every child #2 2011

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UNITED STATES

FUND FOR UNICEF

No. 2, 2011

Six Steps to a Polio-Free World

An Insider’s Look

at a Massive Polio

Immunization

Campaign

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A Message rom the U.S. Fud Board Chair ad Presidet

Dear Friend of UNICEF,

You have helped UNICEF to respond to emergencies both hidden and highly publicized and to protect young lives from threats old and new. When crises erupted in Libya, Côte d’Ivoire, Japan, and elsewhere, you were there for

children in harm’s way. And your ongoing support is critical as UNICEF works to reach more of the world’s most

disadvantaged boys and girls, in some of the most remote places.

Making sure that we serve these children — that we serve all children — is crucial to our goal of reaching the day when

zero young lives are lost to preventable causes. The ght against polio is a potent example. Since 1988, UNICEF and

its partners have been able to cut the number of polio cases worldwide by 99 percent. Now, there is a nal push to rid

the world of this scourge forever. It is imperative that we succeed — because as long as one child remains unprotected,

polio will persist. Carrying out a mass immunization campaign is a staggering and painstaking operation (see featureon page 11). The monumental global effort to end this horrid disease requires an enormous, ironclad commitment from

the UNICEF family and its supporters, and from many key partners (see sidebar on page 14).

This type of commitment fuels all of UNICEF’s work, from Haiti to Bangladesh, from Afghanistan to Nigeria.

The unrelenting drive to save young lives — and the refusal to be daunted, no matter what challenges we face — is

what galvanizes UNICEF and U.S. Fund staff as well as our supporters.

This shared sense of mission was palpable at the U.S. Fund for UNICEF’s Annual Meeting in April. It was

gratifying to be among hundreds of valued donors, partners, volunteers, and friends — all gathered in one room tocelebrate lives saved and vowing to save even more.

The meeting also marked a momentous occasion: the signing of a memorandum of understanding between UNICEF,

the U.S. Fund, and Kiwanis International that afrms all three parties’ partnership in the Eliminate Project. This

historic initiative will raise $110 million to eliminate maternal and neonatal tetanus from the face of the Earth and

to protect babies and mothers all over the world from this dreaded disease.

Thank you for your continued generosity and loyalty, and thank you for helping us do whatever it takes to save a child.

P.S. To support UNICEF immunization programs, please visit unicefusa.org/donate/immunization.

Anthony PantaleoniBoard Chair

Caryl M. SternPresident and CEO

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Produced by the Department o Editorialand Creative Services

Executive EditorMia Drake Brandt Managing EditorAdam Fifeld

Art DirectorRachael Bruno

Assistant Managing EditorJen Banbury Contributing EditorEileen Coppola

DesignerMelissa Axelrod

Copyright © 2011U.S. Fund for UNICEF.All rights reserved.

U.S. Fund or UNICEF Board o Directors

Honorary Co-ChairsGeorge H.W. BushJimmy CarterWilliam J. Clinton

Chair Emeritus

Hugh Downs

ChairAnthony Pantaleoni

Vice ChairPeter Lamm

PresidentCaryl M. Stern

SecretaryGary M. Cohen

TreasurerEdward G. Lloyd

Honorary DirectorsSusan V. BerresordJames H. Carey

Marvin J. GirouardAnthony LakeJohn C. Whitehead

Honorary MembersJoy GreenhouseHelen G. JacobsonSusan C. McKeeverLester Wunderman

DirectorsAndrew D. BeerDaniel J. Brutto

Nelson ChaiGary M. CohenMary Callahan ErdoesPamela FioriDolores Rice Gahan, D.O.Bruce Scott Gordon

Vincent John HemmerPeter LammTéa LeoniBob ManoukianAnthony PantaleoniAmy L. RobbinsHenry S. SchleiKathi P. SeiertCaryl M. SternJim WaltonSherrie Rollins Westin

In This Issue

11–14 Feature: Six Steps to

a Polio-Free World — An

Insider’s Look at a Massive

Polio Immunization Campaign

2–4 UNICEF in the Field

5–8 Inside the U.S. Fund

9 Donor Activities at Home

and Abroad

10 Field Visit

15 Partner Profles

Why I Give:

Richard Levy

16 Inside the U.S. Fund

Continued

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LIBYAHostilities in Libya have created an extremely precarious situation for countless

children and families. As of this writing, 822,000 people have ed the country since the

crisis began. UNICEF has delivered humanitarian assistance for stranded populations

on the Egyptian and Tunisian borders and within Libya itself. At the Salloum crossing

on the Libya-Egypt border, UNICEF has provided water, sanitation equipment, and

child protection services. At the Shousha transit camp near the Libya-Tunisia border,

UNICEF has worked with partners to set up child-friendly spaces, and has deployed

psychologists to assist families.

Access inside Libya is severely limited, and UNICEF is working to increase its

capabilities and presence in the country. UNICEF and its NGO partners have been

delivering emergency health kits to serve 60,000 people in Benghazi. UNICEF

emergency supplies for between 15,000 and 25,000 people reached the port of Misrata

in late April. The items included rst aid kits, water purication tablets, and hygiene

kits and were distributed to those most in need. This followed an earlier delivery of

supplies from a humanitarian cargo ship that docked in Misrata on April 7.

Emergencies Update

U N I C E F I N t h E F I E l d

jAPAnDays after Japan was devastated by both the most powerful

earthquake in its history and a terrifying tsunami, the U. S.

Fund for UNICEF started to raise funds to assist children in

a country that has, since 1950, been a steadfast and generous

donor to UNICEF. The contributions of U.S. Fund supportershave helped UNICEF provide aid for children who have lost

parents, homes, neighborhoods, and friends. Among other

things, UNICEF has supplied early childhood development

kits, advocated for the protection of orphans, and helped

establish child-friendly spaces in hard-hit areas. More than 60

UNICEF Mini-Libraries carrying books donated by the public

have been established.

Several Japanese UNICEF experts deployed elsewhere

returned home to work with the Japan Committee for UNICEF

(JCU) in assessing the needs of children and families. The JCUhas been directing the distribution of supplies.

To donate to UNICEF emergency relief by region, please visit unicefusa.org/

donate/emergencies.

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Côte d’Ivoire — Fleeing Violence, Finding School

Twelve-year-old Pamela and fteen-

year-old Arouna felt lucky. As lucky asthey could, given that they had to ee

their village when it became a violent

battleground following November’s

disputed presidential election in Côte

d’Ivoire. They felt lucky because, despite

all they had been through, UNICEF and

its partners made sure they had a chance

to go to school.

The children were part of a group

of nearly 2,000 people who escaped to

the safe, peaceful town of Tiébissou,located in the middle of a forest. All told,

around 1 million people — the majority

of them children and women — ed

violence in Côte d’Ivoire, seeking refuge

in secure areas of the country or asylum

in Ghana, Guinea, and Liberia. Even

under highly dangerous circumstances,

UNICEF provided children and familieswith water, nutritional supplements,

medicines, health care, hygiene kits,

schooling, and much more.

The wide-ranging violence disrupted

education for an estimated 800,000

children across Côte d’Ivoire. With help

from UNICEF, Pamela, Arouna, and other

children were able to enroll in Tiébissou’s

primary schools. To help them restart

their studies, UNICEF gave each child a

school bag containing notebooks, pens,pencils, an eraser, and a pencil sharpener.

UNICEF also provided teachers with a

variety of educational supplies, as well

as recreation kits so students could play

games and sports during breaks.

Although Pamela couldn’t go to

school for three weeks while on the

move, she worked hard to catch up withher classmates.

“My teacher and my new friends,

Mariam and Sarah, are very supportive,”

she says. “Even though I miss my old

school, I feel safe here. There are no

military troops.”

With violence subsiding in Côte

d’Ivoire, hundreds of thousands of

children are now making their way back

to their homes, and UNICEF is working

to make sure all of them have the chanceto return to school.

Arouna hopes to be a professional

competitive cyclist some day. Pamela

recently decided she wants to work for

UNICEF. “I like to be helpful to other

people,” she says.


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A Sanctuary for Victims of Sexual Violence

Under a blue sky in the Democratic Re-

public of the Congo (DRC), the air lledwith the sound of women laughing and

singing. These women didn’t always

have reason to laugh; most of them are

victims of rape — a horrifyingly common

weapon of war in the DRC.

But on this day, the women were

celebrating. Thanks to their own hard

work, and with support from UNICEF

and playwright Eve Ensler’s organiza-

tion V-Day, they were opening City of

Joy — a sanctuary for survivors of sexualviolence in the DRC.

City of Joy’s airy, colorful buildings

will be home to 90 women at a time,

in six-month stints. The women, aged

fourteen to thirty-ve, will receive psy-

chotherapy as well as skills and literacy

training. Most importantly, survivors

will nd support and self-empowerment

as they attempt to

reclaim their bodiesand lives.

In 2010, UNICEF

helped 16,874 sur-

vivors of sexual

violence in the DRC

— including 8,704

children — through

a host of health,

education, and psy-

chosocial services.

Now City of Joywill provide round-

the-clock care and

sanctuary for those

who need it most.

The women who thrive in this sanctuary

will leave as leaders in the battle against

gender-based violence in the DRC, de-

termined to change the status of Congo-

lese women and eventually, the country

as a whole.

To contribute to UNICEF programs in the DRC,

please visit unicefusa.org/donate/drc.


Adolescents Are Children TooBeing a teenager isn’t easy. But in the

world’s most impoverished communities,

adolescence is often a particularly harsh

and dangerous time.

Around the globe, there are 1.2 billion

adolescents between the ages of ten and

nineteen. Nearly nine out of ten live in

the developing world. The unique needs

of these children don’t get as much atten-

tion as those of younger kids, according

to UNICEF’s annual agship report The

State of the World’s Children, released

in February.

While not as susceptible to disease and

malnutrition as younger children, ado-

lescents may in some ways be even more

vulnerable — especially when it comes to

violence and exploitation.

All over the globe, adolescent boys and

girls are forced to work, forced to ght in

wars, and subjected to sexual abuse and

other abhorrent forms of cruelty. In Brazil

alone, 81,000 teenagers, ranging from f-

teen to nineteen, were murdered between

1998 and 2008. Adolescent girls are particu-

larly at risk throughout the world, endur-

ing early and forced marriage.

UNICEF works to protect adolescents

from violence, conict, and the threat of

HIV/AIDS; teach them important life

skills; provide health care; and promote ad-

olescent participation in youth forums and

community service initiatives. From Egypt

to India, Honduras to Nigeria, adolescents

can wield a powerful collective voice and

— if given enough support and resources

— can help break cycles of poverty and in-

equality and build a better future for all.

To learn more, please visit unicefusa.org/

adolescents.

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Imagine all the schools in the world that

are little more than rudimentary shelters.Most have dirt or cement oors, no chairs,

no desks — just a teacher and crowds of

children sitting on the ground, desperate

to learn.

Last summer, on

a visit to Malawi,

MSNBC’s Lawrence

O’Donnell witnessed

rsthand the enor-

mous need for school

desks. He teamedup with UNICEF

and, before he left

the country, he had

helped to furnish a

classroom. Upon his

return to the U.S., he helped to launch

K.I.N.D.: Kids in Need of Desks in part-

nership with the U.S. Fund for UNICEF.

It’s amazing what a difference some-

thing as simple as a desk can make. But,

as Lawrence O’Donnell put it, “Try sitting

on a cement oor. You will be uncomfort-

able in ten minutes or less. Then you willbe in pain — your back, your hips. Now

stay there for seven hours. Now try doing

that ve days a week. Oh, and don’t forget

to read and write while

you’re sitting on the

oor. And while you’re

at it, try to learn some-

thing, anything, a lan-

guage maybe, some-

thing that requires real

concentration.”Already, more than

13,000 desks with built-

in benches have been

manufactured and are

being delivered to

schools, thanks to generous donors to the

K.I.N.D. Fund. In addition to providing

desks, K.I.N.D. is creating much-needed

employment in Malawi by working with

local manufacturers to make the desks.

Eventually, at least 46,000 desks will be

distributed, each of which will allow two

or more children to sit comfortably and

better focus on their studies. By raising

children up, two at a time onto a desk

bench, UNICEF and Lawrence O’Donnell

— who spoke at the U.S. Fund’s Annual

Meeting in April — are doing their part to

give children a head start.

To learn how you can donate a desk for a child in

Malawi, please visit unicefusa.org/kind.

K.I.N.D.: Kids in Need of Desks

I N s I d E t h E U . s . F U N d

It’s amazing

what a difference

something as

simple as a desk

can make.

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Students Brainstorm to Help UNICEFSolve Problems in the Field

In a classroom at New York University’s

Interactive Telecommunications Program,students sit in clusters, brainstorming.

They are trying to come up with simple

technological solutions to some of the

most basic problems faced by UNICEF

staff in the eld. Like how to reconnect

and delegate staff when a disaster cuts off

normal communications. Or how to pre-

cisely track each supply sent in response

to a major disaster.

These students are members of the

“Design for UNICEF” course — a ground-breaking collaboration between academia

and UNICEF staff to generate new, out-

side-the-box ideas that will help UNICEF

work as effectively as possible.

The course — which will be offered for

the fourth year in a row this fall — is the

brainchild of UNICEF’s Christopher Fa-

bian and Erica Kochi and NYU Professor

and new media expert Clay Shirky. Fabian

and Kochi spearhead UNICEF’s Tech4Dev

Unit, which seeks to maximize use of cur-

rent technology in the agency’s eld op-

erations. In part because of the Tech4Dev

unit, UNICEF was recently named a lead-

ing innovative international development

organization by Devex, a global informa-

tion hub for international development

professionals and aid workers.

At the U.S. Fund’s Annual Meeting in

April, attendees had the opportunity to

take part in an emergency simulation de-

veloped by the U.S. Fund in partnership

with the Tech4Dev team and the Design

for UNICEF class. By experiencing what

it means to make life-and-death decisions

during an emergency, U.S. Fund support-

ers got an invaluable, visceral sense of the

biggest challenges UNICEF faces when

disaster strikes and every minute is cru-

cial to children’s survival and safety.

U.S. Fud or UnICEF’s

2011 Aual Meetig

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UNICEF Annua Meeing n Apri 29 in New Yrk,

afer receiing e Aurey hepurn humaniar-

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Olivia Harrison, founder of the George

Harrison Fund for UNICEF and wife ofthe late musician George Harrison, visit-

ed Bangladesh in February with a delega-

tion that included U.S. Fund for UNICEF

President and CEO Caryl M. Stern and

Jonathan Clyde of Apple Corps.

George Harrison began his relation-

ship with UNICEF through the ground-

breaking “Concert for Bangladesh” in

1971. Olivia Harrison has wholeheart-

edly embraced the legacy of her late hus-

band’s humanitarian contributions to thecountry, and she is dedicated to helping

foster a new Bangladesh where every

child counts.

The trip was an opportunity for Ms.

Harrison and the U.S. Fund group to

see some of the programs that have been

brought to life thanks to the George Har-

rison Fund for UNICEF.

At a UNICEF-supported center for

at-risk youth in Mirpur, close to 50 chil-

dren between the ages of ve and fteen

gather every day. Almost 30 of them live

in the center, where they receive food,

education, health services, and life-skills

training. In fact, before coming to the

center every one of them had been strug-

gling to survive alone on the street, with-

out families or any kind of support.On the day Ms. Harrison and the

UNICEF team visited the center, the chil-

dren performed a play about child la-

bor, a critical issue in Bangladesh. They

showed that they have learned a lot since

they began going to the facility. When the

delegation asked about child rights, they

all piped up: “We have a right to shelter,

food, education, health, and play!”

“These children are living a harsh re-

ality,” said Ms. Harrison (pictured belowleft). “But what is amazing to me is that

all of them know their rights.”

That same day, the UNICEF group

visited an open-air school and met chil-

dren who are living in makeshift shelters

on a river embankment. These children

spend their days performing jobs such as

picking rags, collecting rewood, or tak-

ing care of siblings at home when their

parents go to work. As a result, they’re

unable to attend traditional school. But

with the support of UNICEF, an “open-

air school” is providing them with basic

education and helping to prepare them

for future enrollment in government pri-

mary schools.

The delegation was also able to ob-

serve the critical work of several otherinitiatives supported by the George

Harrison Fund for UNICEF that are ad-

dressing the educational needs of Ban-

gladesh’s most vulnerable children. In

partnership with the Government of

Bangladesh and various NGOs, UNICEF

is helping the country’s poorest children

learn the life skills they need to survive

and have a better future.

To support the George Harrison Fund for UNICEF,

please visit unicefusa.org/donate/georgeharrison.

Olivia Harrison Visits UNICEF Projectsin Bangladesh


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What bands the Los Angeles Dodgers and

the New York Mets together? What unitesthe Chicago Bulls and the Boston Celtics?

What makes hundreds of competing ath-

letes all part of the same team? Simple: the

ght to save children’s lives.

Members of the sports community

are a major source

of support for

UNICEF’s lifesav-

ing work. They

have donated their

time and resources,harnessing their un-

paralleled visibility

to raise awareness

about child survival

issues and inspire

their fans to ac-

tion. The U.S. Fund

for UNICEF Sports

Partnerships de-

partment works with athletes, teams, and

leagues to advocate for children in need,

and to mobilize resources to support

UNICEF’s efforts.

“All of our sports partners are a part

of a global movement to save children’s

lives,” says U.S. Fund for UNICEF Presi-

dent and CEO Caryl M. Stern. “Not only

are we grateful for the generosity, dedica-

tion, and involvement within the sportscommunity — but what’s equally impor-

tant to UNICEF is that these athletes serve

as role models for America’s children on

behalf of the world’s children.”

Sports partners have been especially

generous following

emergencies. After the

March 11 earthquake

and tsunami in Japan,

Major League Baseball

(MLB) and the MajorLeague Baseball Play-

ers Association jointly

contributed $500,000

toward UNICEF relief

efforts. In addition,

the entire MLB fam-

ily of 30 Clubs, the

MLB Network, and

MLB.com encouraged

fans to support the effort. The NBA’s

Golden State Warriors held a silent auc-

tion and hosted U.S. Fund volunteers

for in-arena collections, raising a total of

$18,000 to help victims in Japan.

In response to last year’s earthquake in

Haiti, the National Basketball Association

(NBA) and the NBA Players Association

contributed $1 million for UNICEF’s aid

efforts, and 20 NBA teams and many in-

dividual players made donations. In addi-

tion, MLB donated $1 million to support

UNICEF’s critical work in Haiti, and 11

MLB clubs collected and made contribu-

tions. Major League Soccer (MLS), the Na-

tional Hockey League, the National Colle-

giate Athletic Association, and the United

States Tennis Association also responded

generously to help Haiti’s people.

Players, teams, and sports organizations

have supported many other UNICEF ini-

tiatives as well. In March, NBA Star Dwight

“Superman” Howard of the Orlando

Magic joined the UNICEF Tap Project cam-

paign to highlight the importance of clean

water. Los Angeles Laker and UNICEF

Spain Ambassador Pau Gasol has visited

UNICEF programs in South Africa, An-

gola, and Ethiopia and has vigorously

promoted child survival and emergency

relief efforts. The New Jersey Devils hosted

“UNICEF Night” in October of 2009 to raise

funds and awareness for Trick-or-Treat for

UNICEF (TOT) and to help victims of natu-

ral disasters in Asia-Pacic. MLB, the NBA,

and MLS have also supported TOT.

Sports partners generate funds that

help UNICEF carry out its vital work, and

they also set an admirable example of ser-

vice and compassion for fans of all ages.

To learn more about sports partnerships, please

visit unicefusa.org/partners/sports.

(INsIdE thE U.s. FUNd continued on page 16)

Sports Partnerships: a Big Winfor the World’s Children

All of our sports

partners are apart of a global

movement to

save children’s

lives.

The NBA’s Samuel Dalembert (pictured at left)

with Caryl M. Stern.

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doNoR ACt Iv It IEs At hoME ANd A bRoAd

Jennifer Lopez and Gucci Creative Director Frida Giannini at the

inaugural Women of Compassion Luncheon in Los Angeles. Ms.

Giannini was honored, along with UNICEF’s Malawi Representative,

Carrie Auer.

Aoife Burke, niece of Midwest Regional Board member Brendan Burke,

at Central Christian School in Belize City during a family field visit.

Ambassador Meron Reuben, Permanent Representative of Israel to the

United Nations; Ron Guttmann, Board member of the Israeli Fund for

UNICEF; and Caryl M. Stern display their T-shirts at a Purim reception held

by the Israeli Fund for UNICEF.

NBA star and UNICEF Spain Ambassador Pau Gasol (c.) at a Los

Angeles event with (l.-r.) Ladd Richland, Susan Holliday, Rick Levy,

Tim Bruinsma, Thomas Zuber, Jamie Meyer, Caryl M. Stern, Joyce Rey,

Anne Kelly, Marisa Zanuck, Carol Levy, and Gary Yale.

UNICEF’s Next Generation member Lauren Bush in Guatemala visiting

UNICEF nutrition programs that her company, FEED Projects, LLC,

helps support through the purchase of the FEED Guatemala bags.

New England Regional Board member David Dodson, shown with women

and their children during a field visit to Togo.

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F I E l d v I s I t

In January, U.S. Fund for UNICEF supporters and staff traveled to

Togo for a parent-child eld visit. Jim and Jill Cochran and their chil-dren Lizzie, Johnny, and Jimmy were among those on the trip.

JIM: For nearly two decades, Togo was cut off from development

assistance because of its political turmoil and human rights viola-

tions. Now, the country is nally starting to recover.

JILL: But Togo needs a tremendous amount of help. We visited

a school where there wasn’t a UNICEF program yet, and it was

essentially made of sticks, with a thatched roof. There were six

or seven kids crammed onto each bench, sharing a little writing

tablet. Because of the lack of trained teachers, one volunteer was

teaching students ranging from young children to teenagers,regardless of their level. The children were so eager — all they

wanted was to learn.

JIM: In Togo, school is a great privilege. I was in the Peace Corps

there in the 1980s, and taught English and art. There were no

books, no pencils or paper, and some of the students had to walk

three or more miles to get to school.

It’s hard to see bright, energetic kids struggling because there

are no resources. I decided that, when I could, I would supportprograms to help them. But I was saddened to see on our recent

trip that young children in Togo need more help than ever.

JILL: We were there to visit a range of UNICEF programs. We saw

schools, protection programs, water and sanitation projects, and

much more — all programs designed to help children and com-

munities. In the village of Wekele, we met community health

workers who were teaching parents about malnutrition, and

evaluating children using simple but effective medical aids. The

health workers discovered that one child was acutely malnour-

ished, and they started giving supplemental food immediately.

JIM: I’m convinced that if UNICEF were not in that village and

didn’t have that program in place, that baby would have died.

Early interventions are crucial — whether in nutrition or edu-

cation. That’s why UNICEF’s new preschool program in Togo

makes so much sense — for girls in particular. When I was there

30 years ago, a class of 50 students might have just ve girls. Of-

ten, girls are kept home to help their mothers. But if we can get

girls starting school very young, those girls are more likely to be

able to stay and graduate and have better opportunities and the

chance for a more prosperous life.

JILL: Of course, they all have dreams just like American kids do.

Children we spoke with wanted to be teachers, nurses, doctors.

One girl wanted to be president.

JIM: UNICEF does such a good job of identifying what a coun-

try’s needs are and drilling all the way down to the village level

to implement programs and conrm that they’re being carried

out properly. We have absolute condence that whether we do-

nate $100 or $100,000, that money is going to be managed well

and will have an impact on people at the village level.

The revitalization of Togo’s educational system is probably

the most important step toward improving the prospects of

future generations there. That is why we decided to pledge our

support and enlist others to join us. Investing in Togo is a great

way to help these bright, ambitious kids get the opportunities

they deserve.

To contribute to UNICEF’s preschool program in Togo, please contact Karen

Turney at [email protected] or by calling 713-963-9390, ext. 24.

Togo

U . S . F u n d o r U N I C E F

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In India, a boy struggles to

cross a busy street. He uses

a handmade crutch to hob-

ble orward, dragging a twisted,

useless leg behind him. This is

a picture o polio.

For most o the 20th cen-

tury, the word polio spread ter-

ror throughout the U.S., where

epidemics killed thousands and

let tens o thousands perma-

nently paralyzed. But an efec-

tive vaccine and mass immuni-zation wiped out the disease in

developed countries. And since

the start o the Global Polio

Eradication Initiative (see page

14) in 1988, the number o polio

cases worldwide has decreased

by over 99 percent.

Still, this highly inectious

disease — or which there is

no cure — remains endemic in

India, Nigeria, Aghanistan,

and Pakistan, and continues

to re-emerge in outbreaks in

other developing countries. Po-

liovirus has also re-established

itsel (by jumping borders)

in our previously polio-ree

countries.

UNICEF and its partners —

including Rotary International,

the World Health Organiza-

tion (WHO), the Centers orDisease Control and Preven-

tion (CDC), and the Bill & Me-

linda Gates Foundation — are

working to permanently end

polio. This is no simple eat — it

requires enormous immuni-

zation campaigns that target

tens o millions o children

at a time.

Six Steps to

a Polio-Free

World An Insider’s Look at a Massive

Polio Immunization Campaign

By Jen Banbury

F E A t U R E

8/6/2019 Every Child #2 2011


F E A t U R E

1.Planning a Campaign

Though may childre i the developig

world receive the polio vaccie as part

o their regular health care, immuizatio

campaigs target all childre uder ve

i a give coutry to esure that oe

all through the cracks. UnICEF typically

assists govermets ad parters i

overall plaig ad implemetatio

o campaigs.

But huge quatities o the oral polio

vaccie (OPV) caot be made overight.

UnICEF begis discussios with WHO-

accredited mauacturers up to two years

beore a campaig — workig out qua-

tities, prices, ad timelies. Complicatig

matters, there are our types o OPV, tar-

getig dieret strais or combiatios

o strais, so UnICEF must make sure the

right vaccie is available. All the plaig

must have fexibility built i or emerge-

cies. I respose to a uexpected polio

outbreak i the Republic o Cogo i 2010,

UnICEF was able to supply the coutry

with the correct OPV withi ust te days.

5.The Volunteers

To give a child polio vaccie, a volu

tips two drops o the vaccie rom a via

the child’s mouth. It may ot taste grea

it’s much simpler tha havig to get (or

a shot. Polio voluteers receive tra

but they do’t eed to be health worke

do those helpig with, say, measles

muizatio campaigs. Depedig o

coutry, oe polio drive ca have thous

o voluteers.

UnICEF ad its parters trai orga

orgaizers trai voluteers. O the da

days) o the campaig, everythig is pla

dow to the last detail. Every volute

team kows exactly where they eed tThey kow how may childre will be i

village or eighborhood they’re traveli

I they’re takig public trasportatio,

kow whe the bus leaves, ad they

bee give correct bus are. With so m

voluteers aig out, it’s esseti

keep track o which childre have alr

received their OPV dose that day, s

childre have oe ger marked with a

as soo as they swallow their drops.

4.Getting the Word Out

You eed to set up a system so that people

ow about the campaig,” says UnICEF’s

hie o Immuizatio jos Vadelaer. “You

eed to explai to people:⎯Why do they eed

campaig, although their childre already

ot a dose? What are the dates? Is there a

ager i beig immuized? All these thigs

eed to be wrapped ito the commuica-

os strategy o the coutry’s campaig, ad

hat takes preparatio ad time to roll out.”

additio, explais Vadelaer, dieret

trategies work i dieret coutries. For

ome, mass media campaigs usig TV,

adio, or eve text messages are eective.

ut durig UnICEF’s recet campaig i A-haista, local religious leaders ad emale

oluteers goig door-to-door made the big-

est dierece. I some coutries where

ld rumors that vaccies lead to sterility or

ther disabilities still occasioally surace,

’s importat that commuicatios iclude

ssuraces that the vaccie is both sae ad

ssetial. UnICEF commuicatios ocers

work closely with govermets ad health

cials to crat the best messagig or their

outry’s campaig.

8/6/2019 Every Child #2 2011


2.Getting the Vaccine There

nICEF cotracts its ow reight-orwardig

ompay to deliver vaccies. Whe a mau-

acturer corms that a order o, say, 60

millio doses o OPV is ready or nigeria,

the reight-orwardig compay will d

ut the weight ad volume o the shipmet

d start lookig or space o aircrats or

hippig. Sixty millio doses — i stadard

0-dose vials — take up about ve 40-ootog shippig cotaiers. The least expe-

ive trasport is o commercial airlies. But

he vaccie is kept cool usig dry ice — a

dagerous good” i commercial aviatio

ecause it emits carbo dioxide, displacig

xyge — ad most airlies ca oly tras-

ort a limited amout. That meas that, or

arge campaig orders, UnICEF ote has to

rrage charter fights.

nICEF does a lot o pre-plaig ad paper-

work to esure that whe the OPV lads, it

lears customs as quickly as possible. Still,

the vaccie arrives o a weeked or holi-

ay, UnICEF may eed to coordiate with the

overmet to make sure customs sta are

had to expedite the process.

3.Keeping It Cool

While the vaccie is beig trasported

usually kept at –20 degrees Celsius (–4

grees Fahreheit), roze or stability.

arrival i coutry, the vaccie is check

esure that the cold chai has’t ailed

ter the OPV is distributed to regioal h

ceters throughout the coutry, it’s mov

more covetioal rerigeratio ad the

perature rises to 2–8 degrees Celsius (3Fahreheit) so that it remais chilled, bu

comes liquid or admiistratio to childr

Whe the immuizatio drive begis, v

teers will trasport the vaccie i po

cold-box carriers. Some will travel by c

bus, others might be o oot, i a boat, r

a bicycle or motorcycle, or leadig a cold

lade dokey alog a moutai track to

lage. Eve with all the care take to mai

the temperature, somethig ca go w

So every sigle vial has a “vaccie vial m

tor” (VVM) — a square strip that cha

color i the vaccie has experieced ext

temperatures i trasit. Each vaccia

traied to check the VVM beore givi

vaccie ad will discard vials that have

compromised.

6.Reaching Every Child

There are always uexpected hurdles.

Whe UnICEF’s jos Vadelaer worked o

a coutry’s campaig a decade ago, rebel-

cotrolled villages were virtually iacces-

sible ad wary o aythig doe i coop-

eratio with the govermet. The solutio?

Work with o-rebel eighbors to covey

the importace o the vaccies ad erry

OPV or the rebels’ childre. Soo ater,

that coutry was declared polio-ree.

Though govermets play a essetial

role, it’s the parets, commuities, vol-

uteers, religious leaders, village elders,

teachers, ad health workers who are the

real drivers i campaigs. They are thereaso aroud 55 millio childre were

immuized i nigeria last all, 10 millio

this year i Aghaista, ad 8 millio i

the Democratic Republic o the Cogo i

March. Immuizatio drives geerate tre-

medous commuity spirit — a atiowide

eelig that the etire coutry is workig

as oe to keep its childre sae ad soud.

With the dedicatio o all these people —

ad with help rom UnICEF ad its parters

— a polio-ree world might be ust aroud

the corer.

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F E A t U R E

Partners in Polio Eradication

The Global Polio Eradication Initiative

(GPEI) is a global program partnership

led by national governments and spear-

headed by UNICEF, the World Health Or-

ganization (WHO), Rotary International,

and the Centers or Disease Control and

Prevention (CDC). Together, these part-

ners devise and implement global strate-

gies to achieve a polio-ree world.

The polio eradication coalition also in-

cludes governments o countries aected

by polio, private oundations including

the Bill & Melinda Gates Foundation and

the UN Foundation, development banks,

donor governments, inter-governmental

and non-governmental organizations,

and corporate partners. Volunteers in

developing countries also play a key role;

20 million have participated in mass im-

munization campaigns.

In addition, UNICEF receives unds

rom generous partners who want to join

the fght to end polio. Recently, the U.S.

Fund or UNICEF grateully received a

$4 million grant rom Google Inc. to ad-

dress the critical undraising gap o $14

million in UNICEF’s Oral Polio Vaccine

(OPV) pipeline or outbreak response.

Bob Manoukian, a dedicated U.S. Fund

National Board Member, was inspired by

Google’s grant and has sponsored his own

generous donation o $1 million.

In India, “Change Agents” Fight PolioIn India, immunization campaigns are powered

by “change agents” like Munni Begum, who

works in the “mohallas,” or slums, o Moradabad.

Moradabad’s immunization rate is less than 15

percent — one o the lowest in the country. Mun-

ni is part o a team o fve emale community

health volunteers who are trying to increase it.

The program is part o an initiative supported

by UNICEF with unds rom the IKEA Founda-

tion. Munni’s team identifes amilies with ba-

bies who need to be immunized and talks with

parents to dispel vaccination myths and help

them understand the benefts. They are beneftsMunni understands very clearly hersel.

Some 30 years ago, her own inant son Zulfkar

became seriously ill. “He was three months old

and he had a sudden, very high ever,” she says. “I

cleaned him with cold water, but I realized that

his legs could not stand. They were very sot.”

As she recalls the moment, her eyes well with

tears. “I took him to the doctor and the doctor

said, ‘He has polio.’”

Munni’s husband, who earned only a ew ru

pees a day pulling a rickshaw, saved what he

could or Zulfkar’s treatment, oten sacrifcing

money the amily would have used to buy ood

But despite medication, therapy, and an opera-

tion, nothing could help the baby.

“I didn’t know immunization could save my

child,” Munni says sadly.

Today, Zulfkar is married. His wie Ayesha

Parveen, who hersel contracted polio as a childis now six months pregnant. Munni makes sure

Ayesha receives her olic acid supplements and

prenatal care. And there is no doubt in her mind

that her grandson or granddaughter will be im-

munized against polio.

8/6/2019 Every Child #2 2011


P A R t N E R P R o F I l E s

As a young child attending Hebrew school,

I learned about Tzedakah — an obliga-

tion to be charitable to others in need. We

would bring coins to class each week to aid

those less fortunate. And I remember being

taught how even the smallest donations

could add up and make a big difference.

This idea has stayed with me throughout

my life.

When I became a father, I wanted to pass

down these values to my own children and

to have them understand the importance

of giving back. I was already supporting

several non-prots and charities, but I de-

cided to get involved with a mission that

my children could easily relate to on a very

basic level. I wanted them to think about

other kids who grow up with so much less

than they have, children who are at risk of

not growing up at all. And most impor-

tantly, I wanted them to know that we have

the ability to help save not just one life, but

many lives — and that this ability to give is

not just a moral obligation but really is an

incredible gift.

There should be no argument or contro-

versy or politics about helping vulnerable

children in developing countries survive.

They are innocents who suffer from cir-

cumstances not of their own making. It is

the responsibility of all adults to protect

and care for them, particularly those with

the means to do so.

This is why I became interested in

UNICEF. The core mission is so basic: sav-

ing and improving children’s lives. As I

learned more about how UNICEF oper-

ates, the inuence it has all over the world,

and just how important it is to the well-

being of millions of children and families,

I became convinced that UNICEF was the

right organization for my family and me

to support. UNICEF is so effective because

it uses its expertise with governments

and NGOs in a way that is synergistic

and not competitive. The value added by

these types of relationships is far greater

than one-plus-one, which is why I believe

UNICEF is deserving of people’s respect,

dollars, and personal commitment.

I saw UNICEF in action during a eld

visit to Mozambique last year. One of

UNICEF’s partners was a local NGO that

cared for children orphaned by HIV/AIDS.

Without this program, these kids would

have nothing and nowhere to go. UNICEF

provided guidance and know-how to help

the NGO protect these children and im-

prove their lives.

UNICEF also helped the Government

of Mozambique signicantly expand its

birth-registration process. Without birth

registration, children have no national or

political identity and can’t access school,

health care, and government programs.

UNICEF’s efforts to get more children reg-

istered will have a far-reaching impact on

many lives for generations to come.

I am grateful for the opportunity to sup-

port such programs — and I’m grateful

that my family and I have been able to be

part of UNICEF’s mission.

Why I Give:Richard Levy

I wanted them to know that we

have the ability to help save not just

one life, but many lives — and that

this… is really an incredible gift.

8/6/2019 Every Child #2 2011

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Photo CreditsCover: UNICEF/NYHQ2006-0403/Giacomo Pirozzi

P1: UNICEF/NYHQ2009-1234/Giacomo Pirozzi

UNICEF/NYHQ2011-0364/Marta Ramoneda

UNICEF Malawi

UNICEF/NYHQ2009-1929/Giacomo Pirozzi

P2: UNICEF/NYHQ2011-0412/Marta Ramoneda

UNICEF/NYHQ2011-0493/Adam Dean

UNICEF/NYHQ2011-0430/Adam Dean

P3: UNICEF/C.Ivoire/2011/Langue

UNICEF/NYHQ2011-0166/Olivier Asselin


P4: UNICEF-DRC


P5: UNICEF Malawi

UNICEF Malawi

UNICEF Malawi

P6: UNICEF/NYHQ2010-0125/Roger LeMoyne

UNICEF/NYHQ2010-0148/Shehzad Noorani

U.S. Fund or UNICEF/David Hietholdt

P7: UNICEF/NYHQ2006-0992/Shehzad Noorani

UNICEF/2011/B. A. Sujan Dambreville

UNICEF/NYHQ2006-0963/Shehzad Noorani

P8: U.S. Fund or UNICEF

The NBA/Getty Images

P9: Let to right: Mia Baxter, Lee Salem,

PhotoBureau, Inc., AB Images, Brendan Burke,

Brendan Burke, Kristen Mangelinkx

P10: UNICEF/NYHQ2004-1417/Giacomo Pirozzi

UNICEF/NYHQ2004-0832/Thierry Delvigne-Jean

U.S. Fund or UNICEF/Karen Turney

P11: UNICEF/NYHQ2010-2766/Olivier Asselin

P12: UNICEF/NYHQ2011-0193/Asad Zaidi

UNICEF/LAOA2005-5270/

UNICEF/LaoPDR00368/Jim Holmes

P13: UNICEF/INDA2010-00513/Gurinder Osan

UNICEF/NYHQ2009-2609/Riccardo Gangale

UNICEF/NYHQ2010-0417/Kate Holt

P14: UNICEF/INDA2011-00108/Graham Crouch


P15: Courtesy o Joe Trofno

UNICEF/NYHQ2007-2274/Roger LeMoyne

UNICEF/NYHQ2007-2299/Roger LeMoyne

P16: U.S. Fund or UNICEF

IBC: UNICEF/NYHQ2010-0750/Roger LeMoyne

Courtesy o Harriet Natsuyama

Envelope: UNICEF/NYHQ2006-2866/Julie Pudlowski

I N s I d E t h E U . s . F U N d C o N t I N U E d

The UNICEF Tap Project: Giving Water, Saving Lives

The UNICEF Tap Project made a big splash during World Wa-

ter Week (March 20 – March 26), generating critical funds andawareness to help UNICEF combat the world water crisis. Res-

taurants, volunteers, corporations, celebrities, communities, and

government partners participated in this dynamic national cam-

paign, now in its fth year.

Restaurants across the United States encouraged patrons

to donate $1 or more for the tap water they usually enjoy for

free, and volunteers supported their efforts with fundraising

events and activities. Brand new this year was “Celebrity Tap.”

UNICEF Ambassador Selena Gomez, Adrian Grenier, NBA-super-

star Dwight Howard, Rihanna, Taylor Swift, and Robin Williams

donated bottles of tap water from their homes for a celebrity Tappack sweepstakes to spotlight the life-and-death importance of

this vital resource. Almost 900 million people around the world

still do not have clean drinking water, and waterborne illnesses

remain the second leading cause of preventable childhood deaths.

Generous corporate, promotional, and media partners also

played an important role this year. Giorgio Armani Fragrances

returned as the campaign’s National Sponsor through its Acqua

for Life campaign. From March 1 to March 31, the company

donated $1 to support the UNICEF Tap Project for each Acqua

di Giò and Acqua di Gioia fragrance sold in the U.S. and foreach “like” on the Acqua for Life tab of the Acqua di Giò Face-

book page. Turner Broadcasting System, Inc., ZAGAT.com,

OpenTable.com, SeamlessWeb.com, and Yelp.com also provided

indispensable support. Once again, founding campaign Agency

Partner Droga5 and Promotional Supporter MediaVest created a

high-prole, probono national ad campaign.

To learn more, please visit uniceftapproject.org.

Have you ever traveled internationally

with American Airlines and been en-

couraged by ight attendants to donate

your unused U.S. or foreign currencies,

or made contributions in Admirals Clubs

and Flagship Lounges? Then you’ve seen

UNICEF’s Change for Good program on

American Airlines at work. And in 2010,

American Airlines employee volunteers

— known as “Champions for Children”—

together with generous customers, raised

a record $1.6 million to support UNICEF

programs that provide children around

the world with health care, clean water,

nutrition, education, emergency relief,

and more. American Airlines and the U.S.

Fund are thrilled by the program’s success

and grateful to all those who volunteered

and donated to make its 16th year such a

success — perhaps you were one of those

generous people. Thank you!

Thanks a Million +American Airlines

8/6/2019 Every Child #2 2011


danny Kaye scieyThe U.S. Fundfor UNICEF

Recognizing Those Who Have Invested

in the Future of the World’s Children

t earn mre au w yu can creae a egacy f ife fr fuure generain f ciren, peae

cnac Karen Mezger -free a (866) 486-4233, r ii ur weie: unicefua.rg/gifpanning

“Wen I wa a enir in ig c, I g a carip g e unieriy

an uy cience. I wa frm an immigran famiy wi ie mney, an i

reay cange my ife. becaue f a eucain, I wa ae ae fairy

we-paying j an accumuae a i f aing. Nw I wan uppr

UNICEF’ miin gie ciren, epeciay gir, e ame cance rie.

I’m leaving money to UNICEF through my trust because I want

to return the git I was given to the whole world.”

Harriet NatsuyamaDanny Kaye Society Member

8/6/2019 Every Child #2 2011


U.S. Fund or UNICEF

125 Maiden Lane, New York, NY 10038

1.800.FOR.KIDS

uniceusa.org

© 2011 U.S. Fund or UNICEF.

All rights reserved

No child should die o a preventable cause. Every day 22,000 do. We believe that number should be zero

Believe in zero.

The U.S. Fund or UNICEF has

earned 6 consecutive 4-star

ratings rom Charity Navigator.

Only 3% o charities evaluated

by this trusted organization havereceived its highest ranking or

at least 6 straight years.

We meet all 20 o the Better

Business Bureau’s Wise Giving

Alliance Standards or Charity

Accountability.

every child #2 2011

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