WHO WOULD BE THE AUDIENCE FOR YOUR

MEDIA PRODUCT?

Evaluation: Question 4

Age

My target audience is a fairly wide bracket age wise. I would expect that most buyers in my target audience to be between 16 and 25. As my sub-genre of indie/indie rock varies dramatically in terms of sound, it is an appealing genre to a range of ages.

I chose a wide age bracket for my target audience due to the type of magazine I intended to create. I have chosen age 25 as the top end of my bracket as I wanted to target a more mature audience so that my magazine could talk technically about musicians within reviews.

Gender

My chosen musical genre is aimed neither specifically at one gender. As a fan of the indie/indie rock genre myself, I am aware that the following audience for this genre is broad, nor gender specific. I have ensured that my magazine’s design represents this.

Social Class

The average reader of my magazine would be a working class citizen – in a B or C class. They would either be in further education or working a full-time job. I believe that they would be working in a somewhat creative field of work since the sub-genre of music which my magazine centres on is creative in sound and design.

Meet the target audience…

This is Andy. He is a typical member of my target audience. Andy is 19 and has just completed his A Level studies. He is now in a full-time job working in a high street music store. His passion is playing guitar – and so during his spare time, he enjoys rehearsing with his band members. On weekends, his band plays small sets at local pubs. He enjoys having a diverse range of music within his library and although he has his favourites, he is always keen to widen the range by discovering new and up-coming artists. Andy can be seen saving his money monthly to attend festivals and gigs with his friends.

Meet the target audience…

Louise is a weekly buyer of Phonic magazine. She is a 23 year old university graduate. She has a BA in Graphic Design and now works designing album artwork. She has a keen interest in art as well as music, and keeps up to date with the latest trends music wise. She is a fan of large indie bands and enjoys attending local festivals to hear new music. She is the vocalist member of an indie pop band which she formed with friends at university. They are currently unsigned, but upload their music to social networking sites in the hope of being signed to a record label in the near future.

Buying Habits

Andy earns substantially less than Louise – who has a higher paying job due to having continued education to university level. Andy works in HMV – a high street music store. Although he earns less than Louise, he is able to keep up to date with the music he loves due to having an employee discount in-store. He keeps up to date with artist releases so that he is able to advise customers accordingly. Andy shops in high-street stores such as Topman and River Island; but is not loyal to specific brands. As a typical 19 year old, he can be seen wearing simple t-shirts, skinny jeans and trainers – casual every-day clothing. He learns about new up and coming artists mainly through reading Phonic, attending small festivals and through word of mouth.

Buying Habits

Louise is loyal to the brands she loves – as she earns a substantial amount of money, she has disposable income which enables her to purchase the more expensive high-street branded products she likes. She shops at places such as Urban Outfitters and Lazy Oaf Clothing. She wears an eclectic range of clothes and although she keeps up to date with trends, she has her own unique “festival” look. She downloads her favourite music from iTunes but also finds new music from her magazine subscription to Phonic as well as through listening to suggested tracks on Spotify. She follows the movements of her favourite artists on social networking sites like Facebook and Twitter to ensure that she can attend up coming concerts.