Who would be the audience for your media product?

Evaluation Question 4

G.E.A.R.S

• GENDER• ETHNICITY• AGE• REGIONALITY• SOCIAL

BACKGROUND

• Female• Any: Trans-Atlantic • 16-28 years old.• Westernised

Culture• Lower Middle Class

and Working Class

GENDER• Due to our media production being a Rom-Com genre film,

our main targeted gender is Female. This is because females are the ones that tend to enjoy Romantic Films. It gives them the fantasy and also hope of there being actual True Love and a near to perfect relationship. Most males do not have such a mind set therefore find the idea of True Love being ‘cheesy’ and ‘fake’ as they are more into action films generally.

• The Comedy is in there to keep the audience entertained and also to keep it light-hearted.

AGE• The age range on which we decided on and also

agreed that females aged between 16-28 would be the ones actually interested in this film.

• Due to our character Jenna being 17 herself many of these women would be able to relate themselves with her, which is something which we are aiming for.

• Further on, the females in between these ages are currently studying or just recently would have gotten out of, therefore they can relate to the events and feel relaxed and enjoy whilst watching the film.

ETHNICITY• Even though we are not aiming at any particular

ethnicity, as it would be a multi-raced film, however we are aiming it more towards White and Oriental-Asians due to both the leading character being from that race.

• Also by targeting it at a particular ethnicity group, it would mean we are narrowing down our audience which would lead into a smaller box office income.

REGIONALITY• We are targeting the audience who mainly live in

the westernised society or ‘the first world’, as there is where the money lies and also the audience from there has it much more easy to relate and like the film rather than someone who isn’t very familiar with all this.

SOCIAL BACKGROUND• Though the Traditional Segmentation

Table, my group and I were able to identify that we are targeting females in the categories of C2, the skilled working Class; D, the working class; and E, where students are placed.

• The reason we choose these groups is that because students and the working class are the ones who have the time and interest to watch a Rom-Com; where as people who are classified in groups C1, B and A would have more of serious type of like. Those people would rather watch documentaries, which are educational to them.

What kind of Personalities are we targeting?• With our media product we are targeting a quite a few

different personalities, which don’t all relate to one another.• Studying and Ambitious: We are targeting those who

have a similar character to Jenna herself, so not only would they enjoy it but also be able to relate really well back to her.

• Creative and Outspoken: These are the kind of people who we would target through the arts. As art is seen a form of expression this would be a fantastic way to draw them in.

• Outgoing and activity seekers: Such people like to go out and enjoy their day with friends/family or even individually. A Rom-Com movie which is there to entertain the audience, would attract people who just want to enjoy their time.