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Issue 9 | 2013
+ Aviation in AfricaHelps Business Events Soar
+ Loeries Creative WeekCelebrates 35 Years
+ Indian Ocean IslandsIn the Spotlight
To transform your special event into an extraordinary experience
contact CTICC. www.cticc.co.za
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DISCLAIMER:Opinions expressed in The Event do not necessarily representthe official viewpoint of the editor or the publisher, whileinclusion of adverts/advertising features does not implyendorsement of any business, product or service. Copyrightof this material is reserved. While every effort has been madeto ensure the accuracy of the information contained in thispublication, The Event and/or its employees may not be heldliable or responsible for any act or ommission committedby any person, including a juristic person, referred to in thispublication. It and they furthermore accept(s) no responsibilityfor any liability arising out of any reliance that a reader of this
publication places on the contents of this publication.
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Cover: CTICCTel: +27 21 410 [email protected]
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Executive Editor: Maya [email protected]
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Contents08 17 24
Business Travel Spending Grows 02Airport Blaze Interrupts Kenya Tourism Efforts 04U.S. Terror Threat Impacts Business Travel in Africa 05Uganda Tourism Revenue Hits USD $1 Billion in 2012 06Canada Tourism Name Change Highlights Trend 07SA Tourism Talks Exclusively with The Event at SAACI 08
Its Time for the Loeries! 10On Your Mark, Get Set, SETE 12CVent Goes Public 14Africa in the Spotlight at EIBTM 15Africas Aviation Improvements Help Business Events Soar 17Indian Ocean Business Events in Island Paradise 24Mpumalanga: A Pioneering Spirit 26
Event Greening Forum - World Tourism Day 28Events 30
Industry Moves 32
Associations 36
Opportunities 38
Advertisers 40
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NEWS
Top 15 Business Travel MarketsThe GBTA report also identifed the top 15 business travel markets, ranked by spending in 2012.
For more inormation, visit gbta.org and gbta.org/oundation.
Global business travel spending is
expected to rise throughout 2013
and continue its ascent over the
next several years, according to the
GBTA BTI Outlook Annual Global Report &
Forecast, sponsored by Visa, Inc.
Global spending on business travel is
orecast to reach $1.12 trillion in 2013, a
5.4% increase rom 2012, with travel spend
stabilizing ater being impacted by global
instability. Steady business travel spending in
the second hal o 2013 is expected to lay the
oundation or 8.2% growth in 2014, ollowed
by 7.6%, 7.2% and 7.1% growth in 2015, 2016
and 2017 respectively.
The lopsided economic recovery with
stalled growth in the developed world but
economic expansion approaching or exceeding
double digits in many emerging economies
means that developing markets could
permanently reshape the business travel
landscape. The report cites China, India and
Brazil as rapidly growing markets that are in
prime position to become major global players
in business travel.
With global business travel expected toexperience continued growth in the next ew
years, China is projected to overcome the U.S.
as the top business travel market in the world
by 2016, says Tad Fordyce, head o global
commercial solutions at Visa Inc. For instance,
business travel spending in the Asia Pacifc
region has grown 8% annually since 2000,
more than doubling in size and totaling $393
billion in 2012. Spending in China has grown
rom $32 billion at the start o the millennium
to $196 billion in 2012.
Business Travel
Spending Growswith Emerging Markets Reshaping Industry
TOP 15 BUSINESS TRAVEL MARKETS
Country 2012 Total Spending Percentage Growth vs. 2011
United States $262 billion 4.4%
China $196 billion 13.2%
Japan $65.2 billion -1.2%
Germany $50.5 billion 1.1%
United Kingdom $40.2 billion 0.1%
France $35.7 billion -2.1%
Italy $32.7 billion -7.5%
South Korea $30.5 billion 2.8%
Brazil $30.1 billion 9.3%
India $22.1 billion 5.8%
Canada $22.0 billion 1.4%
Australia $21.1 billion 2.8%
Russia $20.4 billion 2.6%
Spain $17.9 billion -8.0%
Netherlands $17.8 billion -4.5%
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fickrAleutia
NEWS
Jomo Kenyatta
International Airport
is the busiest in East
Africa, and the fire
affected flights and
travellers throughout
the region.
Ablaze that roared through the
International arrivals hall at
Jomo Kenyatta International
Airport in Nairobi, Kenya in
August not only delayed travellers but also
dealt a blow to recent government eorts
to increase tourism. No serious injuries
were reported.The Kenyan government, led by President
Uhuru Kenyatta, ormer Chairman o the
Kenya Tourism Board, has been taking steps
to increase tourism. The Event reported that
Kenya recently deepened tourism ties with
Nigeria and is increasing the Kenya Tourism
Boards marketing budget rom 89 million
rand to over 350 million rand. The money
is meant to und the marketing o Kenya in
existing, new, and emerging destinations,
and to increase the number o tourists to the
Kenya coast and saari parks. Reportedly,President Kenyatta hopes to boost visitor
arrivals to ve million per year over the next
ve years. Beore the re, tourism arrivals
were rising in the second hal o the year.Kenya Airways had recorded rst quarter
growth o 3 percent. During that period
the airline launched tri-weekly fights to
Livingstone, Zambia, enhanced connectivity
between Nairobi and Rwanda and Burundi
to improve convenient travel among East
Arican countries, and introduced daily fights
to Guagzhou via Bangkok, contributing to
a capacity growth o 12.8 percent into theMiddle and Far East regions. Beore the re
the airlines early indications or Q2 were
positive but local media reported that Kenya
Airways chie executive Titus Naikuni said
the airline had lost about USD$4 million
in revenue as a result o the blaze. This is
despite the airline resuming international
arrivals at Jomo Kenyatta International
Airport the day ater the re.
Jomo Kenyatta International Airport
is the busiest in East Arica, and the re
aected fights and travellers throughoutthe region.
Airport BlazeInterrupts Kenya Tourism Efforts
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The U.S. State
Department said
the potential for
terrorism was highest
in the Middle East
and North Africa, but
the closures spread
from Mauritius to the
Arabian Peninsula.
NEWS
In August, the threat of a terrorist
attack led to a global travel warning to
Americans and the temporary closure of
19 U.S. embassies and consulates. The
U.S. State Department said the potential for
terrorism was highest in the Middle East
and North Africa, but the closures spread
from Mauritius to the Arabian Peninsula.
Eight of the closed posts were on the
African continent. The travel warning
urged Americans to take extra precautions
overseas citing potential dangers onpublic transport and at tourist sites and
noting that previous attacks targeted train
networks, airplanes, and boats.
A survey of travel managers conducted by
U.S.-based Business Travel Coalition (BTC)
during the global warning showed that the
warnings do have a signicant impact on
business travel. 28% of organisations planned
to alter their near-term policy regarding
international travel. 10% planned to adjust
meetings-related travel. Of those planning
to adjust meetings-related travel, 33% were
considering a temporary ban on all meetings-
related travel, 66% were considering an
elevated approval process for new meetings,
and 100% were considering a temporary ban
on meetings-related travel to countries here
embassies were closed.
The majority of organizations were also
considering increasing the frequency of travel
advisories and communications linking policy
compliance to traveller safety and security.
African U.S. Diplomatic Posts Temporarily
Closed in August: U.S. Embassy Antananarivo, Madagascar
U.S. Embassy Bujumbura, Burundi
U.S. Embassy Cairo, Egypt
U.S. Embassy Djibouti, Djibouti
U.S. Embassy Khartoum, Sudan
U.S. Embassy Kigali, Rwanda
U.S. Embassy Port Louis, Mauritius
U.S. Embassy Tripoli, Libya
U.S. Terror ThreatImpacts Business Travel to Africa
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NEWS
Tourism in Uganda
has grown five-
fold over the last
decade in with
the improvement
of security in the
northern region of
the country.
For years, the East AfricanCommunity (EAC) has been
discussing the introduction of
a single EAC tourist visa. Many
have said the process is taking too long.
Now Rwanda, Kenya, and Uganda have
reportedly taken steps towards creating
a common visa for their three countries
to be available by January 2014. The
On 27 September, World
Tourism Day 2013, Uganda
will be celebrating generating
USD $1 billion in tourism
revenue in 2012. Tourism hit the 1 billion
dollar mark and is Ugandas fastest foreignexchange earner, said Edwin Muzahura,
Head of Marketing and Public Relations
Uganda Tourism Board. The figure was
released in a report from the World Bank.
That report states that tourism is still a
developing sector in Uganda, compared
to neighbouring countries but that, the
context for this report is the growing
recognition, both outside and within
Uganda, of the countrys tourism potential,
including endorsements of the quality of
the nature tourist experience in Uganda byhigh-profile publications such as Lonely
agreement would also allow unrestrictedtravel by citizens of those countries using
national identity cards.
In 2011, Kenya expressed concern that
the task force established to conduct a
study on the EAC single tourist visa was
taking too long to complete. The EAC
asked that partner states remove the
numerous bottlenecks that the initiative
Planet and National Geographic Traveler
in 2012. Tourism in Uganda has grown
five-fold over the last decade in with the
improvement of security in the northern
region of the country. Still, the report
states, challenges remain, including theneed for Ugandan government leadership
in developing the tourism sector, skills
upgrading, investment in parks and
protected areas, and a stronger marketing
effort for Uganda tourism.
Uganda says that on World Tourism Day
it will launch a behaviour change campaign
to promote domestic tourism, targeted at
all Ugandans to embrace local tourism,
work towards the objective of improving
the image of Uganda through promoting
its unique tourism endowments, andlobbying the government and members
faced, saying creation of a single visa is
meant to strengthen the EAC as a tourist
destination. Kenya expressed concern that
tourism in the region lagged behind other
sectors despite its huge potential because
partner states failed to jointly address key
issues that affect the sector.
The EAC region boasts some of the
continents most well-known tourist
destinations including the white sand
beaches of the Kenyan coastline, the world
famous Masai Mara and Serengeti, andRwanda and Ugandas gorilla habitat.
The tourism efforts of the EAC partner
states are meant to allow the region to
compete more effectively for international
tourists with destinations like South Africa,
Egypt, Tunisia and Morocco. Marketing
budgets within the EAC have been low in
comparison with leading countries.
of the private sector to embrace tourism
marketing campaigns both locally and
internationally that are aimed at promotingthe tourism potential in our country.
Steps Taken
Uganda TourismRevenue Hits USD$1 Billionin 2012
Common Tourist Visa a Reality
Toward Making
President Kagame, President Museveni and President Kenyatta - Entebbe, 25 June 2013
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NEWS
The Canadian Tourism
Commission (CTC) recently
unveiled a new agenda and new
name its meetings, conventions
and incentive travel eforts Business
Events Canada (BEC).The BEC team will lead the CTCs sales
approach on aerospace, agriculture and
ood, clean technology, inrastructure/
engineering, inormation/communication
technology, lie sciences and natural
resources.
Business Events Canada will
contribute to eforts under the Federal
Tourism Strategy to oster the long-termcompetitiveness o the tourism sector
while creating jobs in Canada, says The
Honourable Maxime Bernier, Minister o
State (Small Business and Tourism). This
new ocus will help the Canada tourism
brand gain strength and inspire more
travellers to visit Canada.
The new BEC brand reects the growing
signicance o the meetings industry
around the globe. In South Arica, or
instance, the business events sector was
recently highlighted as an importantcontributor to the 10.2% growth in
international tourist arrivals to South
Arica in 2012.
Meetings, conventions and incentive
travel attracts close to two million visitors
each year to Canada with total spending o
$1.7 billionalmost a quarter o all money
spent by inbound overnight travellers.
The new BEC unit already has its rstsuccess under its belt: working as part o a
local tourism consortium, BEC helped bring
the annual TED Conerence to Vancouver,
BC, starting in 2014. That business coup
garnered worldwide attention or the city
and Canada as a whole, highlighting it as a
centre or innovation.
Although we have rened our strategic
ocus on specic industries, we remain
rmly committed to working with our
partners and clients to bring events o all
kinds to Canada, says Greg Klassen, CTCsenior vice-president Marketing Strategy
and Communications. Conventions
and meetings held in Canada can be the
rst spark that ignites interest in doing
business that leads to investment in
our country as well as exploration o the
unique experiences that Canada ofers
international travellers.
Canada TourismName Change Highlights Trend
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NEWS
The 2013 national congress and
exhibition of the Southern African
Association for the Conference
Industry (SAACI) in Port Elizabeth
from the 28-30 July attracted conference
and tourism industry leaders from across
Southern Africa for discussions about
where the industry is headed. The Event
was there, and spoke exclusively with
Thulani Nzima, Chief Executive Offi cer ofSouth African Tourism.
What highlights canvisitors to INDABA 2014expect?We actually want to do even better than the
2013 edition. If you were at the 2013 edition
of INDABA you would have noticed that we
actually took it a step further, there was a lot
of innovation there. First, we made sure that
we reduced paper by introducing the Poken,
which meant that people didnt have to carrybusiness cards and all those voluminous
booklets with them. The second thing is
that we opened the Friday with the bloggers
conference, the first of its kind at INDABA.
Third, we launched the heritage and culture
pavilion. Also, the speed marketing, the
speed dating, is going to be a permanent
feature for INDABA moving forward. We
want to make sure that people understand
that regardless of the fact that there may well
be other players coming into the industrywe still are committed to marketing South
Africa, creating a platform for Africa that is
quite formidable and presents the interests
of the exhibitors and the buyers.
What are your thoughtson World Travel MarketAfrica?What we want to tell people first of all
is that we have always had a plan of our
own. All of the things I am talking about
have nothing to do with who is cominginto the market. Last year, international
tourist arrivals in South Africa grew by10.2%, which is more than two and a half
times the global average of 4%. Africa as
a whole is still not getting the full share of
its global tourism growth, but it is getting
just under 6% of the global share of
tourism. So they are looking to areas where
there is growth, and Africa represents that
growth and potential. For us, we are not
beefing up our presentation of INDABA or
Meetings Africa because of competition.
We are doing it because it is a necessity.
We are doing it because this is home forus. We are doing it because we believe in
our continent.
South Africa is thecontinents businesstourism leader. What hasmade it a success andhow do you hope to buildon this success in thefuture?We are saying Rise with us South
Africa, and Rise with us Africa as awhole. We have proven our pedigree as
a very successful host for big and small
events. We are riding on back of our
success with the soccer World Cup, the
World AIDS Summit, COP17, and the
BRICS conference. These events test
your infrastructure. They test your hotel
infrastructure, your road infrastructure,
your security infrastructure. Many
delegates who attend these events are high
security risk delegates who need five-star
accommodation.So we are riding on the back of all of
these events and are saying, we actually
have been the best. For the next five years,
88 events have been secured, which will
give us in the current year R2.6 billion
and will contribute, in terms of delegates,
just under 200 000. But when you go out
there people start looking at continents
first, before they think of the country - all
the scepticism about Africa has a direct
effect on us. So we believe we cannot
be a successful South Africa without thecontinent coming with us.
South African Tourism Talks Exclusively
with The Event at SAACI
Thulani Nzima
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NEWS
Why should exhibition,conferences, and eventscompanies attend LoeriesCreative Week?We want to show the value that creativity
adds as a business tool. One of the big
changes that started from last year is
with the Loeries Creative Week. Weve
integrated judging into the same week ofthe awards. We literally start judging on
Monday the 16th of September and the
rst award is on the 21st of September
and the second set on the 22nd. One of
the biggest benets is that this allows
us to have the International Seminar on
Creativity on that Friday. All of these
international judges and international
superstars will be speaking. We have the
head of Google Creative Labs comingout from California, we have the head
Why should companies
attend the Loeriesawards?For some people, the words Loeries,
creative and awards actually have negative
connotations. People say creative, thats
not me (same for awards). But this is not
a boring dinner with bad food and long
speeches. The awards are two hours, in an
auditorium, with the largest screen even
installed in the Cape Town International
Convention Centre, and no dinner. The
work is presented in the best visual way
possible. So if you sit there Saturday nightand Sunday night you get to see the best way
of Unilever, and weve also got the four
international jury chairmen all in one place.
You are hearing the global perspective of
thought leaders in this seminar. These
are advertisers that work with all media.
So really what you are getting is whattodays innovation involves globally. We
have speakers from USA to Australia and
everything in-between represented in that
seminar. We got feedback last year saying
the seminar is the most impressive thing
people went to all week.
The Loeries, which recognise, reward, and foster creative excellence in brand communications, is back for the 35th year. From 16-22
September, international leaders in the creative industry will gather in Cape Town, South Africa to share knowledge and recognise the
best work from Africa and the Middle East. The Event spoke exclusively with Andrew Human, Chief Executive Oce of the Loeries, about
what makes Loeries Creative Week one of the hottest events on the African calendar.
Its Timefor the Loeries!
The government is
reportedly increasing
Kenyan Tourism
Boards marketing
budget from 89
million rand to over
350 million rand.
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NEWS
people are communicating across all media.
Its a journey, you cant say thats not my
category. We go through three dimensional
and environmental design, interior design
and temporary structures, outdoor media and
much more. Its a fantastic way for people
to say what are people doing? in all areas.
So anyone involved in marketing should be
sitting in that audience. In my opinion, any
brand leader or person working in marketing
and communications should be sitting there
benchmarking what they are doing against thework that is presented on these two evenings.
What separates award-winning work from therest?The primary role of the Loeries is to recognise
creative excellence. Right from the start
that is misunderstood. What separates an
award winning commercial from the rest? It
is innovation. Youre not talking about pretty
pictures, it is about ideas. So when it comes
to the judging criteria we are not looking at
presentation, we are looking at innovation.
What we are looking for are ideas that arepushing the boundaries - that are doing
something new, ideas that are standing out.
We have ve basic judging criteria. The rst
is innovation. The second is execution how
well have you carried out your idea? The
third is relevance to the brand, the fourth is
relevance to the target audience, and the fth
is relevance to the chosen medium. The pointbeing, if you have a billboard, you should be
using a billboard for what a billboard does.
And equally so for a mobile application you
cant just take a print ad and put it on a mobile.
Understanding what the medium is you are
using is important. So an award-winning entry
excels in all ve of those areas. That is what
great communication is. An award-winning
entry is what any brand and any client would
want. As a client, these ve criteria should
be what you want you should say I want
innovation, great execution, and relevance.
Have there been recentwinners from the eventsindustry?A good example is last years Grand Prix
award that went to Carling Black Labels Be
the Coach campaign. That was an integrated
campaign. That camp used all the media. It
wasnt a print ad only, it had live events, so
it ended up being a live football match with
70 000 spectators. And it had touch-points
across all media television, mobile, andprint. It used various areas of communication
and used them all together to build one
successful campaign. What Im seeing is that
less and less people are working isolation.
Years ago the Loeries had an event sector
and an advertising sector and they worked
in isolation. We still have categories, but
agencies are entering across all media, and
brands are working across media. Unilever
won a Gold Loerie last year for their exhibition
stand design for Skip washing powder. If
you take a brand like Skip, the question ishow do all of these things work together to
communicate with the consumer. Its not
saying you shouldnt use television, you
shouldnt use events. Television commercials
cannot live alone, and live events cannot live
alone the question is are you using the best
media that are available to you?
Anything to add?If youre working in any area of brand
communications and youre sitting
anywhere else during Creative Week youneed to ask yourself why is that?
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NEWS
Leaders from the sports and tourism
industries are preparing to gather
in Durban, South Africa from 22-24
October for the Sports & Events
Tourism Exchange (SETE), which is aimed
at positioning South Africa as a sports
tourism destination.
Over three days, SETE provides the
opportunity for businesses to collaborate
during the conference, exhibition and
networking events. SETE attracts over a
thousand decision-makers in the sportsindustry.
This year the conference will not
only assess the progress achieved in the
implementation of the strategy set in place
in 2012, but will also focus on the role of
local government in supporting major
events, understanding global sponsorship
trends, and accessing nance for major
events. Another key focus will be discussing
the challenges and opportunities with
growing sports tourism in Africa. Experts
On Your Mark, Get Set, SETE!
will debate the need for this initiative and
key elements of a strategic framework to
ensure that Africa is globally competitive as
a sports tourism continent.
Speakers will include Martine Ainsworth-
Wells, owner of London-based destination
marketing and communications agency
Ainsworth-Wells. Martine spent nine years
working under the administrations of
London Mayors Ken Livingstone and Boris
Johnson. She was responsible for Londons
pre-Olympic-bid, pre-Games and Games-time global tourism marketing, brand and
communications at Visit London. Martine
strategically developed and delivered
domestic and international marketing,
communications and brand management
for London, Olympic host city across: leisure
& business tourism; major events; higher
education and foreign direct investment.
Jon Schmieder, Founder-CEO of the
Huddle Up Group, LLC, is a 16-year veteran
in the sports tourism and events industry,
having served as the lead sta member of
three dierent sports commissions in the
United States. Jon will be facilitating a panel
discussion on what inuences decisions
of international sports federations hosting
events in Africa. He will share his experience
about the trends and key issues aecting
international federations to host their event
on the African continent.
Professor Thomas Duncan Hinch from
the University of Alberta, Canada will be
discussing Growing Sport Tourism onthe African Continent. Professor Hinchs
contribution to the conference would be
as an objective outsider with a strong
understanding of global trends in sport
tourism development. Whilst not an expert
on African sport, he has a strong foundation
in terms of the global challenges and
opportunities associated with major sport
events in a tourism context.
For more information visit:
www.sportsandevents.co.za
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By Zimbabwe Tourism Authority
The past fiveeditions of Sanganai/
Hlanganani were a
resounding success
and attracted leading
African destinations
and major world
tourism markets.
Living up to the billing of its brand name,
Sanganai/Hlanganani World Traveland Tourism Africa Fair has proven to
be more than a Pan African tourism
showcase. The expo, which is an annual
tourism trade fair organized by the Zimbabwe
Tourism Authority (ZTA), will this year again
return to the exquisite Harare international
Conference Centre. The sensational fair, which
has continued to grow in stature, showcasing
the widest variety of Africas best tourism
products, attracts international tourism
wholesalers and buyers, visitors and the media
from across the world.The Fair is the successor of Shanyai/
Vakatshani, the Zimbabwe International
Travel Expo (ZITE) that was held annually at
the Harare International Conference Centre.
ZITE started as a small expo in 1982 and
grew over the years to become one of Africas
leading tourism showcases by 2007, when it
was revamped and rebranded to Sanganai/
Sanganai/Hlangani 2013Expected to be Bigger and Better
Hlanganani world Travel and Tourism Africa
Fair. The past ve editions of Sanganai/
Hlanganani were a resounding success and
attracted leading African destinations and
major world tourism markets such as South
Africa, Botswana, Malaysia, China, Zambia,
Malawi, Kenya, Namibia, Indonesia, Italy and
many others. The editions have seen the whole
world converging in Zimbabwe in the formof high calibre international buyers as well as
exhibitors, hence achieving its main purpose of
bringing the world to Africa.
Running under the theme, Celebrating
Africas Tourism Diversity, the 2012 edition
attracted 85 foreign exhibitors and 100
buyers from around the globe. A total of 1230
exhibitors occupied 259 stands. This is indeed
indicative of how the fair has evolved over the
years as witnessed by the increase in its scope,
exhibitor and buyers attendance as well as
space elasticity from 4036sm accommodating746 exhibitors in 2011 to 5090sm
accommodating 1230 exhibitors in 2012.
The fair will be lled with business and
networking opportunities during exhibition
hours and a lively social and cultural
programme parallel to the exhibition and
after-hours, providing more opportunities
to network.
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Cvent also plans to
invest much more
heavily in mobile,
which Ghoorah
identified as an
area undergoing a
tremendous pivot
being driven by
event-goers.
NEWS
In a signicant vote of condence for
the event technology industry, Cvent,
which provides online software for
event management, raised $117.6
million in an initial public oering on
August, according to the Washington Post.The company listed its shares on the
New York Stock Exchange (under the
symbol CVT) at USD $21, $2 above its
previously estimated range of $17 to $19
per share.
CEO Reggie Aggarwal and Executive Vice
President of Sales and Marketing Chuck
Ghoorah told the Washington Business
Journal that they plan to use the new capital
to expand internationally and build new
products. The company currently has two
international oces, one in India and one in
London, which opened about 100 days ago.Cvent also plans to invest much more
heavily in mobile, which Ghoorah identied
as an area undergoing a tremendous
pivot being driven by event-goers.
Cvent reportedly has an estimated
180,000 users in 100 countries.
Source: International Meetings Review
Cvent Goes PublicPlans to Expand Internationally
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NEWS
EIBTM (the global meetings and
incentive exhibition) has experienced
a surge in interest in African suppliers.
The Event interviewed Graeme Barnett,
Reed Travel Exhibitions, EIBTM Senior Event
Director, exclusively about how this demand
will be met at EIBTM 2013, from 19-21
November in Barcelona, Spain.
Over a thousand hostedbuyers who attended EIBTM2012, and were responsiblefor organising meetings,specified a direct interest inplacing business in Africa.Why do you think there hasbeen a surge in interest inthe African continent?
The continent as a whole has one of
the highest growth rates across the world,
surpassing even Asia. We believe that it isAfricas business potential, and the large
increase in the number of corporate and
business travellers placing outbound business
into Africa that has stimulated the growth in
the meetings industry on the continent.
In addition to this, the fast improving
economic situation across the continent is also
an attractive prospect for global organisations
looking to place meetings and conferences.
These findings are supported by the
Africa Economic Outlook, which has released
figures demonstrating that Africas economyis projected to grow by 4.8% in 2013, and
increase a further 5.3% in 2014, highlighting
Africa as an increasingly attractive region for
the meetings and events industry.
What unique opportunitiesdoes EIBTM provide toAfrican organizationsexhibiting?
At EIBTM we are very committed toimproving our offering each year to support
and facilitate all of our exhibitors in achieving
their business objectives and gaining genuine
return on investment for their participation and
continued involvement in the show. We have
a dedicated Africa zone on the show floor to
highlight the continent to the buyers so that
they have high visibility at the show, alongside
other key regions from across the globe.
Our dedicated PR team work to support
Main Stand Holders and Exhibiting
Partners through assisting them in gainingexposure in the EIBTM Show Daily, press
releases, the press preview and the offi cial
EIBTM show preview. They also work to
share exhibitor news through the EIBTM
social media channels. Exhibitors should
be sure to fill out the questionnaire they
receive form Cut Communications as it
will help them gain access to all of these
additional marketing tools.
We also offer a range of sponsorship
opportunities to our exhibitors at the show,
which can be utilized to guarantee enhancedexposure to the global audience of meeting
suppliers and planners attending the show. To
find out more about these opportunities, visit
www.eibtm.com
African organisations interested in
exhibiting at EIBTM 2013 (www.eibtm.com)
should contact the sales team at eibtm@
reedexpo.co.uk or on +44 (0) 20 8910 7711.
Smaller companies looking to enter the market
can attend as part of a group stand and should
also contact the EIBTM Sales team who will be
able to put them in touch with the appropriate
Convention Bureau, National TourismOrganisation or hotel group.
How has Africanparticipation in EIBTMchanged over the years?
We were really pleased to welcome 161
exhibiting companies from Africa at EIBTM
2012, and we hope to increase this number for
the 2013 edition. The show creates a unique
platform for exhibitors to showcase their
products and organisations to over 15,000
industry professionals, including over 4000Hosted Buyers. This is indeed a valuable
opportunity for African exhibitors as 33% of
Hosted Buyers at EIBTM 2012, who were
responsible for organising meetings, specified
a direct interest in placing business in Africa,
highlighting the level of business opportunity
available for exhibiting companies attending
the show.
African exhibitors who have signed up
for EIBTM 2013 to date include; African
Conferences & Incentives, Durban - South
Africa, Somewhere in Africa, Africa Pavilion, XOAfrica, Dragonfly Africa, South African Tourism,
Into Africa, Propel Africa and African Travel
Concept. For a full list of exhibitors registered
for EIBTM 2013, please visit www.eibtm.com/
exhibitors
Africa in the Spotlightat EIBTM
Graeme Barnett
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FEATURE
Shutterstock
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FEATURE
The aviation industry is crucial
or the success o conerences
and exhibitions in Arica, a
massive place where delegates
can only attend events in other cities or
neighbouring countries i they can fy in
and out easily.Good international connections are also
crucial or bringing in businessmen rom
around the world to trade shows or annual
conventions.
Thats why the venues that are aring
the best are those easily accessible rom
airports, like Cape Town, the most popular
conerence destination in Arica.
Yet experienced Arican travelers know
that, at its worst, air travel on the continent
can be expensive and rustrating. Past
eorts by low-cost airlines to improve thesituation have sometimes worsened the
perception o travelers, by going bust and
leaving passengers stranded or holding
useless tickets.
However, change is in the air. New
entrants to the market are shaking up the
aviation industry, and not a moment too
soon. The events industry on the continent
is growing and needs Arican air travel to
improve, to make cities more accessible and
increase the number o visitors willing to
sign up or a conerence on the continent.Many organisations are hosting their
conerences closer to home to contain
costs, yet there is still a need or some
delegates to use airlines to reach them,
says Nina Freysen-Pretorius, chairman
o the South Arican Association or the
Conerence Industry (SAACI).
The aviation industry is an integral part
o the business events industry. The challenge
we ace is that ever-increasing uel prices
have a direct impact on the cost o an air
ticket, and it can be this cost that determineswhether or not a delegate decides to attend.
by Lesley Stones
Africas Aviation
Improvements HelpBusiness Events Soar
New entrants to the market are shaking up
the aviation industry, and not a moment
too soon.
I the costs become exorbitant people think
twice about attending.Nina recently worked in Zambia and
can attest to the problems not only with
the cost o tickets but also the limited
connectivity. This becomes a challenge
when one needs to get to a destination
and back or an assignment or conerence.
Oten delegates or international invited
speakers will want to contain their
travelling time and time out o the oce
and thereore connectivity is paramount,
she says.
Flights rom South Arica to Europeare requent and aordable i you book
early enough, she says. However, with the
Arican continent having been identied asan emerging business tourism destination
we most denitely need more requent
fights between Arican countries, she says.
Airlines serving Arican destinations
predominately South Arican Airways,
British Airways and most recently Kenya
Airways, which has come on board very
aggressively, are all very reliable, Nina says.
Their aordability is a matter o opinion,
but potentially prohibitive.
A related challenge is the condition and
eciency o the terminal buildings. Onarrival at an international airport delegates
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FEATURE
expect to be processed speedily and
cordially by Immigrations and Customs.
Safety and security measures need to be
followed, but the manner in which this is
done is important.
Also the airport amenities need to
be clean. Passengers should be able to
purchase a selection of beverages andmeals at reasonable prices in suitable
surroundings, Nina adds.
In Africa, that is not always possible.
Queues for passport control can be a
scrum rather than a queue both on arrival
and departure, and many terminals lack
business class lounges.
The state of Africas aviation industry
created a gap that recently-launched fastjet
hopes to ll. Currently, travelling around
Africa eciently is extremely challenging;
something fastjet intends to improve overtime by providing a safe, reliable low-
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FEATURE
cost service across the continent, says
Marketing Manager Jai Gilbert. Facilitating
aordable business travel is one of fastjets
objectives in creating a true pan-African
network. We have already signicantly
improved business travel within Tanzania
and tickets are on sale for our rst
international route between Dar es Salaam
and Johannesburg.
Jai conrms that the events industry plays
a key role in African business. The existence
of a high quality, international standard,aordable airline such as fastjet makes
travelling to meetings, conferences and trade
shows much more accessible to business
people. As fastjet grows, we will continue to
support business travel across Africa.
Fastjet re-launched its Zanzibar-
Kilimanjaro route in July, ying three days
a week, with plans to add South Africa,
Zambia and Rwanda. So far the airline is
in its very early days, and there is probably
a reluctance from people who have been
burnt before to buy tickets for an unprovencarrier in an industry where players are
often forced out of business.
One low-cost airline with staying power
is South Africas Mango, which has the
lowest cost base among the domestic
carriers, so it can oer more aordable
fares. It is also the only low-cost airline to
oer business travel products, Mango Plus
and Mango Flex, says Corporate Aairs and
Communication Manager Hein Kaiser.
The events industry holds a denite
attraction for Mango because of the vast
number of delegates who travel to events,conferences and exhibitions. They are
not a big enough part of the business to
inuence which routes it will y, Hein says,
although they could lead to a temporary
increase in ying capacity.
Because events are what he describes
as micro seasonal, they do not have a
signicant impact on the development of
new routes, especially since events often
revolve between dierent cities.
Hein believes that in South Africa,
ight capacity and demand are currentlyin equilibrium. Continentally, with African
GDP growth forecast at 5%, it would be fair
to forecast similar growth in the aviation
sector. Africa, while currently serviced
by several ag carriers and independent
airlines, still represents a substantial growth
opportunity to the aviation sector, he says.
Dirk Elzinga, MD of ConventionIndustry Consultants, believes airlines
could do far more to support the business
events industry. In Cape Town we were
very disappointed with the decision of
South African Airways (SAA) to withdraw
the Cape Town - London route. That
was really bad. They said it was a loss-
making route which is probably true, but
sometimes its necessary to look at the
whole picture, he says.
The airline industry follows commercial
principles and follows where the businessis, so its our obligation in Africa to create
an industry and the airline industry will
follow. But some have their own ways of
deciding what is protable and whats not.
Dirk sees optimistic signs from
Emirates, which already ies to 14
destinations in Africa and adds a new
route every few months. Emirates is really
making an eort to open Africa to the rest
of the world, he says.
Business events are increasingly
attracting people from the ourishing FarEast rather than the depressed traditional
western markets, so China and India are
becoming more important. Flights bringing
them into Africa via Dubai are doing good
business as an alternative to ying with SAA.
Another optimistic thing is that for a
long time it was impossible to y across
Africa. People got there quicker via Paris or
London than by ying directly. Now Kenya
and Air Rwanda are lling those gaps, and
Egypt and Ethiopia are also making an
eort to open Africa up. The situation isslowly getting better and Im happy that
we are not only dependent on our national
airline, as other airlines are lling the
gaps, Dirk says.
Yet many routes across Africa are still
underserved, allowing operators to charge
heavily because there is little competition.
I cant imagine that its more expensive to
y to the middle of Africa than to Europe,
he says. Im a strong believer in more
competition and the Middle East airlines
are playing an important role in that. ButIm amazed that the three Star Alliance
The events industry on the continent is
growing and needs African air travel to
improve, to make cities more accessible and
increase the number of visitors willing to sign
up for a conference on the continent.
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FEATURE
partners (SAA, Ethiopian and EgyptAir) are
not working together to make it possible
or passengers to fy one airline up and
another one down. Linking their networks
would improve the connectivity within
Arica, but as long as there is not enough
competition airlines can do what they like.
Dirk is critical o SAA or more than
the scrapping o its Cape Town to London
route. The meetings industry is makinga serious eort to generate income out o
business events and the airline industry
needs to play ball. For many years SAA
had no understanding o the business
meetings industry and has been the arrogant
bystander. But there are changes coming
within SAA. It is ully supportive o the
National Convention Bureau (NCB), so there
are good things to be said about it now.
SAA is indeed undergoing a change in
attitude and improving how it treats the
Meetings, Incentives, Conerences andExhibitions (MICE) sector. SAA has served
the business tourism sector or many years
through its Groups Department, says Sean
Bradley, the Global Manager or Trade &
Product Support. Recently it recognised
the need to improve its ocus on the MICE
market due to the growth o the events
industry and the creation o the NCB to
attract more business to South Arica. So it
established a dedicated Global MICE Desk
specically or this segment, Sean says.The business tourism industry is
recognised as a serious revenue generator
or airlines in the more established
markets, with Arica ast on their heels, he
says. We have re-aligned our approach to
the business tourism industry. The growth
we have experienced has steered us in
the direction o introducing a dedicated
business unit to better serve the industry.
SAA oers MICE ares to meeting
organisers i they sign a partnership or
SAA to be the airline o choice, earningdelegates a discount o 5-18% o published
ares. These ares are less restrictive and
better suit the business traveller wanting tomake changes, Sean says. To help promote
tourism, delegates can use those ares on
tickets up to 14 days beore or ater the
event so they can explore the country.
As or routes, SAA serves 26 destinations
in Arica as well as international routes.
It considers new routes where there is
potential to develop the economy and where
potential trac will show a strong return on
investment, Sean says.
Delegates also need reliability, and a
FlightStats On-Time Perormance Reportin February showed that on average major
international airlines delivered 77.64% o
fights to the arrival gate within 15 minutes
o schedule. SAA was one o only three
(along with Gul Air and Japan Airlines) that
delivered more than 90% o fights on time.
Kulula is a national player in South
Arica rather than a regional player, so
opportunities to get involved in supporting
and sponsoring events in Arica are
limited. It is something the company would
like to do more o, but it is winning enoughcustomers anyway or that not to be a
priority, says Marketing Manager Shaun
Pozyn. Its fights oten ll up when there
are events and conerences in Durban or
Cape Town, but it took the Fia 2010 World
Cup to require an increase in capacity.
A lot o these events need fights and
there are times that we get involved, but
its dicult because there are so many and
it has to t in with our brand. Its a market
we are keen to explore i its a brand
we want to be involved with, but we arealready attracting customers.
The business tourism
industry is recognised
as a serious revenuegenerator for airlines
in the more established
markets, with Africa
fast on their heels.
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Some of the foremost brands in
Corporate Travel will be part
of this years CTW Asia-Pacificline-up of sponsors. Abacus
International, Travelport, and Frasers
Hospitality represent just a few of the
quality corporate travel professionals
supporting the event.
As the leading conference and
exhibition on Travel & Entertainment
(T&E) management for the Asia-Pacific
region, CTW Asia-Pacific attracts a niche
audience of corporate professionals
who plan, execute, influence and make
decisions on their companies Travel andExpenditure matters. These delegates
to this established 16-year old event are
thus highly valued by industry suppliers,
including this years sponsors.
What puts CTW Asia-Pacific ahead in
its league is its commitment to quality
participation. It is the only such event
in the region with the largest hosting
programme, where 150 hand-picked
corporate travel managers from diverse
industries across Asia-Pacific are invited to
attend each year.Ooi Peng Ee, General Manager of TTG
Events, a business group of TTG Asia Media
highlighted the benefits of being a CTW
Asia-Pacific sponsor, Our sponsorshippackages go beyond a single facet of
engagement to include value-added benefits
and privileges that will certainly stretch any
CTW Asia-Pacific sponsors investment
dollar. Our sponsorship packages help
sponsors to engage our CTW Asia-Pacific
delegates, and enable them to be better
acquainted with the sponsors brand,
product and services.
These packages have attracted the
interest of industry suppliers. Joanne Ang,
Group Director Sales and Marketing ofFrasers Hospitality, exclusive sponsor of a
tea-break at the event, says CTW Asia-
Pacific is a great platform to showcase the
Frasers Hospitality brand, The opportunity
to expose our brand to Corporate Travel
professionals is one reason why we are
thrilled to be a sponsor here. Sponsoring
the tea break allows us to reinforce our
brand to those who know us, and for those
who are not so familiar with our brand, the
tea break give us an opportunity to bring
the brand alive.Dirk Mertens, Corporate Account
Director of Travelport, another sponsor
says, As a supplier who is serious about
reaching Corporate Travel Managers in the
Asia-Pacific, it is beneficial to work with an
industry event like CTW Asia-Pacific that has
specifically tailored its education programme
for the regions community. This makes the
discussion of learning industry trends andunderstanding what is key for buyers in this
region much more relevant and valuable. The
direct engagement with buyers enables us to
validate propositions and make sure we are
delivering the solutions our customers need.
Echoing similar sentiments is Rebecca
Daniels, Director Global Accounts of
Abacus International. This event gives us
the added opportunity to showcase our
latest corporate productivity solutions to
a relevant audience comprising of quality
corporate travel decision makers. Throughthis opportunity, we aim to keep them
informed of new tools that will help them
improve their business operations and
enhance the customer experience.
For the last 10 years, CTW Asia-Pacific
has been co-locating with MICE event
IT&CMA. Both events are scheduled to
take place from 1 to 3 October 2013 at the
Bangkok Convention Centre, CentralWorld.
All interested companies can contact us
at [email protected] for more details for
customised sponsorship packages.For more information, log on to www.
corporatetravelworld.com | www.itcma.com
Big-Name Corporate
Travel Brandsto Participate in CTW Asia-Pacific
IT&CMA 2012
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The Indian Ocean covers
approximately 20% of the
water on the Earths surface
and includes Island nations
Madagascar, Comoros, Seychelles,
Maldives, Mauritius and Sri Lanka. Most
of these islands, particularly Mauritius
and the Maldives, are business events-
friendly destinations. The quality and
variety of accommodation, state-of-the-art
conferencing venues, and vast number ofadditional activities aim to provide value
for money in beautiful settings.
Whats Happening NowAsian International Trade & Cultural Expo
The Asian International Trade & Cultural
Expo is one of the top trade promotion
and development-related events in
Mauritius. The show attracts corporate
leaders who discuss the latest business
investment prospects and options. The
event attracts more than 70 000 visitorsincluding corporate investors, business
buyers, product manufacturers, and traders.
The Expo takes place from 30 August 8
September at the Free Port Exhibition
Centre in Port Louis, Mauritius.
Key VenuesSwami Vivekananda International Convention
Centre (Mauritius)
The SVICC is the first of its kind in Mauritius
and in the Indian Ocean region. It is located
just outside the capital, Port-Louis, and is easilyaccessible by car. The Centre boasts state-of-
the-art architectural concepts and finishes. The
main hall, with 3 500 seats in cinema style,
has moveable partitions to transform it into an
exhibit hall.
Getting to the Islandsby AirMost of the Indian Ocean islands, though
isolated in location, are accessible from
anywhere in Africa, South-East Asia,
the Middle-East, Europe. Most airportsare small, but are well-equipped with
restaurants, and medical facilities and
provide banking services. Key airports
include Sir Seewoosagur Ramgoolam
International Airport (Mauritius), Sir
Seewoosagur Ramgoolam International
Airport (Maldives), Seychelles InternationalAirport, and Prince Said Ibrahim
International Airport (Comoros).
ClimateThe Indian Ocean Islands are affected
by a monsoon climate. Strong northeast
winds blow from October until April. In the
Arabian Sea the monsoon brings rain to
the Indian subcontinent. In the southern
hemisphere the winds are generally milder,
but summer storms near Mauritius can be
severe.
You Need to Know AboutMost people in Mauritius are bilingual and
are equally fluent in English and French.
Each island has their own distinct Creole
language, but they have many similarities.
www.theevent.co.za THE EVENT | 25
Mauritius Eutrophication&hypoxia
Seychelles www.travelourplanet.com
Mauritius, Port Louis Eutrophication&hypoxia
ISLANDS SPOTLIGHT
Did you know?Comoros is the second-largest producer
of vanilla in the world. It is second only toMadagascar.
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Bourkes Luck Potholes, Graskop, Mpumalanga Juanalbertogarciarivera (flickr)
MpumalangaA Pioneering Spirit
Mpumalanga, the place where
the sun rises, is a province in
northeast South Africa. Theregion is known for its natural
diversity, ranging from the worlds oldest
cave system to game reserves. Historically
Mpumalanga is home to some of the oldest
rocks on earth as well as rock art from some
of Africas earliest inhabitants, the San
and Khoisan. Mpumalanga also offers a
variety of conference and exhibition facilities
designed to top international specifications,
ideal for hosting major industry conferences,
exhibitions or product launches. Conference
venues range from country lodges to largeconference and exhibition centres in the cities.
REGIONAL SPOTLIGHT
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PRODUCT SHOWCASE
conference equipment
CALL CENTRE: 0861 CONGRESS (266 473)Johannesburg: +27 11 216 9640
Cape Town: +27 11 851 5450email: [email protected]
www.congressrental.co.za
Congress Rental South Africa, the numberone conference equipment rental and sales
company in Southern Africa. Specialising in
Interpretation & AV Equipment.Please call us for more information and to
receive your free quote!
Conference Technology
tel: +27 12 345 5161
email: [email protected]
To achieve maximum effectiveness and
ROI at your next meeting or event, it is
essential to create an environment that
actively promotes audience interaction by
taking advantage of strategic yet simple-to-
use solutions that capture and sort the rich
content created by the audience.
IML can help with this process and we call itHarnessing Audience Insight!
venue
tel: +27 21 418 3823
fax: +27 21 418 3952email: [email protected]
www.aquarium.co.za
The Two Oceans Aquarium providesa dramatic backdrop against which to
host a function or conference.A number of venues with exible seating
capacities are available. Hosting your event at theTwo Oceans Aquarium will create a unique andmemorable experience for you and your guests.
Please contact us to enquire about ourwinter and year-end packages.
Mobile Toilet facilities solutions for:events
weddingssports eventslming crews
events services
Durban: +27 31 705 5284
Cape Town: +27 21 511 7771Johannesburg: +27 11 453 6099
www.prestigetoilet.co.za
events services
Durban: +27 31 263 9400
Johannesburg: +27 11 312 2270www.bidvestprestigegroup.co.za
portable flooring
tel: 0860 HIRE IT (4473 48)www.connecta-floor.co.za
Connecta-oor is a multi-purpose modular
ooring system ideal for exhibitions and
functions. It is available in a variety of
colours and sizes to t any octanorm
exhibition stand. Sizes: 750 x 750mm,
500 x 750mm and 250 x 750mm
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Photographwww.greatstock.co.zaSouthAfrican
Tourism
EVENTS
INDUSMACH KENYA 2013
4-6 Oct
Nairobi, Kenya
ITELEXPO KENYA 2013
4-6 Oct
Nairobi, Kenya
KENYA INTERNATIONAL TRADE
EXHIBITION
4-6 OctNairobi, Kenya
MEDEXPO KENYA 2013
4-6 Oct
Nairobi, Kenya
PPPEXPO KENYA 2013
4-6 Oct
Nairobi, Kenya
HOMEMAKERS FAIR EXPO 2013
6 OctDurban, South Africa
AFRICA ELECTRICITY - POWERING
THE GROWTH OF AFRICA
9-11 Oct
Johannesburg, South Africa
LOOK & FEEL GOOD EXPO 2013
13 Oct
Durban, South Africa
JOHANNESBURG INTERNATIONAL
MOTOR SHOW
16-27 Oct
Johannesburg, South Africa
SPORTS AND EVENTS TOURISM
EXCHANGE 2013
22-24 OctDurban, South Africa
RMB WINEX
23-25 Oct
Johannesburg, South Africa
BABA INDABA
25-27 October
Johannesburg, South Africa
RETIREMENT EXPO
25-27 OctJohannesburg, South Africa
THE MOBILE SHOW AFRICA 2013
29-30 Oct
Johannesburg, South Africa
DISTRIBUTECH AFRICA
30 Oct 1 Nov
Johannesburg, South Africa
PHOTO & FILM EXPO
31 Oct - 3 Nov
Johannesburg, South Africa
NovemberDISABILITY TRADE & LIFESTYLE
EXHIBITION AND CONFERENCE
7-9 Nov
Johannesburg, South Africa
LOOK GOOD & FEEL GOOD EXPO
8-10 Nov
Johannesburg, South Africa
AFRICACOM/AFRICAST
12-14 Nov
Cape Town, South Africa
AFRICAN OGANISATION FOR
RESEARCH AND TRAINING IN
CANCER
24 Nov
Durban, South Africa
MAMAMAGIC: THE BABY EXPO
28 Nov-1 DecJohannesburg, South Africa
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INDUSTRY MOVES
S
ATSA (Southern Africa Tourism
Association) has announced the
appointment of David Frost as its
new Chief Executive Offi cer, effective16 September.
Francois Neethling, President of SATSA, says,
We are fortunate to have secured the services
of David Frost as the new CEO of SATSA. His
track record speaks for itself. There are only a
few people who have worked at senior executive
levels in both the public and private sectors, as
well as actually having delivered tangible growth.
I am enthused by the prospect of working with
David, who will be ably supported by the wealth
SATSA Appoints New CEO
of knowledge and experience of our Executive
Committee going forward.
David Frost, a trained economist, has an
extensive background in public and privatesector strategy. Prior to taking the reins at
SATSA, David was the founder and Managing
Director of The Tourism Strategy Company a
consultancy specialising in tourism strategies
for countries and regions, as well as assisting
private sector companies with improved
competitiveness.
David worked for the union movement
prior to democracy and thereafter headed
the Corporate Strategy Division of the
Premier Group, as well as serving on the
Boards of subsidiary companies, PremierFoods and Sodexho.
In 1998, he was seconded by The
Business Trust, as Special Adviser to
the then South African Minister of
Environmental Affairs & Tourism, Pallo
Jordan, and later to the then Minister
Valli Moosa. David led the process of
establishing the vibrant public-private
partnership that currently underpins
and funds tourism in South Africa.
Having overseen the process that
negotiated funding and structures,
he chaired the South African Tourism
Marketing Partnership Committee andwas responsible for developing the
countrys international tourism marketing
strategy. He then headed up the public-
private sector team that implemented the
international marketing effort.
David joined Tourvest in 1999, where
he was promoted to Managing Director
of the Inbound Division. At that stage
the division comprised 13 individual
companies. David was responsible for
crafting a successful synergistic divisional
strategy. David resigned from Tourvestprior to the acquisition of the company by
the Imperial Group in June 2001.
He established Fuller Frost & Associates
in September 2001 (re-branded as The
Tourism Strategy Company in 2011). Private
sector clients have included, inter alia,
Thompsons Africa, Arabella Sheraton Hotel
Group, Wilderness Safaris, Newmark Hotels,
Thebe Tourism, Ilios Travel and TEP on the
private sector side.
David Frost
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INDUSTRY MOVES
Telephone + 27 11 779 0000 | Facsimile + 27 11 779 0001 | Email [email protected]
Ogilvy & Mather Cape Town (O&M
CT), the Capes biggest marketingservices agency, has announced
that Luca Gallarelli has been
named Managing Director, moving up from
the Deputy Managing Director position he has
held for 18 months. Gallarelli replaces Gavin
Levinsohn who is leaving for Australia after five
successful years in charge. Ogilvy & Mather
SA CEO Abey Mokgwatsane said Luca is both
superbly qualified and prepared for the position
of MD after outstanding work as Business
Director on some of the agencys biggest
clients and four years on the board.O&M CT recently won AdReview Cape
Agency of the Year. Mokgwatsane believes
Gallarelli can build on that impressive record
because he has the complete confidence of
everyone in the building and among our key
clients. Port Elizabeth-born Gallarelli studied
computer sciences at Nelson Mandela
Metropolitan University and then attended
the AAA School of Advertising before joining,
what was then called, Ogilvy & Mather
Rightford Searle-Tripp & Makin in 2002.
Aside from a two year stint at the Jupiter
Drawing Room, he has been at the agency
ever since and recently has primarily been
responsible for the SAB accounts portfolio. He
joined the board in 2009 and was appointed
deputy MD in 2012.
O&M CT says a hallmark of Levinsohnstenure at O&M CT has been restless
innovation and Gallarelli promises even
more of that; in keeping with David Ogilvys
famous habit of divine discontent we must
continue pushing, challenging and changing
ourselves, our methods and our work.
Gallarelli offi cially takes over as MD of
O&M CT on 1 December, 2013.
New Managing Directorat Ogilvy & Mather Cape Town
Luca Gallarelli
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Specialised Exhibitions,
organisers of
ElectraMining South
Africa, and Spintelligent,
organisers of the specialist
iPAD Series of Mining,
Energy & Infrastructure
Conferences have
announced the launch of a
dedicated Mining Industry
Trade Expo and Conference
in the heart of the Zambian
mining region.
INDUSTRY MOVES
With the $7,5 Billion
Zambian mining industry
continuing double-digit
growth and the number
of mining operations increasing, the
industry is witnessing a period of technical
development and up-skilling of the mining
operations and workforce.Specialised Exhibitions, organisers
of ElectraMining South Africa, and
Spintelligent, organisers of the
specialist iPAD Series of Mining, Energy
& Infrastructure Conferences, have
announced the launch of a dedicated
Mining Industry Trade Expo and
Conference in the heart of the Zambian
mining region. The event is scheduled for
28-29 April, 2014 at Mist Gardens, Kitwe,
The Copperbelt, Zambia.
CBM-TEC aims to deliver onindustry requirements through the first
Specialised Exhibitions and
Spintelligent Launch Copperbelt Mining
Trade Expo & Conference
professional-attendance-only event
exclusively on The Copperbelt. A showcase
of technology, equipment and services
coupled with unique workshop-led content
designed to provide knowledge and
training to mining operation teams.
The industry wants this event. The
investment and policy driven phase of thisemerging market is well populated, the
industry were telling us they want technical
solutions and an event needs to be within
the industry geography, says David
Ashdown, Event Development Director
at Spintelligent Our biggest challenge
was where to accommodate an event of
this nature and scale, and it required the
JV team to think outside the box to bring
forward some creative solutions. We are
hosting this event outdoor in Kitwe on
The Copperbelt, we will create our ownunique environment on a 200,000 sqm
site, bringing in full technical services, the
engagement of local businesses and the
support of the local community.
The Joint Venture relationship plays
to the strengths of both organisers.
ElectraMining is the 2nd largest technical
Mining exhibition in the world. Our exhibitor
base is looking for export opportunitiesoutside of South Africa and The Copperbelt
is regarded as a key region in Central and
Southern Africa. The response from the
launch has been very positive and we expect
a sold-out launch edition for 28-29 April
2014. comments Gary Corin, Managing
Director, Specialised Exhibitions.
CBM-TEC will change the face of
Mining exhibitions in Zambia. The time is
now for a technical-led Trade Expo platform
and we are thrilled to be doing this in
partnership with ElectraMining, concludesDavid Ashdown.
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INDUSTRY MOVES
Hilton Worldwide
Appointment to Southern Africa Region
Hilton Worldwide has announced
the appointment of Ewan
Neveling as Cluster Sales
Manager for the Southern Africa
region, based at Hilton Windhoek in Namibia.
South African born Neveling, who is
currently working towards a Bachelors of
Business Administration Degree with theUniversity of South Africa, has over 14
years hospitality experience after starting
his career in the UK at Hilton Keswick
Lodore and also enjoying management
roles at key landmark hotels, Hilton
London Metropole and Hilton Glasgow.
Daniel Ebo, Regional Director of Sales
for Hilton Worldwide Africa & Indian Ocean
said, Ewans extensive experience in hotel
management and operations will serve uswell as we seek to promote the very best we
have to offer in Southern Africa hospitality
to a domestic African market. His strong
interpersonal skills, leadership capabilities
as well as his knowledge of the company
will be invaluable for the sales team within
the business and at a time when we are
welcoming increasing numbers of business
and leisure travellers to the region.
Neveling was actively involved in the
setup and pre-opening phases of Hilton
Windhoek and has a great understanding ofthe Namibian market. With responsibility for
five upscale hotels across Durban, Knysna,
Cape Town, Johannesburg and Namibia,
Neveling will steer the promotional and sales
programme for the properties as well as the
implementation of sales strategies designed
to deliver incremental revenue growth across
the portfolio.Ewan Neveling
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ASSOCIATIONS
The EXSA Board is awaiting feedback from
their lawyers (ENS) regarding an assessment
of the grounds upon which, as an Association,
they can approach SARS to review, clarify and
appropriately revise the current ruling. The
reason for this is to ensure that the rentalof exhibition space is included within the
scope of the Ruling. They are anticipating
this assessment to be ready by the end of
next week. EXSA would thereafter determine
Site members in the Dominican Republic
will host the 2014 Site Executive Summit, 31
January to 1 February, 2014 at the Paradisus
Palma Real Golf & Spa Resort in Punta Cana.
The Summit, a two-day educational forum,
focuses on the motivational events and
incentive travel marketplace and stands as an
excellent opportunity for professionals in the
region to learn from and network with global
industry leaders.
The 2014 Summit will not only provide
education for professionals in the region,but will also put a focus on one of the
The ICCA Asia Pacic Chapter Client/
Supplier Business Workshop (CSBW) will
take place from 25-27 September 2013 at
the Venetian Macao. The CSBW 2013 will be
organized by ICCA Asia Pacic Chapter in
collaboration with ICCA members in Macao,
China-P.R. This CSBW 2013 will be the sixth
edition, with the previous workshop being
held in Kuching 2012, Taipei 2011, Singapore
2008, Seoul 2006 and Kuala Lumpur 2005.The Client/Supplier Workshop is your
EXSA VAT-Ruling Update
SITE Dominican Republic Selected asDestination for Site Executive Summit 2014
ICCA
whether there are grounds to commence
communications with SARS in this regard.
In the meantime, EXSA continues to
advise all members to apply VAT at 14% to
space rental on all transactions as from 6
September, 2012 until clarity is obtained fromthe SARS regarding the matter. That said,
members who have any concerns or questions
regarding their Tax obligations are reminded
to seek their own legal and tax advice.
most visited destinations in the Caribbean
with its amazing heritage, people,
tourism products and diverse creative
opportunities. As Site President for 2014,
I am pleased that we are holding the
Site Executive Summit in the Dominican
Republic, a paradise for incentive travel,
said Paul Miller, Site President 2014 and
Managing Director of Spectra DMC. The
Site Executive Summit will go a long way
toward ensuring that the Dominican
Republic remains in high demand amongstincentive travel planners, shared Kevin
ground to meet key decision makers or
board members of associations that has
the potential to bring their meetings
to your destination. It is the most cost
eective way for you to meet at least 14
other clients who have been carefully
vetted and approved by ICCA.
For more information about invitation
letters, guidelines, registrations forms,
client exclusion lists and the preliminaryprogramme visit: www.iccaworld.com
If you would like further clarication on
this matter you are welcome to contact either
EXSAs General Manager, Sue Gannon, on
(082 891 9918) or EXSAs Chairman, Nigel
Walker (082 551 7604).
Hinton, Chief Sta Ocer of Site. The
Summit will also serve to further support
the eort and impact of the Site Florida &
Caribbean Chapter, which is expanding in
the region.
For more information on the Site Executive
Summit 2014 visit: www.siteglobal.com
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ASSOCIATIONS
Dear SAACI members and friends
I presented my last chairpersons report at the
SAACI Annual General Meeting this week, as I
will be stepping down after two terms.
I think that with everything in life there is
a season and a time and it is appropriate that
another board member takes over and brings
a different perspective, taking SAACI to yet thenext level.
During my term there have been many
changes within the industry - people changing
positions, and companies and the industry
reshuffl ing itself.
One aspect that has remained crucial
to the growth, strength and unity of our
association - and will in my opinion continue
to play one of the key roles - is the regional
branches. It is most evident when a branch has
the opportunity to host the annual national
conference, that one sees the level of teamworkand commitment.
SAACIA Message From Nina
Freysen Pretorius, NationalChairperson
Also, as with any business or association,
one has to maintain a high level of good
governance and financial administration. I am
confident that we are in a very strong financial
position, that financial procedures are followed
and that due diligence is maintained at all
times. I would like to thank our treasurer, Glenn
van Eck, for his valuable contribution and thework done by Contact Publications as our
financial administrators.
There are a number of projects that we have
tasked our general manager to work on and
roll out in the next six months. One of these
is the new SAACI website that will have a new
look and feel, be more informative and give
members more exposure.
Also, this year the election of the new
national forum representatives has to take
place. Nominations for the seven forum
positions on the SAACI board will be donenationally and all paid up members are able
to vote for one candidate of their choice per
forum. The closing date for nominations
is Thursday, 8 August. The nominated
candidates details will be circulated and online
voting will be open to members until Thursday,
15 August. The names of the elected forum
representatives will then be announced.One of the main reasons that the board
positions were restructured to include the
seven forums, was to ensure that all our
members in the industry have a voice and
we do not only focus on certain services and
ignore others. The role of the forums is to look
at how, as specific focus groups, we are able
to improve the way that we do business and to
obtain more business.
Time and again the matter of accreditation,
self-regulation and professionalism has been
raised. As we have struggled to progresson this matter, we have tasked our general
manager to further investigate how we can
work with other industry associations, or on
our own, to become a SAQA accredited body
with courses.
This will enable us to not only accredit the
company members, but also the individuals
within those companies. Funding and
resources have been set aside to move this
matter along. We are hugely concerned
that we do not want to find ourselves told
by government what we should do with nocontrol over matters. Being a more recognised
professional industry will enable us to be taken
seriously as a sector. In addition, the national
conference could be seen as an opportunity to
obtain CPD points.
The current board has made a
recommendation for submission to the new
incoming board as to the nomination for
national chairperson, vice chairperson and
treasurer. These positions will be ratified at the
first board meeting convened after the election
of the national forum representatives.My sincere wish is to see SAACI grow from
strength to strength and see it really be the
leading business events industry association
in Southern Africa. I remain completely
committed to the objectives and goals as set
out in our associations constitution and code
of conduct. I wish the new chair and vice chair
all the best and Gods blessing and guidance to
take us to the next level.
Thank you!
Yours in conferencingNina Freysen Pretorius, National Chairperson
Nina Freysen Pretorius
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SUBSCRIBE TO OUR E-BOOK!
OPPORTUNITIES
ICCA and EIBTM recognise the
importance of young people in
the meeting industry and dedicate
resources to their development. Every
year a special programme for young people
in the industry is run prior to EIBTM.
The Forum for Young Professionals
(FYP) is open to ICCA members, and
organisations who are attending EIBTM as
part of the Hosted Buyer Programme (bothcorporate and association clients).
The Forum for Young Professionals is
complimentary and includes three nights
accommodation and a return flight to
Barcelona. Free flights from Europe are
offered by EIBTM and ICCA will cover extra
flights* (up to 1000) for non-European
participants. Also included are lunches,
coffee breaks, transfers** and diners. As
it takes place mainly over a weekend, time
out of the offi ce is kept to a minimum.
Why Apply?The only investment required is the time
and full participation, and as the FYP takes
place mainly over the weekend, time out of
the offi ce is kept to a minimum. What will
you get in return?
A fresh perspective on meetings
management and the industry.
Familiarisation with the globalmeetings industry and its potential.
Enhanced professional skills.
Connections and networks with peers
from around the world.
Better appreciation of different
viewpoints, approaches and cultures.
The experience of working in multi-
cultural and buyer-supplier teams.
Renewed motivation and enthusiasm.
The chance to meet and listen to
some of our industrys great speakers.
* Flights
ICCA will contribute up to 1000 Eur
towards non-European flights. We will work
with you to find the most suitable and
economical flight. Flights are subject to
agreement by ICCA. You/your company will
be requested to pay for the flight and ICCA
will arrange reimbursement after the event.
ICCA will only contribute towards flightswhich are for the sole purpose of attending
the Forum for Young Proffesionals and
EIBTM. ICCA & EIBTM will only arrange /
contribute towards flights departing from
and returning to the same airport.
** Transfers
Transfers from the airport to the Forum
for Young Professionals hotel are not
included (taxis cost approximately 20-30
Eur). All transfers during the Forum for
Young Professionals are included, and thetransfer to EIBTM on Tuesday is included.
Transfers after the show on Tuesday are not
included.
For More Information:
Contact: Carmen Ferrari
Phone: +31 203 98 1902
Related Web Page: http://www.iccaworld.
com/dbs/fyp/
- See more at: www.iccaworld.com/evps/
evitem.cfm?id=634#sthash.8zbfMsVr.dpuf
EIBTM
Forum for Young Professionals at
16 - 19 November 2013
Email [email protected]
to sign up to our monthly event e-books.
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Disu!
Bonf2014Is
For Advertising Please ContactJardin Roestorff 021 674 0646 Or [email protected]
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DIRECTORY LISTINGS
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3D Design
Beige Village
Bidvest Prestige Group
Cape Town International
Convention Centre
Complete Exhibitions
Concept G
Congress Rental
Connecta-Floor
Event Greening Forum
Expo Centre
IML
Intercape
IT&CM Asia
Moses Mabhida Stadium
Oasys
Sandton Convention Centre
Sanganai/Hlanganani
(Zimbabwe Tourism Authority)
Scan Display
The Kelway Hotel
Loeries
Tourism Grading Council of SA
Two Oceans Aquarium
+27 11 608 1588
+233 202 014 371
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