How did you use media How did you use media technologies in the construction technologies in the construction

and research, planning and and research, planning and evaluation stages?evaluation stages?

Bill ClarkBill Clark

Research and PlanningResearch and Planning

OrganisationOrganisation • I used my blog, on the website: http://www.wordpress.com • I put on a selection of trailers/magazine covers/film posters – from a variety of different genres. I embedded these texts onto my blog and then discussed the effectiveness of each. • I also managed to imbedmy inspiration for my traileronto my blog as well.

My BlogMy Blog• I found using the blogs to ‘record’ my work a flexible way of working. The blogs have

the ability to enable me to post – Trailers, Audio/Music Clips, Working Progresses, Magazine Covers, Film Posters, Powerpoints, Photos etc. onto my blog with ease. This gave me a wide choice of different media technologies that I could have at my disposal. It’s also a great place to get feedback from teachers on the work that I’ve done or are planning to do. Also another good point about the Blog is the ability to edit al;ready created work whereas say with pen and paper - once it’s written it’s written.

‘Wordpress’ gives one the freedom to edit, to chop and change.

Use of the InternetUse of the Internet

• To research different trailers I went onto ‘YouTube’ and watched trailers from my favourite movies. This was my starting point. I chose ‘YouTube’ instead of similar websites such as ‘TrailerSpy’ as I believe that there is more choice - nearly anything can be found on ‘YouTube’ if you persevere enough.

• I then used ‘Wikipedia’ to research different types of thriller/horror films. Again like ‘YouTube’ it has everything on it. The only problem some people say that ‘Wikipedia’ has things that aren't true on them. However I already knew a lot about the chosen genre and ‘Wikipedia’ just reiterated what I already knew.

• I then went back to ‘YouTube’ to view suitable trailers for what I was intending to do.

Audience ResponseAudience Response• To plan my Trailer I had help from the audience, I

interviewed a member of my target audience and got a feel for what they enjoyed about thriller/horror films.

• To plan my magazine cover I also got an audience’s opinion.

I placed a poll on my blog – asking which cover, (out of a selection), was the most effective for a thriller.

• I created my texts based on the feedback I received from the audience.

Use of PhotographyUse of Photography• To plan my Trailer I took a variety of shots. • Including, different shots of my actress, (different viewpoints) and I also

took lots of shots of possible settings. I then chose which settings I believed would be the most effective.

• These pre-shoot shots also helped me as they gave me an idea of what I

could do for my cover and poster.

I had my actress wear everyday clothing instead of a costume. This way people could distinguish between the two and assess her suitability.

This setting proved popular with the people that I showed it to. They thought it was suitably ‘creepy’.

ConstructionConstruction

OrganisationOrganisation • I posted on my blog filming that I had done as well and then commented on how this shot couldwork or another similar one that I could possible take. • I used my blog to post working progresses of trailers. Whenever I had done a sizeable chunk of editing I would then export the clip – upload it to ‘YouTube’ and then imbed it into my blog. • This is where I find theblogs become really useful as my teachers could then view my progress and my audience could then engage with my constructs and

working progresses.

Audience ResponseAudience Response• I’ve reacted to comments that people have placed on my constructions that are on my blog. I

take what they say into consideration – it is doubly helpful as the people that are commenting are my target audience.

• I have also done more polls to see the reaction to a variety of different posters and magazine covers. Now because of the poll tool on ‘Wordpress’ I have been able to determine my final poster and what I need to do to improve it - as seen in the comments section of the blog.

• The only issue that I encountered when gathering audience feedback was getting people to view my blog - it got boring having to go around different members of my target audience

and ask them to look at my blog.

Fill in blank - 4th poster

Editing Skills ProgressionEditing Skills Progression• For my editing and constructing of the trailer, magazine and

poster – I used, Adobe Photoshop and Adobe Premiere Elements 2.0.

• The use of Premiere Elements was completely new to me as I had never used it before so it required some practice – this can be seen on the following slides. The practice was time well spent as I became very familiar with the program.

• I had previous experience with Adobe Photoshop, so all I needed was to refresh my memory of that particular programme. To do this I looked back at some previous work form the AS course and refreshed my memory on how I created those particular constructs.

This was practicing with different titles and how I could perhaps do a credit sequence. This was part of the practice that went into using the whole program as well not just the title tool. This particularly helped with the effectiveness of how I went about getting ‘clips’ and placing them in the ‘Clip’ and ‘Timeline’ screen.

I then proceeded to practice with actual clips that I filmed and sound that I recorded.I also then practiced using different effects.

This practice really helped me as when I came to do the final editing it sped the process up – I could get working as soon as my filming was completed instead of messing around at the beginning of the year. There are a few user problems when it comes to Adobe Premiere Elements certain aspects are hard to use and take a lot of getting used to. So there was a lot of wasted time practicing and ‘learning the ropes’.

To begin the poster I used a ‘default’ one that I created.

I then added different backgrounds, (photos) and then proceeded to change the text – this can be seen in the next slide. This helped as I wrote this out before I took my photos – this ‘default’ led to the type of photos I took – I knew the type of look I wanted to go for and incorporate. I also finds Adobe PhotoShop very user friendly, it allows me to work quickly and efficiently.

The evidence that I ‘played’ with the text and how they suited different photos. Using different photos helped me to experiment with different texts, (sizes, colour etc.), I discovered that certain texts worked with different photos – I could then use that colour, size etc for my different constructs. I kept the poster minimalistic so as to save time however I think they are by no means less effective. As I chose to keep them simple I only used the ‘Text’ tool and the ‘Transform’ I did place some effects on the texts - such as the credits at the bottom. I did this by using the layer tool at the side.

EvaluationEvaluation

OrganisationOrganisation

Audience ResponseAudience Response

Audience FeedbackAudience Feedback