evento mobilidade 2016 - como a inteligência artificial e os chat bots estão mudando o turismo...
TRANSCRIPT
COMO A INTELIGÊNCIA ARTIFICIAL E OS CHAT BOTS ESTÃO MUDANDO O TURISMO ONLINE?
KAIO PHILIPE
Country Manager
KAYAK
AI AND
CHAT BOTSBy Kaio Philipe
The App Boom is Over…
The App Boom is Over…
But that doesn’t mean the App business
Is dying…
One App to rule them all…
SEARCHES THROUGH
SITES LANGUAGES
APP DOWNLOADS
DATA POINTS
EACH DAY
OVER
MADE ON KAYAK EACH YEAR
Q U E R I E
1 . 5 B I L L I O N40 20
55,000,000 30BN
S
Annual revenue
USD 9,9 Bi
Market cap
~USD 74 Bi
Largest Online Travel
group in the world
How we Behave:
Part Scientist, Part Cowboy
I Google, therefore I Bot….
Service Conversation
Facebook Messenger
ChatBot. . . . . . . . . . . . . . . . . . . . . . . . . .
PR Launch
The caipirinha Bot
Social media impact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
With great usability comes great Bugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Now you can book travel by speaking to
KAYAK, via Amazon’s Alexa
Use of AI on eCommerce
BOT BOOM!