3.What kind of media institution might distribute your media product and why?

Publishing house is a company that takes the written work for a writer or a musician and makes it available to the general public. I have been a research 3 publishing house for my magazine; they are Bauer Media, IPC Media and Future Media With Passion. I chose Bauer Media to distribution my media product is because it has different groups of target audience that aim different genres of magazine, it means they have a widely customers resource as teenagers, male and female. They also have many ways to spread their brand such as on the Internet, radio stations and TV. Bauer Media sales 300 magazines in 15 countries like Germany and America, they have over 80 inflectional brands covering a diverse range of interest, so it’s international institutions and these features bring them a huge successful in world wide. Bauer Media has two really well known music magazines called Kerrang and Q magazine. Let’s use Kerrang as example: Kerrang is a rock genre magazine. During 2013, they sold out about 37,000 issues, each issue is £2.20, so the revenue will be over £81,000; therefore, I think they have rich experience in how to manage a music magazine. For Bauer Media, they don’t a popular country genre magazine yet, and I tried to build my magazine become the “ UK’s BIGGEST COUNTRY MUSIC GUIDE.” If my product can join Bauer Media, this decision will help Bauer Media expand their market and increase their market share. Depending the strength of them, I believe CMB will have a bright future I have set a price of £1.50 for a monthly CMB and my target is to sell at least 9,000 issues in the first year of my product going onto the market, which would gain a revenue £13,500. Besides, I found out some people would like to subscribe magazine online. It’s can provide to people who can’t buy your magazine for some reasons in a shop and save the space for their house, l decide to offer this service to readers, hence you can subscribe CMB on your laptops, iPads and smart phones.