What have you learned from your audience feedback?

What have you learned from your audience feedback?

This was our first piece of audience feedback feedback from our Media class regarding our pitch for our music video. This is a valuable piece of feedback as it was at the beginning of our project and our class belongs in our audiences age group of 16-25 years old.

My Pitch FeedbackMaybe start to think how you will blend the genresWoods are pretty unconventionalThese are two examples of feedback that made me start to consider how I would accurately portray my alternative hip-hop genre. The feedback helped me realise how combining genre conventions from each genre of music evident in the one track could be one way of creating a relevant and effective image. We later then decided to make sure we used the woodland location in combination with more conventional locations such as a street and garage to almost merge the genres into one alternative product. Could be a challenge to make a pure performance vid interesting

This was a concern raised multiple times during this stage of audience feedback. It made us realise that we needed to keep the audience engaged throughout the music video performance. We then brainstormed multiple things that could aid this, for example varied shot sizes and types, illustrative imagery of the lyrics and energetic and immersive performance.

Rough Edit Feedback

conventional hand-held footage works well Frequent changes in location make it engagingThis positive audience feedback from our Media class has proven some our approaches to previous concerns successful. For example the camera work and Mise-en-Scene choices have kept the audience engaged and interested. They also enjoyed the energetic freely moving handheld camera shots. Apply filters to lighten bits upLip-synching needs tightening up

Here are a couple examples of suggestions for improvement. From this I learnt that the lip-synching being very accurate is massively significant with making the video look convincing and therefore enjoyable by not having to question the performance. Because of this we spent extra time dedicated to making the lip-synching and accurate as we could, especially within the faster cuts. Regarding the comment about applying filters we got the impression our audience might prefer the darker shots to not be so dark and more visible. We also learned that our audience enjoy coloured filters over some clips to help them look more styled and visually interesting. Because of this we made sure to begin using the colour corrector tool in Premier Pro to add this.

Rough Digipak and Advert Feedback

At this stage of receiving some audience feedback I had just started composing some of my Digipak panels and constructing my magazine advert. Click Play on the video/ image to view the feedback via a Padlet. Strange border of the image compared to the scratch card, coloured background. doesn't link together

Feedback was positive regarding composition, colours and fonts however they thought the bottom left panels imagery didnt work together effectively. From this I have learnt that my audience enjoy a more consistent and less contrasting theme/ image across my Digipak. Because of this I used a different photograph of the scratch cards and used it on its own panel edited with the same level of contrast and saturation as my other panels. I really like the front and back panels, the left panel should be changed a little bit to make it match the other panels more

Works really well with the gene, really good font choices and composition

Regarding my magazine advert at this point, I received great feedback on my choice of font and compositional layout. This gave me confidence in the simplistic style/ brand image I began to construct through this. I therefore carried on working in this style and kept these colours/ fonts in the final product.

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Final Feedback Digipak and Magazine Advert feedback All of the photographs look consistently styled

Genre is fairly accurately representedMy previous feedback and adjustments have helped my product become more successful. Regarding one of my rough Digipak panels that I changed because it didnt fit in with the colours and style of the other imagery. I am also happy that my genre is even hinted at through my magazine advert, this was because the genre is difficult to define itself, it being a mix of genres I've tried to create a rounded but stylized image to summarise this.

Music Video FeedbackI like the entertaining performance and editing to the musicI love the use of colour but more non-performance visuals could make it more interesting These two specific examples of audience feedback firstly portrays how important an energetic and convincing performance is. Editing the music in combination with this has proven to provide an entertaining reflection of the music also. The less positive comment outlines how our application of colour has given benefitted our music video visually however other imagery might have made it even better. Although we did include sometimes fairly random but engaging close ups of objects inside the garage (see bird example above) I agree the performance could do with being broken down more so.

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The Significance of Audience Feedback Why Is Meeting Your Target Audiences Needs Important?

If you refuse to consider your target audiences desires and needs then they wont chose to engage with your product. Because of this I have had to consider our target audience at every stage of production of all 3 of my final products. This is so that slightly adjustments and details within the media products can be tailored to what they enjoy. Why Gather Audience Feedback?Throughout the production of each product I have gathered audience feedback to learn what my audience enjoyed and what they didn't enjoy so much about them at different stages. This let me grow to have a better understanding of my audience but it also specifically informed me with ways to improve my products. These improvements therefore made my products more engaging and effective and overall successful. Without collecting this feedback its clear to see some of the successful features outlines in my final feedback wouldnt have been considered. For example my clear and consistent brand image and colour filters.