evangelism strategy for 2012
DESCRIPTION
What is your church's evangelism strategy for 2012? EvangelismCoach looks at three possible strategic directions.TRANSCRIPT
Evangelism Strategiesfor 2012
EvangelismCoach.org
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Where we are going today
• I promise I’ll give you good stuff.• I will show you possible steps to start moving.• And all in about 60 minutes?
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What to Expect
• I’ll make an offer at the end• I don’t want you to invest in it unless I fulfill
my promise today – to give you implementable strategies.
• Sound fair?
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What Could Happen?
• One church plant– Miserable results with
expensive direct mail.– Under 20 people.
• Changed strategy– 3 baptisms in 6
months.– New members.
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What Could Happen?
• My church – No financial backing– Parachute church planter.– No worship team.
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What Could Happen
• Results of intentional strategy– Grew from 4 to nearly
70 in two years – 18 Baptisms last year – Still no worship team.
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Strategies I Have Used
• Direct Mail• Servant Evangelism• Launch a new service• Church Planting• Relationship Evangelism• Block Parties / VBS
• Open Air Evangelism• Tract Distribution• New Member Classes• Alpha • Door to Door• Dramas and Mimes
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Caveats
• People need Jesus• God’s sovereign• No strategy template• One size doesn’t fit all.• Best ways may not work elsewhere.• Specific callings lead to ministry expressions
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ARE YOU READY TO TALK STRATEGY?
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Evangelism Goals
• Matthew 9:35-10:20• Acts 1:8• Set direction for planning• Measurable– “About 3000 were added that day”
• Flexible– “The Spirit of Jesus would not let them”
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Personal Evangelism
Worship Experience Community
Engagement
Area 1: Personal Evangelism
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Preparing Evangelists
• Equip people to share their faith 1-1 in the course of their life.
• Intentional training• Practical experience.
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Prepare Evangelists
Style• Confrontational• Analytical• StoryTelling• Relational• Invitational• Servant
Curriculum Examples• WOTM / EE / Tracts• Jesus Among Other Gods• 3 Story / The Net• Just Walk Across The Room• Sermon Series / Events• Overflow
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My own Curriculum
• Fear Free Evangelism 5 CD Set– www.FearFreeEvangelism.com
• Hybrid– Relational / Contact / Missional– Conversational
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Strategy Steps
• Research and Pick a curriculum• Form a group and do it.• Debrief your experiences.
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Example of Relational Evangelism
• Quit going to bible studies all the time.• Build at least 3 new relationships this year.• Pray for at least 6 names of people I want to
know the Lord.• Learn a gospel presentation.• Learn about cooperation with Holy Spirit.
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Example: Personal Goals• Read at least 3 books on personal evangelism• Participate in a evangelism group• Pray daily for those who do not know Christ.• Learn a basic evangelism gospel script.• Spend time “doing life” with people• Look for the daily opportunities to have 1 conversation• Review your day to see if you missed an opportunity• Journal your evangelism conversations to reflect and
learn.
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Pastor and Personal Evangelism
• Grow in personal evangelism skills• Lead staff and other leaders in their growth.• Pray for the community and the lost• Build your own authentic relationships• Include the gospel in more sermons.• Personal Coaching
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Check-in
• Is this the kind of information you are looking for? If so, say something in the Q&A box or comment box. . .
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Personal Evangelism
Worship Experience Community
Engagement
Area 2: Worship Experience
Come and See
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Worship Centered
• Getting people into your church• Connecting people to your fellowship• Freeing people to serve– In the church– In the community– In their place of work
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Ways to Measure
• Numbers of Conversions• Number of Adult baptisms.• Members having conversations with
unchurched people.
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Ways to Measure
• People bringing others / First time guests• % increase in small group / class attendance• X Evangelistic Outreaches• Praying for unchurched• X new Volunteers joyfully serving
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Possible Measurable Goals
• 10 adult Baptisms• 20 new people connected and serving• 20% increase in worship attendance
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Support Implications
• Training in Personal Evangelism• Hospitality Ministry • Children’s Ministry • Facilities
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Connection Implications
• Getting that repeat visit• New member receptions • New member classes• Where can a newcomer plug in quickly?• Emotional Engagement – a place to serve
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Marketing Implications
• Marketing• Facebook pages• Website and communications• Positive word of mouth in social networks
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Worship Implications
• Sermon Series Planning.• Connected to life and community needs• Regular gospel sharing during sermons.• Comeback events.
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Example: 10 Baptisms and Easter
• Easter Sermon Planning• Post Easter Sermon Series• How will we find those people to come?• How will we motivate invitations?• Are we ready to welcome and receive visitors?• Do we have places for newcomers to connect
within a few weeks?
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Possible Hospitality Strategy Steps
• Conduct a Hospitality Review• Launch a Greeters Ministry• Setup a welcome center• Hold new greeter training• Get 75% of connection cards.
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Check-in
• Is this the kind of information you are looking for? If so, say something in the Q&A box or comment box. . .
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Personal Evangelism
Worship Experience Community
Engagement
Area 3: Community Engagement
Go
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Community Engagement
• Finding the heart for the community• Launching ministries to engage the
community.• Conversations while serving
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Possible Strategy Steps
• Come and see– Vacation Bible Schools– Block Parties– Special Events– Prayer Stations
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Possible Strategy Steps
• Go and tell– Prayer Walks– Missional Communities– Issue oriented ministries
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Sample Putting it Together
Under 100 Members• Two outreach events• Two evangelism trainings• Launch a prayer ministry
100-300 Members• Four outreach events• Qtrly evangelism training• Community Outreach• Evangelism Teams
Over 300 Members• Six outreach events• Qtrly evangelism trainings• Community Ministries• Evangelistic Teams
PRAYER
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Have I delivered
• 3 areas of focus to start planning• 6 different styles and matching studies• Possible strategy steps in each area
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A possible next step
• 4 month coaching program for your church– Monthly phone call with me for your team – Personal evangelism or hospitality teams– Handouts and resources– MP3s of each phone call for reference.
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Personal Evangelism Over 4 months
• A usable strategy for a small group• Accountable to implementing evangelism• Grow in personal skills• Based on my conversational model
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Church Hospitality over 4 months
• Identify unnecessary barriers to visitors• Find and recruit volunteers• 12 months of suggested actions• Conduct an audit• Discuss and plan your own implementation
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Limited Offer
• Limit of 10 before I create a waiting list.• Not sure when I’ll offer this again.• Great time to start getting your strategy in
gear.
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Why?
• Develop action plan over the next 4 months.• Focus on particular evangelism practices• Develop next step lists • Short term – enough to get going.• Changes you can see.• I’m available to your team, 1-1.• Books are strong on theory, not on steps.
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If you want this 4 month program
http://www.EvangelismCoach.org/deal