Q2 – Script

Stephanie: How effective is the combination of your main product and ancillary texts?

Ashleigh: When creating our music video, we considered relating it to the pop genre and our target audience through the use of costume, colour, location, shots and conventions. We created it around audience expectations in order for them to easily identify our video as being pop and therefore react to it.

Stephanie: we used the green screen in our video with bright backgrounds and costumes relating it to our genre as it is a convention. Iconic locations were used to create a romantic feeling and draw in our audience. Once our main video was completed and audience feedback collected, we had to consider how we could relate our digipak to the music video.

Ashleigh: The challenging part of this was that our digipak was text based not interactive like the video. When creating the digipak we considered the above as we did in our video, as well as creating synergy between it and the video. We decided that the ways we could link our digipak to our video was through text, colour, costume and still shots.

Stephanie: The digipak consists of a magazine advert and a CD with a booklet inside. We started off by doing a DVD instead of a CD but then changed in order for our ancillary texts to look as real as possible in order for it to appeal to our audience. The magazine advert was created first and an image of Ashleigh in the rain was used. This image had a black and whit effect to make it look 'vintage'

Ashleigh: We used bright pink text , Trebuchet MS as it could be linked to the genre of our video and the content as in the video, I wear pink dress. To create synergy between the CD cover and the magazine advert, we used the same image as it would create an identity for the single so the audience could associate that particular image with our music video. We used the same font and colour on the CD cover and magazine ad to keep continuity and create synergy between the products.

Stephanie: another idea we used, which was found from our research, was the dark backgrounds against the bright text as this is associated with the pop genre. The pictures used for the magazine advert and CD were dark in comparison to the bright pink text against it. The back cover has a similar image of Ashleigh with the same black and white effect. Again, the same font and colour text was used as the mag ad and front cover so that our audience could not only link the back cover to our music video and mag ad, but the front cover as well. This created a flow.

Ashleigh: The booklet uses the same font but in different colours so that they stand out against the backgrounds. The pictures used for these backgrounds were taken by me and are of flowers, sunsets, beaches. These images can be related to the music video as they create a romantic, nostalgic feeling which is the intention of the song. They relate to the narrative. The booklet could be related to the magazine ad and the CD as it has a couple of images of me inside wearing the same dress I wore in the band shots of the video. This continuity creates synergy itself.

Stephanie: Our ancillary texts convey the narrative of our main text therefore add emphasis on the song and artist through the use of images and colour. They can be linked to each other which shows that that have been well planned in order for them to look realistic and synergy to be created.

Ashleigh: We could have developed the synergy of our products by having still images from the music video in the booklet so that the relation between our video and the texts would have been more obvious. The genre pop is usually associated with bright colours so perhaps we could have used brightly coloured backgrounds / images for the digipak to link it with our genre and thus the music video.

Stephanie: in relation to possible elements, we feel that overall, we have been successful in creating synergy between our products by challenging the conventional brightly coloured backgrounds and using black and white images. Through doing this, we have demonstrated creativity and showed that our outcome was the same as it would have been if we had not challenged the conventions.

Ashleigh: Our target audience generally conveyed an appreciation of our products as they considered them effective and could easily identify our video as being in the pop genre. They expressed that the contrast between the black and white images and the hot pink text was effective, eye catching and endearing. Also, that the image on the cover of the CD and mag ad was emotive which could be linked to the lyrics of the song and thus the narrative.