event evaluation: developing a rubric - library...
TRANSCRIPT
Event Evaluation:
Developing a Rubric Maurini Strub
Melissa Laning
University of Louisville Library Assessment Conference
31st October, 2016
AGENDA
BRIEF HISTORY
CONTEXT
DEVELOPMENT
IMPLEMENTATION
BRIEF HISTORY
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
CAST 1,000
SEEDS
VIBRANT
VISIBLE
DISTRIBUTED
GRASSROOTS
NEW IDEAS
MORE
STRATEGY RIGHT-SIZED
STRUCTURED
DECISION
MAKING
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
BUILDING A TOOL
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
GROWTH
OPPORTUNITY LITERATURE
REVIEW
CONVERSATIONS
INITIAL MODEL
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
Success
Efficiency
Effectiveness
Value
TRANSITIONAL MODEL
Success
Efficiency
Effectiveness
Value
HOW WELL?
WHAT GOOD?
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
FINAL MODEL
Target Audience
Satisfaction & Learning Environment
Learning
Behavior
Impact
ROI
HOW
WELL?
WHAT
GOOD?
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
# attendees marketing/reach
content space
attendance interaction
marketing attendance
logistics social capital
attendance social capital
BUFFET APPROACH ONE SIZE FITS ALL REALLY FITS NO ONE
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
SELF-SERVE
MODULAR
ITERATIVE
EXPANDABLE SUSTAINABLE
INITIAL ROLLOUT
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
LOTS OF
FEEDBACK
LIGHTNING
ROD
FEEDBACK CONTEXT CULTURE EATS STRATEGY FOR LUNCH
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
OLD
MODELS LOSS OF
AUTONOMY STIFLE
INNOVATION
FEARS & CONCERNS
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
BURDENSOME BARRIER WHAT
ABOUT UX?
OVERSIGHT
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
KEEPING
TRACK SNOWFLAKES
WHAT
DO I GET?
MANAGING THE PROCESS
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
DEGREE OF
BUY-IN
WHITE KNIGHT
SYNDROME
SHARED
GOALS
TOOLS
(VS. THEORY) THEORY
OPERATIONALIZED MODEL
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
KICK BACK IN
THE STACKS Target Audience
Satisfaction & Learning Environment
Learning
Behavior
Impact
ROI
HOW WELL?
WHAT GOOD?
OPERATIONALIZED MODEL
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
KICK BACK IN
THE STACKS
HOW WELL? WHAT GOOD?
ABOUT THAT RUBRIC
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
DECISION
MAKING
IMPROVE
PERFORMANCE
ANALYTIC
QUESTIONS
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
ATTRIBUTION
Maurini Strub
Melissa Laning
Event Evaluation: Developing a Rubric
“Sow Seeds” icon by Sarah Joy via the Noun Project
“Bean Sprouts” icon by Yu luck via the Noun Project
“Network” icon by Guilhem via the Noun Project
“Strategy” icon by Garrett Knoll via the Noun Project
“Minimize” icon by Umesh Vgl via the Noun Project
“Nodes” icon by Gregor Črešnar via the Noun Project
“Light Bulb” icon by Martin LEBRETON via the Noun Project
“Newspaper” icon by Yorlmar Campos via the Noun Project
“Blog” icon by Edward Boatman via the Noun Project
“Buffet” icon by Rafael Farias Leão via the Noun Project
“Conversation” icon by Rick Pollock via the Noun Project
“Lightning Bolt” icon by daisy binks via the Noun Project
“Foodie” icon by Claire Jones via the Noun Project
“Ball and Chain” icon by Micheleange Baudoux via the Noun Project
“Barrier” icon by Oliviu Stoian via the Noun Project
“Users” icon by To Uyen via the Noun Project
“Check List” icon by Sherrinford via the Noun Project
“Food Dish” icon by Hans Gerard Meier via the Noun Project
“Snowflake” icon by Lil Squid via the Noun Project
“Committee Consensus” icon by Krisada via the Noun Project
“Knight” icon by Demograph™ via the Noun Project
“Venn Diagram” icon by Chance Smith via the Noun Project
“The Thinker by Nuno Lezon via the Noun Project
“Preferences by mikael bonnevie via the Noun Project
“Gauge Chart by Kirby Wu via the Noun Project
“Goal” icon by Gregor Črešnar via the Noun Project
“Thumbs Down” icon by useiconic.com via the Noun Project
“Questions” icon by Gregor Črešnar via the Noun Project
BY ORDER OF APPEARANCE