WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? &HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

Question 4&5

Target AudienceThe Target Audience for my magazine would be:- 18-34 year olds- Male and Female - Listen/interested in country music

Throughout the production of my construction of my magazine I have conferred with my target audience a number of times through my focus group. These have given me useful feedback into what my target audience would want from a music magazine.

The target audience for my magazine included both males a females. In order to attract both genders I avoided the uses of gender specific colours and so used more neutral colours such as white, black and red. This house style was commonly used by many of the magazines I researched such as Billboard and Maverick.

Attracting my target audience

As well as this I also used the reception theory to attract my target audience in order to have my audience relate to the artists in the magazine. This can help create a loyal fan base through the personal relationships

Attracting my target audience – Front Cover

In order to attract my target audience I used a very unusual and different front cover to many others in the county music genre. Although many of the conventions are similar to attract the audience such as Buzz Words like ‘Exclusive’ as well as ‘Puff and Buzz’ in order to persuade them to purchase the product. On my front cover I used an image which totally separates the magazine from the others. By having two models split completely it shows the gender neutrality of the magazine

Attracting my target audience – Contents Page

In order to further attract my target audience I gave them an addition platform to follow the magazine. Using Social Media Links it adds a dynamic in order for the target audience to engage with the magazine in between issues.

Using clear subtitles for the features and the interviews gives easy navigation around the page and magazines which attracts the target audience.

Attracting my target audience – Double Page SpreadIn order to attract my target audience I used a pull quote which entices them to read the article on the double page spread and creates hermeneutic questions which also makes the reader want to read the article

I put the artists name directly above the main text in bold in order to catch the readers attention

I used a large and bold image to attract the audience’s attention. I purposely had the artists face away from the camera in order to create intrigue in the article and therefore entice readers in