event gap fea 2009
DESCRIPTION
Presented at the 2009 Fraternity Executives Association in New Orleans, LA. Highlights the framework for making your events more engaging and impacting.TRANSCRIPT
A little about me
It is wonderful to create.Akira Kurosawa
A little about you
What can you expect today?
Framework
Exploration
Application
Letʼs get started
The Interconnected AGE
billion1
billion1.5
billion3.3
Easy-to-use tools
Are you prepared for this reality?
The SOCIAL MEDIA Primer
Technology is only as good as the peopleit connects
Static content >> Dynamic flow
Push out >> Pull in
Destination >> Presence
Five Main ToolsBlogs
YouTubeFlickr
FacebookTwitter
Four Key Tactics - be real- stand out - involve- interact
Blogs
http://beth.typepad.com/beths_blog/
create conversations
Flickr
share images
33 million users3 billion images
YouTube
share videos
1 billion videosviewed per day
stay sociallyconnected
200 millionregistered users
13.4 billion minutesspent per month
Fan Pages
Fan Pages (cont.)
Events
Causes
real-time sharing
7 million daily visitors
3 million 35-49 years old
Four Key Tactics - be real- stand out - involve- interact
Bring these toyour online presence
Questions?
taking it from adequate to
amazing
access to the right information
boost conversation beforeduring
afterusing social media
the purpose of an event is conversation
conversation can start long before
the old way
organizers attendees
organizers
attendees
attendees
attendees
attendees
the new way
which is more persuasive?
connecting attendees before the event
HOO
weak ties
MarkGranove+er(1973)“TheStrengthoftheWeakTies”
AB C
three waysto connect attendees
shared resources to comment on
and contribute to
1
del.icio.us and RSS feeds common storiesof interest
display this anywhere attendees can
view it
easy methods for creating
content about your event2
event photos and videos
twitter feedschat roomslive cam feeds
fill the gaps
create a social network for your event3
Ning.com site
Example #1 SXSWi
panel picker
community
unofficial stuff
Example #2 #140conf
promotion
http://140live.socialapproach.com/
in the room
Example #3 2009 NMC
http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
Pathable
http://www.nmc.org/2009-summer-conference http://2009.nmc.org/
Flickr and Twitter
http://www.flickr.com/photos/alexandrapickett/3685867335/
1,874 Tweetsfrom 173 people
http://cogdogblog.com/2009/06/20/socialmedia-recap-nmc2009/
Example #4 BlogWell
Word of Mouth
Well Equipped
Do the Unexpected
LET’S STAY CONNECTED
> @scottyhendo > [email protected] > 317.218.0488 > blog.mediasauce.com