EverLearn

Logan WinstonSuzanna Schmeelk

Closing the job skills gap through low-cost blended learning professional development for NYC teachers.

Friday: 10Cumulative: 50

Day 1: Here's what we thought Pivot: Select Customer Segment

Day 2: Here's what we learned Pivot: Principals & Teachers Interested - Gatekeepers of Knowledge

● 200 Charter Schools: $1B (out of ~$25B NYC DOE)

● ~50% 6 - 12 Grade Charter School Teachers: $500M

● 6-12 Grade Charter School Computer Science Instructors: 0.5% or $2.5 M.

○ Professional Development Budget?

■ Fraction of $2.5 M

Day 2: Market Size

Day 3: Here's what we learned Pivot: Revenue Model - Parent Crowdfunding, D Funds (ST) Accredit (LT)

ST - Short TermLT - Long Term

- Ed Tech Trade Shows and Conferences- Web sites ………...- White Papers via web- Newsletters to parents

Day 4: Here's what we learned Pivot: Key Partner - NY DoE, iZone & Accredited Start-up

Charter Mgmt Org’sSchool Districts

Teachers (local

champions)

Day 4: Here's what we learned - Channels, Get Strategy, Revenue

Ed Tech Trade Shows,Conferences & Events● Opinion

Leadership● Speaking Opp’s

Principals

Direct Sales● Discretionary

budgets● Schools with grants● Outside grants

Web Advertising● focused on

“pain” pointWord of Mouth

NYC DOE Request for Proposals (line item budget) ● Contracted with

Reseller● (Become

Approved Vendor - lead time too long).

Appeal to Parents via White Papers

Parent Newsletters*School sponsored Newsletters Crowd/Parent

funding ● DonorsCho

ose● IndieGogo

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments

Cost Structure Revenue Streams

Key Resources Channels

● Charter Schools● Charter School

Principals● Charter Schools

Technology Teachers

● K-12 STEM Education Institutes

● Freelance Instructors

● Existing Curricula● Curricula

Integrators● DonorsChoose.org

(crowd-funding for teachers)

● Parent-driven crowd-funding

● Charter schools lack necessary funds and on-staff expertise to deliver in-depth computer science education

● Low cost blended learning professional development opportunities for teachers while providing teaching, mentoring and curriculum

● Teachers and charter schools looking to deliver relevant computer science education to teachers.

● Other NYC Public School Teachers looking to expand their Comp Sci knowledge and offerings.

● Content● Instructors● Platform for connecting adjuncts to school

● Subscription model paid by charter schools● Pay-as-you-Go Professional Development for teachers

● Develop & Obtain curricula

● Locate adjuncts● Schedule courses● Success Metrics

(knowledge retained, new jobs, etc.).

● Curricula● Adjuncts / Curricula

Integrators● Classrooms● Espresso Machine

● Ed Tech Trade Shows and Conferences

● Web sites teachers visit

● White Papers via web

● Newsletters to parents

● Charter Schools and Teachers

Day 5: Here's what we thought Pivot: Value Proposition - CS Driven

Crowdsourcing:● DonorsChoose.org● Parent Funding

Ed Tech Eco-System:● Whitepaper● More data

Day 5: Next steps (if we stick with this segment)

Deliverables:● What to train first?● Survey of existing curriculums of

Lynda, Udacity, Khan AcademyNYC DoE:● Professional Development Program

○ Teachers must have 175 hours every two years to remain certified

● iZone○ Partner with startups○ Test concepts

Value Proposition:● Focus on suburban

students and parents● Understand student

“pain”○ not enough

Comp Sci at school?

○ colleges want stronger Comp Sci background

● Brick & Mortar coding experience in a strip mall

● Get kids ready for Comp Sci AP Exam

Day 5: If we look into another segment …. Rock the Suburbs!

Customer Segment:● Suburban students looking to code ● Anxious parents concerned about

getting their kids into college

Key Activities:

● After-school program

● Kaplan-model

Revenue Model:

● Subscription or

● Pay-as-you-Go