American citizenship.

PEOPLE Chicago members •— ARLENE CULLEN, RUDY PERZ and BILL REGA — were recent recipients of "Golden 30" awards, given by the Chicago Copywriters Club for outstanding advertis­ing writing. In addition, JANE ELLEN MUR-RAY (Chi.) won two blue ribbons for adver­tisements and RUDY PERZ won the award for "the best Chicago Commercial of the Year" — the 7-Up "All-ages'* spot. ALBERT CAMERON (Miami) in Port of Spain, Dec. U-5; Colon, Panama, Dec. 8-9 and San Salvador, Dec. 17-18 for Pan American Latin American Division

Regional Sales Meetings. Engaged: LOIS HERMAN (LA) to Ronald Michaelson. Married: VETAHMARY RICHARDS (Hollywood) to Frank J. Braunlich, Jr. WRAP A CHRISTMAS PACKAGE is theme of this year's NYO Corridor Gallery Exhibition. The display — a festival of packaging — will delight the eye. To de­light the heart, these packages,with a lit­tle toy inside will later be delivered to the Children's Center. They represent a gesture of sharing made by each member of the Art Department0