We found that the images used for existing indie

rock albums often included simple images that rarely

showed the artist, as indie rock artists are usually

more focused on the music than selling themselves.

The back covers often linked to the album covers, either being an image of the same person than on the front (like the arctic

Monkeys’ album), or a similar setting (like the Kodaline album).

The album covers and advert both stick to a similar

layout and font in order to reinforce a brand identity to

the band. Using a similar appearance for both products

means that even without saying much on the advert,

audience will know what it is selling almost

automatically. So when we created ours, we used the

same image on our album cover and advert so that

audiences know what the advert is for.

As with the

Kodaline digi

pack and

advert, the

image from

the album

cover was

used on the

advert, with

similar fonts.

This also

creates a

brand identity.

The same image is used for the album

cover and advert

By using a simple image for both our album cover and

our advert, it creates a brand identity to the artist and

their music because audiences can associate that image

with the album and the artist.

The simplicity of

the image reflects

the artists’

ideology that the

music they

produce is more

important to them

than their fame,

as the image does

not focus on the

artist but distracts

from them. This

emphasises their

attitude towards

music, which is a

reflection of a lot

of indie rock

artists.

The lack of colour also

allows less distraction

and means there is less

to take in, making the

appearance of the album

and advert more basic.

The images throughout the digi pack

all work together to reflect the street

life and isolation associated with the

indie-rock genre.

The inside covers

work together as

one landscape

image of an empty

street. The back

cover is the

lamppost from the

same setting but at

night time to link

the images together.

This is similar to the Kodaline album cover

and back cover, as it goes from a daytime

setting to a night time setting

After collecting the results

from our questionnaire, we

discovered that more people

preferred a different image

to one of the artist, and

many said that they didn’t

mind. This allowed us to

represent our audience as

well as our artist as using a

simpler image would apply

to the audience’s

preferences.

^ 100% of people who answered our

questionnaire said that they would like to

see the album title and artist name on the

album cover

Price14%

Artist Name29%

Song titles22%

Release Date14%

Album Name21%

WHAT 3 THINGS DO YOU EXPECT TO SEE ON AN ADVERT FOR A NEW

ALBUM

It also meant that the

track list would remain a

mystery until the

audience purchased the

album or researched it

further.

We decided not to include

the track list on the advert

as, although it was expected

of our audience, it was not

common in the existing

products we had researched.

We made the decision to

not include the price so

that id the audience

wanted to have any ore

knowledge of the album,

they would have to

research it themselves.

We also took into account that, as our

target audience is about 15 years old to

young adults, they would be unlikely to

buy a physical copy of the album as

reinforced by our questionnaire results

(shown left). Therefore, we added icons

for iTunes, Google Play and Spotify on

the album advert for options on where

to access the music.

Digi pack and advert as

a packageWhen asked which digi pack and advert package they preferred out of other

existing products from indie rock artists, our audience mentioned the links

between the two products visually; whether that was the album cover image being

used in the advert or a similar layout or setting used.

Additionally, the use of the same font on both the album

cover, back cover and advert links all the products together

and becomes easily recognisable with the artist and that

album. It creates a visual identification with that album

and the artist.

After researching several indie rock artists like The 1975, Arctic

Monkeys, Alt-J and The Vaccines, we found that even those who had

become successful and even part of mainstream charts, still remain

more focused on their music than they do on fame or fortune.

This attitude is more

prominent in up-and-

coming indie rock artists

who have not yet been

recognised, and they often

believe in achieving

success in an honest way,

by working their way up

from the bottom.

We wanted to represent our artists as

honest and hard-working musicians who

are not focused on fame.

We did this by not including their faces

on our digi pack or advert so their

“image” as a band remains hidden and

they can only be judged by their music

and not be their appearance. This is why

we used simple images in our products.

Our video includes a lot of dark lighting, with

some scenes in black and white, much like our

digi pack and advert, which helps reflect not

only the indie-rock genre, but the nature of the

music as the song is quite sad itself. This means

that the print products also give audiences an

idea of what the music is like as the dim lighting

and lack of colour reflects the misery and

negativity in some songs.

All our products include

the iconography of

alcohol and cigarettes

as it is a typical

element in the genre.

The shadow on our

album cover could be

seen to resemble the

female from the ‘Lover’

video, and in each hand

she holds a cigarette

(left hand) and an

alcohol bottle (right

hand).

The settings in our video also

represent the settings in the digi pack;

the isolation and the night time.

The lamppost

is significant as

that is what

the female

character is

seen near once

she is shown in

her worse

state.

The figure used in both

the advert and the album

cover is alone with

nothing surrounding her,

much like the character in

our music video,

reinforcing the

stereotypical ideology

that those who ae

associated with indie rock

are outcasts.

The images used in our digi pack and advert

emphasise the isolation and loneliness commonly

associated with people who like indie rock. There

are typically seen as the ‘loner’ type. This works

well with our music video as she is an outcast

character and is often framed alone.