events on wheels ( graduation project)

Business Enterprise Plan

Names:

Group names

Lama Al Harbi

Course: Learning Outcome Assessment III-BA 205

Instructor: Dr. Elizabeth Taylor

“Events on Wheels”

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Table of Contents

Executive Summary……….……………..…2

Company Summary……….…………...……3

Products and Services……….………………3

Market Readiness………….………………...3

Leadership and Management…….………….7

Operations Plan…….………………………10

Financial Plan…...........................................16

Marketing Strategies…………………...….24

Legal and Technical Aspects of Business…28

Ethics and Social Responsibility……..……29

Typical Business Scenario….……………...31

Appendix..........................................…........34

Evaluation………………….……………...41

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Executive Summary

Events on Wheels is a privately owned company that is a collaborative partnership, which is a

group working together in a joint intellectual effort that has common interests, assets, and

professional skills to promote wider goals and results for the whole group to profit and benefit

from. This collaborative partnership is between Deena Alotaibi, Halah Al-Ibrahim, Sarah

Alsubaey, Lama Alharbi, Hanoof Alamer. Based in Al Khobar, the company will operate locally.

Events on Wheels aims to become the leading company in event planning, by providing

affordable and timely event planning. Events on Wheels is a truck that has all of the party

supplies a party host needs. Events on Wheels specializes in birthdays, graduations parties,

engagements and bridal showers. A party host in distress can contact Events on wheels 48 hours

before the party date, and Events on Wheels will deliver! There are two trucks that deliver the

party supplies from the store warehouse in Abdulaziz Street in AlKhobar. The store has a

receptionist that takes bookings of parties and shows prospective customers pictures of events

that Events on Wheels offers. In order to make sure that our business makes an actual profit, our

budget will be a surplus budget.

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1) Company Summary

Events on Wheels is a privately owned company. What events on Wheels essentially offers is a

service which is a direct, easy, and timely method to organize events.

Our business will be a collaborative one, and a partnership between the five founders and owners

of the business: Deena Alotaibi, Halah Al-Ibrahim, Sarah Alsubaey, Lama Alharbi, and Hanoof

Alamer. Moreover, being a partnership means that each one of the members will share their

inputs on the important decisions when it comes to the business, be equally responsible of

different divisions of the company, and most importantly share the same organizational values,

vision, and mission of the company. On that premise, our vision at Events for Wheels is to

become the leading company for event planning in the eastern region. Likewise, our mission is to

achieve that by providing affordable and timely event planning. In order to achieve our mission

we must obtain the products we need to organize the events, which we will get by contracting

wholesalers that will provide us with the products we need (bakeries, party decorations, food

etc.)

2) Products and Services

We are selling services; we provide an event planning service, planning events from concept to

materialization. Within that, we plan different types of events, like birthday parties, graduation

parties, engagement parties, and bridal showers. We are a mobile travelling business, which

delivers its services to its customers via trucks filled with all their events needs to their doorstep

or desired location. Our services include: coordinating, planning, purchasing and decorating. Our

company will provide all the party planning needs, from the coordination of the food menus,

decorations, to lights and music. Events on Wheels will also help its customers with choosing a

party theme if it’s desired by the customer. Our business will provide event planning for both

family parties and adult parties/events.

As for our products, different wholesalers will provide our products. We will have contracts with

a bakery, a catering company, a party supplies shop and we will invest in party necessities that

we will use in most of our parties like chairs, tables, an ice-cream maker, popcorn machine,

cotton candy machine, and a DJ set with speakers. We will also be making a big investment in

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two trucks that will have our logo (Events on Wheels) on it. Our business will provide all of

these services to our prospective customer’s home or location of the event.

3) Market Readiness:

A) What need does Events on Wheels fill in the market?

Events on Wheels exists to solve any circumstances that the customers are facing when they’re

planning a party. People nowadays tend to be busy and they don’t have the time for the whole

preparation of doing a party. And so, we are here to help them make their own events without

them taking up their time for it. Also, in our country women can’t drive to do what they want,

sometimes their drivers are busy and not around, some of them don’t even have one, so we are

here to fill their event and party needs. Our business’ aim is to save the customer’s time, along

with their car gas, and let them depend on us to do all the work on behalf of them. Events on

Wheels as a business is a well prepared one, ready to fill all kind of needs for events and parties

that the customers will order from us. Events on Wheels was inspired by the need for quick and

easy event planning from observing how many people couldn’t finish preparing an event within

two days on their own, and couldn’t handle preparing all the stuff from foods and decorations,

and so we saw how people were wasting a lot of their time by trying to prepare all the stuff

required to plan an event, as well as the cost of gas to fill their cars while they go from one store

to another. In addition, our business fills the need for the customers’ event or parties whenever

they want it to be done, we can do the whole event in a maximum of two to three days before the

event. Some of the customers don’t want to do anything from planning, preparing, or choosing

the foods and decorations, because they don’t have time if the party was two days away and they

wanted to order from each store. For that reason our business is there to aid them and do all the

things that have to be done for an event, while they just have to tell us the details and purpose of

the event, and we take care of everything for them. Events on Wheels offers 4 packages for the

customer to choose from, a bridal shower event, birthday event, graduation event, and an

engagement event, and they all have different themes and items unique to each one of them.

Also, we chose these 4 packages because of the fact that they are the most wanted events that are

currently happening here in Saudi Arabia.

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Market Analysis Bar:

Bridel shower

Birthday

Graduation

Engagement

0 5 10 15 20 25 30 35

Series1

B) Is the market ready to respond to Events on Wheels?

The market is ready for Events on Wheels business based on the need for the customer to have

what they want and for a short time period. People tend to have maybe an event that they don’t

know about or it will happen two or three days later. Often they don’t know what to do or how

they will prepared for it in time, for that purpose Events on Wheels will meet what they want and

will do the whole preparations for them at a certain price. By taking consideration of some of the

views and suggestions we got from the public, we saw how they want to have a convenient

business such as Events on Wheels in the real world to make their lives easier when it comes to

preparing and coordinating the event that they plan to have.

C) SWOT Analysis

1. Strengths

Events on Wheels already has a place in the market after viewing the public’s views and

opinions. The market is ready for Events on Wheels business for several reasons. First, our

business will offer lower and realistic prices for the services and the products that the customer

will be having for each event, we have decided on a good price range so that the customer will be

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satisfied. Second, our business is all about the delivery and the truck that we have, which

contains all the stuff that each party will be requiring, as it will be in the truck and we will then

deliver it to wherever the customers plans to have their party. Third, our business will collaborate

with a few local stores for completing the event such as a bakery store for the cakes and mini

cupcakes, and a catering store for all kind of foods. Therefore, all the preparations will be done

by us, and there will be no need for the customers to do anything.

2. Opportunities

Events on Wheels business has great opportunities in the market place. Our business is the first

and the only one that will offer the fast services and products for planning and designing an

event or parties in about 2 or 3 days. Events on Wheels will attract and bring numerous

customers to our business, because it’s a new and creative idea of an event planning business.

Moreover, our business will have no competitors in the market, and will be the only one in the

market place, which is why Events on Wheels will succeed in the market and make high profits

as a business.

3. Weaknesses

Like every other company, Events on Wheels has its own weaknesses too. When Events on

Wheels enters the market, it will face some difficulty, because it’s a new idea, and we will have

to prove our business in the market during the six months period. Events on Wheels will start

with limited number of workers and assets, which will minimize the expenses and make the

business a little easier to operate to begin with. Since we won’t have any income yet, we will

have only 8 employees. This will reduce the stress on our job in the beginning and let us focus

solely on the planning of the event. In return, smaller employee numbers will make it easier to

focus on the job as a new business, and help us satisfy our customers more.

4. Threats

Events on Wheels business may face some threats that will affect our business. When entering

the market, there are no threats for us because we have a unique and new idea for event planning.

As the years pass however, we may face an increase in the oil prices, which might pose to be a

threat to our business, because it’s going to affect our demand for things like buying the supplies

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for the events. Also, it’s going to increases the car gas and makes it higher, which will affect our

events by reducing their number.

D) The Uniqueness of Events on Wheels Business:

Events on Wheels is unique and different from other businesses in the market. Our Business is a

truck that contains what a party needs, and we deliver it within 48 hours periods. We have

different packages that contain all the items to make a party, and the packages are all different

such as: birthday party, bridal shower, graduation party, engagement party. The customer

chooses which event they want, and we deliver it to their location within a 48 hour period. Event

on Wheels is created by 5 friends that try to do their best to collaborate and share the

responsibility of becoming leaders of the business together. Our business will offer lower prices,

high quality of products and services, and delivery to the customer’s door. Second, we have a

truck that helps us to deliver the equipment and items that will make up the event. Also, along

with having a truck, it will be prepared and contain the main things needed for the event such as,

tables and chairs, music player, and other items that will be delivered to the event location.

Third, our business will take the pressure off of the customers by letting them relax, while we

take over for them by preparing whatever event they choose and handling everything from the

foods, drinks, music, tables and chairs, and decorations. We deliver everything to the desired

location, and make sure everything is tidy in place, and prepare the place well. Fourth, our

business offers several types of packages such as a package for a bridal shower, one for

birthdays, one for graduation, and one for engagement events. Also, in each package we have

different and special items and services included.

4) Leadership and Management:

A) Who will generate the vision of the company?

We have agreed to run our business collaboratively so we all - Sara Al Subaey, Lama Al Harbi,

Hala Al Ibrahim, Hanoof Al Amer and Dina Al Otaibi - will be responsible for introducing

change, development and improvement. We all agreed to run this position as most of us have

leadership qualifications and abilities. We also have previous experience as two of us have

trained in a famous company here in Saudi Arabia as marketing representatives and they

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achieved great progress. We also have good qualifications as leaders as we can run meetings and

organize work in a successful way. We also have the ability to make all members work and feel

enthusiastic at the same time. As a teamwork, we always ask about others’ opinions and then

analyze different points of view to get the most appropriate and correct one. Moreover, we all

have proved to have intelligent vision. This thorough vision of business can greatly help in

developing our business.

B) The Managers of Events on Wheels:

We have agreed to have five departments in our company. Those departments will be

maintenance department, marketing and advertising department, accounting department, human

resource department and co-ordination department. Lama will be the manager of the accounting

department while the rest of my colleagues and I will manage the other departments. As the

manager of the finance department Lama is expected to estimate our capital and set plans of

assets and expenses. She will also manage profits and introduce new investment ideas. She will

have certain forms and registers in which she will write down everything. Moreover, she has to

submit all these files in our periodical meetings to be revised and evaluated by all managers.

Sarah will manage the maintenance department as she is so active and practical. She will be also

responsible for planning and setting initial and final arrangements that fits and content our

customers. She will be totally responsible for cars maintenance and will also replace old or

broken instruments. She will register all the bills and supply the accounting department with

copies to enrol and make a budget. Concerning marketing and advertising department, Hala will

be totally responsible for it. She will lead our propaganda campaign and will receive orders and

set performance schedule. She will introduce social media programmes such as twitter and

Instagram to advertise our new services. Moreover, she will contact customers and distribute

brochures. Human resource department will be managed by Hanoof as she will be responsible

for hiring and firing new employees. She will coordinate with different departments to evaluate

workers performance and publish periodical reports. Finally, Hanoof and Dina will be our

coordinators managers and they will plan, monitor IT operations. Moreover, they are to introduce

new IT ideas to help in attracting more and more customers.

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C) The Dominate Leadership and Management style that guides Events on Wheels:

Our business will take the democratic leadership and management style as its main approach. We

will set periodical counselling meetings to discuss our progress, set needs, exchange information

and take final decisions for the next period. During these meeting, every manager is supposed to

introduce a report in which she illustrate what has been fulfilled and what the best suggestion for

the next period. These suggestions will be discussed by other managers to set advantage and

disadvantages and finally take the final decision. For example, we will set periodical suggestion

reports that should be filled in by our employees and will be discussed and taken into account

during our periodical meetings. This to give our employees the sense of ownership and increase

their sense of belonging to their business. We all believe in democratic leadership and

management style so I expect great deal of success in applying this approach of management.

D) The Culture of Leadership and Management at Events on Wheels:

I. Creative (Adhocracy)

As what has been mentioned before, we will follow the democratic and collaborative style of

management to run our business creatively. Creative management will pay a great deal of

attention to personnel and professional management to face the market new challenges and rapid

changes. Besides, we will set a team that co-operates with operations and IT departments to

introduce the latest innovative steps in the party making field. In other words, all departments

will work in unity to achieve continuous creativity and innovation.

II. Collaborative (Clan)

To use different techniques in management and promote a sense of team work and unity is what

we call collaborative management. We have agreed to combine the strength of managers and

employees to exclude weakness and deterioration. Managers and employees will meet to

brainstorm and set plans to deal with the developing issues. The major aim behind collaborative

management is to realize internal integration, achieve our objectives and optimize stability. We

are also totally convinced that collaborative management will effect employees’ morale

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positively and improve their between-relationships. This good spirit of team work will lead to

better relationships with our customers, which is the thing that will make our business gain profit

and a trustful reputation.

5) Operations Plan:

A) Business key objectives:

As an aspiring event coordination business that aims to be the leading mobile event

coordinating business in the region, by delivering affordable and timely services, our

objectives for Events on Wheels include event planning within a set time period of 48 hours,

serve a minimum of 50 customers within the next 6 months, and contracting with a wide

variety of sources and wholesalers to ensure the delivery of the best quality possible to our

customers.

B) Customers and Costs of Products/Services:

We estimate the number of customers within 6 months to be somewhere between 50 to 100

customers, and assuming we get an order once every 2 days; which is the time period we

deliver our service within, then we would have an estimated average of 75 orders from

customers during the first 6 months.

Our customers will essentially be purchasing a mobile event planning and coordinating

service that we offer to them. Customers will be able to choose one out of the four party

packages that we offer which include: graduation parties, bridal shower parties, birthday

parties, and engagement parties. The customers then get their event brought to them to their

desired location within 48 hours or less if chosen.

Our pricing strategy includes set prices for each of the four packages that we offer, as each

package has items that are special to it and deserves a certain price range. As seen below:

Event Type Number of seats provided Charged Amount

Birthday Party 40 10,000 or 11,000 with clown

Bridal Shower 20 10,000

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Graduation Party 150 25,000

Engagement Party 150 25,000

First, our birthday party package will be priced at 10,000 SR or 11,000 SR if the addition of a

party clown is desired. The birthday party package will be limited to 40 seats maximum. This

package will include a seating fee of 75 SR per person, so in total 3000 SR for 40 seats, and

this seating fee will include the buffet and party snacks price offered to each table. The

package will also include a DJ along with the lights equipment, which we will charge 1000

SR for. The package will also include a decorations fee of 2500 SR, which include

decorations such as balloons, signs, wall decorations, and other party supplies. The package

will also include a special birthday cake that the customer can choose if they prefer, and will

be charged around 500 SR for it. And finally, the package contains an optional addition of a

party clown that the customers will be charged 1000 SR for.

Package Items (Birthday Party) Charge

Seating Fee 3,000 for 40 seats

DJ 1,000

Decorations 2,500

Cake 500

Optional Clown Fee 1,000

Event Planning Charge 3,000

Birthday Party Total 10,000/11,000

Second, our bridal shower package will be limited to 20 seats max, and will be priced at

10,000 SR. The bridal shower package includes a seating fee of 100 SR per person, so a total

of 2000 SR for 20 seats, and this price would include both the food buffet and on-table

snacks price. The package also includes a special decorated snacks mini bar which includes

sweet and salty snacks, cakes, juices, coffee, tea, and water, and the customers will be

charged 800 for it. The bridal shower package will also include a DJ with the lights

equipment which we will charge 1000 SR for. Also, the package will contain several bridal

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themed decorations such as special tableware designs, signs around the venue, wall

decorations, and flower arrangements across the room and on tables, and the customer will be

charged 2500 SR for it. Finally, the bridal shower package will most definitely include a

cake, the bride can choose one of a number of cake designs available and the charge would

be around 800 SR.

Package Items (Bridal Shower) Charge


Mini-Bar 800

DJ 1,000

Decorations 2,500

Cake 800


Bridal Shower Total 10,000

Third, our graduation package which will be priced at 25,000 SR, and will be limited to 150

seats maximum, with each seat costing 80 SR, so in total 12,000 SR for 150 seats. The

seating fee mentioned will include the price for the on-table snacks and food buffet offered

for each person. This package will also include a DJ with extra speakers and flashy lights

equipment which we will charge 2000 SR for. The graduation package also includes

graduation-themed decorations ranging from wall decorations, table decorations, signs

around the venue, LED signs available depending on the theme of party, balloons, and

special designs for party supplies, so in total decorations will be charged for 4000 SR. The

package will also contain a special graduation design layered cake which the customer can

choose if preferred and will be charged 1000 SR for it.

Package Items (Graduation Party) Charge

Seating Fee 12,000

DJ 2,000

Decorations 4,000

Cake 1,000


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Graduation Party Total 25,000

Finally, our engagement party package which will be priced at 25,000 SR without a singer,

and 40,000 SR with the singer fee. The engagement party will be limited to 150 seats, with

each seat cost being 80 SR, so a total of 12,000 SR for 150 seats, and this would include the

on-table snacks and buffet food portions for each person. Also, the package will include

several elegant designed decorations such as tableware decorations, table cloth and on-table

decorations, around the venue signs and decorations, and flower arrangements on tables and

around the room which in total the customer would be charged 5000 SR for. The package

will also include a layered cake with several designs the customers can choose from and will

be charged 2000 SR for. Finally, this package will include a special item that is optional

which is the addition of a singer that we contract with, if the singer is chosen to be added to

the package then the price would increase from 25,000 to 40,000 SR for the singer fee.

Package Items (Engagement Party) Charge

Seating Fee 12,000

Decorations 5,000

Cake 2,000

Optional Singer 25,000


Engagement Party Total 25,000/40,000

C) Business Structure:

Events on Wheels is a new small business, which was made by us five owners as a

collaborative effort, and so we assumed equal responsibility for the business, although each

one of us handles a different aspect or corner of the business, we have decided to all share the

“leader” role in this small commercial business. The roles will be split among us depending

on past experiences and skills of each one of us, so that each one of us owners fulfils a

specific role requirement to keep this still blooming business successful. We have decided to

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divide the roles as such: Halah would be in charge of the marketing aspect of the business,

which would mostly be online marketing through social media sites such as Instagram or

Twitter, or marketing amongst people since her people skills and acquaintances’ pool was the

largest amongst all five of us, Lama would be in charge of the accounting section and

keeping records updated of which went out and in of the business as her background in

accounting is vast, Sarah would be in charge of the equipment maintenance which is a role

needed especially for this kind of business where the party supplies and equipment would be

used often over several different events, and finally Deena and Alhanoof; since both of them

have coordination skills, would be in charge of receiving orders and visiting the event sites to

plan the theme of the party, decide where everything goes, and coordinate the event.

Our business will have a physical location where customers can visit our store if desired to

set appointments and view our services. Our business will also include a warehouse located

at the back of our store, where we store most the equipment needed for the event planning.

We will have two trucks which will deliver the equipment to the event site on the day of the

event. In addition, we will also function online to an extent, by having a static webpage with

our contact information, and links to our social media accounts where customers can look at

our past works and find out more about our business.

D) Production and Procurement:

Events on Wheels will not produce its own products, but rather would obtain all of its

supplies through contracts with external parties and wholesalers either through renting or

purchasing equipment from the contractors with a special or discounted price. Our list of

wholesalers and companies we are contracted with include: a cake shop, a party supplies

store, a restaurant that offers buffets for our parties, a chocolatier, a party snacks arrangement

store that offers both salty and sweet table snacks, and a contract with a singer we are

acquainted with.

As for our method and plan of delivery of our service, we will receive our orders through

phone or by customers visiting our store personally, and then proceed to schedule a meeting

within the day to visit the site or location of the event to plan out the event and the supplies

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and equipment needed for it, and where everything would go, then on the day of the event,

the supplies and equipment of the party would be delivered earlier in the day via our truck

and our two coordinators will work with our three workers to place items around the venue

and coordinate the event.

E) Hours of Operation:

Relative to that, our operating hours would be 6 days a week, from Monday to Friday 9:00

am to 9:00 pm. Our customer goal was to attain 75 customers throughout 6 months, which

would mean a minimum of 3 parties a week, and since we deliver our service within 48

hours, this means we would need at least 6 days a week to operate in, hence the 6 days

operation time. Our working times are also set so that people can choose to call us anytime of

most of the day, and if they call us in the morning or in the afternoon then we could schedule

a meeting with them within the same day of the order. Also, we operate on Mondays to

Fridays, making sure we are open on weekends because that’s when most of the events tend

to occur.

F) Staffing and Positions Held:

Since Events on Wheels is still a blooming small business, it is natural that our number of

staff will be very limited to limit expenses and maximize our profit, which is why each one

of us five owners chose to carry on different responsibilities within the business to keep it

operating.

In relation to the point above, our staff will include a couple of drivers to drive the truck to

the site of event, one cashier to take orders through the phone or personally in our shop then

record them and receive the payment, three workers who will be responsible of lifting and

transporting the party equipment and supplies to and from our storage and the location of the

event, one DJ who is responsible for providing music entertainment in the events, and one

clown for birthday parties entertainment, if the customers desire.

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6) Financial Plan:

The table below shows the cash inflow and outflow of our business. The source of our capital

will be 50% borrowings from the families and friends of each owner, and 50% from bank loans.

The total capital will be 800,000 SR. In addition, we will have a revenue of around 1,200,000 SR

and the total income will be 2000,000 SR. Our operations budget (reserve) will be equal to

204,340 SR. For our operations’ expenses the table shows all the prices and items that we will be

needing to run our business such as rent of our store, staff salaries, supplies, electricity,

telephone bills, internet, loan repayment, vehicles, maintenance, stationery, capital assets, and

transportation petrol. This expenses will total out to be 645,660 SR, and the net profit we will

have will equal to 554,340 SR.

Table 1: Cash Flow Forecast:

Description Amount

Capital

Partners contribution 400000 SR

Bank loan 400000 SR

Total capital 800000 SR

Revenue (6months) 1200000 SR

Total income 2000000 SR

Operation budget (reserve) 154340 SR

Expenses

Rent 60000 SR

Staffs salaries 68400 SR

Supplies 225000 SR

Electricity 10000 SR

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Telephone + Internet 2000 SR

Advertising 3000 SR

Stationery 3500 SR

Capital assets 70000 SR

Loan repayment 100000 SR

Vehicles 100000 SR

Transportation petrol 5760 SR

Maintenance 5000 SR

Total expenses 645660 SR

Net profit= income -

expenses

554340 SR

A) Capital:

In order to make the primary step to establish our party truck business, we need enough

capital which will be around 800000 SR. This capital will be obtained through borrowing

50% from our relatives and acquaintances, and other 50% will be borrowed from a bank

loan. The party truck will be owned by a five-membered group of friends who wish for their

business to be a private commercial and collaborative business, hence, all member will share

400000 SR. As for the other half of the capital which will be obtained through a bank loan,

out of 800000 SR, we will have only 154340 SR to spend on our business for start-up

operation budget (reserve). Events on Wheels is essentially a commercial structure whose

main activity will be providing affordable and instant coordination of events.

B) Operation Costs/Expenses:

Events on Wheels is anticipated to face a large range of expenses as its start-up as a business.

In particular, the main expenses will be on rent, salaries, supplies, trucks cost, and capital

assets. Similarly, others expense such as telephone, stationery, transportation petrol, and

maintenance are forecasted to be as business expenses. Events on Wheels will hire 8

employees that include: one cashier whose salary will be 2000 SR, three workers to transport

supplies and equipment with each worker getting paid 1000 SR, one DJ player who will be

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paid 2400 SR, two drivers with each driver getting a salary of 1500 SR, and 1 clown who

will be paid 1000 SR. The total amount spent on salaries is expected to be 11400 SR which

will be paid to the staff per month. In addition to that, each owner will take a specific job and

responsibility important for the business to function. Owners’ responsibilities are listed as

such: Lama will be responsible for the accounting and financing section, Halah will be in

charge of the marketing section, Sarah will be in charge of the maintenance of equipment and

supplies, and AlHanouf and Deena be in charge of visiting event sites and planning the event.

Each owner will not have a set salary to begin with as it’s still a relatively new business,

however, they will be entitled to a portion of the profit which will be divided amongst them,

leaving each owner with a portion out of a total of 83068 SR. Moreover, in order to have our

business going, we must have a store and storage, and so we expected our store rent to cost

60000 SR at the end of six months. For our Events on Wheels business, we are forecasting

the total expenses in half a year to be equal to 645660 SR.

Operation Costs/Expenses Table:

Item First month

Second month

Third month

Fourth month

Fifth month

Six month

Total

Store rent - - - - - 60000 SR 60000SRStaffs salaries for 8 employee

11400 SR 11400 SR 11400 SR 11400 SR 11400 SR 11400 SR 68400 SR

Supplies: (cakes, decorations, tables, cameras, etc.)

225000 SR

- - - - - 225000 SR

Electricity 500 SR 500 SR 500 SR 500 SR 500 SR 500 SR 3000 SRTelephone + Internet bills

333 SR 333 SR 333 SR 333 SR 333 SR 333 SR 2000 SR

Advertising 500 SR 500 SR 500 SR 500 SR 500 SR 500 SR 3000 SR

Stationery 3500 SR - - - - - 3500 SR

Capital Assets 70000 SR - - - - - 70000 SR

Loan Repayment

- - - - - 100000 SR

100000 SR

2 Trucks 100000 SR

- - - - - 100000 SR

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TransportationPetrol

960 SR 960 SR 960 SR 960 SR 960 SR 960 SR 5760 SR

Maintenance - - 2500 SR - - 2500 SR 5000 SRTotal 412193

SR13693 SR 16193 SR 13695

SR13693 SR 176193

SR645660 SR

C) Operations Budget (Reserve):

In order to establish our business, Events on Wheels had to be financed with 800,000 SR.

Moreover, it was shown that our operation costs will be 645,660 SR. However, the remaining

amount of 154,340 SR will be the operations price reserve. This 154,340 SR is going to be

our reserve – operating budget to have successful and smooth running operations for the next

six months.

Operations Budget (Reserve) Table:

Item First month

Second month

Third month

Forth month

Fifth month

Six month

total

The capital amount

800,000 SR

- - - - - 800000 SR

Operation cost (total expenses)

412193 SR

13693 SR 16193 SR

13695 SR

412193 SR

13693SR

645660SR

The reserve account

25723.3SR

25723.3SR

25723.3SR

25723.3SR

25723.3SR

25723.3SR

154340SR

D) Revenue:

I. Number of customers to be served :

Events on Wheels has four special types of customers that it’s aiming to attract. The first

group are specifically people who want to have birthday parties (for all ages) which we

estimated to be around 30 people over six months. The second group are people wanting to

host bridal showers, and we expected this division to be around 15 people over six months.

The third group are people interested in hosting an engagement party, and we estimated

around 20 people for this division over six months. Finally, the last type are people who wish

19

to throw a graduation party, and we expect this division to have the least number because this

particular event tends to happen at the end of each semester only, and so we estimate the

number of graduation parties to be around 10 over six months only. Over six months, Events

on Wheels is expected to have around 75 party orders.

Number of Customers to be Served Table:

Item First month

Second month

Third month

Forth month

Fifth month

Six month

Total

Birthday party

5 parties 5 parties 5 parties 5 parties 5 parties 5 parties 40 parties

Graduation 1 party 1 party 1 party 1 party 1 party 5 parties 10 parties

Bridal shower


Engagement 2 parties 3 parties 3 parties 4 parties 4 parties 4 parties 20 parties

II. Costs of Products and Services per Customer (Package Prices):

The price will be different from one party to the other, depending on the party package, and

each party will generally include table sets, snacks, food, DJ along with lights, a cake,

decorations, and some sort of entertainment if desired. Also, each party will be unique from

the other, whether it be because of the decorations or special items included in each package.

As for our package prices, the birthday party and bridal shower packages will both cost a

total of 10,000 SR, while the graduation party and engagement party –due to the large

number of guests– will cost 25,000 SR. And as such, it is apparent that our prices depend

greatly on the type and size of the event. For instance, our estimation for birthday party

orders over six months is 30 parties, and this package’s price is 10000 SR so it totals out to

be 300000 SR. Moreover, our bridal shower party estimation is 15 parties over six months,

each party priced at 10000 SR which would equal a total of 150000 SR over six months.

Likewise, looking at our engagement party package price of 25000 SR a party, and an

estimated number of 20 parties over six months, the total amount gained would be 500000

SR. Also, our graduation party package which is priced at 250000 SR, along with an

estimated number of 10 parties over six months, will generate 250000 SR. Finally, we can

20

estimate the total amount generated from all customers which would be (300000 + 150000 +

500000 + 500000) and equal to 1200000 SR.

Costs of Products and Services per Customer (Package Prices) Table:

Item Prices First month

Second month

Third month

Forth month

Fifth month

Six month

Total

Birthday party

10,000SR

50,000SR For 5 parties

50,000 SR for5 parties





300,000 SR for 30 parties

Graduation 25,000 SR

25,000SR for 1 party







Bridal shower

10,000SR

20,000SR for 2 parties






150,000SR for15 parties

Engagement

25,000SR








Total ------ 145,000 SR

170,000SR

170,000SR

205,000SR

205,000SR

305,000SR

1,200,000SR

III. The Amount the Enterprise will Generate Over the Initial Six Months:

Events on Wheels anticipates to generate 604,340 SR over the first six months of its business

launch. The revenue will be obtained through multiplying the price of our packages by the

number of parties which will be served to customers over the duration of six months. We

expected to serve 75 parties along the six months that our truck will be in operation. We have

10000 SR * 30 birthday parties, 10000 SR * 15 bridal shower parties, 25000SR * 20

engagement parties, and 25000 SR * 10 graduation parties. The revenue is expected to sum

all the prices of the different party packages we offer, and our revenue would equal 1200000

SR over the period of six months. Events on Wheels is anticipated to have a total of 645660

SR spent on expenses. Therefore, the net profit for the six months period is expected to be

21

(the revenue) 1200000SR (-) 645660 SR (the expenses) and would be equal to= 554340 SR

net profit over six months.

The Amount the Enterprise will Generate over the Initial Six Months Table:

Item Total

Birthday party 300,000 SR for 30 parties

Graduation 250,000 SR for 10 parties

Bridal shower 150,000 SR for 15 parties

Engagement 500,000 SR for 20 parties

Total (the revenue) 1,200,000SR

The expenses 645660 SR

Net profit over six months ( the revenue – expenses )

554340 SR

E) Allocation of Net Revenue:

Events on Wheels plans to use the net revenue to distribute amongst different parts in order to

stimulate business stability:

I. Company Debts:

Events on Wheels plans to use the net revenue to repay a portion of the bank loan and

borrowings from relatives. The bank loan repayment is essential in order for our business to

remain risk-free and avoid unnecesSRy risk. And as such, out of the 800000 SR debt our

business has, we will repay 100000 SR back every six months. After obtaining 600000SR

profit, we will look for the next 6 months debt repayment.

22

II. Ongoing Operations:

Events on Wheels plans to have its own foundation and some reserves of business as a

portion of business objectives. According to this, 10000 SR from net revenue will be given

for construction and premises for Events on Wheels.

III. Innovation or Expansion into New Products or Services:

Events on Wheels is considered to be a new, creative, and an innovative idea in the market.

And so, we wish to expand on that by dedicating around 4000 SR of the net revenue to be

added to advertisement and market research. Our current business goal is to achieve a leading

business in our field in the Saudi market.

IV. Charity:

Events on Wheels intends to spend part of its revenue to giveaway to the needy, and in hopes

that the portions given out could help each one of them to have a small party of their own.

We have dedicated 10000 SR of our revenue to be given out for this particular cause.

V. Salary Increase/Bonuses:

Events on Wheels will give out bonuses of 5000 SR divided amongst all employee to

increase motivation and morale in order to keep the employees performing their best, and our

business in a good position.

VI. Investment:

In the case of Events on Wheels, we are not looking to invest in stocks, but instead we want

to further develop our strategy and increase the packages and items offered to generate more

revenue. We plan to use 10000 SR on more packages and development of our strategies.

VII. Business owners:

23

As owners are important part in this business, and the start-up the business, they are entitled

to a portion of the revenue. Therefore, business owners will have 415340 SR in allocation of

net revenue.

Allocation of Net Revenue Table:

Items Amount

Company debt 100,000 SR

Ongoing operation 10,000 SR

Innovation/Marketing 4000 SR

Charity 10,000 SR

Business owners 415340 SR / each member gets 83068 SR

Salary increases and bonuses 5000 SR

Investments and development 10,000 SR

Total allocated net revenue 554340 SR

7) Marketing Strategies:

A) Research on the Market Need:

First of all, marketing strategies are very vital for any project. Without marketing strategies, our

efforts are in vain. Thus, we should make sure that our products and services meet our customer

needs. It is worthy of noting that our strategies should be flexible and easy to change. Marketing

strategies also help us identify our new markets that we can successfully target. As for our

specific target audience, we target people who intend to celebrate various events such as birthday

parties, graduation parties, engagement parties and bridal showers.

Specific Target Audiences and their Needs

24

We have four market segments. The first one is birthday party customers. The birthday party is

the most event that people usually tend to do. This event doesn't require many arrangements. The

second market segment is engagement party customers. The engagement event requires specific

arrangements, such as flower arrangements, extra decorations that are fitting to the theme, or in

some cases specifically themed for the event, as well as preparations to contact the singer needed

for the event if the customer desires. The third market segment is the bridal shower customers.

This event requires a lot of arrangements, some of these arrangements include preparing a Mini

Bar, and themed decorations. The last market segment is graduation party customers. This event

also requires a lot of preparations such as making sure the DJ equipment and lights are

functioning properly, and preparing the hall decorations.

After presenting the target audience, we should pay attention that there are certain people who

may need our products and services. These group of people mostly tend to be younger people in

their teens or early adult years. Therefore, our specific target audience is the youth because they

like celebrating their events more than other age groups, especially the events of engagement and

marriage. They are the customer group that will easily be convinced with the aim of our

company, because a lot of them like to change the traditional ways in celebrating their events.

Recently, the idea of organizing these social events has become popular. Many people want to

celebrate their occasions with each other, but they don't have enough time to arrange everything

by themselves. They don't have time to prepare party necessities. Also, they want to prepare their

parties in a professional way. They want to make their parties unforgettable events. That is why,

they are in need for a specific company to make these arrangements. Which is why our Events on

Wheels Company provides its services. It is ready to deliver its event planning services to

customers’ doorstep or to any place they choose via trucks filled with the party necessities.

Attracting Customers and Clients

Events on Wheels is surely going to attract customers. In the first place, Events on Wheels was

inspired by the need to help people who would like to celebrate social events, but lack the time

or willingness to go over all the details of the event preparations. And so, taking advantage of the

25

current market gap in the region for this particular service, Events on Wheels is sure to blossom

as a leading business for event planning in the region, that will hopefully be sought out by many

customers who are in need for impressively coordinated events to enhance their celebrations.

B) The Best Access to the Targeted Audience:

To access to our target audience, we should pay great attention to desires and moods for our

audience. This is a very important step. We are going to organize events according to customer's

desires. To access our target audience, there are several steps. We are going to discuss them

briefly. We should make marketing partnerships. We are going to make marketing partnerships

with some famous restaurants such as MacDonald's, Herfy, Kentucky. This is a very important

step as a new business. We can use posters at these restaurants. It is cheaper and shows our

products and services to a new audience. Also, we are going to make market partnerships with

some banks such as Al-Rajhi Bank, Al –Ahli Bank, Samba Bank, Al- Arabi Bank. As all of us

know that these banks provide loans to people who are going to marry, so they can cooperate

with us in this field. We can use posters at these banks, too. Then, we are going to present special

offers. This is a very important step. We should convince these people with our products and

services. These people will consequently make a good propaganda for our company. Naturally,

we know that people's views will greatly affect our company. This becomes crystal clear when

we come to know that some families feel pride that a certain famous company organized their

events.

C) Marketing Strategies:

Flyers and cards from our company to Customers: The first plan to reach our customers

is through our partners i.e. some banks and restaurants. We are going to design flyers and

cards about our company. Our partners will help us distribute these flyers and cards. We will

highlight the services and products we offer and give contact information. In this way, some

targeted people will know about our company.

Posters: We will use posters. There are some supermarkets, public spaces and malls offering

bulletin board space for announcements and advertisements. We should make discounts for

our customers.

26

Social Media: We are also going to design a website for our company. In this website, we

are going to provide our services, products, booking, offers, shows and any other services.

This website provides any demanded information. As a matter of fact, it plays an important

role in our project because customers need to know some information in advance. Besides,

we are going to set accounts on Instagram, Twitter and Snap Shot to meet the needs of our

customers. They are free and can reach a lot of people. They help us interact with our

customers.

Newspaper Commercials: We are going to advertise at Mobawbah newspaper. It is very

popular in our city, on top of being a great choice. What makes this a better choice is the fact

that the cost of the advertisement at this newspaper is relatively cheap when combined with

its popularity amongst locals.

D) Keeping a Sustained and Client Base:

Now, we are going to discuss how our strategies will keep a sustained customer base. First, we

should listen to our customers. Asking for customer feedback and implementing changes based

on that is an easy way to sustain customer relationships. Social media can also help us provide a

space to connect with our customers. Customers can be in contact with us through Twitter, our

Facebook page, Snapchat and Instagram account. Using these social media applications and

websites, we plan to quickly respond to their requests, desires, and complaints. We should be

genuine to our customers, which means we as a business shouldn't make promises we can't keep.

As a matter of fact, giving false promises will affect our relationship with customers badly. If we

give support to our customers, they will reward us with loyalty and free publicity amongst their

circle of acquaintances and friends. We should keep our customers in touch by holiday cards,

birthday greeting tweets, or an email reminding our customers that we are ready to serve them at

any time. Social media is also a great option because it connects people together. Good business

owners need to reach to a large audience online. Social media increases the awareness of keeping

in touch with customers. By communicating with our customers on a regular basis, expand our

network of contacts and potential clients.

E) Marketing Timetable:

27

Our marketing timetable for party services is as follows: we reserve the hall before the party.

Then, we decorate the place before the party day. Next, we prepare invitation cards before the

party. We prepare the buffets before dining. For some parties, we prepare salon, massage and spa

services before party and we prepare and decorate a car.

10) Legal and Technical Aspects of Business:

A) The Local and National Laws that Apply to the Business:

When operating a business in Saudi Arabia you have to abide by many laws, like in any country.

We must abide by cultural and religious laws like segregation between men and women, closing

our main shop during prayer times. Other laws that deal directly with our business are commerce

laws, like obtaining a license for our shop, sorting out the visas of our foreign employees,

making sure that our truck drivers have valid car license.

B) How will the Business deal with Intellectual Property and Trademarking; Franchising;

Equal Employment or Equal Opportunity:

Our business will deal with Intellectual Property and Trademarking by getting patents of both of

them to protect our business. When it comes to franchising, we definitely are interested in

expanding our business in the future, but we’ll see where we’re at financially at the end of this

six-month period. We as 5 female business partners intend on hiring people based on their

resumes and skills, not based on their gender, race, religion, and age, physical or mental ability.

As long as they can help us with our business and have the skill to do so they are hired. We also

intend on being an equal pay company, where women and men in the same position are paid the

same amount of money.

C) Technologies that are Essential to the Business:

28

We’ll be using different technologies in areas like finance, operations, marketing and promotion.

The technologies we’ll be using and are essential to our business are definitely computers, we

expect emails from customers and we need to reply to them, we need computers to put our daily

financial and operational data in excel sheets, booking parties, and managing our website. We’ll

also be using iPads and smartphones to connect with our customers via social media. We have a

Twitter, Instagram, Facebook and Snapchat accounts that we’ll be updating all the time to stay

connected and market our business. Social media is very huge in Saudi Arabia, there are many

online bloggers, and they have so much power. Everything sells out whenever they promote

products on their social media. So, we plan on getting in touch with a couple of them to promote

our business through social media. Lastly, we’ll have DJ’ing equipment, because no party is

complete without great music and dancing.

9) Ethics and Social Responsibility:

A) Business Code of Ethics:

Our ethical codes are the values that will set the rules for the employees’ performances, in their

work and with the customers, and Events on Wheels as a business that is providing and ensuring

the best services for its various customers. The business will seek to achieve these principles to

be successful among others. We will also strive to balance these principles with each other to

complete the Events on wheels ethics code. We will keep our promise to our customers by

providing high quality and reliable services.

Our ethical principles are:

Respect: All our employees and workers should show respect and kindness to all customers.

Our customers are from different age groups, form children to adults and we provide our

services to families in general, for that we should respect them and respect their environment

and cultures. When we provide a service such as a children party we must be patients with

the kids and we will try our best to make sure they have an enjoyable time through our event

planning service by providing them with fun music, attractions and games for the party, for

example.

29

Honesty: Employees are responsible for preforming their jobs with complete honesty and

fairness. They will be fully honest about everything and will tell if they are facing any issues

while they work. The Events on Wheel business will be honest to provide the customers with

what they want and what they demand for each party.

Time Management: One of our main goals is to save the customer time because we value

our customers’ time and believe it can be spent doing other beneficial things. We save our

customers’ time by doing all the preparations for the whole events without taking their time

to spend it in different shops for the preparation of the party. This also will be helpful for

them to save their time and car gas.

Environmental Safety: We will make sure that we provide each part with a safe

environment to protect our customers from any harming situations. Our business will choose

the best products from electronic and fireworks products, our maintenance department will

make sure to check them monthly to see if they’re going to perform well or not, or if some of

the products need to be changed or replaced with better products.

Giving Back: A portion of our income will be going to the charities that need the money

more than us. We must give back to our community to feel blessed from God, and in return

he will hopefully reward us by giving us more.

B) Examples of the Reflections of the Code of Ethics:

For instance, all employees and staff should follow and respect the company rules, which include

honesty with all age groups of customers. Our customer are expected to be adults, children, and

families. Customers and especially families should feel safe when their kids have a party.

Dealing with birthday party activities can have some dangerous aspects about it, such as when

we use candles or fireworks in the event, so our workers must be honest with the customers in

providing them non-defect equipment and make sure everything we supply is safe for the

30

customers to use during their parties. Also, nowadays people’s entertainment depends mostly on

the party and event scene, especially in Saudi Arabia. Which makes it even more of a

requirement to be responsible in this job field, to make sure we keep our customers save from

dangerous equipment, while helping them with the services that we provide and give them

entertainment that they desire.

Another example, that reflects honesty and time management alike, is that at all times, we as a

business along with our staff and workers must keep maintaining time management, as we

promote the fact that we as a business as a timely mobile event service, so we must hold this

promise that we make to our customers, by not procrastinating in our work, and making sure to

receive orders, arrive on set locations, and deliver our services on time and as our customers

expect.

C) Business Social Responsibility:

Our business is about organizing entertainment parties to society, saving their time and effort.

We also plan to collect the good leftovers and distribute them to the poor and needy. For

example, we plan to ask customers to give back the leftovers to us, and then collect the food to

give it to poor people. We also plan to make entertainment event specially designed for charity

purposes in the future. Offering help to people and organizing an amazing party in short time is

one of the company’s main goals.

10) Typical Business Scenario:

Events on Wheels operates during the week from Mondays to Saturdays, while having Sunday as

a day off. Moreover, upon our customer number estimation, we estimated to have roughly 3

customer orders a week. Based on that our scenario would be as follows:

During the first day of the week we operate in, we received a customer’s order through the phone

on Monday morning. Our receptionist answered the phone, and wrote down the date and event

details. The customer wanted to order a birthday package, and wanted it to be ready on

Wednesday night. After that, our accountant Lama conversed with the customer on the prices

31

and any additional charges. After the agreement, Lama asked about how the customer found out

about Events on Wheels, the customer mentioned that they had found out about our business

online, and had seen our website for contact information. After making arrangements with the

customer, our two event coordinators Deena and Alhanouf, set out to the event location in the

afternoon of the same day to plan out the attractions and equipment needed and decided where

everything will go in place. Later that day, Halah contacted our partnered wholesalers from

restaurants and refreshments to make the necessary arrangements.

On Tuesday, our warehouse manager Sarah made sure the equipment needed for the specific

event, from tables and chairs to DJ machines are ready for the event on time, and prepared them

for Deena and Alhanouf to pick them up with the trucks on Wednesday. Meanwhile, Deena and

Alhanouf were working on the consumable party goods such as custom balloons and cards, and

prepared them for the event.

On Wednesday morning, we prepared our trucks and loaded them with the equipment needed.

Deena set out to the event location, along with the trucks, to place the equipment, and made sure

the event hall is ready before the evening starts. Meanwhile, our receptionist received an order at

noon from a customer that wanted to throw a bridal shower party. The customer had found out

about our business through social media, and specifically our Instagram page. The customer had

personally asked our marketing representative Halah for information about our business and our

phone number. The customer wanted the event to be held on Friday afternoon. After arranging

with the customer, Alhanouf went to the customer’s house in the afternoon to visually coordinate

the event and plan out where everything is to be placed. Meanwhile Halah made the necessary

arrangements with our partner wholesalers to prepare the food and flowers in time for the event.

On Thursday morning, Sarah prepared the equipment needed from the storage, and set it aside

for the event on the next day. Meanwhile, Alhanouf and Deena were making the last preparations

and getting the consumable party goods ready for the event on the next day. At Thursday noon a

customer visited our shop personally to make an order. The customer had heard of our business

through acquaintances. The customer ordered an engagement party and wanted it to be ready on

Saturday night. After Lama made the necessary arrangements with the customer, she asked for

their address, then Deena and Alhanouf set out in the afternoon to the event location to plan it

32

ahead of time, while Halah arranged the foods and refreshments to be supplied by the

wholesalers on the day of the event.

On Friday morning, Deena set out to the event location along with the trucks loaded with the

event equipment, to coordinate the bridal shower event, and put everything in place. Meanwhile,

Sarah was preparing for the upcoming event the next day, and getting the equipment ready to be

picked up from the storage.

On Saturday Morning, Alhanouf prepared the trucks with the equipment and set out to put the

equipment in place in the event location before the evening starts. With Saturday being the last

day of the week for Events on Wheels, Lama calculated our expenses and income for the week,

and Sarah proceeded to check the equipment for any deficiencies to be prepared over the

weekend.

Typical Business Scenario Visual Table:

Time Monday Tuesday Wednesday Thursday Friday Saturday

10:00

a.m.

Receive

birthday party

order on

phone due on

Wednesday

Prepare and

check

storage

equipment

Prepare

trucks and

proceed to set

up the

birthday party

Prepare and

check

storage

equipment

Prepare

trucks to

set up the

bridal

shower

Prepare

trucks to set

up the

engagement

party

12:00

p.m.

Contact

wholesalers

and partners

Receive

bridal shower

order on

phone due on

Friday

Receive

engagement

party order

in shop due

on Saturday

Prepare and

check

storage

equipment

Calculate

expenses

and income

for the week

3:00

p.m.

Launch to set

location to

plan event

Purchase

and prepare

last minute

event items

Launch to set

location to

plan event

Purchase and

prepare last

minute event

items

Check

equipment

for any

deficiencies

6:00

p.m.

Contact

wholesalers

and partners

Launch to

set location

to plan event

+ contact

33

wholesalers

11) Appendix:

1. Market Analysis Bar

2. Pricing Strategy: Event Types

Event Type Number of seats provided Charged Amount

Birthday Party 40 10,000 or 11,000 with clown

Bridal Shower 20 10,000

Graduation Party 150 25,000

Engagement Party 150 25,000

3. Pricing Strategy: Birthday Parties

34

Package Items (Birthday Party) Charge


DJ 1,000

Decorations 2,500

Cake 500

Optional Clown Fee 1,000


Birthday Party Total 10,000/11,000

4. Pricing Strategy: Bridal Showers

Package Items (Bridal Shower) Charge


Mini-Bar 800

DJ 1,000

Decorations 2,500

Cake 800


Bridal Shower Total 10,000

5. Pricing Strategy: Graduation Parties

Package Items (Graduation Party) Charge

Seating Fee 12,000

DJ 2,000

Decorations 4,000

Cake 1,000


Graduation Party Total 25,000

6. Pricing Strategy: Engagement Parties

Package Items (Engagement Party) Charge

35

Seating Fee 12,000

Decorations 5,000

Cake 2,000

Optional Singer 25,000


Engagement Party Total 25,000/40,000

7. Financial Plan: Cash Flow Forecast Table

Description Amount

Capital

Partners contribution 400000 SR

Bank loan 400000 SR

Total capital 800000 SR

Revenue (6months) 1200000 SR

Total income 2000000 SR

Operation budget (reserve) 154340 SR

Expenses

Rent 60000 SR

Staffs salaries 68400 SR

Supplies 225000 SR

Electricity 10000 SR

Telephone + Internet 2000 SR

Advertising 3000 SR

Stationery 3500 SR

Capital assets 70000 SR

Loan repayment 100000 SR

36

Vehicles 100000 SR

Transportation petrol 5760 SR

Maintenance 5000 SR

Total expenses 645660 SR

Net profit= income -

expenses

554340 SR

8. Operations Costs & Expenses Table

Item First month

Second month

Third month

Fourth month

Fifth month

Six month

Total

Store rent - - - - - 60000 SR 60000SRStaffs salaries for 8 employee

11400 SR 11400 SR 11400 SR 11400 SR 11400 SR 11400 SR 68400 SR

Supplies: (cakes, decorations, tables, cameras, etc)

225000 SR

- - - - - 225000 SR

Electricity 500 SR 500 SR 500 SR 500 SR 500 SR 500 SR 3000 SRTelephone + Internet bills

333 SR 333 SR 333 SR 333 SR 333 SR 333 SR 2000 SR

Advertising 500 SR 500 SR 500 SR 500 SR 500 SR 500 SR 3000 SR

Stationery 3500 SR - - - - - 3500 SR

Capital Assets 70000 SR - - - - - 70000 SR

Loan Repayment

- - - - - 100000 SR

100000 SR

2 Trucks 100000 SR

- - - - - 100000 SR

TransportationPetrol

960 SR 960 SR 960 SR 960 SR 960 SR 960 SR 5760 SR

Maintenance - - 2500 SR - - 2500 SR 5000 SRTotal 412193

SR13693 SR 16193 SR 13695

SR13693 SR 176193

SR645660 SR

37

9. Operations Budget (Reserves) Table

Item First month

Second month

Third month

Forth month

Fifth month

Six month

total

The capital amount

800,000 SR

- - - - - 800000 SR

Operation cost (total expenses)

412193 SR

13693 SR 16193 SR

13695 SR

412193 SR

13693SR

645660SR

The reserve account

25723.3SR

25723.3SR

25723.3SR

25723.3SR

25723.3SR

25723.3SR

154340SR

10. Number of Customers Served Table

Item First month

Second month

Third month

Forth month

Fifth month

Six month

Total

Birthday party


Graduation 1 party 1 party 1 party 1 party 1 party 5 parties 10 parties

Bridal shower


Engagement 2 parties 3 parties 3 parties 4 parties 4 parties 4 parties 20 parties

11. Costs of Products and Services per Customer (Package Prices) Table

Item Prices First month

Second month

Third month

Forth month

Fifth month

Six month

Total

Birthday party

10,000SR

50,000SR For 5 parties







Graduation 25,000 SR








Bridal shower

10,000SR







150,000SR for15 parties

Engagement

25,000SR








Total ------ 145,000 SR

170,000SR

170,000SR

205,000

205,000SR

305,000SR

1,200,000SR

38

SR

12. The Amount the Enterprise will Generate over the Initial Six Months Period Table

Item Total

Birthday party 300,000 SR for 30 parties

Graduation 250,000 SR for 10 parties

Bridal shower 150,000 SR for 15 parties

Engagement 500,000 SR for 20 parties

Total (the revenue) 1,200,000SR

The expenses 645660 SR

Net profit over six months ( the revenue – expenses )

554340 SR

13. Net Revenue Allocation Table

Items Amount

Company debt 100,000 SR

Ongoing operation 10,000 SR

Innovation/Marketing 4000 SR

Charity 10,000 SR

Business owners 415340 SR / each member gets 83068 SR

Salary increases and bonuses 5000 SR

Investments and development 10,000 SR

Total allocated net revenue 554340 SR

14. Typical Business Scenario Visual Table

Time Monday Tuesday Wednesday Thursday Friday Saturday

10:00

a.m.

Receive

birthday party

Prepare and

check

Prepare

trucks and

Prepare and

check

Prepare

trucks to

Prepare

trucks to set

39

order on

phone due on

Wednesday

storage

equipment

proceed to set

up the

birthday party

storage

equipment

set up the

bridal

shower

up the

engagement

party

12:00

p.m.

Contact

wholesalers

and partners

Receive

bridal shower

order on

phone due on

Friday

Receive

engagement

party order

in shop due

on Saturday

Prepare and

check

storage

equipment

Calculate

expenses

and income

for the week

3:00

p.m.

Launch to set

location to

plan event

Purchase

and prepare

last minute

event items

Launch to set

location to

plan event

Purchase and

prepare last

minute event

items

Check

equipment

for any

deficiencies

6:00

p.m.

Contact

wholesalers

and partners

Launch to

set location

to plan event

+ contact

wholesalers

40

Evaluation

1) Lama: Lama has been present in all meetings so far, she was very punctual, trustworthy,

and always serious about her work. You could truly depend on her to get her job done in

time, and do it well. Lama was assigned to write the financial plan and a part of the code

of ethics and social responsibility for our business. She has been spectacular to work with

as a group member so far. She has always been there to offer advice to each member that

needed help, along with share great input about our project that helped us write our parts

better. Aside from that, Lama has also been a great help in organizing the theme of our

business presentation, coming up with great ideas for us to present it creatively, and

working hard to make sure our presentation is a success, from planning the items we

need, to buying the necessities.

2) Sarah: She was at every meeting we had during the semester; our meetings were in the

library and in a café, and through the social media such as WhatsApp. Every member

took two whole part to do; she took Typical Business Scenario and Operations plan. She

participated in every meeting by giving us new ideas and thoughts that will help us, she

tried to help each member in the group with their parts. If they didn’t understand anything

she explained to them what they had to do. She also went to do the business card and

choose the design for the flyers. She tries to see if there’s any mistake or grammar

correction she will tell us to fix it, she is worth to work with because she knows what to

do and how to do it.

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3) Deena: Attended all of the meetings we held outside and inside the university, and was

always replying to our Whatsapp meetings and would always pick up her phone

whenever we wanted to arrange one of our meetings. She was always there to voice her

thoughts. Deena had many great ideas for Events on Wheels, she was always contributing

to the conversation it really showed that she cares about the project. Her part was in

setting the Ethics of Events on Wheels. She was so helpful in editing and polishing the

paper.

4) Hanoof: She attended all group meetings whether at the Café or at the university library.

Her role was to do the leadership and management part and marketing. She was

interested and energetic in participating in all meetings. She was also cooperative with all

group members and helped others to solve their problems and make decisions. In

addition, she contributed towards developing the reports and drafts by checking the steps,

spelling, and grammar in the draft and weekly reports until the end.

5) Hala: Hala was an active member in our group as she attended all the periodical

meetings that were held in PMU library or in a cafe outside the university. She always

came to the meetings on time and was never late. Concerning Hala’s assigned role, she

worked on (Company Summary and Products and services). In this part, she made

excellent contributions and gave a good presentation. She showed a high level of

participation during meetings time. Moreover, Hala introduced a lot of innovative ideas

and participations that were useful to all the group members. Concerning the weekly

report, it was given to three of us for the first time and Hala took part in it. For the second

time, Hala was one of the two girls who made the weekly report. Hala’s role in our

project was noticeable as she worked on (legal and technical aspects of business) that was

an important part in the final draft. Thanks to Hala as I myself enjoyed working with

here.

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events on wheels ( graduation project)

Documents