BAYER DEALER CONFERENCE D A L A T - L A M D O N G

06 / 12 / 2013

BRIEF

1. PROJECT TITLE: Animal health conference 2013

2. TIME: 06 / 12 / 2013

3. VENUE: Dalat city

OBJECTIVES

Business

summary

Client

appreciation

Enhance

Bayer image

AUDIENCE INSIGHT

Entrepreneurs

Distributors

1st class retailers

Mid-aged

Traveling a lot

Meticulous

Must be well-served 300 audiences

WHO ARE THEY?

WHAT THEY EXPECT? UNIQUE In term of activities moment

MEMORABLE SOPHISTICATED In term of message delivery

SAYCHEESE PRESENTS

Scientists They spend years working in the laboratory

Thousands of experiment

Because of one mission

make our life better

ENTER

THE WORLD

SCIENTIST OF

A c h i e v e m e n t . P a s s i o n . D e d i c a t i o n

SCIENCE FOR Theme

A BETTER LIFE

VISUAL

SCIENCE FOR A BETTER LIFE

Visual idea

According to concept, the visual idea shall

indicate the passion & dedication of Bayer

scientists. It shows how Bayer scientist’s take

care of corporate mission – Science for a

better life.

LOGO TYPO

TONE&FEEL MEANINGFUL.MEMORABLE.EXCITING

Be inspired by the core value of science foundation of 150 years.

Be impressed by key moments of whole event.

Get excited with the “treasure” from Bayer

EXECUTION

MASTER TIMELINE

PRE-EVENT IN-EVENT

SENDING INVITATION & GETTING CONFIRMATION

18 – 29 / 11 / 2013 06 / 12 / 2013

CONFERENCE & GALA DINNER

INVITATION OPTION 1

The invitation will be die-cut on the shape of

microscope. The die-cut is able to stand attach with a

small platform.

INVITATION OPTION 2

By using the experimental glass

as the cover, the printed invitation

shall be put inside the glass.

EVENT

WALKTHROUGH

M E E T I N G

AGENDA No. Time Activities

1 08.30 – 09.30 Welcome guest

Photo shooting

2 09.30 – 09.35 Opening moment:

“Achievement of animal health product in 2013”

3 09.35 – 09.40 Opening speech

4 09.40 – 10.30 Business summary report

5 10.30 – 11.00 Lucky draw & Reward

6 11.00 – 11.30 Photo shooting

Closing

CONFERENCE

CHECK-IN

Tag every guests a branding pin Receptionists wear uniform like a scientist

DECORATION At entrance, audience feel atmosphere with the flag

banner decoration

DECORATION At foyer, a collection of science achievement

of Bayer will be displayed as form of each

letter of event theme

“Science for a better life”

Each letter illustrates the shape / body of an

animal

DECORATION A timeline represents achievement of Bayer will be illustrated as the LCD screens.

Each footage is valuable moment for an specific events of its animal health products.

PHOTO CORNER Decorate airship balloon is lifting the logo of conference.

This means Bayer never stops developing animal health division.

Die-cut formex

Neon sign cover

NETWORKING

Bayer representatives take care customer,

network and request dealers sharing their

personal opinion of last year business

status. And recommend them solutions with

their issues.

Serving welcome drink during

networking section

OPENING MOMENT

An video intro that captures all activities in animal health product within 2013

SPEECH

Representatives of Bayer deliver welcome speech

BUSINESS REPORT

Representatives of Bayer presents the report of 2013

98% SALE

50% SHARE

Unveil the impressive figures

& 2014 Objectives

The sale, share figures of 2013 and 2014 objectives are

printed on vertical banner and covered by a white curtain.

When presenter talks about those figures, 02 receptionist

will pull down one by one curtain to reveal hidden banners.

LUCKY MOLECULE 1. Preparation:

A plastic cage, blowing machine, mock-up molecule (marked with seat

numbers).

2. How to play:

- Blowing machine blows molecule fly around the cage

- A guest will be invited and catch the molecules.

- The number on the molecule will match with the seat number.

- The lucky man will receive the prize immediately.

Conference ends.

G A L A D I N N E R

AGENDA No. Time Activities

1 18.00 – 18.30 Welcome guest

Photo shooting

2 18.30 – 18.35 Opening moment:

“150 years – Science for a better life”

3 18.35 – 18.45 Thank you speech

Toasting

4 18.45 – 19.30 Dinner

5 19.15 – 19.30 Entertainment (part 1)

6 19.30 – 19.45 Awarding (part 1)

7 19.45 – 20.00 Games with audiences

8 20.00 – 20.15 Awarding (part 2) & Lucky draw

9 20.15 – 20.30 Entertainment (part 2)

10 20.25 – 20.30 Closing moment

GALA DINNER

WELCOMING

An pianist, whom wears white blouse,

entertains guest with classical melody.

The piano will be decorated with the hand-

writing chemical elements.

DECORATION

Stage idea

A large panel LED to illustrate video, motion of the event

OPENING

Borrowing Silhouettes dance performance

To illustrates the Story

OPTION 1

The story

Each scientist has to fail sometimes, but any failure teaches them to be patient, to believe each others. The success will

not come easily to you like “piece of cake”. It requires sacrifice, tears and a heart. And by the time it reaches you, it not

only brings you joy but also makes human life better

OPENING

Execution idea

An video motion describes the evolution of a molecule, it is growing, growing and growing to completing shape.

An cello artist play along with video from slow melody to higher emotion.

And ends by the Bayer theme song

OPTION 2

The story

It is inspired from the Evolution of Life. Any form of life starts from molecule and growing. The same as scientists, they

begin studying and researching from molecule, experimenting and combining different ways. Eventually, any successful

combination not only makes an evolution but also becomes a revolution to serve human.

SPEECH The representative of Bayer

shares his gratitude to

guests and make a wish for

the next prosper year.

ENTERTAINERS

Kasim Hoàng Vũ

(Option 1)

Trà My

(Option 2)

Phạm Anh Khoa or Thảo Trang for back-up

Selection Criteria

- Be able to sing English

- Well-interactive

- Good vocal

GAME 1.FUN QUIZ

MC interact with guests by fun quiz

about animals / about Bayer

achievement

Any correct answer will be

rewarded

2.PERFECT COUPLE

MC will give 02 persons the

lookalike 5 images.

Person no. 1 arrange 5 images in a

row and describe by gesture the

order of 5 images to person no. 02.

The person no.2 has to arrange his

image exact the same order of his

teammate.

REWARD

Health balance bracelet

LUCKY DRAW By using a lucky draw software, it randomly pick up guest’s name.

The name will be automatically projected on LED screen

AWARDING CLIENTS

Bayer representatives gives award to excellent dealers.

(The structure of award base on Bayer requests)

CLOSING MOMENT Celebrate 150th anniversary

Execution idea

The MC call up on stage the dealers whom have birthday in December. Then Bayer staffs pull

out from backstage the 150th anniversary cake. And together we celebrate dealers birthday as

well as Bayer. The signer of event will perform the theme song along with Bayer staff.

Gala dinner ends.

SUMMARY Entering the world of scientist CONCEPT

Science for a better life THEME

Scientist dedication and passion VISUAL

Meaningful. Memorable. Exciting T&F

Walkway of Achievement: Achievement panel / History board /

Photo corner / Others

Décor

Harmony of Sc. & Music: Piano corner

LED stage for performances

Report unveil: Vertical banners along 02 sides of meeting ballroom

EVENT

Opening moment: Remarkable footage of animal health products MEETING

Business report unveil

Lucky molecule

GALA Opening moment:

Option 1: Science for a better life

Option 2: Evolution of life

Entertainers:

Option 1: Kasim

Option 2: Tra My

Lucky draw by software

Entertainers back-up

Option 1: Pham Anh Khoa

Option 2: Thao Trang

Closing moment: Happy 150 years anniversary

THANK YOU Say cheese