evaluation report 2014 - summer reading club · 2015-05-25 · all participants greeted the...
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EVALUATIONREPORT 2014
2 | Summer Reading Club
Libraries are important partners in efforts to help children sustain learning during the summer months by offering programs that continue content and skill learning and
provide motivation to read.
(Institute of Museum and Library Services. (2013) Growing Young Minds: How Museums and Libraries Create Lifelong Learners,
21. Retrieved from http://www.imls.gov/assets/1/AssetManager/GrowingYoungMinds.pdf)
2014 is the fourth year during which the Summer Reading Club
(SRC) has been conducted as a nation-wide program. The
outcomes of the 2014 SRC demonstrate that the program is an
effective means by which to engage children and young people
with literature, literacy and their local library during the Australian
summer holiday period.
With increases being recorded in all measures of the program, this
report provides further analysis of the 2014 activities and makes
several recommendations for implementation of the 2015 SRC
program.
Table 1. Comparison of SRC statistics 2013–2014.
Summer Reading Club 2013 2014 as % increase
Number of participating libraries
Branches 864 1040 20%
Services 264 316 20%
Number of Library Services returning evaluation data 125 170 36%
Number of children registered
Total 34,576 41,589 20%
Online 4,699 6,439 37%
Number of books read 234,468 267,919 14%
SRC website engagement (dashboard, program site & themed/Club site)
No of visits 13,328 13,856 4%
No of views 91,124 129,021 42%
Number of Australian authors and illustrators profi led on SRC website 17 21 24%
Number of sponsors supporting SRC 14 25 79%
Cost of provision of SRC (GST inc) $164,000 $183,000 12%
Funds generated from SRC Merchandise (GST inc) $30,000 $52,000 73%
“Running the SRC in conjunction with our Holiday Fun program aligns with our vision to provide an innovative, entertaining and stimulating program
with a focus on multi-literacy development and the library as a holiday destination.”
Rebecca Cowie, Maitland Library NSW
SRC EXECUTIVE SUMMARYLed by the State Library of Queensland (SLQ), in partnership with
the Australian Library and Information Association (ALIA), Libraries
ACT, LINC Tasmania, Northern Territory Library, NSW Public
Libraries Association, Public Libraries Australia, Public Libraries
South Australia, Public Libraries Victoria Network and Public
Libraries Western Australia, the Summer Reading Club Adventure
was delivered nationally from 1 December 2014 to 31 January
2015, both online and in participating public libraries across
Australia. All Australian states and territories participated.
Australian libraries delivering the SRC reported the following key
outcomes:
• An increase in visitations by children and young people,
• An increase in circulation numbers,
• An increase in library use by children and young people,
• The ability to engage with children and young people and
• The ability to motivate children to read and engage with
library collections.
Table 1 compares a range of measures from 2013 to 2014
highlighting signifi cant increases in participation in SRC,
and indicating the success of the program.
Evaluation Report 2014 | 3
BACKGROUNDHOW IS SRC DELIVERED?Engagement with libraries is central
to the SRC program.
Funding contributions from the
ALIA, SLQ and program sponsors
and contributors enables the annual
creation and delivery of a themed
SRC program and resources for use
by public libraries.
Libraries who register their
participation receive access to
downloadable program materials
and ongoing support in the delivery of their SRC programs.
Development of program materials at a national scale minimises
participation costs for public libraries while allowing libraries the
fl exibility to deliver SRC programming that is responsive to their
members’ needs.
During the summer months children and parents participate in
SRC activities and programs across Australia, both online and in
library spaces.
WHAT IS THE SUMMER READING CLUB?The SRC program supports continued development of multi-
literacy skills in children and young people, including reading,
writing, creative arts and multimedia technology skills during
the summer months. The SRC provides themed content and
resources to enable parents, library staff and others to support
the local engagement of children in an enjoyable reading program
during their break from school.
The SRC aims to assist public libraries in stimulating a love of
reading and building a lifelong library habit.
Participation in the SRC allows children and young people the
opportunity to:
• ENGAGE
with libraries and library collections
• DISCOVER
and develop knowledge, understanding and skills related to
the annual SRC theme
• ENJOY
reading books and participating in activities that inspire a love
of reading, literature and the library habit.
This is a great program that libraries can individualize
to suit their own needs. The merchandise is of a high
standard and being able to purchase items individually this year worked well. Keep up the good work. We look
forward to next year!
Angela BaldockThe Hills Shire Library, NSW
2014 THEMEThe theme for 2014 was ADVENTURE. Activities delivered online and in libraries
encouraged children and young people to explore adventure fi ction, a genre of fi ction in
which an adventure, an exciting undertaking involving risk and physical danger, forms the
main storyline.
The Princess Bride by William Goldman, Jules Verne’s Journey to the Centre of the
Earth, Bear Grylls’ Mission Survival titles, the Indiana Jones books by Rob MacGregor
and the Choose Your Own Adventure books are examples of adventure fi ction.
Annually a suite of materials aligned to the theme is produced.
The 2014 SRC merchandise included:
• A2 adventure themed poster
• Bookmarks • Temporary tattoos
• A5 sticker sheets • Keyrings
• Glow in the dark wristbands
• Torch light pens
In addition, a range of free SRC templates,
graphics and promotional materials were available
for download by public libraries to promote the SRC
and to align their programs to the annual theme.
I like having merchandise that has the SRC website on it as it gives kids and parents
something to explore after they leave the library.
Jaz Beer, Libraries ACT
e is produced.
ble
SRC
.
4 | Summer Reading Club
SRC IN LIBRARIESRETURN OF DATA170 Libraries Services reported Program Participation data
= 54% return – an increase of 36% from 2013.
2014 Data Return
28surveys
40surveys
34surveys
37surveys
2surveys
73surveys
1survey
4surveys
The return of data assists in improving the quality of the national
SRC program and ensures that an evidence-based approach to
decision making is used. Feedback from libraries also ensures the
program continues to refl ect the needs of libraries and those of
the children and young people in their communities.
In 2013, 47% of participating library services returned end of
program reporting data. In 2014 the simplifi cation of the collection
of data has seen an 36% increase in return.
The numbers reported in this
document are based on the
fi gures reported by library
services that returned end of
program participation data.
Anecdotal and statistical
information collected through
online and paper based
registration and evaluation
forms, media reporting and
Google website analytics,
have also been used in the
compilation of this report.
Although the return of data is
increasing, it is fair to estimate
that the reach of this program
continues to be greater than
we have been able to measure.
NUMBER OF LIBRARIES PARTICIPATING74% of Australian Public Library branches registered their
participation in the 2014 SRC – an increase of 20% from 2013.
2014 Library Registrations
38%of 231 branches
80%of 263
branches
67%of 129 branches
72%of 322 branches
24%of 33 branches
97%of 368 branches
100%of 9
branches
100%of 47 branches
Figures reported by ALIA state representatives indicate there are
1402 public library branches in operation. In 2013, 50% of Australian
Public Library branches registered their participation in the SRC.
In 2014 316 library services registered
1040 library branches; indicating a 20%
growth in participation.
In 2014 all 21 Indigenous Knowledge
Centres (IKC) in Queensland registered
and received SRC materials. IKC
Coordinators received training on
SRC programming at the 2014
Indigenous Knowledge Centre
Professional Development Workshop,
held in Mackay.
MEDIA COVERAGEThe SRC 2014-2015 program received extensive media coverage
with over 200 mentions in the media with a total estimated
publicity value of $213,240 (ASR). This is a signifi cant increase on
last year.
Coverage reached a cumulative audience of approximately
82,000,000 through a mix of media types including online news
sites, blogs and websites; newspapers; radio; and magazines.
Coverage was largely in Queensland, Victoria and New South
Wales. Approximately 50% of mentions were online and
approximately 40% in newspapers. Online coverage accounted
for 38% of publicity value and newspaper coverage accounted
for 53% of publicity value. This is an outstanding result for
all participating libraries in raising the profi le of the SRC and
prompting participation.
The Summer Reading Club provides an
incentive for children to borrow and keep reading through the
summer school holidays. It also encourages
school-aged children to become members of
the Library.
Janice OatteyYoung Library, NSW
Another big win for me with the SRC launch was the Northwest
Star newspaper did a story prior to launch with a photo of local
children reading. I struggle to get indigenous children to come into
the library so rather than the using a photo with kids that are always photographed, they used a photo that included some indigenous
children that were in at the time. I have seen a marked increase with indigenous children frequenting the library and I am very grateful for
the SRC for helping me to open the door to them.
Julie GuteridgeBob MacDonald Library, QLD
* Data based on total Branches per state reported by ALIA State Contacts via email 2014.
Evaluation Report 2014 | 5
Bentley and Riverton Libraries promoted SRC with
in-house displays and provided the merchandise
purchased as incentives and prizes throughout
January. The SRC website was promoted and
explained at the launch and children were encouraged
to register online.
At Riverton, the ‘Adventure’ theme was explored
through the world of Vikings and Moomintrolls.
A dramatic story reading of Moomin and the Great
Treasure Hunt by Tove Jansson was held for the
younger children, with Moomin props, games and lots
of participation.
Children of all ages attended our SRC launch
presented by staff in Viking costumes promoting
the books by Western Australian author Norman
Jorgensen, The Last Viking and The Last Viking
Returns. James Foley, the illustrator of these books
presented a cartooning workshop, providing another
opportunity to promote our SRC.
The fi nal event included children displaying and
sharing the stories, drawings and crafts they had
made during the holidays as a result of the library
programs.
SRC posters were displayed and the reading and
participation opportunities via the website were
continually referred to during all these events.
All participants greeted the promotional pens,
keyrings, tattoos, stickers and bookmarks with much
enthusiasm.
The Summer Reading Club is a much anticipated part
of the January school holidays at our libraries and
children area always enthusiastic participants.
Sue Brien,
City of Canning Libraries, WA
LIBRARY DISPLAYSLibraries were asked to submit pictures of their displays, along
with a description detailing the time, cost and number of people
used to create their display. The pictures and narratives received
demonstrate the variety of ways the 2014 theme was creatively
interpreted in library spaces across the country, as well as the
fl exible nature of the SRC program.
Nineteen libraries submitted pictures of their Summer Reading
Club displays. Based on the provision of a short narrative, budget,
and creativity the following libraries were awarded prizes:
• 1st Place: Orange City Library, NSW
– awarded $500 Offi ceworks gift card
• 2nd Place: West Coast Community Services Hub, TAS
– awarded $350 Offi ceworks gift card
• 3rd Place: Wodonga Library, VIC
– awarded $200 Offi ceworks gift card
All pictures submitted will be posted to the Summer Reading Club
Program Portal providing display ideas for use and adaptation in
future iterations of the SRC.
The SRC Library Display Competition will be an annual activity that
libraries are invited to participate in as part of their SRC holiday
programming.
MERCHANDISE DISTRIBUTIONDistribution of $52,000 (GST inc) SRC merchandise to
libraries; 881 kits and 976 extra lots of merchandise ordered.
General feedback this year
indicated that libraries were
pleased with the quality and
variety of the 2014 suite of
SRC merchandise.
In the 2013 SRC Program
Evaluation Report it was
recommended that libraries
be given the option to
purchase individual quantities
of merchandise in addition to their kits, to allow them greater
customisation of their reward and incentive programs.
The 2014 iteration of the SRC trialed the option for libraries to
purchase additional merchandise materials for their program.
Libraries who purchased one full kit were able to order additional
merchandise.
A 73% increase in funds generated from the order of SRC
merchandise demonstrates that library response to this option was
extremely favourable. It is recommended that the SRC continue to
offer a variety of merchandise and ordering options to libraries.
ACTIVITIES DELIVERED IN LIBRARIESA range of activities were delivered in libraries, encouraging
children and young people to engage with literature and their
libraries.
Craftmaking, story-telling sessions, end of Club Parties and SRC
Launch Parties continue to be popular activities delivered as part
of SRC library programs. Libraries also reported hosting online
computer programming sessions and author chats.
Libraries across the country reported they were excited to
program their SRCs and holiday programs to the theme of
adventure. Children also reported they enjoyed learning new
things at their libraries.
The following example is representative of how libraries helped
their young patrons engage with the 2014 theme:
We are always excited and pleased to be involved with the Summer Reading Club. It is a great way
to encourage children to continue reading and also visit the library
throughout the holidays in an exciting and fun way.
Julie BaileyBarossa Council Public Libraries, SA
6 | Summer Reading Club
SRC PROGRAM WEBSITEThe SRC website has two separate components to cater to the
different audiences accessing the site:
1. The program information portal;
summerreadingclub.org.au/program-portal/
Housing information relating to libraries and organisations
delivering summer reading clubs. Libraries register their
information, place merchandise orders and download SRC
program resources from this site.
2. The SRC Club or themed activity site;
summerreadingclub.org.au/welcome/
An interactive component of the SRC website for children
and young people created to extend SRC programming into
homes, support connections to literature and provide exposure
to Australian authors and illustrators. This site is updated each
year to align with the annual theme. Libraries are encouraged
to incorporate activities from the SRC Club site into their local
onsite programming.
Google Analytics Terms
VISIT: any activity on the site during a 30 minute period (session).
A visit is ended after 30 minutes of inactivity.
PAGE VIEWS: the number of times a page is viewed. All traffi c is
captured; deliberate use of the site, if a user refreshes the page,
navigates away from the page and then returns or accidently lands
on the site and leaves.
SRC PROGRAM SITE USAGEGoogle Analytics is used to measure the traffi c to the SRC
Program site. Statistics received this year indicate that the
Program site is being accessed throughout the year.
Google Analytics tracked 5,209 visits and 36,634 page views from
1 February 2014 through 31 January 2015. Spikes in traffi c appear
in July and in October. This is attributed to libraries utilising the
program site to order merchandise and download themed SRC
resources.
The Resources, Home page, Register/Order and Information
for Parents and Carers pages of the program site are the most
frequently visited pages of the program site. These behaviours
indicate that the SRC Program site continues to be a valued
component of the SRC program.
We have been particularly impressed by the quality of website organisation and ease of use, and the relevant
merchandise items available at a reasonable cost.
Sue BrienCity of Canning Library Service, WA
Evaluation Report 2014 | 7
PUBLIC PARTICIPATION/ENGAGEMENTThe following measures are used to monitor public participation/
engagement with the SRC:
• Participant registrations
• Numbers of books read
• Online participation
• Author/illustrator
engagement
• Sponsorship
• Prizes
This year data collected
indicates that the SRC
continues to be a welcomed
program in libraries and
online during the summer
months. The data also
suggests that as the
program continues to be
delivered annually its reach is extending across the country and
is creating a community that Club Members and participating
libraries look forward to engaging with each year.
PARTICIPANT REGISTRATIONS (CLUB MEMBERS)41,589 children registered in the program; 6439 registered
online; a 20% increase in total registrations from 2013.
The increase in participation continues to demonstrate that
signifi cant numbers of children are engaging in SRC programming,
online and in libraries across the country during the summer months.
This data is based on a 54% return of data by libraries. Extrapolating
this data to a 100% return estimates registration numbers would be
closer to 77,000.
BOOKS READAn estimated 267,919 books were read across Australia;
a 14% increase from 2013.
This is the actual count based on the data returned from 54%
of library services. Estimating the data based on a 100% return
estimates the tally of actual books read to be closer to 496,146.
This signifi cant fi gure demonstrates that recreational reading is
occurring across the country during the summer months and
supports a key driver for delivering SRCs in public libraries;
sustained reading and ongoing literacy development during the
summer months.
In addition, 31% of libraries reported that 4,055 hours of reading
occurred this summer. This alternate measure is used by children
who may invest multiple hours reading one book, in lieu of only
logging completed books read over the summer. This allows
children who read slower or who chose to read more challenging
titles feel a sense of accomplishment when measuring their hours
read against other children who may log the completion of multiple
books within the same time.
Dear SRC Team,
This was my first time doing the SRC and I really loved it!
Thank you SRC! I liked reading a bunch of books and being
able to go to the library and get prizes. I also liked that my older sister read more to me and she
even read some books with me. I loved reading over the
summer holidays and can’t wait until the next summer holidays
so I can do it all again!
Sofia, 7 SA
I have borrowed and read so many books this year. I am going to register every year because every time I do it, I just improve better in my reading, writing, spelling and grammar.
Thank you so much and I’m looking forward to doing the SRC next year too.
Juana, 11 NSW
267, 919
* Based on actual data received from 54% of libraries. Extrapolating
date to all participating libraries leads to much higher estimates of
participants and books read.
*
*
8 | Summer Reading Club
Responses to Online Competitions1950 responses to online competitions were received;
equating to a 300% increase in participation.
2013 2014
Responses to online activities 473 1950
Blog Comments 113 640
Book Raves 87 305
Writing Competitions 114 284
Quizzes N/A 481
Gallery Posts 101 195
Have Your Say Comments 58 45
The 2013 online engagement and participation data indicated that
Club Members were primarily visiting the Club site to post Book
Raves, pictures to the SRC Gallery and to participate in the online
competitions.
To increase usability of the site, the structure of the website was
modifi ed to allow Club Members direct, one-click access to the
Book Raves, Competitions and Gallery pages of the website by
moving these items to primary navigation tabs of the themed
website.
A 250% increase in Book Rave submissions and 300% increase in
online activities indicates that these modifi cations to the website to
increase usability and access to the content were effective.
New activities included a What’s Happening in Your Library blog,
which allowed Club Members to comment on what they were
doing in their local libraries and two scavenger hunt quizzes. The
posting of pictures of prize packs for each online competition may
have also contributed to increased participation.
In addition to these changes all online forms were modifi ed
to ensure that the SRC website continues to be a safe online
environment for children.
ONLINE PARTICIPATIONWebsite Visits8,647 website visits and 92,387 page views on the
SRC website (Club site)
summerreadingclub.org.au/theclub
This increase may be attributed to:
• Improvements to the website template
• Integration of User Specifi c profi les
• Simplifi cation of Club Member submission uploads
• Paring back of online content and activities
• Displaying pictures of prize packs on offer
• Ensuring website is compliant with online child safety laws
• Creating a space where children have a voice
Implementing a major change, the Club site moved from a
centralised structure to one that was user-centric and targeted.
Navigation tabs and menus were refi ned to encourage program
participants to more readily access the activities and information
pertinent to their targeted age group or interest:
• Preschool (Preschool –
5 years old)
• Primary (6–11 years old)
• Secondary (12 years old
and above)
• Competitions
• Book Raves
• Gallery
Content on the Club site
website was pared back, and the overall visual look of the site was
enhanced by adding animations, widgets, and images.
Uploading content to the site was also simplifi ed. Participants
were able to upload posts using the Postbox form, and were given
the opportunity to comment on each other’s posts, contributing to
the growing online SRC community.
Of the 8,647 visits to the themed site, trends indicate that 37%
of users accessed the site using mobile devices. Data collected
shows the top 3 mobile devices used to access the SRC themed
site were iPad, iPhone, and Samsung Galaxy.
The 2014 Google Analytics engagement measures such as Time on
Page, Bounce Rate, Pages/Session and Average Session Duration
truly gauge the level of success that has occurred. These metrics
indicate a high level of interest and involvement with the site.
A low overall bounce rate (–30%) in 2014 indicates that the site is
meeting users’ expectations. Users are reaching the content that
is of interest to them, their expectations are being met, and they
are remaining on the site and engaging in the online activities.
It is recommended that the Club site continue to integrate more
customised, targeted content in future iterations of the program.
Continuation of the user-centric development approach will also
support an ongoing evolving user experience for national SRC
program participants.
Google Analytics Terms
VISIT: any activity on the site during a 30 minute period (session).
A visit is ended after 30 minutes of inactivity.
PAGE VIEWS: the number of times a page is viewed. All traffi c is
captured; deliberate use of the site, if a user refreshes the page,
navigates away from the page and then returns or accidently lands
on the site and leaves.
TIME ON PAGE: This refers to the amount of time a visitor spent on
a specifi c page before moving on to the next page or leaving your
site altogether.
BOUNCE RATE: is given as a percentage, and represents the
number of visits when users leave your site after just one page;
regardless of how they got to your site or how long they stayed
on that page. Bounces are always one page sessions.
PAGES PER SESSION: Represents the average number of
Page views during the course of a Visit/Session.
AVERAGE SESSION DURATION: total duration of all sessions
(in seconds) / number of sessions.
The Summer Reading Club is an excellent way to end and
start the year.
I always love reading books and I think that the Summer Reading
Club is BY FAR THE BEST computer program. I love all the
activities and I am happy I joined.
Rose, 9 QLD
Evaluation Report 2014 | 9
SPONSORS/PRIZESSponsorship received from 25 organisations; including 12
major publishing houses.
In 2014, 8 mini iPads, 38 online subscriptions and over 800 books,
comics and magazines were donated to the SRC. The generosity,
support and in-kind donations received from our sponsors enabled
the SRC to mail out over 400 prize packs to children across the
country, in response to participation in the online SRC competitions.
AUTHOR/ILLUSTRATOR ENGAGEMENT
Blogs, story writing starters, Guest Author profi les, and Guest
Author New Book—Sneak Peak chapter previews were
contributed to the themed website this year by participating
Australian authors and illustrators.
Based on feedback received
in 2013, a change to the model
of engaging creative talent for
the website was implemented.
Considering the reach of the
SRC, it was proposed that the
SRC could be a great way for
new and current Australian
authors and illustrators to
engage with their target market
by exploring the feasibility of
Children’s and YA authors and
illustrators contributing their
creative talents to the SRC as
in-kind donations.
An expression of interest was
circulated to invite Australian
children’s and YA authors and
illustrators, who had published
a new title in 2014, had the
capacity to provide a chapter
preview of their work, and who’s
work aligned with the 2014
theme to be profi led on the SRC
website.
The response was
overwhelmingly positive. Over
30 expressions of interest were
received. As a result, the SRC
was able to profi le 21 authors
and illustrators, providing 24%
increased exposure of current
talent to children and young
people across Australia.
Monies historically budgeted
for use in contracting authors
and illustrators were used to
purchase prize packs for the
online competitions.
Dear SRC Team,
I have really enjoyed the Summer Reading Club and reading your blogs over the
summer holidays. I have really enjoyed the chance to read for fun and not just for school. I
enjoyed reading thicker books over these summer holidays and
being given the chance to get to know characters and settings better. Before, I had only read
one Harry Potter book and watched each of the movies but over the summer holidays I was
so interested and fascinated to read all of the Harry Potter
books. I also really enjoyed being introduced to the authors that also posted blogs – George Ivanoff and Sherryl Clark. I was only able to read one book from each author because their books were unavailable or all borrowed
at my library. I really enjoyed how they shared their writing
tips and ideas and I loved seeing those when I read their books.
Thank you Summer Reading Club for the chance to read and
talk about books and how to write them. I hope to be able to join the Summer Reading Club over the next summer holidays. I am already counting down the
months!
Bianca, 10 SA
* 2014 new publishing companies offering their support of the SRC.
10 | Summer Reading Club
2014 PROGRAM EVALUATION
EXPENDITUREThe 2014 SRC budget was acquitted as follows:
2014 Budget (GST exc) $183,000
ALIA contribution $25,000
SLQ contribution (est.) $111,000
Merchandise revenue $47,000
Expenditure (GST exc) $183,000
SLQ operational costs (est.)
(SLQ–SRC Coordinator, SLQ Graphic Design,
SLQ Web Services support) $86,000
Merchandise production and distribution $63,133
Website development $15,078
Graphic design $6,000
Creative content (online activities) $5,760
Prizes $5,529
Postage and materials $1,500
Monies derived from the sale of Merchandise Kits are used to
offset merchandise production, distribution and postage and
handling.
Libraries were asked to contribute $49.50 (GST exc) per
merchandise kit required for their program. The actual cost price
per kit was $51.46 (GST exc) + postage.
In 2014, 65% of the SRC budget (excluding SRC Project Team
costs) was allocated to the production of merchandise and
distribution costs, including postage and handling. Merchandise
revenue offset 74% of these costs.
As the intent of the SRC is to keep costs to libraries at a minimum,
merchandise pricing will be assessed annually to remain cost
effective, while being inclusive of costs associated with production
and distribution.
The 2014 SRC statistics are based on information collected
from online forms, Google Analytics, data received from 54% of
participating library services and feedback collected from libraries
and participants.
Overall data continues to validate the merit of a national summer
reading program. This summary is provided to highlight key
achievements and note recommendations for improvements in
future iterations of the SRC.
BUDGETThe 2014 SRC operated to a budget of $97,000.
The SRC budget is comprised of contributions from ALIA, SLQ
and merchandise revenue.
SRC expenditure in 2014 totalled $97,000, not including SLQ
operational costs. The actual outlay to deliver the SRC is estimated
to be $183,000 (GST exc) including a dedicated salary.
SLQ allocates a budget of $25,000 towards SRC program
expenditure plus salary and associated
costs for a dedicated resource to
coordinate the delivery of the national
SRC and internal SLQ marketing,
communications and web services
support.
In 2013 ALIA committed to provide
$25,000 (GST exc) annually in support
of the continued delivery of the 2013, 2014 and 2015 iterations of
the SRC. This contribution is comprised of donations made by
Libraries ACT, LINC Tasmania, Northern Territory Library, NSW
Public Libraries Association, Public Libraries Australia, Public
Libraries South Australia, Public Libraries Victoria Network and
Public Libraries Western Australia.
In 2014, Western Australia, the Northern Territory and Public Libraries
Australia (PLA) contributed to the ALIA contribution for the fi rst time.
2014 ALIA Contribution (TOTAL) $25,000
ALIA $1,000
PLA $1,000
ACT $483
NSW $9,246
NT $299
SA $2,093
TAS $644
VIC $7,130
WA $3,105
PLA are very pleased to support
the programme along with the other
associations.
Regards, Paul Nielsen (PLA Board)
The whole program presents very well; good graphics, attractive prizes, great online presence and use of games and social interaction. It was a great program to join into for the summer break and we hope to make more use of
it next year.
Vanessa Murphy, Kalamunda Library WA
Evaluation Report 2014 | 11
SRC DATA TRENDSOverall the data below refl ects a postive trend and substantiates the ongoing merit of a nationally sponsored and managed
Summer Reading Club program:
Library Participation20% increase in Library Participation 36% of participating libraries return evaluation data
0
200
400
600
800
1,000
1,2002013
2014
BranchesServices
264316
864
1040
0
50
100
150
2002013
2014
Library services returning data
125
170
Club Member Participation20% increase in total Club Member registrations;
37% increase in online Club Member registrations
14% increase in books reported read during SRC
0
10000
20000
30000
40000
500002013
2014
OnlineTotal Registrations
34,576
41,589
4,6996,439
0
50,000
100,000
150,000
200,000
250,000
300,0002013
2014
Books Read
234,468
267,919
SRC Website Engagement4% increase in site visits; 42% increase in site views 300% increase in online participation
0
30,000
60,000
90,000
120,000
150,0002013
2014
No of viewsNo of visits
13,328 13,856
91,124
129,021
0
500
1,000
1,500
2,0002013
2014
Online Participation (posts)
473
1950
External interest in SRC24% more Australian authors and illustrators profi led in the SRC program; 79% increase in sponsors
0
5
10
15
20
252013
2014
SponsorsAuthors and Illustrators
17
21
14
25
12 | Summer Reading Club
2014 OUTCOMESI was surprised at how much the Summer Reading Club motivated my one (who had finished prep at the time)
to practice their reading over the holidays. I only had to suggest they read me another book to add to their list
most days and they gladly went and grabbed another book or two. They’ve already gotten acknowledgment for their
reading skills in the classroom and now back in year 1, I told them all the reading practice they’d done on the holidays
was really showing. Looking forward to next summer’s SRC!
Felicity, SRC Parent, Mount Isa City Library, QLD
5. Reading sustained through SRC participation in summer Holidays
Data collected through
surveys to libraries and
children indicates that
the SRC is an effective
program for sustaining
and encouraging reading
during the summer
holidays. Children
and young people
have expressed their
enjoyment of reading as
a direct result of their
participation in the SRC.
Parents and caregivers
also report an increase
in recreational reading by
their children during the
summer months as they
participate the SRC.
The data collected this year indicates a statistically signifi cant
increase in all aspects of the SRC program, indicating that the
SRC continues to be a viable and valued program in libraries,
communities and homes across Australia. The positive
feedback and increased participation also demonstrates that the
implementation of recommendations received in 2013 have been
benefi cial to the program.
In summary, the major accomplishments achieved by the 2014
SRC program, adventure are:
1. Improved national presenceNational registrations
from libraries
increased by 25%.
With the addition of
76 Western Australian
libraries registering
their participation, the
SRC is authentically
an Australian literacy
program. ALIA
contributions from Public
Libraries Australia,
Public Libraries Western
Australia and the
Northern Territory also
support and sustain the
SRC as a national program.
2. Better use of fundingThe sale of extra merchandise and better allocation of budget
resources has enabled the program to have a greater reach.
Changing the model for engaging Australian authors and
illustrators allowed the SRC to offer substantial prizes to children
and young people participating in SRC online activities.
3. Better picture of SRC program reachHistorically low, the return of program participation data from
libraries increased by 36%.
The increase of returned data assisted in better
quantifying the actual reach of the SRC.
4. Increased engagement with childrenData collected online and in participating libraries continues to
demonstrate that the SRC is an effective program for engaging
with children and young people. Participation in the SRC, both
online and in libraries refl ects
positive growth. Feedback
posted to the website by children
and young people strongly
attests that the SRC, both online
and at their local libraries is
something they look forward to
participating in each year.
WA no longer runs the Premier’s Summer Reading Challenge and local children value the SRC as
an opportunity to be encouraged to read, the varied options to
participate at a level that suits their family, and the libraries’ provision of events at which they can share their experiences with reading and creative expression. Thanks to all
concerned with SRC with our hope that it may continue!
Sue BrienCity of Canning Library Service, WA
I just love the Summer Reading Club, it’s a good excuse to get my mum to bring me to the library to read heaps of good books!
Vinh-Son, 7 NSW
It’s Booktastic!
The Summer Reading Club has become motivation for people like me to read
more often, especially during the holidays and is an absolutely booktastic
way to keep us aware of all the wonderful books and literature there is
out there waiting to be read.
I sincerely thank you for reminding me and other kids how much we love books
and prizes!
It is just great that you encouraging us to become better readers, thinkers and learners through our time spent
reading.
The rewards are awesome and I can’t wait to do it again next year!
Olivia, 13 NSW
My son has just completed the log card and received his challenge reward as well as 4th reward from the log. We had fun getting him to write the books’ titles on the log himself. He’s only about to attend Kindie next year so it
took him twice as long to write what we adults usually take for granted. We’ve had a very good and meaningful time
participating in the SRC. Let’s hope it’s an annual event so my next son (who’s only 4 years old now) and daughter
(3 years old) can follow suit in the years to come.
Cindy, SRC Parent, Castle Hill Library, NSW
Evaluation Report 2014 | 13
RECOMMENDATIONSTo provide resources and value to public libraries across Australia
and their young patrons, the SRC is committed to a process of
continuous improvement which involves evaluating feedback from
all available sources.
In 2015 enhancements to the SRC program will be based on the
following recommendations:
1. Work with State and Public Library ALIA representatives and
others to encourage increased participation in the program
nationally.
2. Further refi ne user experience
of the SRC Program Website to
ensure Program delivery/How To
materials are current and easy to
follow
3. Implement a solution to facilitate
the sharing of programming ideas
and resources between libraries.
4 Explore options and prepare
proposal for SRC website upgrade
to ensure:
• the SRC Club website remains a safe and engaging online
space for children, young people and their families,
• is accessible to children, young people and their families,
• implements evidence-based best practice and user
feedback,
• encourages greater participation by enabling children to log
books read directly to the website and
• Centralises the collection of library evaluation data i.e. books
read, participants registered etc.
5. Release programming themes for 2016, 2017 and 2018.
6. Explore a sponsorship model for the SRC to engage the
support of corporate and educational organisations for
funding continued SRC program delivery, prizes and website
development.
6. Improved web presenceAccess to the themed
website by 31 October
2014, one month earlier
than previous years,
enabled libraries to
familiarise themselves with
the site and incorporate
online activities into their
programs.
Website modifi cations and
compliance to online child
safety legislation ensures
that the SRC website is
a safe space for children.
Full moderation of content
posted to the site also
contributes to its ongoing
compliance with child
safety law. Data collected in 2014 refl ects positive trends in online
participation, suggesting that the SRC website is a safe space
that children want to engage with and that activities on the site are
reaching the targeted audience.
7. Improved merchandising arrangementsThe option to purchase individual quantities of merchandise in
addition to the base SRC kit was overwhelmingly positive. Library
response to this trial supports the ability to offer additional ‘add-
on’ quality merchandise items to libraries, at cost effective prices.
The outsourcing of packing and distribution of merchandise
continues to prove to be highly effi cient, cost effective and allows
better allocation of staff time in delivery and support of SRC.
Libraries received all merchandise materials by 31 October 2014.
Earlier delivery assists with library planning and preparation for
onsite SRC programs.
8. Increased donations from new and continuing sponsors
A 30% increase in donations received
from sponsors indicates there is value
in contributing to and supporting
the SRC. Receipt of interest
from new sponsors affi rms
that the SRC is becoming
recognised as a national
program with merit.
I really enjoyed the Summer Reading Club.
It was the first time that I have done it and I really loved it. It was cool being able to fill up
bookmarks and go to the library and get prizes.
I also really liked going on the internet to do the other
competitions. I liked the writing competitions so it wasn’t all about reading over the summer holidays.
Thank you Summer Reading Club!
I had a great time and can’t wait to do this all again next time!
Sofia, 7 SA
Highlight of my Year!
The SRC is a great opportunity to expand my reading and achieve goals.
It is a favourite part of my summer holidays and one I look forward to every year.
Bianca, 11 NSW
© State Library of Queensland 2015
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