WHO WOULD BE THE AUDIENCE FOR YOUR

MEDIA PRODUCT?

TARGET AUDIENCE

THE TARGET AUDIENCE FOR OUR MEDIA PRODUCT WILL BE TEENAGERS. THIS IS LARGELY BECAUSE THE MAIN CHARACTER IS A TEENAGER, WHICH RELATES TO THE TARGET AUDIENCE MORE.

GENDER

BOTH GENDERS ARE THE TARGETED AUDIENCE. THIS IS BECAUSE THE TEENAGE GIRL CAN EASILY REFLECT THE EMOTIONS FELT BY THE GIRL CHARACTER IN THE OPENING SEQUENCE. THE TEENAGE GIRL IN THE OPENING SEQUENCE ALSO MAKES BOYS A SUITABLE TARGET AUDIENCE. THIS IS BECAUSE OF BOYS MAY NATURALLY FEEL PROTECTIVE OVER THE GIRL WHO ENDS UP BEING KIDNAPPED.

SOCIAL GROUP

THERE IS NO SOCIAL GROUP WHICH WAS MAINLY TARGETED WITH OUR THRILLER OPENING SEQUENCE. HOWEVER, A MIDDLE CLASS FAMILY WOULD BE THE MOST IDEAL TO WATCH THE THRILLER. THIS IS BECAUSE THE FILM IS SET IN A CITY. A BUSY ROAD IS SEEN BEHIND THE GIRL WHICH SHOWS THAT SHE POSSIBLY COMES FROM THE CITY. THIS MAKES THE FILM MORE RELATABLE TO THE MIDDLE CLASS FAMILIES.

TARGET AGE THE TARGET AGE FOR THE THRILLER FILM IS 12-19 YEARS OF AGE, ALTHOUGH OLDER ADULTS MAY ALSO WANT TO WATCH THE FILM, ALTHOUGH THE OLDER GENERATION AND A LOT LESS INTO THRILLERS. THE FILM HAS BEEN RATED AS A 12A UNDER THE BBFC REGULATIONS. THE FILM DOES NOT INCLUDE ANY SWEARING OR GORE, HOWEVER, HIGH LEVELS OF TENSION MAY BE PRESENT A FEW TIMES THROUGHOUT THE FILM. THIS MEANS THAT AN ADULT MUST ALSO LEGALLY ACCOMPANY A CHILD WHEN WATCHING THE FILM IN THE CINEMA. DEPENDING ON THE CHILD, THE PARENT CAN DECIDE WHETHER THE FILM WOULD BE SUITABLE FOR THEM TO WATCH.