everest group peak matrix™ for digital service providers · comparative assessment of digital...
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EGR-2017-4-E-2393
Copyright © 2017 Everest Global, Inc.
This document has been licensed for exclusive use and distribution by Accenture
Everest Group PEAK Matrix™ for Digital Service
Providers
Focus on Accenture
October 2017
2Copyright © 2017, Everest Global, Inc.
EGR-2017-4-E-2393
Introduction and scope
Everest Group recently released its report titled “Digital Services – PEAK Matrix™ Assessment and Market Trends 2017:
Redefining Customer Experience with Digital”. This report analyzes the changing dynamics of the digital services market and
assesses service providers across several key dimensions.
As a part of this report, Everest Group classified 22 service providers on the Everest Group PEAK Matrix ™ for Digital Services
into Leaders, Major Contenders, and Aspirants. The PEAK Matrix is a framework that provides an objective, data-driven, and
comparative assessment of digital service providers based on their market success and delivery capability. Everest Group also
identified six service providers as the “2017 Digital Star Performers” based on the strongest forward movement demonstrated on
the PEAK Matrix™ year-on-year.
Based on the analysis, Accenture emerged as a Leader and Star Performer. This document focuses on Accenture’s digital
experience and capabilities and includes:
Accenture’s position on the Digital PEAK Matrix
Detailed digital services profile of Accenture
Buyers can use the PEAK Matrix™ to identify and evaluate different service providers. It helps them understand the service
providers’ relative strengths and gaps. However, it is also important to note that while the PEAK Matrix™ is a useful starting
point, the results from the assessment may not be directly prescriptive for each buyer. Buyers will have to consider their unique
situation and requirements, and match them against service provider capability for an ideal fit.
Source: Everest Group (2017)
3Copyright © 2017, Everest Global, Inc.
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Everest Group PEAK Matrix™
Digital Services – PEAK Matrix Assessment and Market Trends 2017
| Accenture positioned as Leader and Star Performer
Everest Group PEAK Matrix™ for digital services 2017
Leaders
Major Contenders
Aspirants
Star Performers
High
High25th percentile
Major Contenders
75th percentile
Low
75
thp
erc
en
tile
Note: Assessment for Capgemini, Deloitte Digital, EPAM, Infosys, and PwC Digital excludes service provider inputs on this particular study, and is based on Everest
Group’s estimates which leverage Everest Group’s proprietary Transaction Intelligence (TI) database, ongoing coverage of these service providers, public
disclosures, and interaction with buyers
Source: Everest Group (2017)
Delivery capability
(Scope, domain expertise & innovation, and delivery footprint)
Ma
rket
su
ccess
(Re
ve
nue, g
row
th, tr
an
sfo
rma
tion im
pa
ct, a
nd
bu
yer
sa
tisfa
ction)
Leaders
Low Aspirants
Accenture
Cognizant
Deloitte Digital
IBMWipro
TCS
PwC Digital
NTT Data
HCL
Capgemini
InfosysLTI
Atos
Genpact
Tech Mahindra
CGI
NIIT Tech
Virtusa
EPAMLuxoft
CSS Corp
Syntel
25
thp
erc
en
tile
4Copyright © 2017, Everest Global, Inc.
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Accenture | Digital services profile (page 1 of 3)
Overview
Overview of digital services practice: Digital transformation, design, digital
strategy, customer experience, digital marketing, social, e-commerce, content
management, analytics, intelligent automation, artificial intelligence, IoT, Industry
X.0, cloud, security services, mobility, etc.
Strengths
Accenture strongly leverages its consulting capabilities to help clients envision
and formulate their digital strategy
To help clients transform their digital customer experience it has been bullish in
expanding its design capabilities leveraging Accenture Interactive
Areas of improvement
Accenture needs to better integrate its digital acquisitions to create a seamless
experience for clients
Accenture should proactively showcase its digital automation solutions to clients
and help them leverage it in their engagements
Digital services:
Top 5 industries
>20% <10%15-20% 10-15%
Digital services revenue by buyer size
Small (annual revenue < US$1 billion)
Medium (annual revenue = US$1-5 billion)
Large (annual revenue = US$5-10 billion)
Mega (annual revenue > US$10 billion)
Digital services revenue by segment
Analytics & big dataSocial
Cloud applications Internet of Things
Mobility Cognitive intelligence
Others
>25% 10-25% <10% >50% 20-50% <20%
Digital services revenue by geography >25% 10-25% <10%
North
America
South
America
UK
Europe
MEA
APACManufacturing
Retail, distribution, & CPG
Energy & utilitiesBFSI
Telecom, media, & entertainment
Source: Everest Group (2017)
5Copyright © 2017, Everest Global, Inc.
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Accenture | Digital services profile (page 2 of 3)
Solutions and co-innovation labs
Vision: Through Accenture Digital, it aims to help clients unlock value to transform their businesses and empower them to become digital at the core, in
order to generate growth and create new business models that drive higher performance across the entire organization.
Digital services – proprietary solutions (representative list)
Solution Details
Accenture Connected
Platforms as a Service
(CPaaS)
IoT platform provides devices integration and services orchestration through a cloud-based platform with analytics that derive
business insights and outcomes, and APIs that allow developers to build vertical applications
Accenture Genome Personalization technology that helps accelerate transformation by enabling brands to create individualized experiences based
on individual customers’ unique motivations
Accenture Cloud
Platform
Multi-cloud management platform that integrates with a broad range of public and private clouds such as Microsoft Azure,
Amazon Web services, and NTT Communications to enable service automation and orchestration, consumption-based metering
& billing, and centralized governance
Accenture Insights
Platform (AIP)
Comprehensive solution with an integrated suite of technologies, a pre-configured architecture, and an advanced analytics
design studio including a ready catalogue of pre-developed intelligent industry solutions and apps
Accenture Digital
Assistant
Improves natural language interactions through machine learning and integration into system & live data, leverages social and
other channels for continuous learning
Design studios / co-innovation labs (representative list)
Location Details
Multiple locations
worldwide
● Accenture Technology Labs: Seven labs across the world that pilot new capabilities & POCs, and help clients develop an
innovation agenda through 400+ innovation client workshops per year
● Accenture studios: Includes design studios for ideation and innovation and Liquid Studios for rapid application development
● Over 20 Innovation Centers including five Advanced Analytics Centers and 13 Accenture Innovation Centers for mobility
● 50+ Accenture Interactive design studios, R&D offices, and Centers of Excellence
● Accenture Research: includes 250 in-house researchers
Source: Everest Group (2017)
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Accenture | Digital services profile (page 3 of 3)
Investments and partnerships
Recent activities (representative list)
Activity
Established new Industry X.0 practice that uses digital technologies to reshape current business models or create entirely new businesses and provides a
range of services from R&D, engineering, and product design through Closed Loop and Agile Manufacturing.
Digital services investments (representative list)
Investment theme Details
Acquisitions ● The Monkeys and Maud: Australian creative agency to strengthen customer experience capabilities of Accenture Interactive
● OCTO Technology: Technology consultancy to help enhance digital transformation services
● Altitude: Product design and innovation firm that brings expertise in consumer insight, design, and product engineering
● Karmarama: Creative agency to help Accenture build campaigns for clients and better engage with its customers
● SinnerSchrader: Digital agency in Germany to expand customer services capabilities of Accenture Interactive
● Search Technologies (annc):Technology Services firm that specializes in the design, implementation, and management of
big data and search analytics, using AI to generate more precise insights
● Wirestone (annc): US-based creative marketing agency, focuses on customer experiences and digital marketing solutions
● Accenture Ventures: evaluates start ups and partners to invest in the most promising innovations in the market
Talent ● Certified 20,000+ employees in the Accenture Technology Academy, certification program designed by the MIT and
Accenture
● Educated more than 70,000 workers on new architectures, intelligent platforms, and automation over the past year
Digital services partnerships (representative list)
Accenture has an extensive network of partnerships with technology providers including Salesforce.com, Amazon Web Services, Oracle, SAP Hybris,
Adobe, GE, Alteryx, Apigee, Cloudera, Hortonworks, HP, IBM, Informatica, Intel, Microsoft, Oracle, Pega, Qlik, Apple, Samsung, among others.
Source: Everest Group (2017)
7Copyright © 2017, Everest Global, Inc.
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Appendix
8Copyright © 2017, Everest Global, Inc.
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Everest Group PEAK Matrix for Digital Services
2nd or 3rd quartile performance across
market success and capability
Top quartile performance across
market success and capability
Delivery capability
(Scale, scope, domain expertise & innovation, and delivery footprint)
25th percentile
25
thp
erc
en
tile
75th percentile
75
thp
erc
en
tile
High
Low
Low High
Leaders
Major Contenders
Aspirants
Mark
et
su
cces
s
(Revenue
, en
terp
rise a
do
ption,
revenu
e g
row
th,
an
dbuyer
satisfa
ctio
n)
4th quartile performance across
market success and capability
Everest Group PEAK Matrix™ is a proprietary framework
for assessment of a service provider’s capability
Everest Group’s PEAK Matrix is a composite index of a range of distinct metrics related to a service provider’s scale, scope,
technology/domain investments, delivery footprint, and resultant market success in the context of a given services function.
Source: Everest Group (2017)
9Copyright © 2017, Everest Global, Inc.
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Service providers are positioned on the Everest Group
PEAK Matrix™ based on the evaluation of two key
dimensions
Measures the scale of
operations through:
Firm-wide revenue
Contribution of digital
revenue to the firm-wide
revenue
Scale
Measures the scope of
services provided through:
Focus across service
segments
Coverage across verticals
Geographic scope
Scope
Measures the extent of
capability in innovation and
investments to enhance
digital capabilities such as
M&A’s, partnerships,
proprietary IP and solutions,
and talent investments
Domain expertise
and innovation
Measures delivery footprint
across geographies
Delivery footprint
Delivery capability
Measures digital services revenue,
revenue growth, enterprise adoption,
and buyer satisfaction
Measures ability to deliver services successfully.
This is captured through five subdimensions
Ma
rket
su
ccess Major Contenders
Leaders
Aspirants
Source: Everest Group (2017)
10Copyright © 2017, Everest Global, Inc.
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Everest Group confers the “Star Performers” title to
providers that demonstrate the strongest forward
movement over time on the PEAK Matrix™
This slide to be used ONLY for “Star Performers”2017 Digital Services
Star Performers
Methodology
Everest Group selects Star Performers based on the relative YOY movement of each service provider
on the PEAK Matrix
Year 1
Year 0
Service
provider
Mark
et
su
cces
s
Capability
The top quartile performers on each of the specified
parameters are identified and the “Star Performer”
rating is awarded to the service providers with:
The maximum number of top quartile performances
across all of the above parameters
At least one area of top quartile performance in both
market success and capability advancement
The “Star Performers” title relates to YOY performance for a given service provider and does not reflect the overall
market leadership position. Those identified as “Star Performers” may include “Leaders,” “Major Contenders,”
or “Aspirants.”
In order to assess advancements on market success,
we evaluate the performance of each service provider
on the PEAK Matrix across a number of parameters
including:
Yearly revenue growth
Number of new clients added
Number of contract extensions
Value of new contract signings
In order to assess advancements on capability,
we evaluate the performance of each service
provider on the PEAK Matrix across a number of
parameters including:
Annual growth in scale
Increase in scope of services
Expansion of delivery footprint
Technology- / domain-specific investments
Service providers such as CSS Corp, Deloitte Digital, NIIT Technologies, NTT Data, and PwC Digital are not accounted for in the Star Performer analysis
due to their non-participation in the Digital Services PEAK Matrix™ analysis in 2016
11Copyright © 2017, Everest Global, Inc.
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FAQs (page 1 of 2)
Does the PEAK Matrix™ assessment incorporate any subjective criteria?
Everest Group’s PEAK Matrix™ assessment adopts an objective and fact-based approach (leveraging service provider RFIs
and Everest Group’s proprietary databases containing providers’ deals and operational capability information). In addition,
these results are validated / fine-tuned based on our market experience, buyer interaction, and provider briefings
Is being a “Major Contender” or “Aspirant” on the PEAK Matrix, an unfavorable outcome?
No. PEAK Matrix™ highlights and positions only the best-in-class service providers in a particular functional/vertical services
area. There are a number of providers from the broader universe that are assessed and do not make it to the PEAK Matrix™
at all. Therefore, being represented on the PEAK Matrix™ is itself a favorable recognition
What other aspects of PEAK Matrix™ assessment are relevant to buyers and providers besides the “PEAK Matrix™
position”?
PEAK Matrix™ position is only one aspect of Everest Group’s overall assessment. In addition to assigning a “Leader”,
“Major Contender” or “Aspirant” title, Everest Group highlights the distinctive capabilities and unique attributes of all the
PEAK Matrix™ providers assessed in its report. The detailed metric level assessment and associated commentary is helpful for
buyers in selecting particular providers for their specific requirements. It also helps providers showcase their strengths in specific
areas
What are the incentives for buyers and providers to participate/provide input to PEAK Matrix™ research?
Participation incentives for buyers include a summary of key findings from the PEAK Matrix™ assessment
Participation incentives for providers include adequate representation and recognition of their capabilities/success in the
market place, and a copy of their own “profile” that is published by Everest Group as part of the “compendium of
PEAK Matrix™ providers” profiles
12Copyright © 2017, Everest Global, Inc.
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FAQs (page 2 of 2)
What is the process for a service provider to leverage their PEAK Matrix™ positioning status ?
Providers can use their PEAK positioning rating in multiple ways including:
Issue a press release declaring their positioning/rating
Customized PEAK profile for circulation (with clients, prospects, etc.)
Quotes from Everest Group analysts could be disseminated to the media
Leverage PEAK branding across communications (e-mail signatures, marketing brochures, credential packs, client
presentations, etc.)
The provider must obtain the requisite licensing and distribution rights for the above activities through an agreement
with the designated POC at Everest Group
About Everest Group
Everest Group is a consulting and research firm focused on strategic IT, business
services, and sourcing. We are trusted advisors to senior executives of leading
enterprises, providers, and investors. Our firm helps clients improve operational
and financial performance through a hands-on process that supports them in
making well-informed decisions that deliver high-impact results and achieve
sustained value. Our insight and guidance empower clients to improve
organizational efficiency, effectiveness, agility, and responsiveness. What sets
Everest Group apart is the integration of deep sourcing knowledge, problem-
solving skills and original research. Details and in-depth content are available at
www.everestgrp.com.
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