event management 111215ieu (extended edition)
DESCRIPTION
İzmir Ekonomi Üniversitesi, İletişim Fakültesi'nde verdiğim Event Management dersi...TRANSCRIPT
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
#8
PRA-417 SYLLABUS
Hakan Türkkuşu
Event Management
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
This week
week # 11
15/12/2011
Report:
- ROO (Return on Objectives)
- ROI (Return on Investment)
Reports of NestNet
Mediacat 2009/06
Mediacat 2009/10
www.ises.com
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report
After the operation
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Remember #1 TIMING
There are several types of reports which will be prepared with different purposes that will be presented to different interlocutors...
Timing of report is important:
- Pre event (proposal, etc...)
- Post event
- Follow up (if required)
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Remember #2 SINGULARITY
The Guide Line of a Report is similar to the Check List of an Event...
- requires special care
- contains several details
- must be ‘tailor-made’
DESIGN YOUR OWN REPORT!
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Remember #3 GUIDE
Your event report must contain above mentioned essential items...
- Executive Summary (brief summary of the event & time-line)
- Major Highlights (introduction with brief background history)
- Branding (samples of the all printed material, advertorials, etc...)
- Frameworks (overall success of the event, list of participants, etc...)
- Appendix (photos, videos, samples, other supporting doc’s, etc...)
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Remember #4 ANALYZE
Today’s data to build a better Future event...
- ROO (Return on Objective: non-financial predetermined goals)
- ROI (Return on Invetment: covers intricate calculations & data)
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Executive Summary
Report
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Summary REMEMBER...
how it was designed by using 5W1H and be ensure that the brief has to contain ‘at least’ three of them...
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Major Highlights
Report
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
Highlights EASY TO UNDERSTAND
The major budget items may be the skeleton of your event highlights...
OR
you may ask to your clients to customize the event report “to serve much better”...
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Branding
Report
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Printed materials ??
?
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Printed materials ??
?
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Frameworks
Report
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Proofs ??
?
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Appendix
Report
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Enclosed ITEMS
Archive only...
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Return on Objectives
Report
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ROO S.M.A.R.T.
Objectives need to be SMART...
They are Specific, Measurable, Assignable, Realistic, Time related
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Return on Investment
Report
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
ROI BENEFIT
Keep in mind that the calculation for ROI and, therefore the definition, can be modified to suit the situation and can be easily manipulated to suit the user's purposes, and the result can be expressed in many different ways.
While using this metric, make sure what inputs are being used & do not forget that there is NO ‘one’ RIGHT calculation...
ROI = GAIN – COST / COST
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Paperwork
MediaCat (*) Issues Jun 2009 & October 2009
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İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
AAny questions...
&QUESTIONS
NSWERS
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Contact
WE SERVE WORLDWIDE
hakan @ turkkusu.com
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