Every Opportunity is a Golden Opportunity

Kathy SchultzSenior Marketing Consultant, UW Health

Trey Schwab

Outreach Specialist, UW OTD

Jaime Myers, RN, MSN, CCTC

Senior Transplant Coordinator, UW Health Transplant

Start the “Ripple Effect” with the Online Tool Kit

http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706

Using These Tools: Examples

• Why reinvent the wheel? – Electronic/email campaign– Dilly for a dot idea– Local DMV recognition – Rose dedication event– Orange you proud to be a donor day

• Should you skip “the booth”?

Start the “Ripple Effect” with the Online Tool Kit

http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706

You and Your Hospital PR/Marketing Team

• Invite them in, share a story, provide education• Media guide and media talking points• Where to learn more• The “pretty stuff” (logos, artwork…)

“I just used the online toolkit to grab a donor dot logo! Handy!”

Lisa Malek- PR Specialist, St. Vincent GB

Start the “Ripple Effect” with the Online Tool Kit

http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706

Elevate Your Work and Promote Donation the Easy Way

• Print our materials (Dottie, YIW, DLA)• Use our sample stories, recipient/donor stories, or

write yours• Social media, your website• Order merchandise• Donate Life materials

Start the “Ripple Effect” with the Online Tool Kit

http://www.uwhealth.org/organ-donation/online-donation-promotion-tool-kit/39706

Win a HRSA Gold Medal

• Hospitals can now win a HRSA Medal of Honor for their work to promote organ, tissue, and eye donation

• Gold, silver, bronze.• Email Trey to enter

next year

UW Team TransplantForward for Life

Forward Focus CollaborativeApril 26, 2013

Jaime Myers, RN, MSN, CCTC

Problem

• Limited means to communicate to patients and donors about how they could assist with the promotion of organ donation.

• Transplant staff had limited materials and information on where to point patients who did inquire.

Goals

• Increase in state registry volumes.• Increase number of volunteers throughout

the UW Organ and Tissue Donation service area.

• Increase in volume of thank you’s sent to donor families and donor hospitals.

• Increase number of donors.

Aim Statement

To develop a formal program to heighten patient and family awareness of the need for organ donation and to better engage patients in donation awareness activities to increase organ donation.

Plan

• Solicit patient feedback • Identify existing measures• Develop plan• Develop materials• Identify and implement process for

material distribution

Target Population

• 1000+ waitlist candidates• 5600+ transplant recipients• 2900+ live donors• Family members of all groups

More than 10,000 people we can target to More than 10,000 people we can target to help with our mission!help with our mission!

Do: Material Development

• UW marketing staff member developed material packet based upon patient and staff input

• Identified pins for distribution

Materials

Do: Distribution of Materials

• Program discussions and staff orientation on how and when to distribute materials– One year anniversary visit with one year

pin– Additional clinic visits– Hospital discharge– Waitlist candidates and family members

Study

January – March 2013• Approximately 275 folders

distributed• 19 patients have joined the UW OTD

volunteer program • Thank you card volume

Study: Donor Registry Volume

Study – In Process

• Continued monitoring of goal metrics• Patient feedback – support group• Survey patients and staff regarding

materials

Additional Successes

• Shared materials with national Donate Life America program

• Materials also being used in the VA transplant program