Evaluation Question 3:What have you learned from your

audience feedback?George Moore

IntroductionIn order to conduct an audience survey on

our Music Video of ODESZA – Bloom we decided to do this in a form of a questionnaire and ask 10 people some different questions based on the music video. In the next few slides I will be explaining the feedback I received from each of them.

What do you think were the strengths of the music video?When this question was asked to the 10

people the main response we had back was the timing of the editing in sync with the music. They really enjoyed the flow of the video between day and night and the music matching the chorus and different chords of the song. They were overall really impressed with the choice of the song and the type of editing that we used.

What do you think were the weaknesses of the music video?When this question was asked, there were

several things that the audience told us that we could improve on. They found some points of the music video quite confusing and difficult to understand what was happening. One person said that the quality of the video was a little poor on the scene of big ben and you could not see the clock face and time passing. Another person mentioned that the last scene was slightly too dark and the shots were too long throughout the video itself.

What could be added to the music video if it could be redone?When this question was asked, the majority

of people told us to have more of a narrative and meaning behind the video to add more effect and so that the audience can understand more of what is happening. As well as this they suggested that we use more shots and time lapses. In some time lapses they were slightly shaky and some shots weren't shot for long enough so you could see the shakiness as the camera was being turned off. Longer shots also would be needed.

What audience would you aim the music video at?When we asked this question a lot of people

said to aim the music video around 15 years old and upwards. The music video did not contain any explicit language or bad scenes, but the music video may be confusing to younger audiences.

Could the footage fit with another song?When we asked this question the majority of

people suggested that the music video was best suited to the song choice that we made. If the song was different then the editing styles and the footage that we had may not fit together very well.

Final quick fire questionsWould you recommend the music video to

family and friends? (Yes 9, No 1)Would you like to see more music videos like

this? (Yes 10, No 0)Has the video encouraged you to listen to this

type of music? (Yes 8, No 2)Were there enough locations used in the

music video? (Yes 7, No 3)