Evaluation Question 3What have you learned from your

audience feedback?Bradley Homans

From the very start of the work on our main task and ancillary task we implemented our audience feedback into our work.

Whilst in the research and planning stage of our production we handed out questionnaires in order to get an understanding into our target audience and what there interest, knowledge and feelings are about our topic of Social Networking.

The questions we asked were ones such as ‘Due you use Social Networking sites?’ in which 9 out of the 10 people we ask said yes, and the question ‘How many hours per week do you spend on Social Networking Sites?’ in which the average answer was 5 hours.

This made clear to us that this that Social Networking played a large role in the lives of the people was asked who were aged between 16 and 19 year old.

The people that we asked in the original small pilot study made it clear to us that the rise in Social Networking played a large part in people’s lives and reinforced to us that the top of ‘Social Networking: The Effect’ was the right one.

After the creation of the main product and the ancillary tasks we showed them to our target audience.

We created a questionnaire and screened firstly the documentary to 15 people; all of the people were in the target audience range. We asked a variety of different questions in order to get a good range of feedback.

We firstly ask ‘On a scale of one to ten, how much did you enjoy our documentary?’

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On a scale of one to ten, how much did you enjoy our documentary?

This was good for us as the highest number of people answered with either 9 or 10, overall 11 of the 15 people that we asked about their opinion on the documentary answered with either 9 or 10 showing that the product we had created was effective at appealing to its target audience.

The second question that we asked was ‘Does the music work effectively with the Documentary?’ 80% of the people that we asked said that it didn’t work effectively; showing to use that it was a largely successful choice and links in with the previous question of relating to the target audience well.

Does the music work effectively with the Documentary?

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The third question that we asked was a open question with a variety of answers, the question was ‘What did you like about our Documentary?’

With the question there was a large variety of different answers that were given, a large proportion of the answers linked in with the previous question, noting that they liked the choice of music that was used, as well as people commenting on the good use of the voiceover and the overall ordering of the clips within the documentary.

With having such a wide range of answers it showed to use that our documentary overall was successful and had a positive outcome towards our target audience.

With the questions that we asked, we tried to ask as many open questions as we could as it allowed us to get the largest range of feedback back to us.

We asked ‘Do you feel you have learnt much from the Documentary?’ the response we got from this was that 14 out of the 15 people asked said ‘Yes’, also commenting on how they ‘didn’t realise how big it has got’ and that the facts within the documentary were ‘well research and informative’.

This for us reinforced to us that we were successful in both educated our target audience as well as personal praise for the work that we put in also.

With two questions that we asked the majority of the answers were ‘Yes’, these were ‘Do you believe there were a wide variety of shots in the Documentary’ and ‘Did the voiceover work effectively in the documentary?’

All 15 people who were asked this question responded with a ‘Yes’ answer, showing to us that this aspect of the documentary was executed well and we were successful in creating a professional and informative product.

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Did the voiceover work effectively in the documen-

tary

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Do you believe there were a wide variety of shots in the Documentary

The final question that we asked within the documentary section of the questionnaire was ‘Was there anything unique about our documentary?’

This was an important question for us as we believe that this is an important aspect that will not only attract viewers to watch the documentary but also keep them interested in it also.

Within the question there was a wide variety of answers, this was something that was very pleasing for us, one of the main responses was ‘the use of graphics’ and ‘slick editing’ this was something that we appreciated as those were parts of our documentary that we took a large amount of time focussing on.

The radio trailer section of the questionnaire was approached just like the documentary section, the first question that we asked was ‘Did the radio trailer encourage you to watch documentary?’ 14 out of the 15 people that we asked agreed with this saying yes, which was encouraging to use showing that it was effective in its use.

We also asked ‘?’ this was also answered with 14 out of the 15 people saying Yes, showing to use again that the choice of music within our radio trailer was the correct one and worked effectively and professionally.

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Did the radio trailer encourage

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Did the music work well in the

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The final question that we asked in the radio trailer was ‘Did the radio trailer sound professional?’ this was an important question as the trailer as a whole relies on the sound, it was important that I was successful and effective in its persuasion to get people to watch the documentary and for it to be overall effective.

The overall response to this was good with 80 % of the answer being and ‘Yes’ and having the overall response that it portrayed the documentary well and encouraged the target audience to watch the documentary which was what we wanted as a response.

Did the radio trailer sound professional?

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With feedback from the radio trailer and from the documentary, we asked questions about the double page spread in the same sort of manor, this would allow us to get feedback from our work and see what parts of the double page spread are effective and professional.

The first question was ‘’Does the article promote the documentary well?’ the overall response to this question was good with the majority of the 15 people that we asked saying that it was.

Does the article promote the doc-umentary well?

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The next question that we asked that we asked in this section of the questionnaire was to do with the overall aesthetics of the magazine article, we asked’ was the double page spread aesthetically appealing?’ this response to this question was mixed with 7/15 people saying that it was and others saying that ‘it could be more colourful’ and the pictures were not that ‘exciting’.

This was an aspect of the magazine that could have been changed but we believe that it still had a professional aspect to it and still carried across the message of the documentary and did well to carry the information that we wanted across to the reader.

The final question that was asked was ‘Does the double page spread link well to the documentary?’ this was an important question for us as it showed if the products linked together well or not as this was something that was important for us to do as it showed if the products were successful or not.

The response to this question was good as all of the people that we asked said ‘Yes’ they did link together which is good for us as it shows how we have carried through aspects from all of products.

Overall I believe that the audience feedback we received helped us throughout all aspects of creating the products, the allowed up to specifically target our audience as well as using methods and conventions that are most suited to the viewer. From the response that we got from the final questionnaire it shows us that we were successful in the creation of our products and for most of the questions the audience agreed, showing that our product was informative, professional and overall successful. The feedback even negative will allow us to change and adapt any future work that we and I will complete also.

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Does the double page spread link well to the

documentary?Does the double page spread link well to the doc-umentary?