Who would be the audience for your media product?

What I found from my audience survey:I sent my survey out to an audience of people ranging from the ages of 16 to 24 in order to find out the tastes and opinions of my target audience. I discovered that over half of the people asked had seen an independent film and 85% had seen a comedy. Action was the most popular genre within my target audience, which is good as I have included elements of action in the film and also comedy was their favourite sub-genre of independent films.I also found that the group I’d asked look for an immediately engaging and visually pleasing title sequence, rather than one that establishes story or context.These results gave me confidence that I had chosen the right age group to set my film for

What type of audience usually watches comedy films?Comedies can be for a whole range of audiences, as humour is universally enjoyed. It depends on the content of the film as to what age range watches it. My film will be targeted at ages 16-25 and so it will have more of a slapstick style of comedy, in order to please all viewer in that group.

So what kind of person would my target audience consist of?Age: 16-24, a mature but playful personalityGender: As my film is not particularly tailored for a specific gender I’d say a mostly gender-neutral audience, possibly with more males simply because of the type of comedy within the film.Values and Beliefs: Accepts that humour can be created from the failure/downfall of people in a fictional context. Possible distaste (or familiarity) with dirt and the outdoors.Media Consumption: Probably a regular consumer of a wide range film and TV, possibly going on frequent trips to both indie and mainstream cinemas. Might be a fan of some popular indie films like “Perks of Being a Wallflower” and “Dope”.Music taste will be wide but may tend towards alternative and easy listening (Muse, Newton Faulkner, Paolo Nutini…) New consumption would be limited to passive radio listening.Communities: Will be familiar with a number of sites including Facebook, Twitter, Reddit and SnapChat. May have a YouTube channel with few or no videos.

So what kind of person would my target audience consist of?Tribe: “Leading Edge”. They will appreciate the creativity and originality of my film.What they expect from my film: Gripping, interesting and captivating from the very beginning , interesting visuals and style. Establish genre and themes rather than story and context.

What factors attract an audience to the film?Genre: An independent comedy with themes of action. Very physical humour.Visuals: Some special effects on titles. Captivating slow motion that captures hilarious moments. Considerate framing.Sound: Interesting choice of music to compliment/contrast with the action on screen. Adds to comic effect. Logo sounds voiced by someone of the target age (me).Actors: All a similar age within the target age. Slightly exaggerated acting for humour.Themes/content: Relatable themes of camping and general failure. Props are all fairly affordable/common and so wouldn’t seem like too much of a separated reality.

Le Fin