event brochureevent brochure 5-7 february 2018. al faisaliah hotel, riyadh, kingdom of saudi arabia...

EVENT BROCHURE

5-7 February 2018. Al Faisaliah Hotel, Riyadh, Kingdom of Saudi Arabia

2nd International Conference and Exhibition for Professional Certification and Best Practices

5 FEB 2018 6 FEB

2018 7 FEB 2018

Pre-event Masterclasses9:00 am - 6:00 pm

Conference, Workshops & Exhibition9:00 am - 10:00 pm

www.certxmena.com

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Professional Certification and Best Practices: The driving force behind a competitive and knowledge-based economy

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KINGDOM OF SAUDI ARABIA’S VISION 2030

Foreword

We are determined to build a thriving country in which all citizens can fulfill their dreams, hopes and ambitions. Therefore, we will not rest until our nation is a leader in providing opportunities for all through education and training, and high quality services such as employment initiatives, health, housing and entertainment.

We intend to provide better opportunities for partnerships with the private sector through the three pillars: Our position as the heart of the Arab and Islamic worlds, our leading investment capabilities, and our strategic geographical position. We will improve the business environment, so that our economy grows and flourishes, driving healthier employment opportunities for citizens and long-term prosperity for all. This promise is built on cooperation and on mutual responsibility.

This is our ‘Saudi Arabia’s Vision for 2030’. We will begin immediately delivering the overarching plans that we have set out. Together, with the help of Allah, we can strengthen the Kingdom of Saudi Arabia’s position as a great nation in which we should all feel an immense pride.

HRH Crown PrinceMuhammad Bin Salman Bin Abdulaziz Chairman of the Council of Economic and Development Affairs

Source: from Saudi Arabia’s 2030 Vision official website: www.vision2030.gov.sa

HRH King Salman Bin Abdulaziz HRH Crown Prince Muhammad Bin Salman Bin Abdulaziz

Source: CERTX 2017

3For more information contact us: +966 55 955 6311 (KSA) | +971 52 6488848 (UAE) | [email protected]


Welcome Note

Kingdom of Saudi Arabia has embarked on a long journey to transform itself into a knowledge-led economy and society as affirmed in our 2030 Vision.

Professional Certification plays a central role in benchmarking and continually updating one’s expertise, skills and employability in both the private and public sectors. Hence, we are pleased to present the 2nd International Conference and Exhibition for Professional Certification - CERTX.

This is the first event of its kind worldwide and the inaugural event was organised in 2017, dedicated to be a marketplace for professional certification. International speakers, experts and trainers will contribute to this event. Key governmental bodies and companies interested in raising the efficiency of workers in the Saudi work market and enhancing the knowledge-based national economy will also participate and support the event to enhance our national economy and support Saudi’s 2030 Vision.

Khalid Al Hafta

ChairmanOrganising Committee

Source: CERTX 2017 Post event report

CERTX 2017 Statistics

2498TOTAL ATTENDEES

1 DAY CONFERENCE

24Conferencespeakers

350+Delegates

6Panel Discussions

3 DAYS EXHIBITION

49Exhibitors

1500+Visitors

12Countries Exhibited

39PARTNERS & SPONSORS

2 DAYS WORKSHOPS

24Workshopleaders

600+Delegates

19Workshops

CERTIFICATIONS SHOWCASED

28Categories

300+Certificates

• To spread and enrich the knowledge environment and drive the Kingdom’s 2030 Vision

• To bridge the gap between educational outputs and the job market needs and requirements

• To improve Saudi local human capital competence, skills and competitiveness and expand their employment opportunities in the private and public sectors

• To motivate local and regional students, young professionals, companies and institutions in enhancing their professional standards

• To provide local and regional institutions with valuable opportunities to communicate with their pioneering counterparts and exchange experiences and knowledge

• To build partnerships and raise an organisation’s efficiency and standards of performance

• To discuss the challenges faced by professionals, relate professional certification business models to help impact on their career paths, educational and training curriculums

CERTX Objectives

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WHY SAUDI ARABIA?

“We want to work on the method of preparing the Saudi worker or employee to enter the labour market (…) The output of the educational system and linking it to the market needs and the future vision - especially for next year - will also be very crucial for preparing the

Saudis to enter the labour market or for any procedures in this regard.”

HRH Prince Mohammed Bin Salman Bin Abdulaziz - Crown Prince, Kingdom of Saudi ArabiaFrom an interview with Al Arabiya

SR

US$250

200

150

100

50

02006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Year

SR

US$250

200

150

100

50

02006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Year

As the Kingdom of Saudi Arabia is moving towards its 2030 Vision focusing on economy diversification and encouraging foreign investment in its local markets, it has become a necessity to ensure that the local human capital meets the requirements of both the public and private sectors to support this transformation and drive the country’s growth.

The Kingdom is one of the world’s largest investors in knowledge development with an investment in education and training sectors that has reached $400 billion over the past 10 years; however, while the country’s science and technology system has taken important strides forward, there is still a tremendous gap between education systems outputs and market needs.

Recognised professional certifications play a key role in framing this market and helping to understand its complex requirements. The large Saudi youth need new ways of increasing their knowledge and competence to meet the changes in the competitive local job environment.

The 10th strategic principle of the national policy for science and technology which states “the importance of activating the role of education and raising their effectiveness both in size and variety to realise the requirements of desired scientific and technological development. [They] should continue to keep up with global scientific and technological developments and challenges [...] through connecting the outputs of educational and training institutions with the genuine requirements of the system and finding effective mechanisms to achieve this”.

Saudi’s 2030 vision has also stressed the importance of the professional coordination between educational institutions and the work market. It has highlighted the importance of continuous encouragement of education and qualification to reach a permanently learning society where the Saudi worker is continuously developing his/her skills and competence.

Saudi employment distribution (2015 H1)*

Education and training investment over the last 10 years (billion)

*Source: Jadwa International

Expenditures

Military and Security Services

Education and Training

Budget Support Provision

Health and Social Development

Economic Resources

Infrastructure and Transportation

Public Administration

Municipality Services

840 b

213 b

192 b

183 b

105 b

78 b

24 b

24 b

21 b

Saudi Arabia Budget Allocation 2016 (SAR billion)*



The first edition of CERTX was launched in 2017 to support the objectives of the Kingdom’s 2030 Vision. It was the first platform in the region dedicated to professional certifications, bringing together various certification bodies and training providers representing various categories/sectors worldwide. CERTX 2017 hosted 2500 attendees that have highly praised the importance and quality of this platform as it hosted 50 international and local panelists and workshop leaders.

Building on the success of the 2017 edition, The 2nd International Conference and Exhibition for Professional Certification and Best Practices (5 - 7 February 2018, Riyadh) is hosted under the theme: ‘Professional Certification and Best Practices: The driving force behind a competitive and knowledge-based economy’.

It is the largest international platform specialised in introducing leading international professional certifications providers and local training providers to enrich and spread a culture of continuous learning, best practices and professional development. CERTX aims at closing the gap between the educational output and the job market needs, transferring knowledge, and building sustainable partnerships.

CERTX 2018 will include an exclusive conference hosting professional certifications providers, training providers, senior government officials, learning and development experts and thought-leaders seeking professional growth in their regional network and wishing to discuss the latest developments, certification programmes, partnerships and future trends to contribute in accelerating the ‘Kingdom’s National Transformation Programme and Vision 2030’.

ABOUT CERTX

Exhibition: A world-class exhibition for over 80 international and local companies or organisations specialised in professional certifications, learning and development, and certified training

One-to-one business meetings: CERTX provides the perfect platform to meet with potential clients and partners, to increase time-effectiveness and maximise the benefit of participating, through pre-organised meetings with delegates of your choice. Networking opportunities: Network with event exhibitors, visitors, delegates workshop attendees and speakers in a 5-star networking environment, strategically designed to ofer you exclusive contacts. A full exhibitor and sponsor list will be posted before the event to allow participants to efectively schedule and manage their meetings.

Event Format

Pre-event Masterclasses: An invaluable opportunity for professionals to obtain hands-on training on the latest tools and skills. The Masterclasses will be led by experts representing international certification bodies.

Strategic Conference: An exclusive platform for industry key players and stakeholders to discuss the Kingdom’s human capital development plans and strategies, and the role of professional certification in driving the country’s 2030 Vision.

Workshops: Cutting-edge workshops in an interactive session format, focusing on current major industry challenges. CERTX workshops will be led by international professionals with extensive experience in their fields. They will provide the attendees with an opportunity to learn about the latest technology solutions and strategies they can implement in their daily work to improve performance, operation and production.

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MASTERCLASSES AND CONFERENCE

Masterclasses

An invaluable opportunity for professionals to obtain hands on training on the latest tools and knowledge. The Masterclasses will be led by experts representing international certification bodies.

MASTERCLASSES OVERVIEW

Monday, 5 February 2018

ROOMSAl-Omsiat Ballroom A

Al-Omsiat Ballroom B

Najd Yanbu

09:00 - 18:00 HR Leadership KPI EssentialsProject

Management

The Certification Body leading the Masterclass will issue a Certificate of Attendance after the event to all participants present (hard copy certificates will

be given to all delegates at the end of the last panel session).

ConferenceCERTX will host for the second time a cutting-edge conference programme to explore the latest developments in the professional certification industry. The conference will bring together thought-leaders and industry experts who will discuss innovative certification programmes and how the industry can provide effective solutions and meet the requirements of the job market.

• HR and Talent management directors• Heads of government departments related to professional

certificates and standards• Learning and Development directors• Saudisation and localisation specialists and directors• Heads of Training departments• Local professionals searching for skill set development

• Businessmen and Investors• Universities and institute instructors interested in adapting

educational outputs with work market requirements• Ministries and public sector senior personnel• Researchers in sustainable development and empowering

national talents• Heads of various departments

Who should attend as a delegate?

80 EXHIBITORS(6-7 FEBRUARY)

PRE-EVENTMASTERCLASSES(5 FEBRUARY) (6-7 FEBRUARY)

CONFERENCE WORKSHOPS(6-7 FEBRUARY)4 90 MINUTESTRATEGIC 30

Source: CERTX 2017

5 FEB 2018



CONFERENCE DAY 1 - PROFESSIONAL CERTIFICATION6 FEB 2018

08:00 Registration and networking coffee break

09:00 Welcome note Chairman, CERTX Organising Committee

09:05 Conference Chairman opening address

09:15 Opening keynote address

09:30 Opening panel discussion: Investing in the country’s main national resource - Role of government programmes in developing local human capital and achieving the National Transformation objectives

• Building the foundation for transformation: Investing in the local human development and capabilities

• Exploring current and future government programmes aiming at transferring the Kingdom into a knowledge-based economy

• Discussing government programmes’ role in advancing knowledge localisation

• Identifying best methods to activate and strengthen professional certifications’ role in the progress towards national transformation

10:15 Sponsors’ Awards Ceremony

10:30 Panel discussion: Professional accredited certificates and enterprise change management

• Incorporating professional certifications in the change management strategy

• Discussing the role of certificates in strengthening organisation’s change management capability

• Continuous employee learning and development to support the company’s growth

• Exploring global and local experiences and success stories: how have professional certifications contributed to the success of change management?

11:15 Executive networking coffee break

11:45 Panel discussion: The future of business and professional certification leaders worldwide

• Exploring the global vision and international trend in the coming years

• Identifying the future skills requirements and the main sectors of growth

• Assessing the current certification market to identify gaps and best methods to meet the global business requirements

• How will professional certifications shape the future of business?

12:30 Panel discussion: Linking the professional certificates with career promotions, retaining talents and competencies selection

• Employers’ perspective: How can you identify the certifications that complement the competencies you require?

• Looking at best practices in using certifications as a tool to measure skills, and evaluate employee career progress Establishing a skills-certification index for key sectors in the Kingdom

13:15 Panel discussion: Measuring the return on investment (ROI) in professional certificates and the localisation of knowledge and best practices - experiences and successes in MENA

• Is professional certifications ROI measurable?

• First steps in ensuring ROI – evaluating and selecting the right certification best practices

• How can we evaluate the certifications ROI and identify the professional development and financial benefits?

• What is required to optimize on the benefits of certification and ensure maximum ROI?

14:00 Chairman closing address

14:10 Executive networking lunch break

15:30 90 minute workshops and visit to the exhibition

CERTX will issue a Certificate of Attendance to all delegates present at the conference (hard copy certificates at the end of the last panel session)

Sessions will have LIVE translations:

English > ArabicArabic > English

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CONFERENCE DAY 2 - BEST PRACTICES

08:00 Registration and networking coffee break

09:00 Conference Chairman opening address

09:15 Panel discussion: Driving socio-economic transformation and achieving Vision 2030 objectives

• Exploring the best international practices to achieve efficient transformation into smart and sustainable economy

• What are the best methods to establishing an inclusive economy that helps deliver high levels of employment, productivity and social cohesion?

• Looking at international experiences in economic transformation based on best practices

• What are the lessons learnt and how can they be applied locally?

10:00 Panel discussion: Best practices for organisational change management

The session will commence with a 5-minute market overview

• Applying best practices to implement an effective organisational change management and improve performance and productivity

• Looking at international experiences in change management and transformation planning and how we can benefit from them

• How can local organisations evolve through implementing transformation planning best practices?


11:20 Panel discussion: Activating the role of innovation and operational excellence for an effective best practices adoption

The session will commence with a 5-minute overview

• Identifying how we can prioritise innovation and optimise on its benefits in applying best practices

• Role of incentivising the workforce to embrace innovative methods and thinking

• Driving operation excellence to create the right environment for best practices implementation

• What are the key steps in promoting knowledge spillover and technological diversification in the Kingdom?

12:10 Panel discussion: Best practices in the banking and finance sector – role and implications

The session will commence with a 5-minute market overview

• What are the best practices in this sector and how can they be implemented in the Kingdom?

• Assessing the impact of best practices implementation on elevating the standards and providing a world-class finance and banking sector

• Identifying the role of banking best practices in overcoming economic challenges and global competition


13:20 Panel discussion: Discussing the challenges facing Saudi market and the region in applying best practices

• Assessing the current situation in the Kingdom and region’s key sectors (including energy, healthcare, education, tourism, trade and industry sectors)

• Identifying areas requiring best practices adoption to drive excellence, increase efficiency and reduce cost

• How can you form a plan for your sector’s development to accelerate its transformation and meet national vision objectives?

14:00 Chairman closing address

14:10 Executive networking lunch break

15:30 90 minute workshops and visit to the exhibition

7 FEB 2018

Be proactive about enhancing your skills and knowledge to an international level. Register for your delegate place today online at www.certxmena.com/register

or complete the registration form.

Sessions will have LIVE translations:

English > ArabicArabic > English



WORKSHOPS AT A GLANCE6 FEB 2018 7 FEB

2018&

CERTX Workshops ofer a cutting-edge programme in an interactive session format, focusing on current major industry- specific challenges. The workshops will be led by international professionals with extensive experience in their fields. They will provide the attendees with an opportunity to learn latest technology updates, solutions and strategies they can implement in their daily work to improve operation, production and performance.

WORKSHOPS OVERVIEW

TIME Day 1 | Tuesday, 6 February 2018 Day 2 | Wednesday, 7 February 2018

ROOMS Al-Omsiat A Al-Omsiat B Najd Al-Omsiat A Al-Omsiat B Najd

09:30 - 10:30 REGISTRATION AND REFRESHMENTS

10:30 - 12:00

12:00 - 12:30 PRAYER AND NETWORKING BREAK

12:30 - 14:00


15:30 - 17:00

17:00 - 18:30


19:00 - 20:30

20:30 END OF WORKSHOPS

FACILTY MANAGEMENT

HEALTHCARE HUMAN RESOURCESFINANCE& ACCOUNTING

FIBER OPTICS & DATA CABLING

INFORMATIONTECHNOLOGY

INVESTMENTS OCCUPATIONALHEALTH & SAFETY

PROCUREMENT& CONTRACT

LOGISTICS& TRANSPORT

MANAGEMENT& LEADERSHIP

PROJECT, PROGRAMME &

CHANGE MANAGEMENT

ADMINISTRATION AVIATION BUSINESS CONTINUITY

ASSETMANAGEMENT

AUDIT, REGULATION& COMPLIANCE

BUSINESS LANGUAGE

QUALITYMANAGEMENT

SALES& MARKETING

SUPPLY CHAIN& OPERATIONS

RENEWABLEENERGY

RISK MANAGEMENT TOURISM& HOSPITALITY

BUSINESS PERFOMANCE &

CUSTOMER SERVICE

ENVIRONMENT EMERGENCYMANAGEMENT

ENERGYMANAGEMENT

ENGINEERING& MAINTENANCE

EXPLOSIVEATMOSPHERE

CERTX will issue a Certificate of Attendance to all delegates present at the conference (hard copy certificates at the end of the last panel session)

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Who should attend:

• HR and Talent management directors• Heads of government departments related to

professional certificates and standards• Learning and Development directors• Saudisation and localisation specialists and directors• Heads of Training departments• Local professionals searching for skillset development• Businessmen and Investors• Universities and institute instructors

interested in adapting educational outputs with work market requirements

• Ministries and public sector senior personnel• Researchers in sustainable development and

empowering national talents• Heads of various departments

Visitors’ geographical breakdown:

SAUDI ARABIA 70%

GCC 20%

OTHERS 10%

CERTX EXHIBITION

Exhibitor profiles:

• Government bodies in charge of local human capital development

• Professional certification bodies• Certified training institutes and centres• E-education institutes and centres• Vocational training providers• HR and L&D management providers• Training equipment and solution providers• International and local universities• Professional development consultants• Online training providers and portals

6 FEB 2018 7 FEB

2018 9:00am - 10:00pm&

Benefits of visiting:

• Explore latest developments in global certification programmes across industries

• Meet and network with international thought leaders in professional development and certification

• Identify the right certification programme to improve your skills and knowledge and advance your professional development

• Evaluate the latest competing programmes and services you need to accelerate your career

• Attend professional workshops and earn international certifications

• Cutting-edge conference programme hosting senior government officials and certification experts who will speak on the industry’s latest and most crucial topics

• Explore local policies regulating certifications and employment



ABOUT THE ORGANISER

Innovation Organising Offices

Innovation OrganisingSaudi Arabia3005 - Unit No: 404, AR Riyadh 12262 - 7815Kingdom of Saudi Arabia+966 55 955 6311

Innovation OrganisingUnited Arab EmiratesSuite 4137, Level 41, Emirates TowersSheikh Zayed Road, Dubai, United Arab Emirates+971 4 319 7600 | +971 52 648 8848

Innovation Organising was established to provide innovative and creative ideas of planning, designing and executing local and international events.

Innovation Organising takes inspiration from trends and developments in the global and regional economy to produce new quality shows, as well as to serve as a platform and “a link” for successful business ideas. Our events bring together stakeholders from various sectors across several industries from the local, regional and international markets.

Our MissionOur mission is to create global business platforms based on innovative and inspirational ideas, by bringing together the professional markets and communities via carefully planned events, exhibitions and strategic conferences.

Our Focus• Help power the Kingdom of Saudi Arabia’s economy by making the country a destination for national and international investments

and encourage the knowledge-based economic transformation.• Build and maintain healthy relationships with pioneering industry and keep abreast of the changing needs of the markets and clients

to continue with improvements and high quality delivery.• Create new opportunities to reach an audience with a distinct interest in the market and the products. We provide opportunities for

product demonstrations, determining and stimulating customer needs, and gathering competitive intelligence.

Our Values

• Innovation and knowledge• Investment in technology

• International business professionalism• Social responsibility

3005 - Unit No: 404, AR Riyadh 12262 - 7815, Kingdom of Saudi Arabia | +966 55 955 6311

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