every moment is mobile: mobile marketing for the retail industry
DESCRIPTION
A presentation by Fanis Koutouvelis, CEO, Intale This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality. The event was powered by: Warply Microsoft Innovation center Nespresso Papadopoulou BiscuitsTRANSCRIPT
2nd Mobile Marketing event
5/2/2014
Powered by:
A presentation by Fanis Koutouvelis,
CEO, Intale
Every moment is mobile:
mobile marketing for the retail industry
We create a virtual network of stores through which we offer
innovative digital services to enterprises and consumers.
Current status
Hundreds of stores operate through
i-kiosk and the number is rapidly
increasing every month. Only during
2013, through our network, over
40Million transactions were handled
with a total value of these
transactions topping 150Million
euro.
40M transactions
150M euros transaction value
99.7% customer loyalty
Press & Awards
Intale has received national awards and extended press coverage for its innovations in the retail market
1st award Best Innovation 1st award
Registers - Point of Sales
• Bulky • Way too many components
• Expensive
• Unapologetically complicated
• Local architecture
• IT demanding
| The register goes mobile
Retailer’s digital assistant
• Automate sales through the barcode
scanner
• Print fiscal receipts wirelessly
• Track inventory
• Check financial reports
• Manage shifts and employees
• E-order from suppliers etc
Cloud architecture – Windows Azure
• Online/Offline functionality with seamless sync
• Available/Accessible from anywhere - 24/7
• Rapid Implementation, Updates and Upgrades
• Reduced need for IT infrastructure and support
• Built-In instant Disaster Recovery
• OS independent (no mandatory OS licenses)
• Lower upfront implementation costs
• High Scalability
• No Installation / Setup required
Technology
Mobile marketing for the retail
Mobile marketing for the retail
A kiosk loyalty app that rewards
customer for their purchases.
Customers choose their kiosk and
perform purchases, participating in
our loyalty scheme.
Το περίπτερο App | Loyalty goes mobile
Powered by
360o connected experience
100 stores
Minimum 30k unique users until Jul. 2014
Starting point: 100 affiliated stores in Athens. We handpick each store in order to achieve max
demographical coverage.
100 registers
Smart network – Launch Q2 2014
mLoyalty App
Thank you
facebook.com / intale.com