Evaluation question 4

What kind of media institution might distribute your media

product and why?

IPC MediaO IPC media was one of the institutions I researched

as they produce over 60 texts/brands, these include NME and Uncut. They would be a good distributor for my magazine as they reach two thirds of women and 42% of men in the UK alone. They publish one of the biggest music magazines NME which has continued to grow in success, expanding into new areas of technology with a website, radio and TV station and even their own awards. This institutions would help my magazine grow and distribute it to a wide audience

Bauer MediaO I also researched Bauer media which are a larger

company than IPC media and produce over 300 magazines including Kerrang!, Q and Mojo. Bauer would be good for magazine as the house Kerrang! Which is the largest weekly music magazine which suggests they know how to sell their products successfully, they also have Q the best selling monthly magazine, however there may be a lot of competition between magazines if all of their magazines are successful and in similar genres.

Which one would distribute Amplified magazine?

O Bauer media would be a good institution to distribute my magazine as they already have several magazines that are in the same genre and could distribute it on a very wide scale, however IPC Media doesn’t have any magazines in the same genre of rock as NME is more of an Indie magazine, which means that there is a gap in the market for them to fill and I think they would be able to sell my magazine the best.