event (managers) in the digital world
TRANSCRIPT
Event(managers) in the digital world
@nickvinckier
Duval Union Consulting Social Seeder
@nickvinckier
digital consultant
@nickvinckier
Aalst :)
www.duvalunionconsulting.com
Digital Transformation A model to master digital disruption
SOLD IN +40 COUNTRIES
@dadovanpeteghem
digitaltransformationbook.com
Who already heard of Digital
Transformation?
@nickvinckier
1.The world is changing 2.Impact on Events 3.What can you do?
@nickvinckier
“WHY THE F#CK IS THIS INTERESTING TO US!?”
@nickvinckier
@nickvinckier
The Business
Digital
2008When I started at VIVES …
@nickvinckier
FROM ... ... TO
The Business
Digital (at the
sidelines)
Digital in the core
2016 2020
“We are underestimating the urgency to recruit high end digital
talents, no matter their age”
@dadovanpeteghem
This should be our #1 HR priority for the coming years
@nickvinckier
@nickvinckier
“If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors.
If the board has a low digital IQ, the company will have a low digital IQ”
George Colony CEO Forrester Research
has never been ‘easier’ IF you are tech-savvy
@dadovanpeteghem
Climbing up the ladder
Businesses don’t have a clue…
You should!
“THAT’S WHY IT IS INTERESTING TO YOU!”
@nickvinckier
@nickvinckier
@nickvinckier
MobileTHE SPEED OF CHANGE
Social
DigitalAnalog
Internet
@nickvinckier
1971 2000 2006
2007 2008 2009 2010 2011 2012 2013 2013 2014 2015
@nickvinckier
1971 2000 2006
2007 2008 2009 2010 2011 2012 2013 2013 2014 2015
@nickvinckier
@nickvinckier
"We won't experience 100 years of progress in the 21st century — it will be more like 20,000 years of progress (at today's rate).”
— Ray Kurzweil
@nickvinckier
@nickvinckier
Think about if you want to rent a house or go on an expensive trip? With virtual reality, the seller could
put you there so you could virtually walk through that house or hotel, more as if you were actually there."
NEWS COVERAGE EDUCATION SPORTS SHOPPING
COURTROOM ENTERTAIN MENT THERAPY ….
@nickvinckier newscientist.com/article/dn28439-the-hot-new-job-in-silicon-valley-is-being-a-robots-assistant/
The hot new job in Silicon Valley is being a robot’s assistant
@nickvinckier
The robot's assistant
@nickvinckier
“65% of the jobs today won't exist in 2020”
- Saskia Van Uffelen, CEO Ericsson
@nickvinckier
The New Bookkeeper Is a Robot In corporate finance departments, software does tasks that once took armies of people
http://www.wsj.com/articles/the-new-bookkeeper-is-a-robot-1430776272
@nickvinckier
Everyone will become a techie
#AGTECH
@nickvinckier newscientist.com/article/dn28439-the-hot-new-job-in-silicon-valley-is-being-a-robots-assistant/
The farm of the future, #agtech!
@nickvinckier
Ray Kurzweil: In The 2030s, Nanobots In Our Brains Will Make Us 'Godlike'
Stephen Hawking, Elon Musk, and Bill Gates Warn About Artificial Intelligence
@nickvinckier
@nickvinckier
@nickvinckier
Elon Musk Wants to Launch 4000 Satellites to Provide Global Internet
@nickvinckier
Elon Musk: Cars all go self-driving in 20 years
@nickvinckier
Apple registers automobile domain names, including "apple.car"
reuters.com/apple.car
@nickvinckier
We are living throughOne of the biggest shifts in
human kind
@nickvinckier
WE ARE IN DIGITAL KINDERGARTEN :-)
@nickvinckier
@nickvinckier
Digital is becomingBusiness Critical$
‘Tech’ used to be for nerds… but now
GOOD FOR YOU, GUYS;
@nickvinckier1600 - 1800 EUR per maand…
;BUT, BAD FOR THEM…
NO ONE IS SAFE
NO ONE IS SAFE
@nickvinckier
@nickvinckier
How far are you from
your Uber moment?
@nickvinckier
1995+ Music Photography Video Rental …
2010+ Print Media TV Travel HR …
2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance SERVICES? …
2020 All Safe havens will be subject to digital disruption …
WAVES OF DISRUPTION
@nickvinckier
Amazon is ready to start automatically restocking your home for you
The Dash Button
http://www.theverge.com/2016/1/19/10788758/amazon-dash-buttons-replenishment-service-ge-launch
@nickvinckier
Samsung’s new fridge has a built-in grocery store
http://thenextweb.com/gadgets/2016/01/05/samsungs-new-fridge-has-a-built-in-grocery-store/
@nickvinckier
Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020
http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/
@nickvinckier
@nickvinckier http://qz.com/548071/apples-tim-cook-says-cash-will-be-dead-for-the-next-generation-of-kids/
Apple’s Tim Cook says cash will be dead for the next generation of kids
@nickvinckier
"EVERYONE HAS A PLAN TILL THEY GET PUNCHED IN THE FACE"
THE IMPACT ON EVENTS
@nickvinckier
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Cyborg
THE WHEEL OF CHANGE
The Participant
@nickvinckier
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
WIN ON SOCIAL MEDIA = WIN ON EVENT MGMT.
SnapchatGeofilters
& Live
@nickvinckier
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
WIN ON SOCIAL MEDIA = WIN ON EVENT MGMT.
Content=
King
@nickvinckier
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
HAVE DIGITAL CRISIS PLAN
@nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL EXPERIENCES!
@nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL EXPERIENCES!
More than a gimmick
“DigitalFirst”
@nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL EXPERIENCES!
Wow…
@nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL EXPERIENCES!
Frictionless… EntrancePayment
Connection….
Go for0 friction
@nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL EXPERIENCES!
Personalized
“Hi Tina,thanks for coming…”
@nickvinckier
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
GO FOR REAL EXPERIENCES!
Not just: - Balloons - Story - Technology - …
@nickvinckier
Bypassing
Virtualization
Fragmentation of touchpoints
The Frog
MOVE FROM ONE SHOT TO MOMENTUM
- Events- Blog- Vacatures- Books- Emails- Shop- …
@nickvinckier
Bypassing
Virtualization
Fragmentation of touchpoints
The Frog
MOVE FROM ONE SHOT TO MOMENTUM
@nickvinckier
New gatekeepers
Recommendations
“Good is good enough”
Ambassadorship
The Gatekeeper
SEE VISITORS AS PARTICIPANTS
New sortsof ‘media’
Online PR your event!- Traditional online media- New online media
@nickvinckier
New gatekeepers
Recommendations
“Good is good enough”
Ambassadorship
The Gatekeeper
SEE VISITORS AS PARTICIPANTS
@nickvinckier
New gatekeepers
Recommendations
“Good is good enough”
Ambassadorship
The Gatekeeper
SEE VISITORS AS PARTICIPANTS
@nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Convenience through
mobile apps
@nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Mobile is the way to go
Make a shareable
event!
= promotion for new events
@nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Mobile payment
@nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Relevant Notifications
@nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Relevant Notifications
@nickvinckier
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
GO MOBILE, IT’S 2016!
Solve this!
@nickvinckier
The Participant
Community
Gamification
Collaboration
The power of the crowd
Sharing economy
CREATE A COMMUNITY
Community
@nickvinckier
The Participant
Community
Gamification
Collaboration
The power of the crowd
Sharing economy
CREATE A COMMUNITY
Gamification
@nickvinckier
The Participant
Community
Gamification
Collaboration
The power of the crowd
Sharing economy
CREATE A COMMUNITY
Sharing economy
@nickvinckier
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
ORGANIZE SMART EVENTS
Internet of Things
KegBot
“More drinks/staff needed at Bar 2”
@nickvinckier
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
ORGANIZE SMART EVENTS
WunderBar
Smart dispensers
@nickvinckier
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
ORGANIZE SMART EVENTS
More than a gimmick
- Crowd control- 1 on 1 Data- …
What should YOU do?The most important:
@nickvinckier
BE A PRACTITIONER
@nickvinckier
It’s never been any easier.
@nickvinckier
1. School vs. Work
DOING TIME vs USING TIME
Generating experience
@nickvinckier
2. Understand Social Media
SNAPCHAT PERISCOPE BEME ANCHOR PEACH … move first!
@nickvinckier
3. Storytelling skills
VISUAL TEXTUAL CONCEPTUAL … learn to tell a story!
@nickvinckier
4. LEARN
EVENTPLANNER BLOOVI TECH CRUNCH … stay on top of things!
@nickvinckier
5. FORGET IDEAS
Look for problems
UBER vs SEGWAY
> Virtual Reality for Sponsors Maybe start your own startup…?
@nickvinckier
DO MORE
@nickvinckier
Businesses don’t have a clue…
You should!
@nickvinckier
@nickvinckier
Thank you!
@nickvinckier