EVALUATION QUESTION 4 & 5Who would be the audience for your media product, and why? /How did you attract and address your audience?

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Gender: Male (as hip hop as genre relies on traditional confirmations of masculinity)

Age: I have decided according to the information that the age group climbing up to25 years is too far up the scale; therefore I have decided to target my magazine at the age group of approximately 16-23 years of age.

Sexuality: Straight

Income Bracket: My target audience will be from the income bracket of C2/D

VAL Type: The VAL type I have chosen will be the Experiencers, as this is common for people of this age, and also the music within this genre usually has a rebellious touch to it; and also the “live life to the fullest” approach. Also Strivers as the music that most artists create within the genre is about how their life was changed by

striving to be the best.

Experiencers – These are people who get the most out of life, take every experience they can, eat fast food, and usually get bored easily.Strivers – People who aim to achieve to a higher level in life, making a good living, being successful. However, these people are usually unsure of themselves.

Life Matrix: Tribe Wired – Digital people, usually free spirited and are also creative.

Race: Realizing that the usual target audience for this genre would mainly be aimedat predominantly black people, however the genre is widely spreading towardsdifferent races.

Interests: Music, Clubbing (Nights Out), Holidays, Cars, Money, Women.

My DesignOne of the first things that you would focus on when attempting to make your magazine appealing to a relatively young audience, would be the design of your product (colour/font). Primary colours such as blue, yellow, and red would usually be seen in this type of magazine. Therefore, I attempted to utilize these colours within my own design for my magazine.

FRONT COVERThe front cover of my magazine, would attract the specified audience as there are well-known artists placed onto the front cover, such as Gram, and DJ Lou, my main featured artists on my front cover.

The large masthead placed to the top of my front cover, connotes a younger, and modern look to the magazine. This would appeal to my audience as they would like the sight of the bright white masthead.

Also the yellow, red, and blue used within the background and main image therefore allowing an aesthetically pleasing image.

CONTENTS PAGEPlacing a new album advertisement, featuring one of the main artists in my magazine, thus creates excitement to the contents page. This will also appeal to my age group, as the artist featured makes music that appeal to that age bracket.

With the design of my contents page, I again utilized this modern look, whilst also engaging in a bright colour scheme. However, this doesn’t take the organization of the page, as all text and images are organized, using the faded A4 line effect in the background connotes this. I used the A4 background as it connotes structure within the magazine, I don’t want my audience to have the impression that Base Chase magazine does not have any structure.

Double page spreadI beleive that the placement of two exciting titles on the top of both pages within my double page spread creates excitement for the reader, also using the “house themed” font and design connotes authenticity within the double page spread.I have mentioned in earlier posts that my double page spread reflected the essence of the genre well, as it shows many conventions of a hip-hop magazine using the same type of design and also using common fonts, and images seen within a hip-hop magazine. I think that people who like the genre of hip-hop will be attracted to Base Chase magazine, and its overall appearance.