event management - the delhi school of communication
TRANSCRIPT
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EVENT MANAGEMENT
BY:
Deeksha Rawat
Nidhi Bharti
Vikram Mahajan
One Million Customer Celebration
“AIRTEL”
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Brief…. One million Customer celebration
by Airtel Incentive bash for the loyal
customers in Delhi One evening event 4000 invitees (Pre decided by
Airtel) Got brief 3 months prior event
We were asked to design an event in the Southern parts of Delhi or NCR
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Objective
To Create a long lasting relationship with the customers
Complete enjoyment for Airtel invitees
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Concept
Reaching the Top
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Logo…
Person moving with a flag towards mountain peak.
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Event Flow
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Checklist
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Venue Options…
Mittal gardens Tivoli Garden Uppal Orchids (Gurgaon)
These venue are suggested as they are centrally located in south Delhi and have good parking
space
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Direct Mailers to customers of the Airtel
E.g.: Watch out for Big n Bright stars on the earth in front of you
Teasers in the form of logo will be sent
Press releases will be issued to media
Pre Event Activities/Promotion
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Invitation…
Invitation will be sent in the form of “Empty Wine Bottles” filled with
colorful thermocol balls & glittering stars with a colorful
packaging.
Invitation will mention the theme, venue and other necessary details
These empty bottles will be picked from the different Hotels
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Artist Performance… Shah Rukh Khan ( Half hour)
Euphoria (Two Hours)
MC - Gul Panag
DJ Monty
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Palash Sen - Euphoria
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On the day of the event
Venue Preparation will be finished by 5 pm
Stage will be ready by 3 pm for ‘Trials' by the artists before the actual event
Two Eushers will Escort Chief Guest
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Food and Beverage…. Snacks will be served as and
when the first guest will arrive
Bar will open at 8 pm
Food counters will open at 9:15pm
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Back Drop Option-1
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Back Drop Option-2
Panels are used to cover the mountains
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Back Drop…
A mountain will be placed in the back drop and a flag will be placed with the same logo
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ENTRANCE
A mountain will be kept in A mountain will be kept in between the entrance.between the entrance.
Every invitee will be given a flag of the logo to put
On the mountain that will be placed on the entrance
Will not be less than 12 ft in height Will not be less than 12 ft in height and not less than 10ft in widthand not less than 10ft in width
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Banners placed at entrance will Banners placed at entrance will be symmetrically alignedbe symmetrically aligned
It will be well lighted using It will be well lighted using parking lightsparking lights
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Sound System
The Event is in open therefore, 4 spares, 4 bases and 4 tops for a gathering in
will be required
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Financials… Venue cost – Rs 2,00,000 Food & Beverage – 3500*325=
11,37,500 Liquor – 3500*225= 4,37,500 Beers Mixers- 4,37,500*60% = 2,62,500 Venue Décor Flowers n Balloons =
1,25,000 DJ / Light / Sound = 1,60,000
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Financials… Stage Fabrication including hanger =
18,00,000 Camera man & photographer –55,000
(Only digital Prints) Traveling expenses by cars –
12,00,000 approx. (3500*350)
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Invitation – 125*3500 = 4,37,500
Miscellaneous= 1,50,000
Gensets – 4*30,000- 1,20,000
Parking & Security – 60,000(includes 40 security personnel's & 20 Valet parking)
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Permissions for sound & people & other– 75,000
Artists cost-4lac + 4lac = 8,00,000
Fire works for 10 minutes =22,000
Portable toilets 10= 40,000
Financials…
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DJ Monty = 20,000
Gul Panag for two hours= 1,25,000 Total Cost= 72,27,000 (exclusive
taxes) Extra Manpower… 8 people for 3 days @ Rs. 600= 14,400
12 people on the day of event- 12*800=9600
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ACKNOWLEDGEMENTS The Delhi School of Communication
Prof. Surojit Lahiri,Principal
Prof, Ramola Kumar, Dean
Family and Friends
The Almighty
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THANK
YOU
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QUESTIONS