EVALUATION QUESTION 3 - WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY? Sarah Maher

IPC MEDIA• I think the conglomerate IPC Media would be the best company to

produce and distribute my magazine because they don't have a magazine like mine and are a successful and experienced company I can rely on. If they are successful, people will buy their magazines and they also distribute NME which is a very successful magazine.

BAUER MEDIA GROUP• The conglomerate Bauer Media Group distribute Kerrang! and also some very successful

magazines such as Empire and Heat, but I think Kerrang! is too similar to mine in conventions for Bauer to distribute it. Even though my magazine is about new rock bands, I have a similar look to Kerrang! so I think IPC will be best suited for my media product.

CROSS MEDIA CONVERGENCE• Bauer Media Group also own multiple radio stations such as TFM Radio

and Planet Rock to broaden the audience to their full extent and advertise their products thoroughly.

• IPC Media’s NME also has a radio station so they could distribute my magazine and hopefully, turn it into a radio station to advertise my magazine and play music relating to it.

DISTRIBUTION• IPC Media publish their magazines on a huge scale, reaching the

audiences as much as they can, selling it in supermarkets, newsagents, etc. I would like mine to be distributed the same (using their distributor Marketforce, which they own) and not just a subsidiary company such as the magazine ‘Pretty White Lies’. I want as many people as possible to read it- it’s not just about one specific location.

“Sitting alongside the publishing divisions is IPC Advertising, which allows clients and agencies to purchase bespoke advertising solutions across all of our brands and across a variety of platforms, and Marketforce, the UK's leading newstrade sales and distribution company.” – IPC Media Website

“In total, Marketforce represents 25.7% of the total magazine category in the UK. Marketforce also exports 12.1m copies of magazines worldwide, including managing the international-only business for HELLO!, Imagine Publishing and DCThomson.”

IPC ADVERTISING“IPC Advertising offers clients and agencies access to IPC Media's unparalleled range of over 60 brands. Our diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. As well as offering clients advice and expertise on maximising the impact and effect of advertising, the team also offers in-depth insights into the core audiences that our titles reach. The advertising trading teams are based centrally, offering agencies and clients a streamlined way to plan cross-platform campaigns to maximum effect. Our advertising teams work closely with the Creative Media team to develop bespoke, innovative commercial solutions.”