EVALUATION QUESTION 2- HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TASKS?

INTRODUCTION• Consistency that was the main idea I wanted to flow through with the

main product and the ancillary task. This section of the course we were asked to create a digipak and a magazine advertisement for the artist in order to introduce and promote them into the market. I placed forward my main ideas on the theme of classical and sophisticated, this was to follow the main sources of a inspiration that I got from the albums that I analysed such as, ‘’Chris Brown, Fortune’’ and ‘’Usher Raymond vs Raymond.’’ Part of the ancillary task was to produce a magazine advert to promote the album release. I was able to flourish my editing skills in different soft wares.

INSPIRATION• Doing my research on existing digipak, it gave me the opportunity to look

at some of the things I would be able to replicate for my final digipak. I looked at similar artist within the genre such as usher, john legend who has been a key inspiration through my project and Chris Brown. They are examples of artist who conform to the genre R&B and Soul, the ideas that they have created for the digipak have been successful in building the brand identity that they all strive for at the beginning of their careers.

OVERVIEW

• They all have produced Digipak that have been successful, I felt like if I take certain elements of each digipak that they have done I would be able to combine them onto my final product. For example the front cover of Chris Brown’s album Fortune, the clothes that his wearing brings the maturity and the modern sophisticated look that the male audience strive for and the female audience appeal to and I did the same with a slim fit black suit, white shirt and black tie, and the white shirt stands out from the rest of the album cover.

• In addition, his CD to ‘’Graffiti’’ he has a long shot silhouette of himself and I used a side profile close up for the artist and increase the contrast to see the profile in white again a black CD cover. The idea of having a series of the same photo for the inserts was similar to ‘’Usher’s, Raymond vs Raymond.’’ I wanted to amply the skills and the ability of the software I was using (Adobe Photoshop) and show what the software can do and my abilities.

DIGIPAK• The main concept was simplicity, as it was the artist first album the main

idea is to sell the artist and I did so by keeping him the centre of attention using mid shots. He was the main feature of the album in the front cover, the first page of the insert and the CD. The front cover photo shows him wearing classy clothes, the photo in the insert shows him wearing casual clothes, like the music video, I mixed the smart casual look to shows the two sides of the artist.

• On the back of the digipak I decided take another form of silhouette if the dancer in the music video as a main attraction on the back linking in with the music video.

• However I opposed to follow through with the font styles throughout the product and ancillary task. Using a different type of font as a credit in the music video and a different font for the digipak, however for the digipak I kept the same font throughout.

CONCLUSION• Nevertheless they were areas that I managed to maintain to link the

music video and the ancillary task. Keeping the concept of both parts of the coursework and making them flow as one worked perfectly. However for the photos I had taken for the artist, it would have been more idea to use a better camera in order to get the best quality image, and subtract the use of too much editing keeping the photo as natural as possible.