Evaluation PlanBen Land and Ryan Gooderham

Question OneTechnology to use: VLOG (use plenty of cuts to and from the film, keep it interesting, whizzy transitions, highlighting key parts)Visual Elements: Embedded clips from the sequence in vlog, highlighted circles around key parts, plenty of transitionsWhat we are going to say:

● Intro: brief explanation of what the codes and conventions are● We have borrowed conventions from Action Adventure to:

A: Link to and appeal to our target audience○ Action Adventure elements help to draw in the audience and then the thriller

elements become more prominent towards the end - kind of like tricking them into watching the film

B: To enhance the conventions of thrillers - i.e. get audience engaged + involved - make the cliff hanger at the end even more suspenseful and exciting

● Go through: WHY○ Camerawork

■ Tracking camera shot - create feeling of movement and action■ POV shot - involve and engage the audience

○ Editing■ Jump cuts - used in video game footage to add to mood and

discombobulate the audience○ Mise-en-scene

■ Blood effects- more typical of Action films but the suggestive use of blood could be thriller based

■ Costume● Dark costumes for all characters - show dark nature of the film and

hint to audience how the dark undertones will remain throughout the film

■ Props● Gun, car, etc. - typical of thriller films - gun has suggestive violence,

car is not necessarily conventional but helps to link to real-life and lets audience connect

■ Lighting● Dark colours - not very bright lighting - typical of thriller films● Some quite bright parts (i.e. in game sequence) which are non-

conventional… could link to our use of action adventure conventions to get the audience interested

○ Sound■ Non-diegetic music - used throughout opening to add to the mysterious

mood, heighten the action and tension to build on the narrative■ Diegetic sound effects (gunshots, motorbike) - create verisimilitude, make

audience believe what they are watching and so become more engaged and involved with the sequence

○ Narrative

■ Violence + murder - thriller, more action based but creates mystery (non-conventional)

■ Cliff hanger at the end of the sequence (did the boy do it? Was it his fault?) - makes the audience think and keeps them thinking about the film some time after it has finished (it has them questioning)

■ Plot twist - when audience see that the first part was a game, then newsreader begins to describe crime scene - again, makes the audience wonder and question what they are watching

■ Suspenseful scene - in the run up to the video game character killing 3 people (stalking) - builds tension and gets the audience on the edge of their seats, wondering what will happen as the tension builds

■ Typical thriller characters - cop, criminal - easy for the audience to understand quickly and get a grasp for who the characters are (what they stand for too)

Question TwoTechnology to use: Info-graphic (using Piktochart)Visual Elements: Screenshots from clips of the film, pictures of the social groups being describedWhat we are going to say:

● Our aim - how we want to keep/change the views of particular social groups● Talk about:

○ Teenagers / young adults:■ Gamers

● Main character is a young boy so engulfed in a video game that he becomes involved in it in real life

● Negative stereotype - young people are a gang who are so involved with video games + it’s very violent - conventional

○ News reporters■ Posh, professional, well dressed

○ Gangsters: Drug dealers■ Dangerous, violent

○ Police■ Violent, stereotype that police use violence constantly?

Question ThreeTechnology to use: PowToonVisual Elements: Screenshots, Openings of the institutions, pictures relating to the media conglomerates, production company logos (including ours)What we are going to say:

● What is a big conglomerate?○ “A media conglomerate, media group or media institution is a company that owns large

numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.”

○ Advantages… (of each)○ Disadvantages… (of each)

● We chose: co-production○ Gives us more creative control - Warner Bros handle distribution and take profits,

but film gets wide audience

● BIG SIX:○ Warner Bros

■ Owned by Time Warner (2nd largest media conglomerate)■ Founded April 4th, 1923■ Revenue of $12.992 billion in 2015■ Highest grossing films include: The Dark Knight, Suicide Squad and Harry

Potter and the Deathly Hallows (pt 2)○ Paramount Pictures

■ Owned by Viacom (4th largest media conglomerate)■ Founded May 8th, 1912■ Revenue of $2.885 billion in 2015■ Highest grossing films include: Titanic, Forrest Gump and Shrek the Third

○ 20th Century Fox■ Owned by Newscorp (3rd largest media conglomerate)■ Founded May 31st, 1935■ Highest grossing films include: Avatar, Star Wars, Deadpool

○ Walt Disney Pictures■ Owned by Walt Disney Company (largest media conglomerate)■ Founded October 16th, 1963■ Highest grossing films include: Finding Dory, The Lion King, Frozen

○ Columbia Pictures■ Owned by Sony Corporation (5th largest media conglomerate)■ Founded June 19th, 1918 (as CBC Film Sales Corporation)■ Founded as Columbia Pictures on January 10th, 1924■ Company sold in 1989 to Sony for $3.4 billion■ Highest grossing films include: Men In Black, Skyfall, 21 Jump Street

○ Universal Pictures■ Owned by:

● GE (2nd largest media conglomerate)● And Comcast (largest telecommunications company in the US)● Founded April 30th, 1912● Revenue of $4.239 billion in 2015● Highest grossing films include: Jurassic World, Minions, Despicable

Me, The Secret Life of Pets● Our own production company

○ Both benefits of the large scale, famous production company and getting profit and advertisement for our own company

○ Admittedly, they will take a large amount of profit but we will also get the benefit of having our film distributed widely and successfully by a well known and well established production company

● In association with Warner Bros (Owned by Time Warner)■ They have distributed other thriller films, popular■ 2nd largest media conglomerate (very big and powerful)■ They do Batman! Links to other thriller films to give us confidence that they

will distribute the film well■ Production logo has been subtly changed to fit genres - they produce a

large range of film

Question FourTechnology to use: Short film (like Gogglebox type thing - showing audience reactions - i.e. target audience and not target audience)Visual elements: Clips from the footage, sound effects, editing, footage of audienceWhat we are going to say:

● Young adults = target audience○ People involved in gaming - would understand the concept and enjoy the film○ Watching TV - news would be understandable like real life○ Older adults (middle age) could enjoy the film - middle aged actor, they may enjoy

thriller films (or the action element may draw them in)● Boys main audience

○ Cars, guns, gaming, stereotypical for teen boys○ Women not really the audience - stereotypically girls don’t like blood and gore, not

too worried about action● Old people = not the target audience!!

○ Stereotypes: old people don’t like violence/anything to action-y

Question FiveTechnology to use: Prezi ( )👿💩😱Visual elements: Evidence from footage, moving pictures, evidence of where it links in real life)What we’re going to say:

● Young actors ○ Relatable to the audience, understandable

● How we followed audience feedback from research● Use of news = real life, can relate to their life● Props: games console, remote - something that the audience is used to, understand, use

a lot● Car: target audience drive/learning to drive so may be interested in seeing this● Blood effects - key moments in the footage

Question SixTechnology to use: Video - screen recording go through technology in an animationVisual Elements: Screenshots, screen grabs, evidence of on screen recordings of using the different technologies - exciting animations & transitionsWhat we’re going to say:

● Research & Planning (not too important)

○ Survey Monkey■ Gathering and analysing audience feedback

○ Presentational technologies:■ Prezi, Emaze, Piktochart, Mindmeister, Visme■ Slideshare + PowerPoints

○ Blogger■ Embedding■ Labels■ Organising for our projects

○ YouTube■ Uploading & Embedding

■ Commenting● Construction (Filming & Editing) (important)

○ Final Cut Pro X■ Blade tool■ Text■ Distorting■ Stabilisation■ Audio/Colour

Manipulation■ Shape masks■ Layering

■ Chroma keying (green screen)

■ Effects■ Keyframing■ Speed changing■ Transforming■ Transitions

○ BEN’s ADOBE SOFTWARE (ON HIS HP )💩■ Adobe Premiere Pro■ Adobe After Effects

● Green screen● Colour manipulation● Keyframing● Slow motion/ speed up● Sound distortion (gunshots and blood splats)

■ Action Essentials pack 2○ Camera

■ (Along with tripod and steadicam)○ GoPro + Mobile Phone screening (to see what's happening)

Question SevenTechnology to use: EmazeVisual elements: Comparison between preliminary and final task - clips from each taskWhat we’re going to say:

● Explanations for each clip - what happened / what went well/wrong● How we improved/didn’t improve

○ Ideas about sound: hearing dialogue, appropriate sound effects/music for sequence

○ Correct use of titles (i.e. not Star Wars scrolling titles, using the news footage to embed and CCTV camera labels at the start)

○ Editing - complex use, still using Final Cut Pro but using it in a more advanced way

○ Organisational skills - including storyboarding, creating shot lists, planning has all improved

○ More advanced use of all technology - more knowledge of each technology we have used throughout the project

○ Shot-reverse-shot, 180 degree rule, match on action:■ How we used each in our film, whether they worked:

● SHOT REVERSE SHOT: ○ Preliminary Evidence: Starting dialogue, Emily and Calista

talking and eating kiwis, shot of Emily, then of Calista then back to Emily again

○ Final Film Evidence: Shot of boy looking towards TV, shot of news footage on TV then back to a shot of the boy. This

keeps the audience orientated and focussed on what’s going on especially at this important part of the narrative

● 180 DEGREE RULE: ○ Preliminary Evidence: We clearly stuck to this during the

opening kiwi scene, as the camera stayed within the 180 degree rule so not to confuse the audience. Other examples were running through the hall and the lightsaber fight further on in the film

○ Final film evidence: We always see the boy in the final film from in front, behind, or to his right hand side (never do we see him from the left)

● MATCH ON ACTION: ○ Preliminary Evidence:This can be seen when The Flash

opens the door of his lair (aka the music cupboard) - as he opens it from one angle and steps through it from another. It can also be seen when the kiwi is dropped as we see it drop from his hand then we see another shot of it hitting the floor

○ Final film evidence: As the boy lifts up the remote in the final part of the sequence, we first see a shot of him from in front, picking up the remote, then we cut to a shot from behind of him holding the remote

■ What we’ve learned from this● Keeping the audience understanding of what’s going on, following

the narrative, very important for keeping audience engaged and involved