In what ways does your media product use, develop or challenge forms and conventions of real media products?By Jonathan Vander

Creating the identity of the band and research

Before we (Myself, Ben, Terry and Louis) began to create all of our products we first had to create a band and an image for the band such as their clothes as well as their ideology the genre of music they played and also their name. We decided on the name Cold liberty as we felt that this name suited our alternative rock band and so did the people we asked as for choosing a style we looked at other alternative rock bands such as foo fighters, 30 seconds to mars, The killers, Green Day, Nirvana and Fall out boy we researched into all of these and discovered that they were all signed to big record labels such as Sony and Warner bros. Records so we thought that our band should have just been signed to Warner bros.

Music VideoFor our music video we decided to watch videos that artists that the artists that inspired our band had used for their music videos and we discovered that their videos were a mixture of narrative and performance, with the performance mainly focused on the lead singer of the band.We took this all into account and decided that our music video should also be an equal mixture of performance and narrative with a large portion of the performance side focused on the lead singer of the band singing the pretender.For the narrative side of the video we decided that our video should be about avoiding conformism as that is what we all thought that the song was about so we decided to create a narrative that replicated that, we decided that the video should be a chase with people in masks as the conformers chasing a non-conformer, we decided that in the end of the video the non- conformer would get caught and turned into a conformer we would symbolize the conformers with the V for vendetta masks as they all look the same meaning that they are the same. On the whole our music video is very confirmative to all codes and conventions of an alternative rock band we also mostly conform to most of Goodwin’s theory apart from the vourism as we don’t have any images of women being sexualized.

DigipakWith the digipak I conformed to most of the conventions of an alternative rock digipak with dark colors and Cds. Another way in which I conformed to it is by placing the band as the front cover which is conventional of most bands first album as it lets the audience familiarize themselves with the members of the band. Also we included things that are needed in a digipak such as barcodes copyright information record label and track listing as they all need to be on the digipak the only convention that I may have gone against is putting the bands logo on the inside cover instead f on the front with the band as I couldn’t think of a way to incorporate both as I felt like placing both in one place would take away from one of the images.

PosterThe poster follows the convention that it must link to the digipak as both the front image on the digipak and the image on the poster are the same the poster also has the date that the album will be released this is a vital convention of a poster as if nobody knows when the album is coming out people won`t buy it as they will not know when it is coming out where it is coming out is important tooo so I placed the Itunes logo I also placed social media links on it too so people could follow the band on face book and twitter, the only way my poster challenges conventions is by being landscape I did this as the original image was landscape and I didn’t want to make it horizontal.