event eval - edited (2)

The goal of our campaign is to encourage undergraduate students of Rhode Island colleges/universities to continue residence in Rhode Island after graduation. We utilized social media, collateral material, and small events to reach our target public. Through our efforts we have extended our reach and with continued efforts over a longer period of time, we will have succeeded in meeting our objectives. Planning Research has proven that one-on-one communication is the most persuasive form of communicating. With this knowledge, we concluded it would be more beneficial to hold several small events with more one-on-one interaction time, as opposed to one large- scale event, to increase our chances of changing the attitudes of our target public. Our small events were held at several campuses throughout the state, where we disseminated our messages to students. Rhode Island law prohibits solicitation; therefore, we had to collaborate with various campus organizations to visit each school. Several campus groups were contacted, and extended an invitation for our representative to speak on the behalf of the campaign. Small group sessions were held at Brown University, Rhode Island School of Design, Rhode Island College, University of Rhode Island, and Roger Williams University. At each event, we walked students through our social media tools, explained the benefits of staying in Rhode Island post-graduation, shared our collateral material, answered any questions, and had small group and individual conversations with college students about their future post-graduation. Events Roger Williams University This event took place in the Roger Williams dining hall during lunch hours. Our message was exposed to over 800 individuals and had 76 instances of one-on-one communication. Collateral materials were dispensed. Brown University Our representative spoke with Brown University Gilbert and Sullivan Theater organization (BUGS), consisting of 40 members. Collateral materials were disseminated. Rhode Island College This small event was held at the Anchor staff meeting, for approximately 28 staff members. Collateral materials were dispensed, and an invitation was extended for us to interview for a feature article. Rhode Island School of Design The RISD Film Society had 47 in attendance where we discussed our message and gave collateral material to those in interest. University of Rhode Island A representative spoke with an Ultimate Frisbee intramural team at the URI campus. 18 impressions were made at this event through our collateral materials and one-on-one discussions. Evaluation Through our events we reached 209 instances of one-on-one communication and over 1,000 impressions of our key messages. These events have been crucial to disseminating our messages to our target public. By reaching out to higher education students in a comfortable and familiar setting through one-on-one comm unication, our messages were more likel y to be retained. Through these events, our total social media impression numbers improved drastically, adding an additional 24 Twitter followers, 29 Facebook fans, 152 WordPress visits, 3 FourSquare check-ins, and 17 Flickr visits.

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8/6/2019 Event Eval - Edited (2)

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Planning

Research has proven that one-on-one communication is the most persuasive form of communicating. With this knowledge, weconcluded it would be more beneficial to hold several small events with more one-on-one interaction time, as opposed to one large-

scale event, to increase our chances of changing the attitudes of our target public. Our small events were held at several campusesthroughout the state, where we disseminated our messages to students. Rhode Island law prohibits solicitation; therefore, we had tocollaborate with various campus organizations to visit each school. Several campus groups were contacted, and extended an invitationfor our representative to speak on the behalf of the campaign. Small group sessions were held at Brown University, Rhode IslandSchool of Design, Rhode Island College, University of Rhode Island, and Roger Williams University. At each event, we walked studentsthrough our social media tools, explained the benefits of staying in Rhode Island post-graduation, shared our collateral material,answered any questions, and had small group and individual conversations with college students about their future post-graduation.

Events

Roger Williams UniversityThis event took place in the Roger Williams dining hall duringlunch hours. Our message was exposed to over 800 individualsand had 76 instances of one-on-one communication. Collateralmaterials were dispensed.

Brown UniversityOur representative spoke with Brown University Gilbert andSullivanTheater organization (BUGS), consisting of 40 members.Collateral materials were disseminated.

Rhode Island CollegeThis small event was held at the Anchor staff meeting, for approximately 28 staff members. Collateral materials weredispensed, and an invitation was extended for us to interview for a feature article.

Rhode Island School of DesignThe RISD Film Society had 47 in attendance where we discussed our message and gave collateral material to those ininterest.

University of Rhode Island A representative spoke with an Ultimate Frisbee intramural team at the URI campus. 18 impressions were made at this eventthrough our collateral materials and one-on-one discussions.

Evaluation

Through our events we reached 209 instances of one-on-one communication and over 1,000 impressions of our key messages. Theseevents have been crucial to disseminating our messages to our target public. By reaching out to higher education students in acomfortable and familiar setting through one-on-one communication, our messages were more likely to be retained. Through theseevents, our total social media impression numbers improved drastically, adding an additional 24 Twitter followers, 29 Facebook fans,152 WordPress visits, 3 FourSquare check-ins, and 17 Flickr visits.

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