SWOT ANALYSIS- Student CoverStrengths-The model conforms to the three dimension rule of the front cover. He is positioned looking at the camera and therefore the reader. -The title stands out well against the background.-The cover lines are clear and easy to read. The information box stands out to readers as it could attract them to read the magazine. -”U” is a consistent theme that runs in the magazine name and tagline-Fills the space well.- Continuous fonts in cover lines.

Weaknesses“Up” is difficult to see against the black coat. The black coat also interfereswith the main cover line. -No specific colour scheme, the front cover has no continuity. -No indication as to who the model is-The information box looks unprofessional.- Date looks stranded and insignificant.

Opportunities-Set a continuous colour scheme for the cover lines. -Make cover lines stand out more by perhaps dressing the model in lighter clothing.-Re address the information box, change the tint of red and the font of the text, maybe the angling and positioning to make it look more professional.-Reposition the date, perhaps closer to the magazine name.

ThreatsPeople may not pick up themagazine as it does not look profesional enough or stand out that much

Strengths-Looks professional.-Continuous colour scheme.-Consistent fonts.-All fonts stand out well.-Quote used is effective and popular amongst peers.-Image is clear and has many connotations.-Price and date seem more significant as they’re near the bar code. -Exclusive offers included to draw in potential customers

Weaknesses

-The bar code is positioned wrong, would be more appropriate in a placewhere it’s noticeable, but not interfering with the image. -The banner at the bottom stands out too much as the colour contrasts ,so it draws away from the main image. -Can see too much of the models main torso. -Grey font may be a little dull and sinks into the background.

Opportunities-Reposition the bar code, possibly put it in the bottom corner. -Change the color of the banner at the bottom to maybe black like thetop or perhaps just use the raw background image. -Change information connected to taglines to white.-Resize the image so that there isn’t so much of their main torso’s showing on the front cover.

ThreatsIt would be hard for a new magazineto break through and earn a market share with competitors such as Q and NME, especially as the magazinebears a resemblance to NME.

Music Cover

Students ContentsStrengths-Important features stand out-Interesting layout -Font stands out against background -Consistent font-Model used is appropriate

Weaknesses- Layout is boring, it’s in a list- Some of the letters clash with the model- Title doesn’t look professional - Background isn’t consistent

Opportunities - Re list the features, don’t keep it as a standard list, group the numbers intocategories - Reposition “Lecturer” so that it doesn’t clash with the model- Dress the model in a lighter colour so that if there is a clash it isn’t noticeable - Change the font for the title so that it looks professional - Background needs to be all white as opposed to having different tones

Threats

Looks unprofessional so readersmay not take the time to read it as it’s a free magazine.

Magazine ContentsStrengths-Features aren’t in a list and have more conventions of a typical music music contents.-All text stands out against background -Images featured are appropriate to articles -Consistent font from front cover and throughout contents -Competition attracts readers attention -Nothing collides, e.g. font, images etc.

Weaknesses

-Smaller text may be difficult to read -Nothing fills the top corner -Main title and “What’s Been Happening This Week”, along with the top are all too close together

Opportunities- Fill the top black corner, possibly use the main subtitle to fill it, thus moving it away from the main title and top image. - Change the font of the smaller text to make it slightly more clear.

Threats-The main articles may not be noticedif the reader automatically reads the list. -Other magazine may have more interesting articles

Double Paged SpreadStrengths-The band name in the title stands out so the reader knows it’s about them. -Images are positioned well and don’t interfere with the text-Quotes stand out, which is good because they’re considered important, interesting parts of the text.-Consistent font and colour scheme. -Colours work well against the background.-Fills space well.Weaknesses-Layout has no consistency, the reader will not no which order to Read the interview. -Font chosen for title does not look professional. -Image covers the crease between two pages. -Colour of the font doesn’t make it stand out as well as it could. -Background is dull.

Opportunities-Make the layout more consistent, make it apparent the readerhas an order to read from, otherwise they’ll be fed up of looking from one side to the other.-Change the font of the title- not the band name- to make it seemlike a real interview. -Reposition big image on the front so that it isn’t ruined if a page is turned. -Change the background colour, despite the fact it works well, it’s dull.-Change the colour of the quotes to make them stand out more.

Threats-The page may not look professional enough so may question the validity of the magazine and may not repeat their purchase.