events & campaigns

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SPONSORS & ASSOCIATES: Events & Campaigns Connecting Young People With The Resources To Thrive WEB SUMMIT

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Page 1: Events & campaigns

SPONSORS & ASSOCIATES:

 Events & Campaigns

Connecting Young People With The Resources To Thrive

WEB SUMMIT

Page 2: Events & campaigns

CONTENTS

• Why do outreach?• Coming up with a plan• Running an information stall• Hosting a wellbeing fair• What else? Talks, activities, and more. • Campaigning for change• Promotion & PR

Page 3: Events & campaigns

Why do outreach?

You could just hold meetings and socials, and provide a supportive space for a handful of students that discover you through promotion channels. This is important in itself. So why might you want to branch out?• Open minds; challenging discrimination. • Create understanding; spreading information

and get people thinking. • Connect students with resources; promoting

tools and services.

Page 4: Events & campaigns

Problem we’re trying to solve?What would a successful outcome be?How do we get there?What’s the schedule? (Don’t forget the follow-up!)Resources required?Who can help us get these resources?How are we going to measure success?What’s the next step?

What’s the plan?

Page 5: Events & campaigns

Information Stall

What? Hand out leaflets, share information, talk to students, grab attention. Why? Easy to run, focussed, measurable results. (Handouts, signups, surveys) 1. Book a table in the student union2. Collect materials from stakeholders / service providers3. Organise some perks, such as freebies or a competition. 4. Let people know where you’ll be5. Get some colour or some costumes6. Think about using Share The Wealth Board or Pledges.

Page 6: Events & campaigns

Wellbeing Fair

What? Basically, a big party on campus that promotes wellbeing, educates, shares information, and gets signups for follow-up wellbeing activities.Why? Mass attention. Has the opportunity to reach hundreds of students and get widespread publicity. Exciting to organise. 1. Find a central venue with good footfall. 2. Pick a date that doesn’t clash3. Build an events team and decide on the scope. How will you inform and impact? How

will you attract and engage?4. Identify stakeholders and share project description. Follow up for support. 5. Invite supporters, and media. Make it memorable!

Page 7: Events & campaigns

What else? Talks, activities & more

Fundraising

Research/Surveys

Focus Groups

Talks/Discussions

Page 8: Events & campaigns

Campaigns

Share The WealthEncouraging dialogue around mental health and wellbeing by inviting answers to the question: ‘what do you do for yours?’ Posters, poster boards, and competitions.

Big Boys Should CryReaching an at-risk subgroup, encouraging dialogue and promoting student services.

Page 9: Events & campaigns

Promotion & PR

Use mailing lists: Departmental, student union, university…

Tap into student media.

Produce a press release: The university press office will help.

Make personal phone calls and emails. Why should they be interested?

Get online:

Page 10: Events & campaigns

Links

Action For Happinesshttp://www.actionforhappiness.org/10-keys-to-happier- living

Big Boys Should Cryhttp://www.wix.com/pawscomms/big-boys-should- cry

Mindappleshttp://mindapples.org

Time To Changehttp://time-to-change.org.uk

Mental Wealth Bloghttp://mentalwealthuk.tumblr.com

Mental Wealth UK resourceshttp://mentalwealthuk.com/resources

Page 11: Events & campaigns

Mental Wealth Foundation © 2012

Questions…?

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