EVENTMANAGEMENT

It gives us great pleasure to welcome you to EMDI Institute of Media & Communication, a venture of Greycells Education. Greycells is one of India’s leading education company listed on the Bombay Stock Exchange is rapidly becoming a phenomenon in the field of education with an impressive portfolio of institutions spanning from EMDI Institute of Media & Communication (EMDI), The International Institute of Sports Management (IISM) and The Business India Institute of Finance (BIIF). The Institute is based on a new model of education – where Industry meets academia to inspire a breed of enterprising students.

The Media, Creative and Entertainment Industry is competitive, fast paced, and are drivers for the global economy. Careers within the creative industry are considered an extremely lucrative option in today’s job market. For every course that is offered at EMDI, there is a huge potential for employment and entrepreneurship- where freelance professionals are often sought after for their services.

Since our regional launch in 2004, EMDI has become an established brand in the field of Event Management, Media and Creative Education. The Industry has warmly supported EMDI over the past 14 years, and our accreditation by UK’s largest vocational accrediting board – Pearson UK - is another such endorsement! The industry today is calling for more than graduates with good academic knowledge. It is calling for trendsetters, game changers and revolutionists. People we like to think of as Educators, Motivators, Developers, & Inspirers ! E-M-D-I’ites.

As you delve into this prospectus you will understand the value of the above statement. Our graduates and alumni members are already successfully working in various advertising agencies, event companies, PR firms and media houses across all our centres.

We are confident you will find your learning with EMDI a stimulating and rewarding experience.

Team EMDI

EMDI TRAININGMETHODOLOGY

INDUSTRY RELEVANTCurriculum Designed by Industry faculty & Accredited by Industry bodies & Institutions.

EXPERIENCE TRANSFER APPROACHTraining is done by industry professionals who share their real life experiences and case studies which are relevant to the region.

INDUSTRY NETWORKEach centre has a contact base of around 200 industry professionals, as lecturers sharing their experiences or agency partners sharing live internships.

LIVE PROJECTS AND INTERNSHIPSAs part of their curriculum; students have the chance to work on structured internships and events during the duration of their course.

STUDENT DEVELOPMENT WORKSHOPSActivities are undertaken throughout the year to ensure all-round development of skills. Presentation Techniques, Language Skills, Interview Skills, Team Building, Leadership and Entrepreneurship are taught to all students to make them industry ready.

LEARNING ENVIRONMENTEMDI also has an online system of providing access to all faculty presentations and notes electronically, to make the learning experience ‘paper-less’ and accessible at all times. Certain locations record lectures on camera.

GLOBAL PRESENCEWith centres across India and UAE, students have the opportunity to learn and work on projects globally.

The methodology of training at EMDI is unique in comparison to traditional academic education. With content which is contemporary, delivered by Industry, accredited by International bodies, the Institute has been a recognized brand in UAE for the past 14 years.

COURSE ACCREDITATIONOur lectures are delivered by 70 relevant industry professionals, and our program management team ensures that you get to work on the best internships through agencies and at live events, which helps you secure your job in these careers. Various industry associations have ratified all our courses, and our recent Assured by PEARSON status (UK’s largest vocational accreditation board) ensures that our certification is relevant, global and practical.

On Course Completion:• Pearson UK Assured Certificate• EMDI & KHDA Certificate

We are an Institute shaped by the industry, for the industry, and with the industry.

EVENT MANAGEMENT COURSEEvents have seen a phenomenal rise across the world. Awards, Music, Fashion, Lifestyle, Sports, Exhibitions, Trade Fairs, Product Launches, Weddings … the list and categories of events are endless. World class projects such as EXPO 2020, launch of IMG World of Adventure , Dubai Parks, the impact of exhibitions such as GITEX, The Air show, and the huge investment in sporting events such as the F1, Cricket, Rugby 7s, Dubai Tennis Championship demonstrates that the UAE is an Event Manager’s paradise.

Career roles include working with Event Management or Experiential Marketing Agencies, or Large Companies having in-house marketing divisions.

As one of the top training institutes in Dubai, EMDI prepares students for job roles such as Account Planning, Concept and Creative Design, Client Servicing, Event Production, Technicals, Set Design, Operations and Logistics Management.

SPOTLIGHT ON EMDI

EMDI launches first International branch in DubaiEMDI starts PR Course & CSR initiative

Students working against Tobacco (SWAT)

EMDI launch in Mumbai

EMDI opens centers in Pune & Bangalore

EMDI pioneers an online portal called Eventfaqs

EMDI integrates with Greycells EducationRebrands as EMDI Institute of Media & Communication

EMDI opens centre in DelhiEMDI Dubai launches Journalism Programme

EMDI collaborates and launches a Radio Course

EMDI launches Advertising CourseEMDI starts Student Exchange Programme

2002

2006

2003

2007

2004

2008

2005

2009

SPOTLIGHT ON EMDI

EMDI launches EMDI Solutions (events and marketing division)

EMDI launches World Media Academy

EMDI opens cantres in Thane, Indore, Kolkata

EMDI secures Best Communication School of the Year Award

EMDI launches DJ courses & Digital Media Courses

EMDI Dubai launches Wedding Management Course

EMDI Dubai crosses 2000+ Alumni

EMDI securesUK’s Edexcel Assured Accreditation globally

EMDI Dubai manages 100+ LIVEevents during 1 Calendar Year

2010

2014

2011

2015

2012

2016

2013

2017

• EMDI Induction & Orientation• How to be a globe shaker with your dream event• Over view on event management • What is event management• What are the categories of events & their benefits• Fundamentals of marketing• What is advertising & creating an ad campaign• Branding and brand management• The world of above and below the line marketing• What is media & promoting your event - print, television, radio, digital,

outdoor, cinema

• Project management• Quality control process flow• Overview of event technical• Product launches• Award ceremonies- hosting and organzing• Show direction and show calling• Concerts & international shows• Artist relations & celebrity management• On ground management/ venue construction • Hotel based events• Incentive management• Shopping malls based promotion and events • Contest management• Night club & party promotions

• Taking and writing an event brief• Event evolution, creation & development • Brainstorming for event ideation• Creative in events

• Presentation skills• Advanced power point creation techniques• Job prospect workshop - interviews skills• Job prospect workshops - cv writing

COURSE OUTLINE

MODULE 1 : Event Fundamentals& Introduction

MODULE 3 : Event Project Management - Categories of Events

MODULE 2 : Event Conceptualization,Sponsorship & Management

Student Soft Skills Workshops

• Designing and printing of collaterals & publicity material• Overview to event production• Planning and logistics - how to organise an event• General event budgeting and costing• General event budgeting and costing• Sponsorships in events• Crafting of sponsorship proposal• Advertising & media & sponsorship activation • Public relations & pr with context to events • What is event marketing & event branding • Experiential marketing

COURSE OUTLINE

• Direct marketing campaign• Loyalty programmes• Customer relationship management• Mobile marketing• Internet marketing• Radio based events & promotions• Webcasting of events• Television & its context with events• Vendor listings and costings with reference to each category• Event monitoring/ evaluation & reporting • Leadership strategy• Entrepreneurship• Closure and wrap up

MODULE 6 : Advanced Event Strategies And Course Summary

• Generic events - annual properties• Conferences & seminars• Exhibitions & trade fairs• Ideation/ creation and sales & marketing of exhibitions• Planning/logistics and production/ execution of exhibitions• Material handling & exhibition stand fabrication• Sports management• Sports marketing• Sports management planning & operations• Festivals & carnivals• Religious events & charity events/ social marketing, • Road shows• Fashion shows• Wedding planning• Dramatics & theater• Political events/ campaign• How do governments utilize events as a platform to promote tourism• Theme parks

MODULE 4 : Event Project Management - Categories of Events

MODULE 5 : Event Safety, Risk AndTechnical Management

• Safety & security teams in events• Event insurance & risk mitigation (part 1)• Event insurance & risk mitigation (part 2)• Legal contracts

• Event laws - licenses & permissions for events • Trademark, service mark, copyrights • Introduction to lighting for events• Detailing & technicalities on lighting fixtures & lasers• Introduction to sound for events• Detailing & technicalities of sound set up • Audio/ visual equipment• Specking for an event in terms of - light, sound & audio visual equipment• Specking for an event in terms of - light, sound & audio visual equipment• Special effects• Set designing• Workshop in a light warehouse & sound warehouse

THE EVENT MANAGEMENT PROGRAM:The course commences in SeptemberDuration : 1 year part-time : 3 times a week: Monday/ Tuesday/ WednesdayTimings : 6:30 pm - 8:30 pmRequirements : Fill in the application form and bring along Passport Copy + Visa Page + 2 passport size pictures + Any previous Academic Transcript/Record

FEE STRUCTURE FOR THE 1 YEAR PART TIME COURSE:Total Dhs 25,000/~ Payable in 3 instalments: Dhs 8,300/- at the time of Admission + Dhs 8,400/- in October + Dhs 8,300/- in JanuaryOn Course Completion:• Pearson UK Assured Certificate• EMDI & KHDA Certificate

FEE STRUCTURE

STUDENT PROFILE AND NATIONALITIESThe programmes at EMDI are structured in such a manner that people from all walks of life are eligible to join and gain from the courses. Over the past years, EMDI has seen the following diverse range of applicants who have joined their courses:

• Students who are pursuing their mainstream degree and want to pursue a specialized course in Media and Communication.• Individuals from all walks of life such as Customer Services, Cabin Crew, Banking Professionals, Administration staff, etc. who want to move out

of their routine jobs and are looking for an exciting career within the creative industry.• Executives/Working Professionals for career enhancement and future growth prospects.• Homemakers who have completed their education and are now thinking of career alternatives to take up or are looking at a job oriented part

time vocational course.

EMDI welcomes students from many cultures. Below is an overview of the various nationalities that have graduated from our Institute, encompassing a wide age range with varied academic backgrounds.

EMDI is home to over 30 different nationalities of students studying each year at the institute. This leads to an excellent multi-cultural learning environment. Also EMDI students range from the age group of 18 to 45 as both young students and working professionals take this course. This unique blend of youthful passion and experience again ensures a well rounded learning environment.

Our students are from USA, Canada, Mexico, Czech Republic, Britain, Spain, France, Ireland, Germany, Slovakia, Portugal, Hungary, Italy, Romania, Lithuania, Latvia, Ukraine, Bulgaria, Lebanon, Palestine, Syria, Azerbaijan, Uzbekistan, Jordon, UAE, Qatar, Saudi Arabia, Pakistan, India, Sri Lanka, Bangladesh, Russia, Egypt, Nigeria, Cameroon, Kenya, Malawi, Uganda, South Africa, Philippines, Australia and New Zealand.

LIVE INDUSTRY TRAINING AND INTERNSHIPS

FACULTY COMPANYAdam Proto Jack Morton

Abhyan Fashion ForwardAdrian Bell Action Impact

Alan Gordon Dubai Properties GroupAli Amarsy Leo Burnett

Amit Keswani OK Middle EastAndrew Phillips King’s College Hospital Andy Cuthbert Jumeirah GroupAneel Aranha Informa Middle East

Christian Mouffarej IMGCosmin Ivan Platinum List

Dana Buchawiecki YAS Marina CircuitDarshan Shankar Communicraft

Deen Ashraf Brains at WorkDeepak Rego World VenturesDonal Kilalea Promoseven Sports

Earnest Godfrey ArtesElise Karaa Chill out Productions

Emma Farmer We like CustardEmma Lancaster Dubai Lynx

Enzina Calascione Event Consultant/YAK Errol Goveas Pure MagicEyad Zarea GCC Mars

FACULTY COMPANYFadi Akil Event Director

Girish Bhatt Done EventsIan Tonge IRT MarketingJan Stoop GMASCO

Jateen Rajput Consumer LinksJean Oosthuizen Mamemo productions

Jimmy Poon Boqin GroupJo Marshall HQ Creative

John Jossifakis John Jossifakis Productions John Quinn SatelliteLesley Fair Custard CommunicationsMark Hill The Right Lawyers

Maya Toubia Maya Toubia WeddingsMichael Shagoury World Media Academy

Mike Smith Event CosultantMohammed Ali The Kreative Company

Mohammed Murad TanseeqMoustafa Hamwi Event Consultant

Naomi Jones Dubai World Trade CentreNaresh Oberoi OME EventsNicola Holmes We like CustardNiousha Ehsan LinkvivaNiren Daniel Sun and Sand Sports (NIKE)

FACULTY COMPANYNizar Swailem Creative Consultant

Pach Ang REDFILOPaul Aranjo Catalytics4BizPaul Barton Fruition Events

Philip Westphal Salt & PepperRahul & Arun Vivaah WeddingsRajesh Arab Doodle WorldwideRohit Arora Grey Group

Ronika Jinadra Awesome EventsSajith Ansar Ideaspice / Spice HoldingSam Katiela Mamemo productions

Samantha Armstrong The PR CompanySavio Mendonca Glow Productions

Scott Feasey IRIS Middle EastSherif Mokbel Circus StudioSimon Burnett Event Serve / DWTC

Sonal Lohia RED EventsSujay Nanavati Lowe Mena

Sujeet Gautham ShowtechTheresa Rodriques Ad Pack Six

Thomas Ovesen Dubai ArenaTim Jacobs K.T.S

Zinaida Mascarenhas "Stories" by Zinaida

The sheer nature of the creative industry demands a balanced combination of theoretical and practical knowledge - that is exactly what is taught at EMDI in all our courses. Students from all our courses are sent to work on Projects and Internships. This not only provides opportunities to earn while you learn but also to network with industry professionals. Our students over the last 14 years have worked on over 600 internships spread across different job roles with varied organizations. Eg. The Event students work on the Production aspects, the PR students work with Media Organizations, the Advertising students work with various research agencies across the board, while Radio students intern with various Radio Channels. The various career roles vary from Graphic Design, Project Managers, Content Manager, Journalist, Editor, Writer, Reporter, PR Managers, Technical Support, Operation staff etc

CAREER ROLESIN EVENT MANAGEMENT

Box Office ManagerCatering ManagerClient Services AssistantClient Services ManagerConference ManagerConference PlannerConference Planning ManagerConference Services ManagerConvention Services ManagerDirector Of Conference ServicesDirector Of EventsEvent AssistantEvent CoordinatorEvent PlannerEvent ProducerEvent Tourism BidderEvent Tourism Planner

Events Bidding SpecialistEvents ManagerHealth and Safety OfficerHospitality CoordinatorLighting DesignerLogistics CoordinatorLogistics ManagerLogistics PlannerMarketing & CommunicationsMarketing ManagerMeeting PlannerMerchandising CoordinatorOfficials CoordinatorProduction AssistantProduction CoordinatorProduction DirectorProduction Manager

Promotions CoordinatorProps ManagerPublic Relations ManagerPublic Relations OfficerSet DesignerSocial Media ManagerSocial Media OfficerSound DesignerSpecial Event DirectorSponsorship DirectorSponsorship Marketing SpecialistStage ManagerTicket Sales CoordinatorVenue Contract SpecialistVenue CoordinatorWardrobe Supervisor