event issue 1 ebook 2013
TRANSCRIPT
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The
Africas Leading Meetings Industry Magazine
E ventIssue 1 2013
EXHI
BI
TIONS
EVE
NTSCONFER
ENCES
Whats Ahead in 2013Expo Summit PreviewAfrican Tourism
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www.theevent.co.za THE EVENT | 01
DISCLAIMER:Opinions expressed in The Event do not necessarilyrepresent the official viewpoint of the editor or thepublisher, while inclusion of adverts/advertisingfeatures does not imply endorsement of anybusiness, product or service. Copyright of thismaterial is reserved. While every effort has beenmade to ensure the accuracy of the informationcontained in this publication, The Event and/or itsemployees may not be held liable or responsiblefor any act or ommission committed by anyperson, including a juristic person, referred to inthis publication. It and they furthermore accept(s)no responsibility for any liability arising out of anyreliance that a reader of this publication places onthe contents of this publication.
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The
Africas Leading Meetings Industry Magazine
E vent CONTENTS16
20
13
2. SA Tourism Appoints New Chief Marketing Officer
3. InterContinental Hotels Group Shifting Focus
4. IT&CMA and CTW
6.Global Connectedness
10. Regional Spotlight Kwazulu-Natal
12.AIME introduces New Initiatives
13. Two SA Fair Trade Tourism Destinations Certified
14.Australia Acquires Meetings App
16.Country Spotlight Kenya
18. Events
20.Whats Ahead in 2013
24.African Forecast Year in Review and 2013 Forecast
27. SANCB Attends EIBTM
28. Expo Summit 2013
30.Association Spotlight
34.Opportunities36.Directory Listings
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NEWS
South Arican Tourism has announced the ap-
pointment o Janine Hutton to the position o
Chie Marketing Ofcer (CMO), eective rom
February 2013.
For an ambitious marketing organisation
such as SA Tourism, the CMO position is ab-
solutely critical in driving the organizations
marketing and trade work at Head Ofce and
our increasing number o country ofces and
target markets around the globe. In Janine, we
have ound an extremely competent and capa-ble candidate to lead our companys marketing
eorts, as we seek to continue to be innovative
and eective in driving the growth o tourist ar-
rivals to our country and in keeping pace with
global trends aecting tourists behavior and
travelling patterns. We are extremely excited
about Janines appointment and we are con-
vinced she will be very adept at managing the
considerable challenge o heading up the team
responsible or SA Tourisms marketing opera-
tions and strategies, said SA Tourism Chie Ex-
ecutive Ofcer, Thulani Nzima, in announcingHuttons appointment.
Janine has over 15 years o senior manage-
ment experience and is currently the co-ound-
er and owner o the successul online market-
ing company, Social Act. She is also a Partner
at leading destination consulting company Ivy
South African Tourism
In Janine, we have
found an extremely
competent and
capable candidate tolead our companys
marketing efforts, as
we seek to continue
to be innovative and
effective in driving
the growth of tourist
arrivals to ourcountry
- Thulani Nzima
AppointsJanine Hutton as Chief
Marketing Ofcer
Leagues Arica ofce. Janine has previously
been a Director at The Nielsen Company, a
Managing Director and EXCO Board Member
at Ogilvy Interactive. She was also previously
Managing Director at computer sotware com-
pany Immedia. During her career she has spe-
cialized particularly in online digital marketing.
Janine takes over the position o Chie Mar-keting Ofcer rom Roshene Singh, who retires
at the end o this year ater being with SA Tour-
ism or nearly 10 years.
Roshene has been a rock at SA Tourism
and is widely respected by all in the tourism
industry or her achievements. She oversaw
the extremely successul tourism growth
strategy, putting in place structures, trade and
marketing relationships. She has let a good
oundation and Janine inherits a solid ship on
a good ooting. We hope Janine will continue
the good work and to bring her experience,skills, expertise and acumen in modern inte-
grated destination marketing to this pivotal
position, Nzima added.
I am a results-driven person who prides
mysel in converting complex concepts and
innovative ideas into protable businesses,
which I think will be very benecial or a re-
search and target-driven organisation such as
SA Tourism. I am very excited at the oppor-
tunity and looking orward to the challenge.
In the changing marketing environment and
business world, I believe the best way toachieve success is with an integrated market-
ing approach, including all aspects o relevant
digital channels, to positively inuence lead
generation, increase brand awareness and
drive tourist arrivals to our country, Janine
said o her appointment.
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NEWS
InterContinental Hotels Group (IHG), the
worlds largest hotel company by room count,
has added two senior leaders to Asia, one of
whom is responsible for Asia, the Middle East,
and Africa (AMEA). Having relocated from
IHGs headquarters in Denham, UK, Vice
President of Global Brand Marketing for the
InterContinental brand, Simon Scoot will now
helm the brand out of Asia in Bangkok, while a
newly-appointed Vice President, Food & Bev-
erage (F&B), AMEA also joins the groups re-gional management, driving F&B performance
and protability.
IHG currently has 86 InterContinental ho-
tels and resorts in Asia Pacic and the Mid-
dle East, making up for more than half of the
InterContinental portfolio globally. 83% of the
brands global pipeline is also spread across
the region, with the upscale resorts segment
InterContinentalHotels GroupIncreasing Focus onAsia, Middle East, andAfrica
on the rise. Scoots relocation ensures he
is now as close as possible to the hub of the
brands growth. Having rst joined IHG in 1992
and having had a diverse amount of experience
across all functions within the brands opera-
tions, Scoot will also focus on IHGs global
strategy in the resort segment, whilst steering
the InterContinental brand globally out of Asia.Newly-appointed Phil Broad, also based in
Bangkok, becomes Vice President, Food & Bev-
erage, AMEA, a region where F&B makes up
approximately 40 per cent of IHGs revenue.
With both food and beverage being crucial to
the guest experience in delivering and dieren-
tiating each brand, Broads goal will be to drive
performance and protability across its portfo-
lio, as well as to develop the organisations ex-
isting F&B operators and leaders. He will also
oversee concept design and development, an
area in which he specialises.Aside from owning and operating his own
business in the UK, including the franchise
for Outback Steakhouse, Broads career has
spanned world renowned brands like Star-
bucks, TGI Fridays, Tescos and Pizza Hut.
Most recently, Phil was Managing Direc-
tor of Jumeirah Restaurants, the restaurant
division of the Jumeirah Group, where he
was tasked with setting up branded concept
restaurants for the Group globally, including
franchise expansion.
Scoot and Broad will report directly to the
regions Chief Executive Ocer, Jan Smits, who
leads the wider AMEA region from Singapore.
Managing a historic, global brand out Asia
will enable us to continue elevating the Inter-Continental brand globally but in a way that is
also best suited to the growth opportunities in
this region, said Smits.
This is not just a rst for us, but for the
industry and I am condent that Simons ex-
pertise in luxury travel, operations and brand
management will give us a fresh winning edge
in the upscale segment. I am equally excited to
have Phil on board and am looking forward to
the changes he will make in how we develop
and conceptualise brand-dening F&B experi-
ences across our region.IHG currently has 227 hotels across Asia,
Middle East and Africa, with 115 hotels in the
pipeline. To add to this, there are 181 hotels
in Greater China, with 160 more to come. In
AMEA, IHGs hotel brand portfolio includes
InterContinental, Crowne Plaza, Holiday Inn,
Holiday Inn Express and Staybridge, with Hotel
Indigo to be introduced in the near future.
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Procuring new,
quality buyers is
something we strive
to do every year, with
a good degree of
success.
ADVERTORIALNEWS
The landmark 20th anniversary of
IT&CMA and 15th anniversary ofCTW Asia-Pacific, held from 2 to 4
October 2012, was underlined by an
air of celebration as delegates descended upon
Bangkok Convention Centre at CentralWorld
Bangkok, for business, education and network-
ing opportunities.
Held across 5,800 sqm of exhibition
space, it featured some 16,500 business ap-
pointments between 325 Exhibiting Compa-
nies and 497 MICE Buyers and Corporate
Travel Managers.
This year, a whopping 63% of all buyerswere new participants at the event. Said Mr.
Darren Ng, Managing Director of TTG Asia
Media, Procuring new, quality buyers is some-
thing we strive to do every year, with a good de-
gree of success. We consistently achieve about
50% new participants annually. This year how-
ever, our focused buyer engagement efforts
have yielded 63% new buyers at the show.
This has positively impacted business gen-
eration at the event with more than 85% of ex-
hibitors expecting orders up to USD 750,000
in value, six to 12 months after the event. Saidexhibitor, Ms. Tammy Piatti of OPTIMUM Thai-
land, The event went very well; It is definitely
worthwhile being an exhibitor here. Ms. Piatti
was one of 850 attending exhibitors that hailed
from 36 countries.
Attending buyers and corporate travel man-
agers also expressed their satisfaction with the
show, with 90% of them rating IT&CMA and
CTW Asia-Pacific 2012 a top quality exhibition.
Recurring buyer Mrs. Agnieszka Kaminska,
Project Manager of Impuls Travel, Poland, said
,I am very satisfied with the numerous newcontacts I made at the event as well as new
ideas and knowledge on destinations gained.
Ms. Leena Andrews, APAC Travel Manager
at Juniper, India said the event was a truly
great experience with loads of networking, al-
lowing me to connect with industry peers and
discover insights of representing countries.
Exhibitors that have taken advantage of
the early bird registration and already signed
up include NTOs such as Malaysia Conven-
tion & Exhibition Bureau (MyCEB), Macau
Government Tourist Offi ce (MGTO), KoreaTourism Organisation (KTO), Seoul Tourism
Organization (STO), Department of Tourism
Philippines, Egyptian Tourism Offi ce, Tai-wan Tourism Bureau, Singapore Association
of Convention and Exhibition Organisers and
Suppliers (SACEOS), Ministry of Tourism and
Creative Economy - Republic of Indonesia and
the Hong Kong Tourism Board.
Corporate exhibitors include Dusit Interna-
tional, Marco Polo Hotels and Phothalai Con-
vention & Event Centre amongst others. Look-
ing to attract the new luxury buyer contingent
at the show, Phothalai CEO, Mr. Lars Londal
said, We are looking forward to meeting qual-
ity luxury buyers at the event who will definitelyappreciate our product offering. Phothalai
Convention & Event Center is a 6-star MICE fo-
cused venue that will give meetings and incen-
tive buyers sprawling meeting spaces, incom-
parable breakout areas, modern amenities, a
golf course and world class spa, all this in the
heart of Bangkok.
Corporate Travel World (CTW) Asia-Pacific
Unparalleled Business Opportunities at20th IT&CMA and 15th
CTW Asia Pacific Attracts Strong Registration for 2013 Event
has also attracted interest from exhibitors
around the world.Among the early registrations is first time
exhibitor, ADAC Ambulance Service, the
medical assistance wing of ADAC Group,
one of the leading European enterprises for
world-wide medical transportation. Mr. Rob-
ert Glck - Director of Marketing and Sales of
Medical Care at ADAC said, It will be our first
exhibition at this specialised market segment
of Incentive and Corporate Travel and we look
forward to meeting the right contacts and de-
cision makers in this market.
More than 90% of attending delegateshave pledged to return to the show in 2013,
TheEventw
ill
bedistribute
d
atIT&CMA
andCTWAs
ia
Pacific201
3
effectively consolidating the events position as
an effective business and networking platform.
About IT&CMA and CTW Asia-Pacific 2013
1 to 3 October | Bangkok, Thailand
Incentive Travel & Conventions, Meet-
ings Asia (IT&CMA) and Corporate
Travel World (CTW) Asia-Pacific is The
Worlds Only Doublebill Event in MICE
and Corporate Travel. Both events have
been co-locating since 2004, offering its
delegates a valuable platform to do busi-
ness, learn and network. Since 2012, the
event has incorporated Luxury Travel in
its ambit. 2013 will see the 21st and 16th
instalment of IT&CMA and CTW Asia-
Pacific respectively. Established in 1993,IT&CMA is the leading international
MICE show centered in Asia, offering the
largest collection of Asia-Pacific MICE
suppliers. IT&CMA brings together
MICE suppliers as well as regional and
international buyers in a 3-day exhibi-
tion showcase coupled with intensive
business appointments. Exhibition fea-
tures include destinations, products,
services and solutions relating to meet-
ings, incentives, conventions and events.
Launched in 1998, CTW Asia-Pacific is aconference and exhibition on Travel &
Entertainment (T&E) management for
the Asia-Pacific region.
Influencers, planners and decision-
makers of Corporate Travel functions
in their organisation attend the annual
conference to keep themselves abreast
of the latest trends and knowledge that
enable them to get the most out of their
T&E decisions. IT&CMA and CTW Asia-
Pacific is organised by TTG Events, a
business group of TTG Asia Media.
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NEWS
Sub-Saharan Africa (SSA) has seen the
largest increase in global connected-
ness according to the DHL Global
Connectedness Index (GCI), a com-
prehensive analysis of the state of globaliza-
tion around the world. The report, drawing on
over one million data points from 2005 to 2011,
concludes that the world today is less globallyconnected than it was in 2007 but that SSA has
bucked that trend.
The DHL Global Connectedness Index
documents global connectedness, measured
by international ows of trade, capital, infor-
mation and people. DHL is the global mar-
ket leader in the logistics industry including
international express, air and ocean freight,
and road and rail transportation services. It
has a global network of more than 220 coun-
tries and territories and about 275,000 em-
ployees worldwide.The GCI grew robustly from the reports
baseline year of 2005 to 2007, and then
dropped sharply at the onset of the nancial
crisis. Despite modest gains since 2009, glob-
al connectedness has yet to recapture its pre-
crisis peak.
However, while the world as a whole expe-
rienced only a very modest increase in global
connectedness from 2010 to 2011, some in-
dividual countries had large gains. These in-
cluded Mozambique, Togo, Ghana, Guinea
and Zambia all of which are located in Sub-
African CountriesShow the LargestIncreases in...
Globa
Cnectednes
Saharan Africa. While this region remains the
worlds least connected, it averaged the largest
connectedness increases from 2010 to 2011.
The Netherlands retained its 2010 position
as the worlds most connected country. Of
the top ten most connected countries in 2011,
nine of them are located in Europe. This is the
worlds most connected region.
Charles Brewer, Managing Director for DHL
Express in Sub-Saharan Africa says that the
GCI also reveals that in 2011, intra-Africa trade
continued to lag far behind its European andAsian counterparts. If we want to improve this
interconnectivity, we need to look at the ease
of doing business across borders in the region
and work towards regional trade agreements,
customs improvements and border ecien-
cies, to name just a few.
Brewer says that from a global perspective,
the GCI 2012 indicates that todays volatile
and uncertain business environment bears
the lasting impact of the nancial crisis. In
this period of slow growth, its important to
remember the tremendous gains that globali-zation has brought to the world and recognise
it as an engine of economic progress. It is cru-
cial that governments around the globe resist
protectionist measures that hinder cross-bor-
der interactions.
The GCI grew
robustly from the
reports baseline
year of 2005 to2007, and then
dropped sharply
at the onset of
the fnancial
crisis. Despite
modest gains
since 2009, global
connectedness has
yet to recapture its
pre-crisis peak.
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NEWS
Along most dimensions, theworld is less than 20% globalized
often even less than 10%
Of the international flows thatdo take place, 50-60% occur within
regions
The worlds center of economicgravity shifted thousands of kilom-
eters to the east in the past decade,
and continues to do so
The most connected country, theNetherlands, is hundreds of timesmore connected than the least, Bu-
rundi
The world today is less globally connected than it was in 2007. Global connectedness was
hit hard at the onset of the financial crisis and despite modest gains since 2009 has yet to
recapture its pre-crisis peak.
Capital markets are fragmenting and services trade is stagnant. While merchandise trade
has recovered robustly since 2009 and information flows continue growing, capital connect-
edness is on a declining trend and the intensity of services trade has not risen since 2009.
Global connectedness is also weaker than is commonly perceived, which softens and evenreverses some widespread fears about globalization.
Distance and borders still matter even online. Most international flows take place within
rather than between regions. Even online connections are mainly domestic and decline with
distance.
Europe is the worlds most globally connected region: a reminder of what EU integration
has managed to achieve and what its fragmentation might put at risk. The Netherlands
retains the top rank on this years DHL Global Connectedness Index, and 9 of the 10 most
connected countries are in Europe.
Sub-Saharan African countries averaged the largest connectedness increases. Sub-Saha-
ran Africa remains the least connected region, but the top 5 countries in terms of connected-
ness increases over the past year were all in this region.
Potential gains from boosting global connectedness can reach trillions of dollars. As globalgrowth slows and much of the world struggles with its debts, increasing global connected-
ness can accelerate growth.
Every country has untapped possibilities to benefit from more connectedness. Even in
the most connected countries, most activities that could take place either within or across
borders are domestic, not international.
Countries domestic and international policies can help them connect more. This report
identifies a broad array of policy levers that have been shown to deepen connectedness.
The worlds shifting economic center of gravity reshapes industry connectedness, with
significant business implications as shown in this reports analyses of the mobile phone, pas-
senger car, and pharmaceutical industries.
1
2
3
4
5
6
7
8
9
Ten Key Take-Aways from the GCI 2012:
10
Surprising
Factsfromthe
CGI2012
Ghana, a country with an increase in connectedness
Netherlands, the most connected country Zambia, a country with an increase in connectedness
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PROGRAMME
Monday, 18 February 2013EVENT TIME VENUE: SCC ATTENDEES
Event Greening Forum 08h30 12h00 Committee Room 4, SCC Open to all
SAACI Special General Meeting 12h45 15h00 Committee Room 4, SCC Open to all
Followed by Educational Speaker
ICCA Africa Chapter Meeting 15h00 17h00 Committee Room 5, SCC Open to all
Followed by Educational Session
Association Forum 09h00 17h00 Bill Gallagher, SCC By Invitation Only
IMEX-MPI-MCI Future Leaders Forum Africa 09h00 14h00 Boardroom 1/2/3 By Invitation OnlyLocal Corporate Hosted Buyers Brieng 15h00 16h00 Venue TBC By Invitation Only
Gala Dinner 19h00 24h00 Ballroom 1/70 Tickets Available for Purchase
Tuesday, 19 February 2013EVENT TIME VENUE: SCC ATTENDEES
SITE AGM Followed by Educational Session 08h00 10h00 Bill Gallagher Room Open to all
Registration for Meetings Africa opens 9h00 Entrance foyer, Hall 1, SCC Open to all
Meetings Africa Opening Ceremony 10h00 11h00 Hall 1, SCC Open to all
Meetings Africa Exhibition 11h00 17h00 Hall 1, SCC Open to all trade
Hosted Buyers & Media Lunch 12h00 14h00 Bill Gallagher, SCC Hosted Buyers & Media
Decision Makers Forum 11h30 16h00 Committee Room 4, SCC By Invitation OnlyMeetings Africa Stand Awards 17h00 18h30 Hall 1, SCC Open to all
Followed by Networking Function
Hosted Buyers Dinners 18h30 24h00 O site By invitation only
Wednesday, 20 February 2013EVENT TIME VENUE: SCC ATTENDEES
CNBC-BRICS Debate 08h00 10h00 Boardroom 2/3 By invitation only
Registration for Meetings Africa opens 09h00 Entrance foyer, Hall 1, SCC Open to all
Meetings Africa Exhibition 10h00 17h00 Hall 1, SCC Open to all trade
Government Buyers 10h00 17h00 Hall 1, SCC By invitation only
Hosted Buyers & Media Lunch 12h00 14h00 Bill Gallagher , SCC Hosted Buyers & MediaEducational Session 15h00 16h00 Hall 1, SCC Open to all
Exhibitor Stand Drinks 16h00 Hall 1, SCC Open to all
Thursday, 21 February 2013EVENT TIME VENUE: SCC ATTENDEES
Meetings Africa Golf Day 08h00 19h00 Randpark Golf Course
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REGIONAL SPOTLIGHT
The South African province of Kwa-
Zulu-Natal, on the shores of the In-
dian Ocean, is home to the city of
Durban and a fusion of East, West
and Zulu motifs.
Tourism KwaZulu-Natal (TKZN) was the
first Destination Management Organisation
(DMO) in Africa to be accredited as a United
Nations World Tourism Organisation (UN-
WTO) Best DMO, and to receive the prestig-ious UNWTO Ulysses Award for Innovation in
Tourism Governance.
The KwaZulu-Natal Tourism Authority,
which operates under the name Tourism Kwa-
Zulu-Natal, is responsible for the development,
promotion and marketing of tourism into and
within the province.
The vision of Tourism KwaZulu-Natal is to
position the province of KwaZulu-Natal as Af-
ricas leading tourism destination, nationally
and internationally. The mission of this organi-
sation is to initiate, facilitate, co-ordinate andimplement strategic tourism marketing, and
demanddriven tourism development pro-
grammes which grows tourism to achieve the
transformation of the tourism sector within the
province, providing economic benefits to all
stakeholders and the province.
KwaZulu-Natal -
T Z Kngd
Business
TourismShows
that
TKZNparticipa
tesin:
-MeetingsAfric
ain
Johannesburg
-IMEX-Frankf
urt
-IT&ME-Chicago
-EIBTM
...a fusion of
East, West and
Zulu motifs...
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REGIONAL SPOTLIGHT
Highlights of the KwaZulu-Natal
Tourism Calendar:
INDABA 201311 - 14 May 2013, Albert Luthuli Convention Cen-
tre (Durban ICC), South Africa
INDABA is one of the largest tourism market-
ing events on the African calendar and one ofthe top three must visit events of its kind on
the global calendar.
It showcases the widest variety of Southern
Africas best tourism products, and attracts
international visitors and media from across
the world. INDABA is owned by South African
Tourism and organised by Witch & Wizard
Creative (Pty) Ltd.
For two years in a row, INDABA has won
the award for Africas best travel and tourism
show. This award was presented by the Asso-
ciation of World Travel Awards.INDABA attracts well over 13000 delegates
from the travel tourism and related industries.
Comrades Marathon02 June 2013, Pietermaritzburg
The Comrades Marathon, 89 kilometres long,
is a South African institution, internationally
recognised for the challenge it poses and the
camaraderie it fosters among its thousands of
participants. Run between the capital of Kwa-
Zulu Natal, Pietermaritzburg, and the coastal
city of Durban, the race alternates annually be-tween the up run from Durban and the down
run from Pietermaritzburg.
Venue Highlight
Durban International Convention Centre
The Durban International Convention Centre
(ICC) is one of the most advanced conference
facilities in the world. As well as being named
Africas Leading Conference Centre for the 11th
year by the World Travel Awards, the ICC Dur-ban has been voted amongst the top 20 con-
ference centres in the world by the AIPC.
The Durban ICC is purpose-built, fully air-
conditioned and comprises six convention
halls that are interlinked, but separate. Halls
1-3 are classic convention and meetings spac-
es whilst halls 4-6 double as convention and
meetings spaces and as the flat floor space for
the ICC Arena, the leading indoor sports and
entertainment venue in Durban which accom-
modates up to 8 000 spectators.
The ICC Arena has full technical capacityfor live broadcasts as well as house lighting
suitable for TV production filming. The Centre
is fully wi-fi enabled and there are two on-site
generators which can fully power the centre in
the event of power disruptions.
POPULATION FIGURES:
KwaZulu-Natal is home to 10.2 million
people with a rich cultural mix. Addi-
tional statistics can be acquired from the
Statistics South Africa site.
OFFICIAL LANGUAGES
There are eleven offi cial languages in
South Africa. In KwaZulu-Natal, English
and Zulu are widely spoken.
GDP
KZN Contributes 16% of total SA Gross
Domestic Product (GDP) (2nd largest
contributor)
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NEWS
Asia-Pacific Incentives & Meetings
Expo (AIME), the regions leading
meetings and events trade show,is taking place on 26 and 27
February, 2013 at the Melbourne Convention
and Exhibition Centre (MCEC). Organizers
will be introducing a range of new initiatives
including actively targeting the business
travel industry for the first time, in addition
to introducing a new US Pavilion and a
dedicated space for event industry suppliers.
US organisations will have the opportunity to
share dedicated space on the exhibition floor
with the new US Pavilion. Ranked by Australians
as the second most popular destination to place
business (with 48 per cent of Hosted Buyers at
AIME 2012 looking to North America for their
conferences and events) the US Pavilion willbecome a one-stop-shop for buyers looking
to book events in America. Exhibitors already
signed up include San Francisco Travel and Los
Angeles Tourism & Convention Board.
In 2013 AIME is partnering with Australian
premier event industry guide, the A LIST Guide,
to bring a new exhibition concept to the show
floor, the A LIST Open House. This will be adedicated area where visitors can meet with new
event suppliers and venues to gain inspiration
for special events and functions. This face-to-
face business area will bring the brands, seen in
the Guide, to life and will provide an interactive
experience for show attendees.
With almost 50 per cent of AIME Hosted Buyers
responsible for organising business travel, the
organisers are now actively targeting exhibitors
in the business travel industry for the 2013 show.
AIMEintroduces new initiatives to the 2013 show
NEW US PAVILION
AIME PROVIDED EXCLUSIVE
DETAILS TO THE EVENT:
NEW OPEN HOUSE
EXHIBITION CONCEPT
BUSINESS TRAVELLERS
WELCOMED AT AIME 2013
1
2
3
Forthelatest
AIMEnewslike
AIMEonFacebo
ok,
followAIM
EonTwitter,
Pinterest,AIMEsLinked
Ingrouporvisit
www.aime.com.a
u
formore
information.
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Kwaggas PrideDinokeng Game Reserve
Kwaggas Pride
NEWS
Certified in South Africa
TWO FAIR TRADE TOURISM
DESTINATIONS
F
air Trade in Tourism South Africa
(FTTSA) has recently certified two
businesses in the Dinokeng area;
Kwaggas Pride and Kwalata Game
Ranch. These two businesses are expected tobe the first in a long row of businesses in the
area working toward FTTSA-certification as part
of a campaign by Gauteng Tourism Authority
(GTA) called Travel with a Conscience. This
campaign is aimed at positioning Dinokeng as
a responsible tourism destination. Dinokeng
includes the three hubs of Dinokeng Game
Reserve, Roodeplaat Dam and Cullinan.
FTTSA certification is an independent
endorsement of fair and responsible tourism
practice in South Africa. It is based on adherence
to specific criteria including fair wages andworking conditions, fair distribution of benefits,
ethical business practice, and respect for human
rights, culture and the environment. Certification
is offered on a voluntary basis to providers of
tourist accommodation, activities and attractions.
Situated in the Kwaggas Drift Conservancy,Kwaggas Pride believes in promoting local
development. This is achieved through purchasing
from local and small suppliers in the surrounding
towns where possible, and by mentoring local
artisans as well as own staff to improve their
skills. Says owner Johan Prinsloo, Kwaggas
Pride is privileged to be a part of such a dynamic
organisation as FTTSA, which will be of great value
for our business in the future. We will strive to offer
a sustainable service to our guests, the community
and tourism.
Kwalata Game Ranch, situated in theDinokeng Game Reserve, is owner-managed
and has established itself over the last 18 years
as a leading designation in Gauteng. The
Kwalata Initiates focuses on social investment
in the neighbouring communities. This initiative
supports already existing entrepreneurs, schoolsand day care centres. Owner Charl Pretorius
commented, Being FTTSAcertified is a great
encouragement for the investment Kwalata has
made in our staff, community and environment!
Being part of this initiative leading to sustainable
growth in South Africa is great.
Kathy Bergs, FTTSA General Manager
(and project manager for the Dinokeng Fair
Trade Tourism initiative), added, We are
very excited to be partners in GTAs inspiring
approach to making a whole destination more
responsible, and hope that it will encourageother destinations to follow suit.
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This offers
a value add
worth up
to $5,000
depending on
the size of the
event.
- Sue Hocking
NEWS
African competitors to Australias
meeting industry should be awarethat down under they are boast-
ing of the acquisition of a new
meetings app.
Australias newest convention centre,
the Royal International Convention Centre
(RICC) in Brisbane, will open in March with
the technology.
Currently under construction at the RNA
Showgrounds, the RICC will become the first
venue in the country to offer a personalised
mobile app to event organisers, exhibitors
and visitors.The free interactive app will allow users
to view event information, exhibitor and
sponsor profiles, request meetings with
exhibitors, rate and review program sessions,
collect brochures and receive alerts about
upcoming events.
RNA General Manager of Venue Sales and
Marketing Sue Hocking said as Australias
newest convention centre it was essential the
RICC raised the bar in todays digital era.
With the mobile revolution in full
swing and app culture changing howpeople connect, the RICC has embraced
new technologies to assist organisers and
enhance events, she said.In the first instance, we will be sponsoring
the cost of providing the app and its use by
our clients as part of our commitment to
making the RICC the preferred venue for event
organisers and their delegates.
This offers a value add worth up to
$5,000 depending on the size of the event.
The app not only provides a new
platform for event visitors to communicate
but also offers contemporary tools for
delegates and exhibitors.
Sue said the app will allow the RICCsclients and exhibitors to gain more back from
their investment in events.
QR (or Quick Response) codes will enable
a method of exchanging information between
exhibitors, visitors and organisers, capturing
important leads quickly and easily, she said.
Organisers will also be able to access
statistics and analytical data to provide
further insight into what attendees have found
valuable and highly rated in real time.
The RICCs new app has been designed
by New Zealand based SmartShow Limited,creator of the event app ShowGizmo.
Meetings App
AUSTRALIA ACQUIRES
Artists impression of RICC Brisbane, Australia
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DVERTORIAL
EXHIB
IT
IONS
EVE
NTSCONFERENCES
Following on the success of last years 9 awards , they
have yet again won an unprecedented 7 awards for
design and service excellence. I am ecstatic with
the outcome, mostly with our supplier of the year
award, as this shows what our peers and opposition think
of us. We put a huge amount of effort into client service
and satisfaction and these awards are our payment for
those efforts. Thank you to our whole team for all their
efforts and hard work, says Conrad Kullmann Sales andMarketing Director .
AWARDS WON:
System 12 sqm NHotelsSystem 25 -50 sqm GajimaSystem 25-50 sqm GESystem 51-100 sqm Landis gyr101-200 sqm KemtekBest supplier award: 3D DesignBest supplier employee award:Dylan Solomon 3D Shell
3D Group Wins Unprecedented 7Awards at EXSA Awards Function
The 3D Group of companies, a specialist supplier of infra-
structure and services to the exhibition and events industry,has yet again proved why it is one of the top companies in
their industry.
www.theevent.co.za THE EVENT | 15
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From sweeping savannahs to tropical
beaches Kenya ofers diverse attractions
to visitors. In 2012, Kenya was rankedsecond (2) in conerence tourism
in Arica by the International Congress and
Convention Association (ICCA) - a worldwide
umbrella body or international conerences
and conventions. The countrys perormance
has gone up rom third position in 2011 to
second this year, to become the second best
in Arica ater South Arica. Kenya attributes
the improvement to the increasing number
o international association meetings that
the country has been able to host , majority
o which have taken place at the KenyattaInternational Conerence Centre ( KICC).
WHATS HAPPENINGNOW
MINISTRY OF TOURISM WELCOMES KEN-YAS INTENTION TO HOST THE 2015, 9TH,
WORLD PUBLIC RELATIONS FORUM
Kenya may play host to the worlds Public Rela-
tions Forum in 2015 ater the countrys intention
to hold the prestigious event was announced at
the just concluded Forum in Melbourne.
The 2015 Conerence in Kenya will be the rst
time the Forum is being held in Arica. Kenyan
Ocials in Melbourne agreed that this oppor-
tunity will provide the country a chance to show
the world its potential in conerence tourism.Spain will host the 2014 orum. The Kenya
COUNTRY SPOTLIGHT
KENYA on the Rise
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2015 World Public Relations Forum will be the
ninth in the events history, following Rome, Tri-
este, Brasilla, Cape Town, London, Stockholm,
Melbourne, Spain and now Kenya.
YOU NEED TO KNOWABOUTThe Ministry of Tourism
The Ministry of Tourism is charged with mak-
ing Kenya a destination of choice and to facili-
tate sustainable tourism development as part ofour national heritage and for posterity.
We are proud to work in such a dynamic and
challenging sector, and are proud of our posi-
tion as one of the worlds premier destinations
and our excellent record in the conservation and
protection of great wealth of natural resources.
It is our role to provide assistance and sup-
port to our visitors, our fellow Kenyans and our
tourism sector.
KEY VENUESKenyatta International Conference Centre
The Kenyatta International Conference Centre
is located in the heart of Nairobi and within a
walking distance of several five star hotels. This
makes KICC the perfect venue for conferences,
meetings, exhibitions and special events. KICC
has hosted many successful international con-
ferences and seminars such as the IPU - Inter-
paliamentary Union among others.
Bomas of Kenya
Bomas of Kenya is a tourist village and confer-
ence centre in Langata, Nairobi. Bomas (home-steads) displays traditional villages belonging to
the several Kenyan tribes.
It was established by the government in 1971
as a subsidiary company of Kenya Tourist De-
velopment Corporation as a tourist attraction. It
also wanted to preserve, maintain and promote
rich and diverse cultural values of various tribal
groups of Kenya.
The complex also contains the biggest thea-
tre in Africa with 3,500 seats. There are tradi-
tional dances from a variety of tribes performed
here every day. The venue can also be utilized asa conference facility.
We are proud
to work in such
a dynamic and
challenging sector,
and are proud of our
position as one of
the worlds premier
destinations.
- Ministry of Tourism
COUNTRY SPOTLIGHT
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EVENTS
FebruaryExpo Summit
13-14 Feb
Johannesburg, South Africa
Core Banking Solutions Conference 201313-14 Feb
Indaba Hotel, Fourways, South Africa
Meetings Africa
19-20 Feb
Sandton Convention Centre, Johannesburg,
South Africa
Loyalty & Rewards Conference 2013
20-21 Feb
Indaba Hotel, Fourways, South Africa
Asia-Pacific Incentives & Meetings Expo
(AIME) 2013
26-27 Feb
Melbourne Convention and
Exhibition Centre
Design Indaba
27 Feb-1 Mar
Cape Town, South Africa
Mobile & e-Marketing Conference 2013
27-28 FebIndaba Hotel, Fourways, South Africa
Decorex
NWJ Bridal and Event Show
Naboomspruit Windpompfees
NWJ Bridal and Event Show
Meetings Africa
Asia-Pacific Incentives & Meetings Expo Melbourne Convention and Exhibition Centre
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EVENTS
March
NWJ Bridal and Event Show
01-03 Mar
Durban Exhibition Centre, Kwa Zulu Natal,
South Africa
Mobile Banking Southern Africa
Conference & Exhibition
13-14 Mar
Emperors Palace, Kempton Park,
South Africa
Infecting the City
12-16 Mar
Cape Town, South Africa
Decorex Durban 2013
21-24 MarDurban Exhibition Centre, Kwazulu-Natal,
South Africa
Naboomspruit Windpompfees
21-23 Mar
Naboomspruit, Limpopo Province,
South Africa
The Gulf Incentive, Business Travel &
Meetings Exhibition (GIBTM) 2013
25-27 March
Abu Dhabi, UAE
GIBTM
Meetings Africa
Infecting the City festival www.futurecapetown.com
Expo Summit - Sandton Convention Centre
Design Indaba
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FEATURE
Whats Ahead in 2013- By Lesley Stones
The world economy is still looking de-
cidedly shaky, but that isnt prevent-
ing the meetings industry in Africa
from anticipating a healthy 2013.
MIXED DEMANDThe demand for face-to-face conferences and
trade shows remains robust, with few, if any, in-
ternational associations postponing their regu-
lar conventions. The number of delegates may
have dwindled slightly and the dinners becomeless lavish, but the events are still going ahead.
Since the cost of staging an event in Afri-
ca is often cheaper than in rival European or
American destinations, African event organis-
ers, convention bureaux and venues could see
an uptick in business in the coming years.
Our industry seems to be quite resilient
throughout the global economic crisis, says
Mati Nyazema, Executive Director of Sandton
Convention Centre. People still went on with
their meetings and we didnt have many can-
cellations, although the size of some meetings
shrank. Going forward the pace seems to bepicking up and we have secured a lot of long-
term business.
Hardest hit were locally organised exhibi-tions, not international conventions, Mati says,
with several local shows cancelled or scaled
back because companies do not want to spend
on exhibiting.
Africa needs to do a lot more to win the
business, Mati warns, because competing for
international business tourism demands a lot
of up-front investment in infrastructure, plus
hard work, persistence and networking. Our
industry has not matured enough to realise
what it takes to play on the international stage
eectively. South Africa still needs to up itsgame for international business tourism. In the
rest of Africa some destinations are on board,
like Tanzania and Kenya, but generally the rest
of Africa is still lagging behind, she says. You
have to invest for several years before you see
any returns and some African countries and
venues ask why they should invest and whether
its worth it when leisure tourism gives quicker
returns. We need to use events like Meetings
Africa to grow our presence as a serious desti-
nation as a whole continent.
Amanda Kotze-Nhlapo, Executive Managerof South Africas National Convention Bureau,
Joburg Jess Novotna
CTICC
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FEATURE
People who
dont know
the continent
say its Africa,is it possible?
and we need
to change that
image and show
we actually can
do it.
- Amanda Kotze-Nhlapo
predicts a bit of an upswing for Africa if the
continent can prove itself. I believe Africas
time is here, but its a process. People who
dont know the continent say its Africa, is it
possible? and we need to change that image
and show we actually can do it. In Africa you
have an exotic destination for your meeting,
and it will be easy because we have the infra-
structure, the services and the know-how.Amanda believes Africa could benefit from
a desire by associations to make their events
count for more than just a get-together, by
gaining more and giving more too. Africa is
the most fertile soil you can get and when you
come to Africa you will have a different out-
come for your meeting, she says. Some asso-
ciations are 40 to 50 years old and have to rein-
vent themselves to attract the new generation,
so they are looking at how they can develop.
Associations will put pressure on destinations
to ensure the destination meets their objec-
tives of development and lets them create a
legacy to leave behind. They are bringing their
knowledge, and if you transfer that knowledge
it will contribute to the destinations economy
and that helps the association stay relevant.
Staging an event in Africa will also help to
ensure that African members attend, which
they may not be able to do if the event is heldelsewhere and involves prohibitive travel costs.
TELE-MEETINGSTechnology is often seen as posing a threat
to the industry, as tele-conferencing theo-
retically eliminates the need to meet face-to-
face. But thats still very far fetched, industry
players agree.
Mati says tele-meetings are unlikely to
have much impact. We have always found
a need for face-to-face meetings, no matter
what the tele-industry has developed. You
cant replace interaction and debate with try-
ing to concentrate on someone saying some-
thing on a screen.
Sandton Convention Centre has invested
in tele-meeting facilities and some confer-
ences do request those facilities. But its a
supplement, not a replacement. Tele-confer-encing is also available at Cape Town Interna-
tional Convention Centre (CTICC), but plays
a very minor role amid an ambitious plan to
double its conferencing and exhibition space
in the coming years.
The CTICC and telecoms company Neotel
run the first public TelePresence facility in Cape
Town, offering a high definition experience
where the participants are life-size and seem
to be sitting around the other half of a confer-
ence table. So far it is limited to connecting to
CTICC
Meetings Africa 2012
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FEATURE
the other 43 TelePresence centres around theworld run by Neotels parent company, Tata
Communications.
CTICC CEO Rashid Toefy says this is a
huge value-add to enhance the experience
for people attending an event at the CTICC.
The service is certainly not designed to end
the need to attend in person, but to augment
that experience.
In November the Exhibition for the Incen-
tive Business Travel and Meetings (EIBTM)
conference for meetings and incentive travel in
Barcelona went hybrid for the first time, allow-ing people to participate in sessions that were
streamed across the globe. Five sessions were
streamed live to virtual delegates, who could
pose questions via the internet, view a virtual
exhibition hall and communicate with other
participants.
Amanda attended the EIBTM in person,
and did not even notice the hybrid activities.
There is no way tele-meetings are a threat to
the real thing, she says, and people are still un-
comfortable with the concept.
At a previous event Amanda attended inthe UK, delegates complained when people
joined in by tele-conferencing. The delegateshad spent time and money attending in person
and resented the fact that others could join in
for no effort and no cost. It was quite a heated
discussion, Amanda says. Tele-meetings can
have a positive impact by adding value, be-
cause you can have an important speaker call-
ing in to make a presentation or you can have
a discussion with people who couldnt make it,
but it wont replace person-to-person.
SUBVENTIONSAmanda said a more important factor thatcould threaten Africas success as a destina-
tion for business meetings is the growing trend
of subventions when the host city or country
pledges to spend its own money on incentives
to attract a conference. Theres a fine line be-
tween hospitality and bribery, and Africa could
lose out to countries with fatter wallets.
As Nina Freysen-Pretorius recently wrote
as the National Chairperson of the Southern
African Association for the Conference Indus-
try (Saaci): We as the industry have createdthis monster and now it is all grown up and
unmanageable. Clients try to negotiate the
best deal with the most subvention support,
and sometimes embellish what they previously
received to extract bigger promises from the
bidders, Nina said.
Amanda says the National Convention Bu-
reau will not write out a cheque to win busi-
ness and recently refused to bid for an eventbecause of the amount of subvention the or-
ganisers expected.
The problem demands creativity from Af-
rican bidders with small budgets, she says.
Subventions are here to stay and many des-
tinations have huge budgets for them. South
Africa and Africa have a lot to offer and there
are other ways we can help. We have to show
we are an added-value destination because
you will not need the same kind of money
for a meeting as you will in Europe. You can
guarantee African delegates will participate,and people want to hear the voice of Africa.
We can offer unique corporate gifts at a mini-
mal price because our craftspeople can make
amazing things.
GLOBALCOMPETITIVENESSDavid Sand, Global President of the Society of
Incentive and Travel Executives (Site) says the
global economy is still in a crisis and remains
very flat. But he agrees that associations plan-ning meetings have not significantly altered
Meetings in progress at ICCA 2011
Rashid Toefy ICCA 2011
ICCA 2011 - Kenyata Convention Centre
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at this very lucrative sector. As an interna-
tional board Site has educational and research
resources to help new members grow their
knowledge, he says. Site also offers valuable
networking opportunities as well as mentor-
ing and collaborating opportunities that could
help Africa increase its share of the market.
www.theevent.co.za THE EVENT | 23
FEATURE
ICCA RANKINGS
Africa is not well represented in global
rankings compiled by the International
Congress and Convention Association
(ICCA). ICCA ranks countries and cities ac-cording to their popularity as a destination
for meetings that are attended by at least
50 participants, staged on a regular basis
and move between at least three differ-
ent countries. The rankings are significant
as the list is promoted to 6,000 contacts
from international associations.
According to the ICCA, Africa stages
only 3% of global association meetings,
hosting 302 last year. South Africa ranked
37th by hosting 84, with Cape Town themost popular city in Africa with 38 meet-
ings. Kenya was 56th with 30 meetings,
making Nairobi the second most popular
city in Africa with 21 meetings. Morocco
ranked 64th with 23 meetings, Egypt 65th
with 22 meetings, Ghana and Tanzania
came joint 71st with 15 meetings each,
and Nigeria and Senegal joint 75th with 12
meetings.
Mati Nyazema of Sandton Conven-
tion Centre believes its important forAfrican countries to improve their rat-
ings. That could happen if the meetings
already taking place were actually reported
to the ICCA, she says. The bigger confer-
ence centres are aware of the value of the
rankings, whereas smaller destinations
dont appreciate why its important. As-
sociations check to see what number a
bidder like South Africa or Cape Town is,
so we need an educational process about
the need to the submit details if an event
meets the criteria, because a lot of meet-ings are not being recorded.
Being the most popular city in Africa
helped Cape Town International Conven-
tion Centre (CTICC) raise its pre-tax profits
to R11 million, up 163% from the previ-
ous year. The number of events it hosted
rose from 501 to 514, although there was
a slight dip in international events, down
from 40 to 38. A counterbalancing rise saw
the number of international congresses
attracting more than 1,000 delegates gofrom nine to 15.
Africa has seen
some good
growth in
markets like
Kenya, Ghana
and Angolawith all the
new corporate
business that
happens in
these growing
markets.
- David Sand
their procurement or bidding approach. Bid-
ding is generally on a three- to five- year cycle
and associations that have it on their radar to
meet in Africa still intend to do so.
The economic slump has had a far more
noticeable impact on events staged by corpo-
rations. That market has definitely declined as
corporations pared down the number of meet-ings, or made them more cost effective, closer
to home and spent less on fancy extras.
This frugal period of corporate spend has
no doubt affected South Africa from an in-
bound perspective, David says. Regional hubs
like Dubai have benefited as companies have
their regional headquarters there and airfares
are relatively inexpensive, which entices busi-
ness during tough times. South Africa as a
destination has become relatively more expen-
sive, countered however now with the weaker
rand, he says.Africa has seen some good growth in
markets like Kenya, Ghana and Angola with
all the new corporate business that happens
in these growing markets. However, North Af-
rica, Egypt, Libya, Tunisia and Morocco have
had a very bad year with the impact of the
Arab Spring. Egypt now seems set to lead in
the stabilisation of the North African region
and hopefully will see an increase again in the
meetings and incentive trade.
As the president of Site, which specialises
in incentive travel, it is Davids personal aimto encourage more African countries to look
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Amid the current
economic
uncertainty,
tourism is one of
the few economic
sectors in the
world growing
strongly
FEATURE
Holidays are easy to economise on
as the global recession limps on.Yet holidays are also a bright
point in many peoples lives, and
the reluctance to sacrifice them has sustained
the tourism industry in 2012, both globally
and in Africa.
International tourist arrivals grew by 4%
between January and August 2012 compared
to the same period of 2011, according to the
annual World Tourism Barometer compiled
by the United Nations World Tourism Organ-
isation (UNWTO). The barometer found a
record 705-million tourists were on the moveduring that period, despite the economic
woes. The figures were bolstered by growth
in tourism earnings and expenditure too, set
to surpass the 2011 figures when receipts
from international tourism including trans-
port hit $1.2 trillion.
UNWTO is confident that one billion tour-
ists will have travelled by the end of 2012. On
the downside it forecasts a slight slowdown for
2013, still showing growth but capped to 2%
rather than this years 4%.
Good news for Africa is that emerging econ-omies are faring better than more advanced
nations. Africa as a whole grew its visitor fig-
ures by 6%, with North Africa up a healthy 10%
and Sub-Saharan Africa by 4%. Amid the cur-
rent economic uncertainty, tourism is one of
the few economic sectors in the world growing
strongly, driving economic progress in devel-
oping and developed countries alike and, most
importantly, creating much needed jobs, said
UNWTO Secretary-General Taleb Rifai. As
we lead up to the milestone of one billion,
we need to ensure that the tourism sector issupported by adequate national policies and
African
Tourism
By Lesley Stones
that we work to reduce existing barriers to the
expansion of the sector, such as complicated
visa procedures, increased direct taxation or
limited connectivity, he said. Those barriers
are prevalent in Africa, where limited airline
routes, high airfares and monopolistic national
carriers make travelling between neighbouring
countries expensive, and even more so for longhaul flights. In November this year 70 Tour-
ism Ministers met in London for the UNWTO/
World Travel Market Ministers Summit. They
concluded that complicated visa processes
and policies that limit air connectivity are
major barriers to the growth of tourism. They
called for intra-governmental cooperation to
break those barriers and introduce easier visa
procedures and improved air capacity.
One way to measure a countrys success as
a destination for business travel is to look at
rankings produced by the International Con-gress and Convention Association (ICCA). The
ICCA rates countries according to the number
of large, rotating international conferencesthey host, of which Africa hosted a mere 3%
last year. In the ICCA list for 2011, South Africa
ranked 37th, Kenya 56th, Morocco 64th, Egypt
65th, Ghana and Tanzanio joint 71st and Nige-
ria and Senegal joint 75th.
There is no unified record tracking which
countries attract the most individual business
travellers, and not all governments break down
the figures to show who entered for business
and who went for leisure.
Mauritius highlights the challenges many
African countries face. It doesnt make theICCA list, although its government is keen to
promote it as a serious business destination
rather than a fun-in-the-sun island. Mauritius
needs to make more of an effort, according
to a report on the tourism sector compiled by
Axys Stockbroking. Axys concluded that Mauri-
tius had rested on its laurels and lost out in an
increasingly competitive local and regional en-
vironment. Industry operators need to engage
in web-based digital marketing strategies, and
Year in Review
and 2013
Forecast
Kruger National Park, South Africa
Mauritius
- Taleb Rifai
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FEATUREthe government must realise that client diver-
sification is impossible without new air routes.
Moreover, hotels had borrowed to build new
5-star facilities that were now under-occupied,
with an overall hotel occupancy rate of 65%.
In 2011 Mauritius hosted 925,000 tourists,
up 3% from 2010. Although that may seem re-
spectable compared with the global average,
it pales in comparison to double-digit growthenjoyed by rival countries like the Maldives
and Seychelles.
Europeans accounted for two-thirds of its
visitors, but the actual number of Europeans
visitors fell by 6% in the first half of 2012. A rise
from Russia and China partly offset the slump.
Mauritius remains highly vulnerable with Eu-
rope sliding back into recession, Axys says,
and warns that 2013 may be as harsh as 2012.
The report pins the blame partly on high
airfares and a lack of international routes,
concluding that the policy makers must makeMauritius more flight friendly. High airfares
and too few routes are stifling tourism in many
other African countries too, with African car-
riers notoriously expensive. Other problems
identified by Axys also apply throughout Africa,
including an over-dependence on Europe and
obsolete marketing strategies.
At an Africa Travel Association (ATA) forum
in October, Zimbabwes Minister of Tourism
Walter Mzembi said African tourism leaders
must unite to rally more governmental sup-
port for tourism. He fears that the Arab Springcould damage the industry in Africa, because
people see Africa, as one entity, so what af-
fects one country affects them all.
ATA members have also highlighted the
need to raise the profile of tourism on Africas
political and economic agendas, since its
possibilities for economic growth and devel-
opment are not fully appreciated by African
politicians. They have also called for collabo-
ration to raise Africas profile globally, and for
collaboration between governments and the
private sector on issues including connectiv-ity, visas, branding and packaging. Other ATA
discussions have focused on how travel advi-
sories and security threats contribute to nega-
tive images of Africa, and the need to tailor
services for different markets, like China and
the Middle East.
South Africa had a relatively good year with 5,209,618 visitors in the six months from January
to July 2012. That was up 10% compared to the same period of 2011, more than doubling theglobal average.
Of those, 742,952 came from Europe and 227,672 from the US. China showed huge
growth of 65% to become the fourth-largest source of overseas visitors. Direct flights from
Johannesburg to Beijing introduced in January spurred that growth, and SA Tourism plans to
open an offi ce in Brazil after visitors from Brazil rose by 61%.
Although UNWTO does predict a slowdown in global arrivals in the second half of this
year, we are delighted with our very strong start in 2012, and are confident that it will be a
year worth celebrating, said Tourism Minister Marthinus van Schalkwyk. Botswana, Lesotho,
Mozambique, Swaziland and Zimbabwe are also a major source of tourist arrivals, and that
should grow with the 2013 African Nations Cup soccer tournament.
The Tourism Department also hopes to increase domestic tourism from the current 7-mil-
lion to more than 17-million by 2020, with domestic tourism forming the backbone of thedepartments plan to contribute R500 billion to the GDP by 2020, up from R199 billion now.
Domestic tourism already forms the largest
part of South Africas tourism, accounting
for 79%.
Crime and terrorism has impacted tour-
ism in Kenya, with 312,258 visitors in the
first quarter - down by 0.5% from the sameperiod in last year. Tourism Minister Dan
Mwazo cited the kidnappings of tourists for
marring the countrys image. Kenya has also
lost cruise ship visitors as no cruises docked
at Mombasa because of piracy.
Yet arrivals from 16 of Kenyas 31 key
markets rose in the first three months with
US visitors up 16.5% and the UK by 6%,
while visitors from China, Russia and Bra-
zil declined. In the regional market, most
visitors came from South Africa, Uganda
and Tanzania.To offset the dip, the government is mak-
ing a huge effort to boost domestic tourism
to cushion the industry during slack periods.
Muriithi Ndegwa of the Kenya Tourist Board
said marketing efforts had intensified in both
traditional and emerging markets. Kenya
has made a name as the prime beach and
safari destination. In our marketing cam-SOUTH AFRICA
KENYA
Cape of Good Hope, South Africa
Kenya
Kenya has made
a name as the
prime beach and
safari destination.
In our marketing
campaigns we are
also positioning
the country as a
top destinationin sports, culture
and adventure
tourism.
- Muriithi Ndegwa
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FEATURE
Tourists mostly go to Botswana for its
game reserves and figures have grown by
an average of 8.4% since 1994. Yet tourism
accounts for only about 6% of GDP de-
spite its importance to the countrys futuregrowth, since the main source of revenue
from diamonds is declining. Tourism is
seen as an important sector providing jobs,
wages and tax revenues, so the government
has started collecting tourism statistics and
analysing its economic contribution to help
devise strategies to boost the sector.
BOTSWANA
Namibias Foreign Affairs Minister Utoni Nujoma says tourism is one of the fastest growing sec-
tors of the economy, contributing 16% to GDP and accounting for 18% of employment. He ex-
pects the sector to grow by 7% in the next decade.
Namibia reached a milestone of 1-million tourists in 2011. However, it saw a downturn from its
traditional markets and the most recent figures for bed occupancy were a dismal 22%.
Namibia Tourism Board CEO Digu Naobeb said tourists from Germany, France, Italy and the
UK declined as the economic crisis saw people cut back on long-haul holidays, but that was offset
by a neighbourly surge from South Africa, Botswana, Zimbabwe and Zambia. According to tour
operators, there is still a perception that Namibia seems not to be pricing itself competitively, as
compared to neighbouring countries such as South Africa, Botswana, Zambia and Zimbabwe,
the CEO said. To address that, the authorities have introduced a survey of departing tourists to
ask their impressions about Namibia, the standards of services and accommodation, where theyspent money, and any recommendations they have.
NAMIBIA
Namibia by www.namibfilms.co.za
Namibia
Namibia
Namibia
Tourists mostlygo to Botswana
for its game
reserves...
Botswana
Botswana
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PRODUCT SHOWCASE
The South African National Conven-
tion Bureau (SANCB) attended
EIBTM, the global meetings and
events exhibition in Barcelona, Spain
recently in order to put the African continent in
the spotlight.
The theme of Global Events was the ideal
platform for SANCB to boost South Africas
global and regional competitiveness by outlin-
ing new initiatives to industry leaders.
SANCB aims to grow business arrivals
in South Africa by 50% in the next ve years,
which they estimate translates into an addi-
tional US$344 million for the South African
economy and an additional 31 000 jobs. The
goal in attending EIBTM was to demonstrate
that South Africa was boosting its global and
regional competitiveness and aiming to unlock
the potential of the business event market for
the African continent.
South African NationalConvention Bureau Attends EIBTM
NEWS
Business events are good for your business! We design & managefun & aordable meetings, incentives, conferences & events anywhere at all!
We have 15 years of experience in crafting itineraries & event pro-grammes to wow your audiences. Blend in superb value, tailored
with unique enhancements produced just for your events, plus youhave a team of dedicated, focused, cost-eective, IATA-licensed,
BEE-accredited, enthusiastic, award winning & highly experi-enced incentive travel & event professionals on hand.
Join many of SAs industry leaders & get Leading Incentives to
handle all your business event needs now.
Mobile: +27 84 566 2240Tel: +27 11 022 9264Fax: +27 866 150 110Email: [email protected]
LifestyleExperiences
Conference
Management
Travel Incentives
Long Service
Awards
MOTIVATING PEOPLE THROUGH INSPIRATIONAL EXPERIENCES
tel: +27 21 439 3329cell: +27 073 240 3265email: [email protected]
CONTACT DETAILS
-
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Expo Summit
Africa allows
visitors to benefit
from the recent
internationaliza-
tion of the
African
exhibition
sector.
TRENDS
What is Expo Summit?Expo Summit enables exhibition and trade
show industry thought leaders to come to-
gether and strategize for the future of the
African exhibition industry. Expo Summit
Africa allows visitors to benefit from the re-
cent internationalization of the African ex-
hibition sector. The two day conference and
exhibition would be attended by organisers
and industry colleagues from Europe, Africa
and Asian continents and allows industry
professionals to grow and establish relation-ships with international industry colleagues.
The third edition of Expo Summit Africa will
be 13 14 February 2013, in Johannesburg,
South Africa.
Expo Summit Africa 2013What You Need To Know
Who Organises Expo Summit?Manch Communications (P) Ltd.
Manch Communications has been involved in the exhibition business since 2006. The companyruns exhibition management and trade fairs and has a conference division and has been organis-
ing conferences and exhibitions on various subjects in India since 2009. Their brands include
Expo Summit Global Series of Conferences, India Warehousing Show, India Cold Chain Show,
and the India Composites Show.
The Exhibition & Event Association of Southern Africa
The Exhibition and Event Association of Southern Africa, EXSA, was founded in 1980 as a non-
profit organisation representing Venues, Organisers, Exhibition Designers, Stand builders, Ser-
vice Companies and Associate organisations. EXSA has near to two hundred members and organ-
izes EXSAs Annual Awards to recognise member companies for the excellent shows and stands
they produce throughout the year. The Association involves itself in activities involved in growth
and development of the industry.
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TRENDS
Why Attend Expo Summit Africa?Expo Summit Africa, in addition of being a net-
working opportunity and educational confer-
ence, works towards the following objectives of:
Strengthening BRICS relationships
Bringing in Indian exhibition organisers
to the region Bringing in international exhibition titles
into the city
Acting as a gateway to the African exhibition
industry
Understanding sector shortcomings and
strategizing for its growth
What Can Attendees Expect?Trade show professionals and industry influ-
encers are regular participants at EXSA and
Manch conferences. The profile of attendees
includes the following: Exhibition and conference organisers
Exhibition service providers, contractors
Venue owners / fair grounds
Trade Commissions and National
Associations
Event management companies
Exhibition agents & consultants
The two day conference and exhibition
would be attended by organisers and
industry colleagues from Europe, Africa
and Asian continents...
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ASSOCIATIONS
The role of EXSA is to serve the exhibition and
events industry in South Africa. EXSAs core
strategy is to actively grow and develop the
exhibition and events industry within South-
ern Africa. This is acheived through promot-
ing the unique benefits offered by exhibitions
and events, and raising the profile of EXSA
members who include venues, organizers andsuppliers.
Expo Summit AfricaAn International Conference on the African
Exhibition Industry
Theme: Developing South Africa as a Glob-
al Exhibition Destination
Date: 13-14 February 2013
Location: Sandton Convention Centre Jo-
hannesburg, South Africa
The third edition of Expo Summit Africawill be organised by Manch Communica-
tions in partnership with EXSA, The Exhi-
bition and Event Association of Southern
Africa from 13 14 February 2013, in Johan-
nesburg, South Africa.
The forthcoming event will enable ex-
hibition and trade show industry thought
leaders to come together and strategize for
the future of the African exhibition industry.
The event would enable them to leverage
on the recent internationalization of the
African exhibition sector. The two day con-ference and exhibition would be attended
by organisers and industry colleagues
from Europe, Africa and Asian continents
and would enable industry professionals
to grow and establish relationships with
international industry colleagues.
Traditionally the EXSA Western Cape region
holds a social gathering at the end of the year.
The Event was there, and took these photos of
the festivities!
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ASSOCIATIONS
Founded in 1987, the Southern African Associa-
tion for the Conference Industry (SAACI) is a Sec-tion 21 Company and is the umbrella body of the
conference and meetings industry of South Africa
and is dedicated to maintaining and improving its
levels of effi ciency and professionalism. Its mem-
bers consist of Professional Conference Organisers
(PCOs), Destination Management Companies,
Event Management companies, hotels, confer-
ence venues, etc. SAACI is recognised as the of-
ficial body and mouth-piece of the conference
industry by SA Tourism and government.
SAACI donates trees to Rietfontein Mul-tipurpose Community Centre
The Northern Territories Branch of the South-
ern African Association for the Conference In-
dustry (SAACI) has donated 380 trees to the
residents of Rietfontein Village near Diepsloot,
north of Johannesburg.
This follows the raising of funds for this
purpose at the associations annual congress
that was held in Johannesburg in July, in close
cooperation with Food & Trees for Africas (FT-
FAs) Trees for Home programme.
Congress chairman Wayne Johnson says
every year the association implements green-ing initiatives to minimise the environmental
impact of its congress. This year, I believe,
we have set new records, not only with a low
carbon footprint, but by making a tangible con-
tribution to a community close by. Our part-
nership with Food & Trees for Africa brought
formidable results.
We thank the sponsor for giving us these
trees, said Ward Councillor Molefi Selibo.
These trees are a great gift to the community
and I will personally encourage members of the
community to keep looking after their trees.Rietfontein Village, commonly known as
Video, is a settlement just off Beyers Naud
drive, next to the N14, in the Mogale City Mu-
nicipality. The area has recently developed
RDP housing in desperate need of greening.
The people were moved from nearby squat-
ter camps.
For this initiative FTFA has procured 190
fruit trees - peach, apricot, plum - and 190 in-
digenous trees - wild olive, karee, river bushwil-
low - suitable for the particular climate, season
and area, as advised by a local nursery.
As these trees grow they will provide fruit,
shade, a habitat for birds and wildlife, oxygento breathe, an opportunity to learn about cli-
mate change and the environment, help clean
the air, settle dust, reduce erosion, water runoff
and noise, lessen the effects of wind, increase
property values and create sustainable human
settlements that lead to increased civic pride.
In addition to improving the environment
in which these residents live, the SAACI Trees
for Homes trees will sequestrate a conserva-
tively estimated 140 tons of carbon dioxide,
thus contributing to the mitigation of climate
change over the next 15 years. An estimated9,5 hectares of urban forest will be planted
through these 380 trees.
Furthermore, eight unemployed residents
of Rietfontein Village received training as com-
munity educators, who will go door to door to
spread awareness about the SAACI trees initia-
tive. They will work with FTFA for one year to
evaluate the growth and success of the trees.
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ASSOCIATIONS
Site is a global network of meetings
and event professionals dedicated to
delivering business results. The net-
work of Site professionals brings best-
in-class solutions, insights and global connec-
tions to maximize the business impact of mo-
tivational experiences regardless of industry,
region or culture. Site serves as the source of
expertise, knowledge and personal connections
that will catapult and sustain professional
growth, and help build the value of extraordi-nary motivational experiences worldwide.
Site Introduces the 2013 Site International
Board of Directors Site is pleased to introduce
an experienced and geographically diverse
group of incentive travel and motivational
events industry leaders who will serve on the
Site International Board of Directors effective
1 January 2013.
New Board President David Sand, CEO of
Uwin Iwin Incentives, South Africa, shared his
vision for the year: The new year is an excitingone for Site as we celebrate our anniversary 40
years and forward. The vision of the original
founders was to create a truly global commu-
nity of incentive travel and motivational expe-
riences professionals. The 2013 International
Board of Directors represents most of the ma-
jor world geographies. My goal as President is
to ensure that these leaders bring to the table
the diverse voices of Site members worldwide
and that we work together to meet the needs
and expectations of our global membership.
Serving with Mr. Sand as Offi cers of the 2013 Site International Board are:
Immediate Past President: Alejandro Verzoub, President, AV Business &
Communication, Buenos Aires, Argentina
President Elect: Paul Miller, Managing Director, Spectra, London, United Kingdom
Vice President Finance: Rhonda Brewer, Vice President, Group Business Manager, Sales,
Maritz Travel Company, Fenton, Missouri, USA
Vice President: Rajeev Kohli, Joint Managing Director, Creative Travel Pvt. Ltd.,New Delhi, India
Member at Large: Jim Adams, President, Performance Strategies, Inc., Indianapolis,
Indiana, USA
Managing Director: Allison Summers, Site and Site International Foundation, Chicago,
Illinois, USA
In August, Site members elected three members to join the Board, each for a three-year
term. Those new Board Directors are:
Jonathan Richards, CMP, Northwest Sales Manager, Maui Jim Sunglasses, Grand Prairie,
Texas, USA
Annamaria Ruffi ni, CMP, President and CEO, Events In & Out S.R.L., Rome, Italy
Pamela Shepherd, CEO, Distinctive Destinations, Suwanee, Georgia, USA
Continuing on the board are the following Directors:
Cherryl Brazier, Director Global Sales, Carlson Rezidor Hotel Group, Redondo Beach,
California, USA
Aoife Delaney, Regional Director of Sales, UK & Ireland, Ovation Group DMC, Dun Laoghaire,
Ireland
Liu Ping, CEO, China Star Professional Programs, Beijing, China
Olga Navarro, Executive Director, ITB dmc, Barcelona, Spain
Lulu Stribling, Director of Incentive Sales, The Ritz-Carlton Hotel Company, L.L.C., Chicago,
Illinois, USA
Jane E. Schuldt, CITE, CIS, Site International Foundation President; Founder and President,
World Marketing Group Ltd., Minneapolis, Minnesota, USATo the two Directors who will be leaving the Board in 2013, Site expresses appreciation and
gratitude for their leadership and service over the past two years:
Mary MacGregor, Senior Director, Business Development North America, Carlson
Wagonlit Travel Meetings & Events, Minnetonka, Minnesota, USA
Jukka-Paco Halonen, Managing Director, Viada Oy Ltd., Helsinki, Finland
Site Connects at EIBTM
Site was pleased to wrap up another successful year of events at EIBTM last month. Thanks to
its continued partnership with IBTM Global Events, Site provided valuable member networking,
education and business opportunities in Barcelona, Spain, 27-29 November. The week started
with a bang on Monday, 26 November at the Site Young Leader Reception, hosted by Barcelonas
Hard Rock Cafe. Up-and-coming industry professionals gathered to build their business networksand enjoy camaraderie.
The new year
is an exciting
one for Site as
we celebrate
our anniversary
40 years and
forward.
The vision of the original founders
was to create a truly global communityof incentive travel and motivational
experiences professionals
- David Sand
- David Sand
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RECEIVEOUR E-BOOKS
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OPPORTUNITIES
COMPETITIONS OPEN TO UFI
MEMBERS AND NON-MEMBERS
Best reporting on sustainability
Best reporting on sustainability is a compe-
tition theme created to promote and reward
a company who has delivered best practice
reporting by including ull and transparent
details o its economic, environmental and
social activities.
Best innovative environmental initiative.
The second competition theme, Best inno-
vative environmental initiative will celebrate
those organizations that have ocused on spe-cifc environmental actions and will recognise
ocused projects and innovation in their delivery.
The ollowing elements should be addressed
in the competition application
(applications must be provided on separate
orms i you wish to enter both competitions):
Best reporting on sustainability award:
Applicants need to send their report,
together with a short PowerPoint
presentation in English (no longer than tenpages) which should highlight the
ollowing aspects:
- Background: rationale, approach, planning
& implementation;
- Results: indicators and perormance,
challenges and achievements;
- Communication aspects: stakeholder
engagement, benefts;
- Future plans.
Best innovative environmental initiative
award:Applicants must send a short summary in
English (no longer than ten pages) briey de-
scribing their initiative (no suggested ormat).
Entries should be sent to [email protected] 28 February 2013.
Entries are welcome rom all exhibition relat-
ed organisations: venues,
organizers and/or, service providers.
Evaluations will be based on both quantitative
and qualitative results.
The jury o the UFI Sustainable Developm