What kind of media institution might distribute your media product and

why?

Question 3

What is a Media Institution?

A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services.

Examples of Media Institutions

http://www.bbc.co.uk/ http://www.sky.com/ http://www.bauermedia.co.uk/

http://edition.cnn.com/ http://thewaltdisneycompany.com/

Distribution of Researched Magazine – Kerrang!

The publisher of Kerrang! magazine is Bauer Media Group who are based in Germany. It is a privately owned company and is managed by the Bauer family. It is a publishing and broadcasting business. It is a worldwide company serving many countries all over the world including Europe, USA, China and Russia. Their music magazine titles amount to 38 million magazines a week for worldwide circulation.

The circulation of the magazine between January and June 2012 were 42,203 and the readership was 378,000.

Advantages & Disadvantages of Bauer Media

Advantages:- The company is successful and would set up my magazine at a good

standard being already familiar with publishing and distributing.- Bauer Media group don’t distribute many pop magazines, creating a good

area for my magazine to be distributed.

Disadvantages:- There would be a lot of competition from other successful magazine who

also are distributed by Bauer Media.

Distribution of a Magazine similar to Mine - Billboard Magazine

My music genre and target audience match most with Billboard magazine.- Billboard is a weekly magazine with a circulation of 16,327 per

issue. - Prometheus Global Media based in New York City, publish &

distribute billboard magazine- Much of the magazine is available at Billboard's B2B site,

Billboard.biz. Billboard.com is the consumer-centred site, and includes artist interviews, daily news and charts.

Source - http://en.wikipedia.org/wiki/Billboard_(magazine)

Prometheus Global Media – Publishing & Distributing

Prometheus Global Media company could be suited to publish and distribute my magazine because;

Advantages:- Well known company, which is popular & successful- Deal with billboard, a similar style of magazine to mine, on a

world wide scale

Disadvantages: - It’s an American company – not very up to date on British music- If the magazine wasn’t successful, the company could stop

publishing or right it off.

What’s next for my magazine?Once my magazine became well known, I think a radio slot on a radio pop channel would be a good feature to start off, before a whole radio station.

My magazine could even be developed into a TV music channel to gather an viewer audience as well as a reader audience. With music from the feature artists of that month.

It could even be changed into a weekly magazine if it became really popular with a higher demand.