Evaluation – Question 4Who would be the audience for your media product?

Who is your target audience in terms of age? Why?

The target audience of my magazine would be young adults ranging from the ages of 16 to 24. I have decided to aim my magazine at this audience because they are the most likely to take an interest in dance music and clubbing; they can appreciate the hard work of the artists and will be more interested to buy a magazine to support them/find out more.This age group also tend to be more interested in unsigned/less well-known acts.

Who is your target audience in terms of gender? Why?

I have designed the magazine to be aimed at both genders although it could be slightly modified to suit just one. Dance/Electronic is not a genre which is often associated with a single genre; the genre is about the two genders coming together in club scenes and nights out having fun. Current magazines centered around this genre offer a multi-gender approach, for this reason the colour scheme, layout and language have been chosen with both genders in mind.

What is the profile of your audience? Why?

If I were to profile my typical Spark reader I would say: A college/university student with an interest for raving and clubbing to genres of music such as house, dubstep and electronic. This person would would be very social, enjoy spending time with friends at parties, festivals and gigs. I assume they would take an interest in technology as well as music, they would likely be a social network user (Facebook/Twitter/Youtube), up to date with fashion (In my vision they would shop at places like River Island & Topman) but also liked to read in downtime.

The typical reader