evaluation social networking for business 22 april 2009 leander and gossner
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EVALUATION web seminarSocial networking for business discussion and survey results22-04
Special guest: Martin Meyer-Gossner
Presenter and moderator:Michael Leander
http://www.markedu.com
Guest speakerMartin Meyer-Gossner, CBS
http://www.alterian.com
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Summary social networking for business web seminar – 22 April 2009
• 44 people from 15 countries signed up for this FEDMA and Markedu web-seminar
• 21 people showed-up• 4 cancelled and 20 didn’t show up• 21 received the evaluation survey email• 13 people filled out the evaluation survey (61,90%)
• Here are the results. . .
”Evaluate speaker: Michael Leander”1 is bad – 7 is great
Michael Leander presented the
survey results and acted as moderator
”Evaluate speaker: Martin Meyer-Gossner 1 is bad – 7 is great
Martin Meyer-Gossner presented
his view on the future of social
networking
Marketing quality and technical quality1 is bad – 7 is great
As was the technical quality of the web seminar platform
Marketing quality was rated excellent
69,23% said they are likely to recommend the “Marketing through social networks” web-seminar to others
An unprecedented 30,77% said they might
recommend the web seminar
Did the web-seminar meet your expectations?
84,62 % said their expectation were
met or that the webinar exceeded their expectation
Testimonials, recommendations and constructive feedback
" The seminar was usefull to gain an overview of the current situation of social networks and their
overall use in terms of B2B.”
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“I skip this for now - I had network outage problems throughout the seminar (caused by
firewall issues) - so I had a limited experience...
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“Webinars make it easy to gain insights and share thoughts without investing too much
traveling time.”
Testimonials, recommendations and constructive feedback
" The social networking seminar hosted by Michael Leander Nielsen was excellent. I was pleasantly
surprised regarding how well the technical aspects and tools of the Web-Seminar fared...much better than most! The presentation itself provided much
valuable information that we intend to apply to further grow our company. I was very impressed.
John Fallone, ,CEO -Traininguru
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“This web seminar is highly recommendable. Two highly knowledgeable speakers, interesting survey results and an interesting look into the future of social networking for business. I want to attend
more webinars about social networking”
Due to time constraints we have not yet asked this person if we may publish his or her name
• Great feedback, thank you. We will use it to improve the next web-seminars
• We are planning more web seminars about social networking for business in the near future.
• More web-seminars and marketing events here:
www.markedu.com
Moving forward and comments to attendees – past and future
• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.
• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.
• I wish more people would show us the respect of at least sending a cancellation email, but….
• Stay tuned: http://meemoo2.com
Marketing learnings by Michael Leander
Marketing events you can afford
www.markedu.com
Thank you, Martin Meyer-Gossner
• Thank’s to Martin Meyer-Gossner for his highly interesting and inspiring presentation
• Visit The Strategy Web (Martin’s blog) here. – http://www.thestrategyweb.com
Marketing inspiration and education you can afford
www.markedu.com