Question 3Question 3

What kind of media institutions might distribute your media What kind of media institutions might distribute your media product and why?product and why?

The institutions that could distribute my The institutions that could distribute my product are large conglomerates or product are large conglomerates or independent film companies.independent film companies.

What distribution is there?What distribution is there?

The biggest advantage of using large conglomerates is The biggest advantage of using large conglomerates is the publicity and advertising. The more people that see a the publicity and advertising. The more people that see a film the more successful a film is and with the bigger film the more successful a film is and with the bigger companies that is what is assured.companies that is what is assured.

These distribution companies are able to show the picture These distribution companies are able to show the picture at many cinemas with a huge audience.at many cinemas with a huge audience.

Advantages of conglomeratesAdvantages of conglomerates

Persuading the company to distribute the film is one Persuading the company to distribute the film is one of the biggest problems with big conglomerates. of the biggest problems with big conglomerates. Most companies have a criteria set for a film to Most companies have a criteria set for a film to decide whether or not they will distribute it. Only decide whether or not they will distribute it. Only films that are seen as assured profit will be films that are seen as assured profit will be distributed.distributed.

Also, these bigger institutions would take a much Also, these bigger institutions would take a much greater stake of the final profits because they greater stake of the final profits because they distributed it.distributed it.

Disadvantage of Using Big Disadvantage of Using Big ConglomeratesConglomerates

Although a smaller audience is available when using a uk Although a smaller audience is available when using a uk independent company the distributer also takes a smaller cut independent company the distributer also takes a smaller cut of the profits.of the profits.It also helps the film t keep its British identity. It also helps the film t keep its British identity. Another advantage is that the film is almost guaranteed to be Another advantage is that the film is almost guaranteed to be accepted to be distributed.accepted to be distributed.

UK Independent UK Independent

Warp films are an example of a British Warp films are an example of a British independent distribution company. independent distribution company.

With successes such as This is England and four With successes such as This is England and four lions it shows that this method of distribution lions it shows that this method of distribution can pay offcan pay off

However, the most recent films aren’t However, the most recent films aren’t performing as well. performing as well.

Warp FilmsWarp Films

Other forms of media are online video hosting Other forms of media are online video hosting sites such as YouTube and social network sites sites such as YouTube and social network sites such as Facebook. such as Facebook.

This can help to gain awareness of a film and to This can help to gain awareness of a film and to reach out to a larger audience. reach out to a larger audience.

It is also free! This form of distribution is free to It is also free! This form of distribution is free to all and therefor will not cut away at the profits all and therefor will not cut away at the profits however it is also not very professional.however it is also not very professional.

Other alternatives Other alternatives

After looking at all the choices from large After looking at all the choices from large conglomerates to small independent companies conglomerates to small independent companies I have decided that my thriller would be best I have decided that my thriller would be best distributed by an independent film company. I distributed by an independent film company. I think this because it will help the film to keep think this because it will help the film to keep its its Britishness. Britishness.

My choiceMy choice