EVALUATION OF MY

MEDIA PRODUCT

By Sophie Marina Billington

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

Q1

CONVENTIONS OF A FRONT COVERMASTHEAD

This is a conventional masthead for the sub-genre of

music that my magazine is focused on. It is big, bold and

shows the anarchy of the magazine and the genre of music. NME’s masthead is

positioned in the top left hand corner which shows that the

magazine is directed more at a younger audience.

EYEBROWSNME often use eyebrows above the

masthead. They use this space to highlight key articles or features.

BUTTONButtons are often used on the front cover of NME magazine as a

kind of ‘sticker’ which draws the reader’s

attention to a particular feature.

MAIN IMAGEThe main image is usually centrally composed. The

subjects of the photograph look straight into the camera

lens. NME often layer the main image over the

masthead as their readers are familiar with the

magazine and the publisher is confident enough to do

this. COVER LINES

The average number of cover lines on an NME front cover is about 4. They usually only use two fonts in order to keep the fonts on the front cover bold

and eye catching but simplistic.

MAIN COVER LINE

The main cover line on the front cover of NME

magazine is usually much bigger than the other cover lines. It is often printed in a different

font/font colour and is centrally composed.BARCODEAll magazines have a barcode on the front

cover. The barcode on NME magazine is usually

placed in the bottom right hand corner. It features

the price in many different currencies as

the magazine is published internationally. It also features the name

of the magazine.

All magazines share these conventions but they are

used in different ways depending on the sub-genre of the magazine.

MY FRONT COVER

MAIN IMAGEIn order to stick to

conventions, my main image features a model who is centrally composed and looking into the camera

lens. This allows interaction with the reader; people are more likely to identify with the model on the cover if they can look directly at

them. This technique also makes the magazine more eye-catching to potential

readers.MAIN COVER LINEMy main cover line is much bigger than the rest of my cover lines and is centrally composed. I followed the conventions set by NME

magazine when creating my main cover line.

COVER LINESI have used five cover lines of the front cover

of my magazine. I decided to go against the conventions set by

NME and use more cover lines as I felt that the cover looked bare

without them.

BARCODEMy barcode is featured on

the bottom left hand corner of my cover as opposed to

the bottom right hand corner. This is because I thought it

fitted in better with the overall layout as there was a

lot of space here.

MASTHEADMy masthead is very bold,

clear and simple. I created it in this way because it follows the conventions of mastheads

that are used in existing music magazines from this

genre.STRAPLINE

I created my masthead with a strapline as NME usually uses a strapline.

Mine is “Turn it up!” which fits in with the genre of music (rock) that my

magazine focuses on.

COLOURS USEDI decided to use the colours

black, white and purple on the front cover of ‘Amp’ as the

magazine is primarily aimed at 16-25 year old females. I feel that purple is quite a feminine colour, but it can

also be accessible by males.

As this magazine is aimed at a female

audience of 16-25 year olds I decided to use a

model that this audience would be able

to relate to.

NO EYEBROWSI decided to go against the

convention of NME magazine, which is to use eyebrows above the

masthead.

HOW MY FRONT COVER USES, DEVELOPS AND CHALLENGES CONVENTIONS.

One way in which my front cover uses conventions set by real media products from the same genre (e.g. NME Magazine) is through the masthead. My masthead is very similar to

NME’s masthead. It is big, bold, clear and placed in the top left hand corner. I decided to use a very similar masthead because this is what my target audience is used to seeing with

music magazines from this genre.

My cover challenges conventions by not using eyebrows above the masthead. NME always uses eyebrows above their masthead to highlight a particular article that may be of interest to potential readers. However, I felt that ‘Amp’ didn’t need eyebrows because

of the extra cover lines I have used. Also, the layout of the front cover of ‘Amp’ magazine looks much more polished without eyebrows.

CONVENTIONS OF AN ‘NME’ CONTENTS PAGEHEADLINE

NME always use the title “Inside this week” at the top of their contents page. This title is centrally composed, bold and black. It is very

simplistic.

MAIN ARTICLEThe main article or feature is always placed in the centre of the page. This is meant to draw special attention to the

article and emphasise it’s importance.

‘PLUS’ SECTIONThis section shows all of the

components of the magazine that are always featured (e.g. ‘On

Repeat’)

PAGE NUMBERS

Page numbers are shown in a white box

with a bold, black font. They are placed

next to the corresponding image.

LINES Lines are used to break up

the contents page into sections. They are faint,

thin and black. I think this adds a unique touch to

NME magazine as it is not used by many other music

magazines. PULL QUOTESPull quotes are often used

underneath the photographs for the

articles and before the short summary of the

article. These interest the reader and make them

want to read the full interview/feature.

On average, NME use around 6-7 photos on the

contents page.

MY CONTENTS PAGE

MAIN ARTICLELike NME magazine, I decided to place

the photograph that corresponds with my main article in the centre of the contents page. This is to ensure that readers are

aware of the importance of the article/feature.

‘PLUS’ SECTIONI used a ‘Plus’ section like NME Magazine to

display all of the regular features that would

appear in Amp (e.g. New music, Gig reviews)

PULL QUOTESI used pull quotes

beneath the images for my articles. This is to

interest the reader in the article and make them

want to read it.

PAGE NUMBERSI have presented the page numbers in the

same way as NME Magazine by placing

them in a white box next to the image that

corresponds to the article.

HEADLINEUnlike NME magazine, I decided to use the same font and font design as I used for my masthead here.

NME use a simple, bold, black font on their contents page. I decided to go against this convention because I thought purple would be more feminine and accessible to women.

HOW MY CONTENTS PAGE USES, DEVELOPS AND CHALLENGES CONVENTIONS.

FOLLOWING CONVENTIONS

I followed conventions set by NME magazine by

using a white box/image caption with the images

on my contents page. This box is always white and contains a bold faced, black font with a page

number the corresponds to the image.

FOLLOWING & DEVELOPING CONVENTIONS

Another way in which I used conventions set by NME magazine is here in my ‘plus’ section. This section of the contents page is used to show the

regular features and the pages they are on. I developed this convention by including one-off

articles here as well as regular features (e.g. The Vaccines on page 38).

CHALLENGING CONVENTIONS

One way that I challenged conventions was by using a cut-out

image as the main image on my contents page.

NME magazine only use square images on their

contents page, but I decided to challenge this convention as I felt that a

contents page with too many boxed/squared images can look quite

boring if used repeatedly. With the use of both cut-

out images and boxed images, one has space to

experiment with the layout of the contents

page in each issue of the magazine.

CONVENTIONS OF AN ‘NME’ DOUBLE PAGE SPREAD

MAIN IMAGEThe main image is

placed on the left facing

page. It is a full bleed image.

HEADLINEThe headline is bold and eye-catching. It is on the

right facing page.

COLUMNSThere are usually 3 or 4 columns in NME Magazine, depending on the

issue. However, it is more common to see 4 columns in an issue of

NME.

FRAMED IMAGES

NME often include framed images in their articles. They

add a nice touch to the

overall layout and design of a

double page spread.

STANDFIRSTA convention of all articles, in any magazine, is a stand first below the headline. This tells us a little

more about the article.

BY LINEAll magazines usually

include a by line in their articles. This tells us who

the article has been written by.

DROP CAPArticles usually feature a drop

cap. This is when the first letter is bigger

than the others.

FOOTERNME always have footers at the bottom of their pages.

These show the page number, the name of the magazine and the issue.

UNJUSTIFIED TEXTNME usually use unjustified text for their article copy. This makes the

article look somewhat ‘messy’ and promotes the anarchistic image that

NME stand by.

MY DOUBLE PAGE SPREAD

FOOTERMy footers have been designed in a

very similar way to NME’s footers. The page number is always on the edge of the page with the name ‘Amp’ next to it, and then the issue of the magazine. I have followed NME’s conventions in

designing my footers.

MAIN IMAGEMy main image is

featured on the left facing page, like NME magazine. It

is a full bleed image, although it

may not be obvious as the

black background merges in with the background of the article. I did this in order to go against conventions as my entire double page spread has a black

background.

HEADLINEThe headline for my article has been printed in a bold, clear, eye catching font. I decided to use a font like this because it follows conventions set by NME magazine. I decided to use a

white colour for my text as it contrasts strikingly with the black background and therefore it really grabs the reader’s attention.

STANDFIRSTThe stand first for my article slightly

goes against conventions as it

includes the author of the

article. I decided to include my name here as

well as in the by-line at the end of

the article because it makes

the stand first text flow better.

FRAMED IMAGESI really liked the use of a framed image

in the article from NME that I annotated, so I decided to take this convention and develop it by using four framed images in my article.

There is a lot of text in my article, so I think that the use of a lot of images

balances it out slightly for the reader.

COLUMNSI decided to follow

conventions set by NME and use four columns for

my article copy.

JUSTIFIED TEXTI decided to go against

conventions set by NME and use justified text for my article

copy. I think that this makes my article look much more

clean and crisp.

HOW MY DOUBLE PAGE SPREAD USES, DEVELOPS AND CHALLENGES

CONVENTIONS.

I followed conventions set by NME magazine by using a very similar

footer. The page number is always on the edge of the page, the name of the magazine is next to it, and the issue

of the magazine is printed, too.

I also followed NME’s conventions

by using small, framed images in my article. These

images have a white border

around them and are often placed at

a slant.

FOLLOWING CONVENTIONS

CHALLENGING CONVENTIONSI challenged conventions in my

double page spread by not using image captions for the

photographs that I featured. This is because I feel that the

photographs are quite self explanatory and require no further explanation. They are posed in a studio and were obviously taken for the purposes of this article.

Another way in which I challenged conventions was by using a completely black and white

colour scheme for my double page spread. The entire background and all of the backgrounds

in the images are black, and all of the writing is white. This is something you definitely would not expect to see in NME magazine as they usually use an array of colours to separate

sections and highlight key information.

HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

Q2

WHAT DOES ‘REPRESENTATION’ MEAN?Representation in the media is not reality; it is

the media producer’s idea of reality.

Amp magazine is an Indie/Rock/Rock-Pop magazine aimed at 16-25 year old females. To read more about the audience that Amp is aimed at, view my blog post by clicking here

AMP READER PROFILEJessica is nineteen years old. She goes to University where she is studying

English Literature. She lives in halls, has a solid group of friends and is very influential amongst them. She also has many other friends who are a

mixture of different people with a range of interests. One interest that Jessica shares with all of her friends is her love of music. She is very loyal to the bands and artists that she follows, but she also loves to discover and recommend new music to her friends. Jessica is passionate about

music and loves technology, too. Jessica owns an iPhone and loves listening to music on-the-go and downloading new applications.

WHAT REPRESENTATIONS DO MY PHOTOGRAPHS CONSTRUCT?

Mise-en-scène refers to everything that appears before the camera and how it is arranged (e.g. Composition of the photo,

props, costumes and the model).

The hat that the model in this photo is wearing seems to be quite quirky and individual,

although it is available to the mass market. Readers of Amp are likely to experiment with fashion and are not afraid to

go against conventions.

The model’s hair is short and can be styled in quite

a ‘rocky’ or rebellious way. It goes against

typical conventions set by the media that females

should have long, luscious, flowing hair. This

reinforces the sense of diversity in the readers of

Amp.

The model is wearing quite a lot of costume jewellery in this photo

which is relatively inexpensive but makes a statement. This sums up Amp readers; they

aren’t interested in exclusivity or

expensive things, but more individuality.

WHAT REPRESENTATIONS DOES MY ARTICLE COPY CONSTRUCT?

“If you haven’t heard of powerful electro-pop duo ‘La Roux’, then you must have

been living under a rock for the past few years.”One representation of Amp’s audience that my article copy constructs is that they are

quite knowledgeable about the genre of music that they listen to. The feature article on Elly Jackson opens with the statement above which clearly reinforces the fact that

readers of Amp take pride in knowing about the music they love.

Of course, reminding your audience of what they already know isn’t likely to sell many copies of any magazine. In

order to keep the readers of Amp interested and coming back for more, I

thoroughly researched Elly Jackson before writing the article on her. This was to ensure that it would be full of

interesting facts that the readers may not know about Jackson, such as her

love for folk music, or the fact that her parents were both actors. Readers of

Amp magazine are obviously into their music and like to know as much about

their favourite artists as possible.

WHAT REPRESENTATIONS DOES MY DESIGN CONSTRUCT?

Because Amp is aimed primarily at a female

audience, I tried to use more female friendly colours

on my cover. I feel that purple is a feminine colour, that is also accessible by males, unlike pink which would probably put any

potential male readers off.

The main artists featured in my cover lines are

predominantly female. Florence and the Machine is very popular amongst young women, as well as Lana Del

Rey who is a young, upcoming female artist that readers can relate to, and

Elly Jackson is a well established artist in La Roux.Although Amp magazine is aimed at females, it is not based or produced around female artists. Obviously many females like male

artists as well; therefore I included some young,

successful male artists in my cover lines. Ed Sheeran

is relatively new to the British music scene and it is already clear that he has a very large female fan base. This sends a clear message that Amp is not a feminist

magazine; it does not promote ‘girl power’ but is simply aimed at the young,

female market.

My cover clearly uses the rule of thirds. The image is centrally composed and the cover lines have been placed on each side of the page. The background is black, which is quite unassuming and simple. This shows that my target audience like a clear, crisp cover that immediately shows them exactly what they can expect to see inside.

WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Q3

WHO ARE ‘FUTURE’?

Future publishing produce special interest magazines on an

international and national scale. They pride themselves on providing niche markets with the content that they desire. I felt that ‘Amp’ would be a

perfect magazine for Future to publish as it is an indie-rock magazine that is

aimed at a female audience. With their expertise in providing top

quality, special-interest magazines, Future is the perfect publisher for

‘Amp’.

To visit Future’s website, click here

OTHER MAGAZINES THAT FUTURE PUBLISH...

As I mentioned previously, Future publish special-interest magazines. Some of their existing publications include...

Official Xbox Magazine is clearly aimed at a

particular audience who enjoy gaming on their

Xbox. Future is the perfect publisher for a magazine

like this because they know how to market

special-interest magazines and what the target

audiences are looking for in that magazine.

Classic Rock magazine provides entertainment to a very specific audience by focusing on bands/artists that were active from the1960s through the early

1990s. They also feature new artists that they think are noteworthy in order to keep readers up to date

with new music.

Classic Rock’s website

Official Xbox mag website

WHAT ABOUT THE MONEY?Amp magazine will be available nationally

and will cost £2.40. I decided that Amp would be best published nationally as

opposed to internationally because it is geared towards a UK audience. It features many artists from the UK, as well as some from the United States, but I feel that as a new publication it would be suitable for the UK market alone. If the magazine were to become very popular in the UK, it could be

published internationally.

My magazine will be printed on matt paper as opposed to the glossy paper that most

magazines are printed on. This will lower production costs, as matt paper is cheaper, and allow potential readers to identify Amp with NME magazine which is quite similar.

This means that less advertising will need to be used throughout the magazine as money is saved in it’s production. Only 28% of Amp

magazine will be used for advertising purposes.

The only currency featured on the front cover barcode will be GBP (£), as Amp will

be published nationally.

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

Q4

MY AUDIENCE...As I have previously mentioned, the intended audience for Amp

magazine are young women living in the UK, aged 16-25. However, there is room for a crossover audience of males and older or

younger women.

The audience for Amp magazine are likely to shop in popular high street stores such as Topshop, H&M and Urban Outfitters.

These shops sell clothes that are considered quite ‘indie’ and ‘different’ although they are available to the mass market. They allow shoppers to create their own looks out of the pieces that

they offer, and promote creativity with fashion.

Amp’s main audience will be likely to consist of young Caucasian women with a crossover audience of many other ethnicities.

WHAT DOES MY AUDIENCE LARGELY LOOK/DRESS LIKE?

As you can see from the above images, the outfits that Amp readers wear are not prescriptive; they can be easily mixed and matched. Band t-shirts and high-waisted shorts are popular, as well as skinny jeans and messy hair. The ‘indie’

look is usually recognised by the ‘skinny jean’ style.

WHAT DOES MY AUDIENCE ASPIRE TO?

The audience of Amp magazine are motivated and intelligent. Their interests are self-formed; they know what they like and what they aspire to. Amp readers are young, creative and passionate about doing what they love. Many Amp readers will be in full time education, be that college/sixth form or university. They might aspire to complete a degree and go on to get a satisfying job.

Some Amp readers may be so passionate about music and the arts that they aspire to enter a job in the creative industry. They want a job that they will enjoy and something that is fulfilling and challenging. They are not as interested in how well-paid their job might be, rather how much they enjoy it.

As Amp is aimed at a young audience that are likely to be in full time education, some of the advertisements could be used

for University open days, NUS discounts, etc.

MY AUDIENCES’ DEMOGRAPHIC

Amp is aimed at a young female demographic in the UK. The young people that read Amp magazine are likely to come from a

working class/middle class family with a Social Occupational Class (SOC) of B or C1. The younger section of the audience (16-18 years old) are likely to live in a family home with their parents and siblings, and the older section of the audience (18-24 years

old) are more likely to live in halls at university, in a shared house or in their own flat.

There are likely to be more Amp readers living in major cities in the UK such as London, Manchester, Cardiff, Glasgow, etc.

because they tend to be more cutting edge and trend-setting than other parts of the UK.

To view the information for Amp magazine, click here

HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

Q5

HOW DID I ATTRACT/ADDRESS MY

AUDIENCE?

HOW DID I MAKE ‘AMP’ RELATABLE FOR MY AUDIENCE?

An example of how I made sure that the readers of Amp magazine would be able to relate to the

product and it’s contents, I wrote my main article on Elly Jackson from La Roux because I

believe that the young women that my magazine targets would be able to identify with her. She is a young, creative woman who has a

clear passion for music.

As you can see from the reader profile here , Amp is aimed at young women who are very passionate about music. As Amp is a national magazine, it is easier to think of the typical reader on a national scale. It is likely that

readers of Amp will also enjoy listening to XFM Radio Station, reading NME, going to concerts

and keeping up with the latest technology (e.g. iPhone, social networks).

HOW DID I ATTRACT/ADDRESS MY

AUDIENCE?How have I attracted my audience?

As you can see from the front cover of Amp magazine, I have used a female model in order to

attract a female audience and female-friendly colours such as purple for my text. The model on my front cover is from the same demographic as

the target audience for Amp magazine.

How have I addressed my audience?

One way in which I have addressed my audience is through the featured articles on my contents page. Ed Sheeran has a strong female fan base, and the advertisement for a Schwarzkopf Live

Colour XXL competition is fitting as my audience like to experiment with personal style, which is

likely to include changing their hair colour. Schwarzkopf is also quite a cutting-edge brand.

WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?

Q6

USING WORDPRESS TO CREATE A BLOG

One of the first pieces of technology that I used to complete my coursework was wordpress.com

Wordpress is a website that anyone can use to create a blog. You choose the url that you desire (e.g. sophieasmediacoursework) and “.wordpress.com” will be added to the end of it to create the url for your blog.

In order to create my fully functional blog, which can be seen here I had to separate my posts into categories and arrange these categories into a menu. My categories include “Home”, “Preliminary exercise”, “Research and planning”, “Construction” and “Evaluation”.

I found Wordpress quite user-friendly and easy to get around, although I did encounter a problem initially. Instead of creating categories, I created pages and so my blog wasn’t functioning properly. With some help from my teacher I was able to correct this mistake and continue with my coursework.

ADOBE PHOTOSHOP CS5

In order to edit the photographs that I took for my magazine, I used Adobe Photoshop CS5. As I am familiar with this programme, I found it easy to navigate and use.

Photoshop is a piece of software that is used widely in the creative industries, and especially in print media. It is used to manipulate images and enhance them.

I used Photoshop CS5 to edit the photos I took. To see how I edited the main photo for my contents page, click here

I had access to Photoshop CS5 on many of the college computers, and I also have the programme installed at home. This was useful as I was able to save work to my USB and continue with it at many computer ports.

ADOBE INDESIGNAdobe InDesign is used to create page layouts. I used this programme in order to create my front cover, contents page and double page spread.

I have never used this programme before, so I initially found it quite difficult to use. As with any new programme, I did find it quite frustrating at times. However, after a class tutorial with our teacher, things became more clear.

We were shown how to complete simple tasks using InDesign, such as setting up a new page with the correct measurements and margins. We were also shown some interesting ways to edit the text in order to create a masthead, and how to place an image.

Overall, I found Adobe InDesign to be a nice programme that was very useful in creating my final pieces. It has been especially constructed to help in designing magazine and newspaper layouts, so it was extremely useful to have access to at college.

DSLR CAMERAS AND LIGHTING

I used the studio at college to take the photographs for my magazine. The college allows all creative industry students to hire out the studio to complete work, and they also allow equipment to be hired out. In order to take my photographs I had to hire out the studio, a Nikon DSLR camera and a tripod. In the studio, I set up the black backdrop that I used in my photographs and the lights.

We have hot lights which are attached to the ceiling and more that can be set up on stands. I used 3 of the lights on the ceiling and 2 on stands. Whilst in the studio, we had to be very careful and practice good health and safety. The hot lights get extremely hot, hence their name, and there are often a lot of wires around. Therefore, we had to make sure that we were careful with the equipment.

OTHER FORMS OF TECHNOLOGY THAT I USED TO COMPLETE MY COURSEWORK

In order to create the slideshow that you are currently watching, I used Microsoft PowerPoint which I have access to on all college computers and all home computers.

When arranging our photo shoot, myself and my friends kept in touch through text messages and phone calls. We decided when the best time to do our shoots would be and what pieces of clothing/props we would each bring.

LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?

Q7

SKILLS I HAVE LEARNEDI have learned many skills in completing this coursework. The main skills I feel that I have learned are to do with using new software, such as InDesign. When I started the AS Media course I had never used InDesign before and had no idea how to get around it. However, after tutorials in class and practical work through creating my magazine, I feel that I know the programme well enough. If I had to used InDesign again, I would be much more confident. I have also developed my skills with working in a group. In order to come up with the initial idea for Amp magazine, I worked with 3 other people in my class. We bounced ideas off each other and came up with the concept of making an indie-rock magazine for 16-25 year old females. I feel that group work really helped in completing my coursework; it is extremely useful to have people around who can share their ideas with you, and who you can share your ideas with.

WHAT I HAVE LEARNED ABOUT PUBLISHERS

IPC Media is one of the largest publishers in the UK; the print they produce reaches almost

75% of UK women and 42% of UK men. The main audiences that IPC Media focus on are

men, mass market women and upmarket women. In 2001 IPC Media was sold to Time

Incorporated which is the magazine publishing branch of Time Warner; this means that IPC

Media is part of an international corporation.

BAUER AND FUTUREBauer publishes in the United Kingdom, Germany, France, Spain, Portugal, the United States and Mexico. Bauer publishing have always been very successful on the UK magazine market.

To read more about Bauer publishing, click here

Future is the publisher I have chosen to publish my magazine, ‘Amp’. They produce special interest magazines on an international and national scale. With their expertise in providing top quality, special-interest magazines, Future is the perfect publisher for ‘Amp’.To visit Future’s website, click here

IMAGE MANIPULATIONS IN THE MEDIA

I have learned many things about manipulations in the media whilst completing my coursework. One thing I have learnt is that almost every image that you see in a magazine/advertisement has been manipulated using Photoshop. Images are often airbrushed and edited to enhance them and make the people in them look ‘perfect’.

MANIPULATION OF REPRESENTATIONS IN THE MEDIA

Another thing I have learned whilst completing my coursework is how media producers manipulate representations in their media products. In order to sell a product, it has to be clearly aimed at a specific audience and in doing this, the audience has to be clearly identified. For example, people who like rock music are often represented as anarchistic and rebellious in the media. You can often recognise a ‘rocker’ in a media product by the clothes that they are wearing; they tend to wear dark colours, have messy hair and wear eye-liner. Of course, this representation becomes a stereotype that simply isn’t true or accurate. People who listen to rock music are all different, and although there may be some dark, messy haired rockers out there, not every rock appreciator is like that.