event technology for the api economy
TRANSCRIPT
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AllieMagyarCEO,Hubb
@Event_Tribe
@hubbdotme
BlendDatawithEase:EventTechnologyfortheAPIEconomy
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MeetingPlanning:TheGood
EventManager=EventArchitect
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MeetingPlanning:TheBad
USAToday:Top5MostStressfulJobsinAmerica,2017
1.MilitaryPersonnel 2.Firefighter 3.AirlinePilot 4.Policeofficers
5.EventCoordinator
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WhereIsDataComingFromInToday’sOrganizations
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Butfirst,what'sanAPI?ApplicationProgramInterface(API)isasetofroutines,protocols,andtoolsforbuildingsoftwareapplications.An API specifieshowsoftwarecomponentsshouldinteract.
APIs:TheEventArchitect'sSecretWeaponForManagingData
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You’realreadyusingAPIsandtheAPIEconomy
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TheAPIEconomyforEvents
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AntiquatedToolsAreUnreliableAndMakeForMoreWork
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HowOrganizationsThatDon’tUseAPIsFunction
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APIsAllowYouToUseBest-in-BreedTools
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HowOrganizationsThatBuildAnAPIEconomyFunction
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HowDoYouMakeThisHappenInYourOrganization?
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OptionsforBuildingtheAPIEconomyinYourOrganization
Best-in-craftSolutionsIn-house
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• HowcoulddatatransformtheROIonyourevents?
• Whatinformationwouldhelpyoubeagileandpivottocreatethemostinformeddecisionsinplanning?
• Extendoutofyourowngroup/organization
Goals&Objectives
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• Defineyourcurrenteventtechnologylandscape• Identifyanygapsormissingareas
• Extendoutofyourowngroup/organization
EventTechnologyToolsets
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• Whoownswhatinformation&howshoulditflow?
• Whoreportsonwhatinformation&atwhatfrequency?
• Whichwaysdoesthedataflow?
EventTechnologyRoles&Responsibilities
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TheJourneytoConnectedInformation
StrategicPlanGoals&Objectives
Toolsets
R&Rs
BroadlyShareYourPlan
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• ConnectedSystems• RelevantDataSharingacross
businessunits• SingleSourceofReporting&
AnalyticsforEventROI
Pre-Event
• Marketrelevantcontenttoourtargetaudience
• Createbettercontent
• Reportingconsistencyacrossgroupsformeasurement
Onsite
• Customizeexperiencestoattendees
• Measuresatisfactionrealtimetoadjustcourse
Post-Event
• FasterMovementthroughthesalespipeline
• Tailoredexperiences&invitationsforfutureengagement
• Bettertargetedmarketing
• Higheroverallsatisfactionresults
• Metrics,trendsandROIvaluation
ExecutiveSummary:APIEconomyGoals
GOALS• Createrelevantexperiencesand
content• Seamlessexperienceforattendees
acrossplatforms
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TheJourneytoConnectedInformation
StrategicPlanGoals&Objectives
Toolsets
R&Rs
ChooseYourEventTechPartnersBroadlyShare
YourPlan
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IntegrationChecklistBelieveinthepowerofdataandarebuiltfortheAPIeconomy
Therighttechtosupporttheneed
Fitintothetimeline/projectplanforintegration
Aretheyupforanewwayofworking&fityourno‘fingerpointing’culture
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KnowyourAPIs• RESTandSOAP• PushandPull
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DataTransfer&Security• Securityofdataatrest&in
motion
• HTTPSprotocols&encryption
• Hostingsolution
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PerformanceStability&Speed• CacheSolution
• Georedundancy/Backups
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Scorecard
• Referencesfrompreviousclients
• SandboxTrials
Scorecard
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TheJourneytoConnectedInformation
StrategicPlanGoals&Objectives
Toolsets
R&Rs
Innovate
BroadlyShareYourPlan
ChooseYourEventTechPartners
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What’sNext:CompletelyCustomizedMarketingContentforEveryIndividual
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What’sNext:Bots
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What’sNext:ConnectedAnalytics/Reporting
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What’sNext:MachineLearning/AI
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BuiltfortheAPIeconomy
Hubbautomatesthe
complexworkflows&tasks
requiredtocollect,manage
andmarketcontentfor
conferencesandmeetings.
ShowGizmoisamobile
engagementplatformdesigned
witheventplanners,marketers
andinternalteamsinmind– it
fosters networking,2way
communication,information
deliveryandultimatelyprovides
365daysworthofdataand
insightsaboutyourcommunities
andyourevents
ExperienceService Glisserisaudience
engagementtechnologythat
sharespresentationslidesto
audiencesmartphonesin
real-time,andusespolling,
liveQ&Aandsocialmedia
feedstodriveinteractivity,
collectfeedbackand
generatevaluableuserdata.
Swoogoisafeatureheavy,back
endresponsive,mobilefirst
eventsoftwaresolution
designedtohelpyougetmore
buttswheretheybelong;in
yourseats.
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KeyTakeaways1. Puttogetherastrategicplantoenvisionyourperfect
endresultwithaclearpathtogetthere.
2. Decidethebestfitforyourcompanytogettheplanningandintegrationworkdone(inhouse,best-in-craftsuppliersbuiltfortheAPIeconomy).
3. Knowwhichtoolsyou'lluseforwhatpurposeandmakesureyourvendorteamis100%clearontheR&Rs.
4. Startsmallandcontinuetoinnovate!
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AllieMagyarCEO,Hubb
@swoogo @Glisser@ShowGizmo @TRCBadgeRite
@event_tribe
@hubbdotme