event based marketing: a primer
TRANSCRIPT
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Event Based Marketing - How does it work?
Event-based marketing brings many advantages to the table
Into Event-based Marketing? Ask yourself these questions!
Tips to Ace Event-based Marketing
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1Spot significant eventsin a customer’s life
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2Use those events to understand the customer’s needs
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3Send him a relevant and
engaging message
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Event-based marketing brings many advantages to the table
Into Event-based Marketing? Ask yourself these questions!
Tips to Ace Event-based Marketing
Event Based Marketing - How does it work?
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![Page 7: Event Based Marketing: A Primer](https://reader036.vdocuments.us/reader036/viewer/2022081604/5889c80e1a28abca448b623f/html5/thumbnails/7.jpg)
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1Significant increase in
marketing ROI
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2Better customer response because communication is based on his need
at that time
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3Spot opportunities for any cross and
up sells
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4Strong relationship with the customer as
he feels understood and
validated
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5Incredible customer
experience. Every. Single. Time
![Page 12: Event Based Marketing: A Primer](https://reader036.vdocuments.us/reader036/viewer/2022081604/5889c80e1a28abca448b623f/html5/thumbnails/12.jpg)
Event-based marketing brings many advantages to the table
Tips to Ace Event-based Marketing
Event Based Marketing - How does it work?
Into Event-based Marketing? Ask yourself these questions!
11
![Page 13: Event Based Marketing: A Primer](https://reader036.vdocuments.us/reader036/viewer/2022081604/5889c80e1a28abca448b623f/html5/thumbnails/13.jpg)
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1Is this event important by
itself?
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2Does the event needs any
additional data to become
significant?
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3Which event is more important
than others?
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4What are the channels that
could be used for each event?
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5What needs immediate
attention and what can be
postponed to a later time?
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6Based on this event, what
should one do?
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7Is this a retention opportunity or a
sales opportunity?
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8What extra information would
enhance the experience of each
customer for optimal service and
benefit?
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Event-based marketing brings many advantages to the table
Event Based Marketing - How does it work?
Into Event-based Marketing? Ask yourself these questions!
Tips to Ace Event-based Marketing
20
![Page 22: Event Based Marketing: A Primer](https://reader036.vdocuments.us/reader036/viewer/2022081604/5889c80e1a28abca448b623f/html5/thumbnails/22.jpg)
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1It is always about your customer.
It’s about him and his behaviour.
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2So match customer opportunities with
your business objectives
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3Plan your strategy: You have the info
and the data. What will you do with it?
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4Use both inbound and outbound ways
to connect with customers
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5Choose your EBM tool wisely. Pick one that will do what you want
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6Use data. There is so much
to capitalize.
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7Finally, don’t annoy your customer by
bombarding him with irritating
messages
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It takes a smart marketer, with a smart tool, to think out of the box and make all the magic happen!
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